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TP-Link partners with SALE International in Oman

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TP-Link Technologies has appointed SALE International LLC as its distributor for the Neffos smartphone portfolio in Oman.

According to the vendor, which manufactures a broad range of products to the consumer, SOHO and SMB markets, including Wireless Solutions, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters, Network Adapters and Smartphones, the appointment of SALE International LLC as its distribution partner paves the way for the company to develop its business in the channel space in Oman.

Lucas Jiang, General Manager, TP-Link Middle East and Africa (MEA), said the company is delighted to have signed SALE International as its distributor in Oman. “SALE is one of the largest telecoms focused distributors in Oman and the wider Middle East,” he said. “By appointing SALE International to distribute the Neffos range of smartphones and accessories, we are demonstrating the commitment that TP-Link is serious about growing its mobile devices business in the region.”

Jiang said TP-Link selected SALE International because it is a reputable distributor with solid presence in the telecoms distribution space in Oman and the region.

Naser Khalid, Country General Manager, SALE International LLC Oman said the company has diversified its business into mobile phone distribution.

Naser said that adding Neffos to SALE’s basket will bring further value to us as a distributor that wants to grow its business in the mobile devices trade.

“TP-Link is a well know brand in the computer industry and with Neffos as the company’s mobile brand, we will have their commitment to innovate and provide an aggressive line up of mobile handsets,” he said. “The plans presented and the interest shown by TP-Link in building the mobile brand was impressive and is what led us to sign as their distribution partner.”

Naser explained that SALE International is one of the largest telecom distributors in the Middle East with over 50,000 point of sales (PoS). “SALE International Oman started distribution of handsets devices in 2016,” he said. He added that the partnership between TP-Link and SALE International is a strategic one, which will bring value to consumers with quality products being delivered to the market through a well-established distribution set up.
“SALE International’s strength is distribution and we currently have business relations with more than 2,000 mobile phone independent retailers in the Sultanate,” he noted. “The response for the Neffos range from channel partners has been positive and we are looking forward to maximise the positive feedback.”

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Samsung Reimagines Home Automation With AI-Powered Smartthings Ecosystem

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Samsung AI

Samsung Gulf Electronics continues to enhance its breakthrough SmartThings platform, taking connected living to new heights. The latest innovations in the SmartThings ecosystem introduce advanced AI-driven features that promise to revolutionize home management, energy efficiency, and family care.

These advances align with increasing traction for home automation in the UAE residential market. Research shows that the UAE smart home market is set to grow at an annual rate of 10% from 2024 to 2028, with household penetration projected to rise from 16% to 23% during the same period, signaling strong adoption of this technology.

Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, said, “Samsung’s latest advancements in the SmartThings ecosystem mark a significant leap forward in smart home technology. By harnessing the power of AI, we’re not just automating homes; we’re creating intelligent living spaces that adapt to users’ needs, save energy and enhance family well-being. This holistic approach to connected living aligns with the UAE’s vision for a smarter, more sustainable future.”

At the heart of these upgrades is the innovative Smart Energy Saving feature, which automatically activates energy-saving modes when they’re most effective without compromising comfort through leveraging AI. Meanwhile, with the Save Energy While Away function, SmartThings can detect when residents are out and send notifications prompting users to adjust connected devices to minimize unnecessary energy consumption. These features not only minimize energy spend but also contribute to a more sustainable lifestyle.

Family care takes center stage with new scenarios designed to enhance home safety and comfort. The Safe and Comfortable Welcome feature prepares the home for arrival by adjusting lighting and temperature and even starting appliances like air purifiers. Working parents can also prepare their homes for their children’s return from school, with the ability to prioritize their safety by keeping a watchful eye on them through SmartThings. For pet owners, the Keep Your Pet Safe and Healthy scenario offers peace of mind by monitoring pets’ activities, with the ability to communicate with and feed their furry friends remotely.

Security remains paramount in this connected ecosystem. Samsung’s Knox platform has been fortified to provide defense-grade protection across all layers of the SmartThings network, ensuring that as homes become smarter, they also become more secure against cyber threats.

The updated SmartThings platform also lays the groundwork for broader smart city initiatives. As individual homes become more intelligent and efficient, they contribute valuable data that can be used to optimize urban services, from energy distribution to traffic management. This will contribute to government ambitions to make UAE cities the smartest in the world, as Dubai and Abu Dhabi continue to rise in global smart city indexes. 

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Property Finder Reveals Most Searched Home Features across Property Searches in 2024

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Property Finder

Who doesn’t love searching the Property Finder platform for the most exciting or unusual properties available in the UAE. As 2024 draws to a close, MENA’s leading property portal has updated its home for every life index – offering a glimpse at some of the most unique properties on the platform.

Add to that insights into what home seekers searched for most in 2024 when looking for properties in the UAE, and you get a comprehensive view of how trends in lifestyles and preferences are shaping the real estate market. From ultra-modern penthouses with private cinemas to sprawling villas featuring outdoor kitchens and zen gardens, Property Finder’s data highlights the evolving aspirations of UAE residents.

The Home for Every Life Index, first launched earlier this year, is a proprietary Index designed to showcase the diversity of properties across the nation, reflecting everything from family-friendly layouts to luxury amenities sought by discerning buyers and renters.

Whether it’s a focus on sustainability, wellness, or bespoke features, the Index continues to inspire and inform the real estate landscape in the UAE. Here’s a snapshot of some of the homes on the home for every life index:

  • For Foodies: a villa with a full-size, custom-made industrial kitchen with walk-in fridge
  • For spa and well-being enthusiasts: a villa with a Moroccan bath and steam room
  • Art and culture lovers: a villa with art from Syria, Morocco, India, and China, alongside hand-painted walls and mosaics
  • View Seekers: an apartment with 360-degree terrace
  • For petrol heads: a villa with a carport lift

The platform’s latest update not only captures the pulse of property trends but also provides valuable insights into how homeseekers are redefining their idea of a perfect home.

Alongside the Index, proprietary data from Property Finder indicates that homebuyers and renters place a premium on amenities that enhance their lifestyle. More than 5.5 million homeseekers wanted properties with a balcony, for example, while 3.1 million prioritised larger spaces featuring a maid’s room. Central air conditioning followed closely behind with 2.3 million searches considering this a must-have. Other common preferences included:

  • Gyms (1.5 million)
  • Pet-friendly spaces (1.4 million)
  • Private pools (1.3 million)
  • Homes with stunning water views (1.3 million)

Interestingly, more niche searches for homes with barbecue areas, private jacuzzis and security systems are also on the rise.

Additionally, over 65,500 manual searches were for ‘freehold’ properties highlighting the growing demand for ownership opportunities in the UAE, while short-term rentals ranked within the top 25 most searched terms, reflecting a growing interest for more flexible living options. Notably, this was also seen within the most searched terms for both Dubai and Abu Dhabi. Dubai saw over 22,000 searches for short-term rentals, while Abu Dhabi recorded 5,400 searches, underlining the growing trend for shorter term stays across the different emirates.

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Dubai Land Department Encourages Property Owners to Join Owners Committees for Enhanced Governance

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RERA

The Real Estate Regulatory Agency (RERA), a subsidiary of Dubai Land Department, invites all property owners residing in jointly owned properties to take the initiative and register for Owners Committees, in lines with the Jointly Owned Property Law in Dubai and with RERA’s ongoing efforts to enhance transparency and ensure the sustainability of properties in the emirate.

The Owners Committees play a crucial role in empowering property owners and fostering their active involvement in managing residential communities. This initiative aims to enhance the quality of life, ensuring greater comfort and satisfaction for all residents, and aligns seamlessly with Dubai’s forward-thinking vision to optimise the management of jointly owned properties while promoting transparency and accountability in every aspect.

Mohammed Ali Al Badwawi, Acting CEO of RERA, emphasised that automating the registration process for Owners Committees aims to streamline procedures and ensure seamless coordination between Owners’ Committees and management companies: “Owners Committees are an integral part of the emirate’s vision for managing jointly owned properties. They play a crucial role in achieving real estate sustainability by reviewing budgets, prioritising maintenance requirements for buildings and common facilities, and providing feedback on service plans. These committees are not just tools for property management but also serve as a means to promote values of collaboration and community engagement.”

Mohammed Al Dah, Director of the Jointly Owned Properties Management Department at RERA, affirmed that registering in Owners Committees provides property owners with a genuine opportunity to actively participate in decision-making within their residential communities: “These committees play a vital role in safeguarding investments and ensuring the highest levels of efficiency and transparency. We urge all eligible property owners who meet the necessary criteria to take the initiative and register for these committees, as they are fundamental to enhancing project management and the well-being of residents.”

Property owners interested in joining the Owners Committees must meet a set of criteria, including residing in the property, holding a valid UAE ID, providing a certificate of good conduct issued by Dubai Police, and settling all outstanding service fees. The Real Estate Regulatory Agency has clarified that that registration is open until 31 January 2025, with priority given to the first nine registrants. Members will be approved by RERA, and the committee members for each group will be announced in February.

RERA emphasises that this initiative reflects its commitment to upholding integrity and fostering collaboration among all stakeholders in the real estate sector. Owners Committees also present an excellent opportunity for property owners to contribute to building thriving and sustainable communities aligned with the values of innovation and Dubai’s ambitious vision.

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