Automotive
AGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
AGMC, the official distributor for RIDDARA vehicles in the UAE, has launched the brand’s first fully electric 4×4 pickup in the United Arab Emirates – the RIDDARA RD6. Capable, practical and reliable, the RD6 is a high-performance pickup offering more choice in green mobility to eco-conscious drivers in the UAE.
The news comes following an agreement signed recently between AGMC, one of the UAE’s leading vehicle importers and an authorised distributor for Geely vehicles, and RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, for AGMC to distribute the brand across the UAE.
Commenting at the launch, Dr. Andreas Schaaf, CEO – Geely Group Brands at AGMC, said: “We are thrilled to launch the RIDDARA RD6 in the United Arab Emirates. The launch of this exciting new 100% electric pickup represents the first significant milestone in our new partnership with RIDDARA. Offering a stylish, practical, high-performance pickup such as the RD6 to our customers in the UAE aligns with our objectives to offer more choice, more quality, and more excitement in our range. RIDDARA is set to establish a whole new category to the UAE market with an affordable, yet high-performance fully electric pickup that is capable, practical and thrilling to drive. AGMC has always been committed to leading automotive technology innovation in the UAE market, and the arrival of the all-electric RIDDARA RD6 pickup truck will undoubtedly enrich our product lines and bring more choices for green mobility to our customers.”
Dr. Ling Shi Quan, CEO of RIDDARA added: “I am extremely excited to witness this historical launch of RIDDARA, a new energy outdoor ecological brand under Geely Holding Group, here in Dubai. The RIDDARA RD6 will bring a brand-new intelligent, green and electrified experience to all pickup truck users across the Middle East. RIDDARA has established a deep relationship of collaboration with AGMC which marks a significant milestone for us in the Middle East market. AGMC’s outstanding leadership in the UAE automotive industry makes it the perfect partner for RIDDARA in this region, jointly opening a new chapter of sustainable high-performance vehicles. This partnership ensures that RIDDARA’s grand vision can thrive in the UAE, and together, we have created a new era of electric mobility in the UAE, built on the pillars of adventure, sustainability and cutting-edge technology.”

Thrilling, Versatile, Sustainable
The RIDDARA RD6 is a sophisticated all-new 4WD pickup set to revolutionise the way EV drivers enjoy their vehicles, taking EV pickup ownership to the next level with a more exciting and enjoyable experience.
It is based on the M.A.P. (Multiple Attached Platform) 100% electric pickup truck architecture independently developed by Geely Holding Group. As China’s first and only platform built specifically for electric pickup trucks, the M.A.P. platform integrates Geely Group’s cutting-edge technology and rich experience in the field of electric vehicles.
Through this platform, RIDDARA has not only demonstrated unprecedented EV design and performance, but also established new innovations in safety, intelligence and environmental protection.
The RIDDARA RD6 features a 5.26-meter body with a spacious 1200L+ super rear bucket. Measuring 1.525m by 1.450m with a depth of 540mm, it offers ample room cargo with up to 865 kg loading capacity.
Its versatile design allows for endless customisation, in addition to its battery which offers a world-leading 21kwh discharge capability, enabling it to power multiple 12V or 24V appliances simultaneously. This covers a range of outdoor devices, from lighting to refrigerators, stereo systems and more, making the RD6 great for outdoor enthusiasts looking for that extra bit of luxury by having home comforts outside.
Though capable and versatile, the RD6 is also thrilling to drive. With an impressive power output of 422hp and 585Nm torque from the batteries and electric motors, the RD6 delivers powerful performance, accelerating from 0 to 100 km/h in just 4.5 seconds. This performance comes alongside a range of up to 455 kilometres (NEDC) under normal driving conditions, putting any destination in the UAE within easy reach.
The spacious interior is crafted for both comfort and adventure, and packed with tech that’ll keep drivers and passenger alike connected and informed. A 14.6-inch central control screen and 10.2-inch full LCD instrument panel put everything within reach. Comfort features include premium leather seats, smart keyless entry, adaptive cruise control, and an eight-speaker audio system with Android Auto and Apple Car Play. With 6 airbags, automatic emergency braking, collision warning, and pedestrian protection, the RD6 also boasts class-leading safety for all road users.
Developed for UAE Weather
The launch of the RIDDARA RD6 follows a comprehensive regional testing programme, the final stages of which took place in the UAE in the summer of 2024. The testing was carried out to ensure optimal performance of the vehicles batteries, motors and systems in the region’s hot weather climate.
Hot-weather testing in the region highlights the brand’s commitment to environmental protection and delivering sustainable mobility solutions on a global scale. The extreme heat of the UAE offers an ideal testing ground for RIDDARA’s advanced electric technology. The testing was an absolute success, with the RIDDARA RD6 passing with flying colours, and all systems operating nominally throughout the programme.
Automotive
ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.
The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.
The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.
The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.
“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”
“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”
The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.
As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.
Automotive
UDRIVE CUSTOMERS CROSS 45 MILLION KILOMETRES AS UAE DEMAND FOR CAR SHARING ACCELERATES
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.
Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
Automotive
Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
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