Hospitality

THE FUTURE OF FOOD INNOVATION DOESN’T NEED NEW INGREDIENTS

Published

3 months ago

July 21, 2026

Integrator Web-Admin

By: Rashid Gargash – Founder of Rashtions

People often assume Rashtions started because I wanted to create a protein snack.

It didn’t.

It started with a much bigger question: could we use the ingredients already available in our region to create nutritious food capable of feeding entire countries and communities?

That question led me on a journey across the UAE, visiting farms, studying our agricultural landscape and learning more about the resources we already have. Time and again, I came back to two ingredients that have sustained this region for generations: dates and milk.

Those ingredients eventually became the foundation of Rashtions – a premium protein truffle made with dates, camel milk and A2 ghee that combines traditional Emirati ingredients with modern nutrition. But the product was never the starting point. It was the outcome of a much broader idea about food innovation.

When people talk about innovation in food, the conversation usually revolves around alternative proteins, artificial intelligence, or entirely new ingredients. Those advances are important, but I believe innovation can also come from looking at familiar ingredients through a different lens.

Across the UAE, we already have ingredients that are naturally nutritious, deeply connected to our heritage and well suited to our environment. Yet they are often overlooked in modern food products in favor of imported alternatives.

That represents an opportunity – not just for entrepreneurs, but for the wider food and hospitality industry.

My earliest prototypes were built in my own kitchen in attempts to create something filling, nutritious and practical. Without access to expensive equipment, I improvised, even modifying a washing machine to perform a task that would normally require laboratory equipment. It was far from perfect, but it allowed me to continue experimenting, learning and improving.

The first product looked nothing like the one consumers know today. It was larger, provided substantial nourishment, and was designed to be handed directly to people who were already holding pots, so it did not have packaging. It could even be heated and eaten as a meal, and it did not taste like emergency food or something heavily preserved.

Later, I refinined the concept through humanitarian nutrition initiatives for children in Africa. When the children ate it, they felt full and this was important to me because the product was not only meant to look nutritious on paper – I wanted it to actually feel like a proper meal.

Eventually, limited funding meant I could no longer produce and distribute the product for free. Rather than abandon the idea, I transformed it into a commercial business so the mission could continue and adapted the product into smaller, easier-to-eat portions that were better suited to different consumers.

That evolution became Rashtions.

Today, the product has become a premium protein truffle, but the original philosophy remains unchanged: use regional ingredients to create practical, nutritious food that fits modern lifestyles.

For me, dates and camel milk were never chosen simply because they are traditional. They are also remarkably functional.

The Khalas Dates we use provide natural carbohydrates for sustained energy, along with fiber and essential minerals. Camel milk offers high-quality protein and naturally contains vitamins and minerals that have made it a valued part of diets across the region for centuries. Combined with wholesome ingredients such as A2 ghee, they create a nutrient-dense snack that delivers natural energy without relying on added sugar, preservatives or artificial sweeteners.

As consumers become increasingly health conscious, they are looking beyond calorie counts. They want recognizable ingredients, clean labels and products that fit into busy lives without compromising on nutrition or taste.

That shift presents an exciting opportunity for the F&B and hospitality industries.

Hotels, cafés and restaurants have always celebrated local flavors through their menus, but there is growing potential to take those same ingredients beyond traditional recipes. Regional ingredients can inspire healthier grab-and-go concepts, functional snacks, premium gifting and contemporary dining experiences that feel both authentic and relevant.

Consumers increasingly value products with a genuine story behind them. They want to understand where ingredients come from, why they were chosen and how they reflect the communities in which they were created.

Hospitality businesses are uniquely positioned to tell those stories.

Using local ingredients is no longer simply about supporting domestic agriculture. It is about creating memorable guest experiences while contributing to more resilient food systems and celebrating the region’s culinary identity.

As the UAE continues positioning itself as a global hub for food innovation, I believe our greatest competitive advantage may already exist within our own agricultural heritage.

Innovation doesn’t always require discovering the next superfood or inventing a revolutionary technology. Sometimes, it begins by recognising the value of what has always been around us and asking a simple question:

How can we make these ingredients relevant for the way people eat today?

For me, that question became Rashtions. But more importantly, it reinforced a belief that extends far beyond one product: the future of food innovation will belong to those who can bridge heritage with modern nutrition, creating food that is not only healthier and more sustainable, but also deeply connected to the places and people it represents.

Hospitality

The Guild’s Famous Sandwiches Are Coming to JLT

Published

1 day ago

October 30, 2026

Integrator Web-Editor

The Guild is bringing its popular Sandwinch Collection beyond DIFC, with a new weekend pop-up launching on November 7th at Splendour Fields in JLT. Located in the venue’s downstairs area, the pop-up will serve The Guild’s signature chicken, lamb and beef sandwiches every Saturday and Sunday, giving JLT residents and visitors the chance to enjoy one of DIFC’s lunchtime favourites closer to home.

Inspired by The Guild’s much-loved Sunday Roast, the sandwiches bring together quality ingredients, generous portions and carefully prepared accompaniments in a more casual, on-the-go format. Guests can choose from three options. The Chicken (AED 55), The Lamb (AED 65) and The Beef (AED 70), with roast potatoes or duck fat fries available on the side for AED 15 each.

Available in limited quantities, the sandwiches will be served on a first-come, first-served basis, so guests are encouraged to arrive early to avoid missing out.

Located in Gate Avenue, DIFC, The Guild has established itself as one of Dubai’s leading dining destinations, known for its ingredient-led menus and signature dining experiences. The JLT pop-up brings a taste of The Guild to a new neighbourhood, making its Roast Collection accessible to even more sandwich lovers across the city.

Hospitality

Sheraton Dubai Creek Hotel & Towers: The Perfect Destination for Memorable Events and Celebrations

Published

1 day ago

October 30, 2026

Integrator Web-Editor

Whether you’re planning a dream wedding, an important corporate gathering or a special celebration with loved ones, Sheraton Dubai Creek Hotel & Towers offers an elegant setting for every occasion. Overlooking the picturesque Dubai Creek, the hotel combines timeless charm, warm hospitality and versatile event spaces with personalized services and thoughtfully curated dining experiences. From intimate gatherings to grand celebrations, the hotel provides a beautiful backdrop for creating unforgettable moments, with dedicated event specialists ensuring every detail is taken care of. Discover some of the best ways to host your next event at Sheraton Dubai Creek Hotel & Towers, with tailored packages designed to make every occasion truly special.

1. Say ‘I Do’ by the Creek: Celebrate Your Dream Wedding at Sheraton Dubai Creek Hotel & Towers

Every love story deserves a beautiful beginning, and Sheraton Dubai Creek Hotel & Towers offers a romantic setting to turn your dream wedding into an unforgettable celebration. With the picturesque Dubai Creek as its backdrop, the hotel brings together timeless elegance, warm hospitality and the charm of a waterfront setting, making it a wonderful choice for couples looking to celebrate their special day in style.

Whether it’s an intimate ceremony surrounded by loved ones or a grand wedding reception, the hotel offers elegant event spaces, thoughtfully curated dining experiences and personalised menus to suit every celebration. What makes the experience even more special is the dedicated events team, who work closely with couples to bring their vision to life, ensuring every detail reflects their unique love story. The festive season adds an extra touch of warmth and magic, creating a beautiful atmosphere for moments worth cherishing.

With wedding packages starting from AED 200 per person, couples can enjoy a thoughtfully curated experience featuring (catering, wedding cake, and other inclusions). The hotel’s Ballroom (venue/ballroom name) can accommodate up to 500 guests, making it a beautiful choice for celebrations of all sizes. Price: From AED 200 per person | Capacity: Up to 500 guests | Package Includes: catering, wedding cake, and other inclusions

2. Where Business Meets Elegance: Host Your Next Corporate Event by Dubai Creek

Great business ideas deserve an inspiring setting, and Sheraton Dubai Creek Hotel & Towers offers the perfect blend of professional hospitality, comfort and timeless elegance. Set against the picturesque backdrop of Dubai Creek, the hotel provides a welcoming environment where meaningful conversations, fresh ideas and successful collaborations come to life.

Whether you’re hosting an important boardroom discussion, a large-scale conference, an interactive team workshop or a corporate celebration, the hotel offers versatile meeting spaces designed to suit different business needs. What makes the experience stand out is the personalised approach, with a dedicated events team assisting with every detail, from venue arrangements to thoughtfully curated food and beverage experiences, allowing guests to focus on what truly matters — connecting, collaborating and achieving their goals.

With half-day meeting packages starting from AED 250 per person and full-day packages from AED 300 per person, businesses can enjoy tailored experiences featuring 2 (coffee breaks, lunch, AV equipment, Wi-Fi and other inclusions). The hotel’s Deira meeting rooms can accommodate up to 75 delegates, supported by a dedicated events team to ensure seamless planning and execution. Businesses can also benefit from Marriott Bonvoy Points (corporate group offers or complimentary benefits). Price: Half-day from AED 250 | Full day from AED 300 per person | Capacity: Up to 75 delegates | Package Includes: Up to 2 coffee breaks, lunch, AV equipment, Wi-Fi and other inclusions

3. Celebrate Life’s Special Moments at Sheraton Dubai Creek Hotel & Towers

Some moments deserve more than just a celebration they deserve a setting that makes them truly unforgettable. Whether it’s a milestone birthday, a special anniversary, an intimate family gathering or a stylish private celebration, Sheraton Dubai Creek Hotel & Towers offers an elegant escape where beautiful memories are made against the charming backdrop of Dubai Creek.

Combining timeless surroundings with warm hospitality, the hotel provides versatile event spaces that can be transformed to reflect the personality and spirit of every occasion. From thoughtfully crafted menus and tailored dining experiences to personalised event arrangements, every detail is designed to make guests feel special. With the support of the hotel’s dedicated Events Booking Centre team, hosts can enjoy their celebrations while the finer details are taken care of, creating an effortless experience from beginning to end.

With private event packages starting from AED 250 per person, guests can create their ideal celebration with personalised menus, entertainment and other inclusions. The hotel’s flexible event spaces can accommodate up to 100 guests, while the dedicated Events Booking Centre team provides personalised planning assistance to ensure every occasion is thoughtfully organised. Price: From AED 250 per person | Capacity: Up to 100 guests

Hospitality

Celebrate UAE National Day with 15% Off a Creekside Staycation at Sheraton Dubai Creek

Published

1 day ago

October 30, 2026

Integrator Web-Editor

This UAE National Day, treat yourself to a relaxing getaway without leaving Dubai. Sheraton Dubai Creek Hotel & Towers is offering UAE residents an exclusive 15% discount on its regular half-board rate, valid for stays from 27 November to 6 December 2026, with no minimum stay requirement.

Set along the picturesque Dubai Creek in Deira, the iconic five-star hotel combines timeless elegance with modern comforts. Guests can choose from beautifully appointed Deluxe Rooms with city or Creek views, Club Rooms with exclusive lounge access, and spacious Junior and Executive Suites, offering a comfortable retreat for couples and families alike.

Dining is equally inviting, with Italian flavours at Vivaldi, British favourites at The Chelsea Arms, relaxed poolside dining at By the Bay, and casual refreshments at the Lobby Café. Guests can also unwind by the outdoor swimming pool, enjoy a rejuvenating treatment at Spa, or make use of the 24-hour fitness centre.

Adding a touch of festive magic, the hotel will be adorned with seasonal decorations throughout the holiday period. Guests staying on 4 December 2026 can also experience the hotel’s Christmas Tree Lighting Ceremony in the Lower Lobby, accompanied by a Christmas choir, creating a memorable start to the festive season.

With the flexibility of no minimum length of stay, guests can plan anything from a spontaneous overnight escape to an extended waterfront retreat. Combining comfortable accommodation, delightful dining experiences and a charming Creekside setting, this exclusive UAE National Day offer is the perfect opportunity to celebrate in style. To enjoy this exclusive UAE residents’ National Day half-board offer, book online using the promotional code ES2.