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TP-Link unveils SMB partner program

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TP-Link Technologies has unveiled a new SMB Partner Programme for the Middle East and Africa (MEA).
The launch, which was held at Burj Al Arab in Dubai, saw more than 60 systems integrators (SIs) from the UAE market attend the event, where TP-Link outlined its go-to-market strategy, competitive advantage and, the company’s research and development (R&D) commitments.
According to the vendor which manufactures a broad range of products to the consumer, SOHO and SMB markets, including Wireless solution, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the launch of the SMB Partner Programme paves the way for the company to recruit and develop a select number of SI partners who will resell its SMB products and solutions in the region.
Lucas Jiang, General Manager at TP-Link Middle East and Africa (MEA), said the launch of the SMB Partner Programme will see the company work closely with its distribution partners to identify and on board the right partners for the SMB business across the region.
Lucas added that TP-Link is seeking to recruit, train and certify new partners that will be tiered in three categories namely Authorised, Silver and Gold. “We are delighted to have finally unveiled a partner programme that will support the development of our SMB business in MEA,” he said. “We are hoping to replicate the success that TP-Link has enjoyed in the SOHO space.”
He explained that a key element of the programme is the training component and partners will be required to undergo training and get certified.
TP-Link is offering two certification programmes for sales, pre-sales and technical people.
According to the vendor, the sales and pre-sales training will see partners that get through the programme and pass an online exam get certified as a TP-Link Network Associate (TPNA).
On the technical front, partners that take their employees through the technical training initiative and pass the online exam will be recognised as a certified TP-Link Network Professional (TPNP).
Lucas explained that the partner tiers are linked to training and the company has already started the process of identifying SIs it would like to engage in the region. “We are looking for partners that are not doing business with us,” he said. “We have already created a dedicated partner portal, where interested partners can register to start the process. In addition, all the course materials to help partners prepare for the TPNA and TPNP certifications are already available online.”
He added that once a partner has been engaged, they will be guided on the training and certification paths.
According to Lucas, Gold partners will be expected to have two certified TPNA and one TPNP to maintain the partner tier in addition to agreed sales targets both in terms of volume and quality of projects implemented.
He added that Silver partners on the other hand, will be expected to have one certified TPNA in sales and another in pre-sales. “We have also developed a scheme that will incentive the individual (pre-sales, sales or technical staff) and rebates that will go to the SI that has achieve strong sales invested in training and is growing the share of the SMB business in the market,” he said.
Lucas added that the initial focus with the new programme will be in the GCC before extending the initiative to other countries in the broader MEA market. “We are upbeat the programme will offer the much needed support for our SIs to grow their share of business with our solutions in the SMB segment,” he said.

Financial

CFI Celebrated Women’s Month with Exclusive Suhoor Event

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CFI Financial Group was honored to host last week a special Suhoor event in Dubai to celebrate Women’s Month and honor the incredible achievements of women in business and entrepreneurship. The exclusive event, which took place on March 13th, brought together a distinguished group of successful businesswomen, entrepreneurs, and media professionals for an inspiring evening designed to empower and connect women in the professional world.

The event featured a keynote by Carol Glynn, a renowned finance coach and chartered accountant, known for inspiring attendees to pursue sustainable careers and entrepreneurial efforts confidently. Glynn shared essential insights on empowering women to manage financial futures and advancing careers.

In addition to the keynote address, attendees were treated to a unique experience, as an illustrator designed personalized Ramadan keepsakes for each guest, adding a thoughtful and personal touch to the evening while celebrating the spirit of generosity during the holy month of Ramadan.

CFI remains committed to empowering women year-round by providing opportunities to grow, learn, and connect within their professional fields. This ongoing support helps women build sustainable careers and establish valuable networks, highlighting CFI’s dedication to fostering women’s advancement in business.

“We were thrilled to host this Suhoor event for Women’s Month and are proud to have fostered a space for learning and empowerment,” said Zarrin Baig, CFI’s Group Head of HR. “CFI is committed to financial literacy as a crucial tool for empowering women. We are grateful to our distinguished attendees for enriching our mission with their valuable insights, furthering our commitment to support women in their personal and professional growth, and building a more equitable future.”

The event was a resounding success, providing an evening of meaningful conversations, networking, and empowerment, reflecting CFI’s commitment to fostering an inclusive and supportive community for women.

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RAK Real Estate Market Poised to Skyrocket as Demand Outpaces Supply

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Ras Al Khaimah’s (RAK) real estate market is poised for significant growth and price appreciation, driven by surging demand and a housing shortage in the next few years, according to Metropolitan Premium Properties (MPP).

Despite the launch of new projects on Marjan Island, the market is expected to face a substantial deficit of homes by the time the Wynn Gaming resort structure is completed in late 2025.

Maxim Novikov, Head of RAK branch at Metropolitan Premium Properties, said: “Even with new projects underway on Marjan Island, RAK will face a shortage of available homes. Demand is expected to continue to outpace supply, making it an exciting market to watch in the near future. There has been strong demand, particularly for waterfront and beachfront properties in RAK with many new developments selling out quickly. Several projects are selling out during their launch phase or even before they are officially announced.”

According to MPP, while numerous new projects are anticipated to be announced this year, the current delivery timeline is creating a significant gap. The number of new units expected to be delivered in RAK this year remains relatively low. For example, in 2024, very few projects were completed, with only 318 units delivered in Marina Residence at Al Hamra and 89 units in Marbela 2. In 2025, the delivery pipeline is slightly more promising, with two projects set to be completed in Mina (formerly Mina Al Arab). These include 648 apartments and 13 lofts in Bay Residence, along with 146 apartments in Gateway 2.

Despite the additional units coming to the market, the demand is still expected to outstrip supply.

The shortage of ready units has resulted in off-plan property prices increasing on average 15-20% in 2024 and this trend is expected to continue this year as well. The highest demand is for studios and one-bedroom units in waterfront projects near the Wynn Resort.

“We are witnessing exceptionally strong demand, particularly for beachfront properties. Properties close to the Wynn Resort are seeing significant interest, especially smaller studio and one-bedroom units. At the same time, there is a noticeable demand for commercial, retail spaces, as well as villas and townhouses in prime waterfront locations. However, the supply of these types of properties remains limited,” said Mr. Novikov.


Several key factors are expected to drive demand for real estate in RAK over the next few years. The population of the emirate is projected to nearly double, reaching 650,000 residents by 2030. Additionally, the rapid progress of the Wynn Resort construction is fueling excitement and interest in the area.

Ras Al Khaimah’s Economic Zone (RAKEZ) is also attracting entrepreneurs from around the world, boosting demand for both residential and commercial properties. RAKEZ achieved record growth in 2024, welcoming 13,141 new companies, which represents a 66% increase in registrations compared to 2023. Also, the emirate’s forward-thinking approach to cryptocurrency trading and blockchain technology is another factor contributing to its appeal.

While Marjan Island continues to capture much attention, other areas in RAK are also poised for significant growth, according to MPP. Areas such as Mina, Al Hamra and RAK Central are expected to see substantial development, offering high growth potential for real estate investors.

Mr. Novikov concluded, “The real estate market in RAK is set for dynamic growth and entering an exciting phase. Investors and homebuyers alike should be prepared for rising prices and increased competition for the limited available properties.”

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Home Integrator

Energize Your Office: Five Playful Finds to Transform Your Workplace

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MillerKnoll

Who says the contract space can’t be fun? At MillerKnoll, we believe that the possibilities for facilitating connections and experiences into the workspace are limitless. Not only do playful designs energize employees, but they also promote overall wellbeing and enhance workplace culture. By incorporating vibrant and fun aesthetics, you can create an environment that not only sets a positive tone, but also boosts productivity.

Join us as we explore our top picks for transforming your office into an inspiring and dynamic environment that incorporates both work and play. 

1. Truffle Pouf by NaughtOne – A Playful Pouf with a Charming Form

The Truffle pouf brings a playful energy wherever it pops up. Intentionally organic in form, its curvaceous profile charms from all sides, while the seamless top offers a smooth, durable sit. 

Truffle’s clever one-piece upholstery creates a seamless waterfall edge that accentuates the pouf’s organic form, revealing curves on curves with the play of light, and creates surprising contrasts along the seams.

 2. Facet Cabinet by HAY – Combining visual appeal with distinct functionality

Designed by Stefan Scholten and named after faceted surfaces, the Facet Cabinet by HAY is a versatile, multifunctional storage solution that is easy to move around. It is post-consumer recycled ABS plastic made up of three compounds: acrylonitrile, butadiene and styrene that is non-toxic, fully recyclable, durable and safe to use. It features a revolving integrated door and can come on wheels, making the Facet Cabinet versatile and playful.

3. Cyclade Table by Herman Miller – Sculpted Form, playful nature    

Each of the three set coffee tables in the Cyclade family is distinctive in their varied forms, with smooth organic curves, sculptural forms, playful nature and intriguing negative space that can stand on their own or be nested together.

Embrace the perfect fusion of function and beauty with these nesting tables and invite endless play and flexibility with their varying heights, openings, and purpose.

 Arrange and rearrange, based on the needs of a particular space to elevate your workplace with organic modern design inspiration.

4. Percy by NaughtOne – A Bold, Versatile Lounge Chair  

Inspired by the continuous, curving frames of mid-century waiting room chairs, the practical yet playful Percy lounge chair is perfect for office lounge seating.

Bold design, plush cushioned upholstery comfort, and customizable finishes for any workspace, the Percy lounge chair is abundant in creativity, with a choice of 16 colours and over 100 upholstery options. With frames that can be specified to a wide range of potential combinations and adaptable designs. Percy is ideal for a plethora of modern spaces in offices, universities and hospitality environments.

5. Nerd Chair/Bar Stool by Muuto – A playfully contemporary expression  

For use as a bar stool or desk chair, Nerd brings new perspectives to Scandinavian design by combining the traditional material of wood with a simple yet eccentric design language. The seamless integration of its back and seat makes for a characterful detail alongside the curved edges of its seat.

Conclusion

Transforming your workplace, empowering people to foster a sense of community while incorporating playful elements into your office environment is not merely about aesthetics; it’s about fostering an atmosphere that encourages creativity, collaboration, and employee wellbeing. At MillerKnoll, we believe that your office should be a place where work and play coexist harmoniously. By choosing pieces like the Truffle Pouf, Cyclade Table, or the Nerd Chair, you’re not just investing in furniture; you’re investing in a culture that values innovation, productivity and connection.

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