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E-City inaugurates newly-renovated store in The Dubai Mall

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E-City, a leading operator of a chain of world-class multi-brand electronics retail stores across the UAE, inaugurated its newly renovated store in The Dubai Mall. The new outlet reflects the company’s continuing thrust towards innovative technology, which is expected to attract more customers with its offers of a highly interactive shopping experience. E-City is the electronics retail arm of Albatha Retail & Home Products Group of Albatha Holding, which is one of the leading private business groups in the UAE, with staff strength over 7,000 and consisting of more than 25 autonomous companies in diversified sectors such as automotive, healthcare, manufacturing, FMCG, engineering, electronics, food and real estate.

The new store best reflects the company’s tagline, ‘Experience the future of electronics,’ as it showcases today’s leading innovative brands and their products. The newly renovated store will showcase a wide portfolio of electronic products and accessories–close to 10,000 products across 100 leading brands from drones, laptops, tablets, mobiles to TV’s, gaming accessories, electronic toys, wearables and cameras. In total there are eight E-City outlets spread across the UAE.

“We are very pleased to announce the re-opening of our newly renovated outlet in Dubai Mall, which is expected to consolidate our position as the Middle East region’s first ‘Technology Convenience Store. This new outlet has been carefully designed to uplift the brand’s appeal by featuring vibrant new products, a new signage and an improved store plan crafted specifically to the needs of our customers,” said Jaouad Dakir, CEO, E-City. “We would like to give our visitors and customers a truly unique experience–showing them the future of electronics and what it can offer. Looking around the new outlet is already an experience in itself as you will see the strong focus we have placed on innovative gadgets and electronic novelties”.

The new E-City store features the company’s new rebranding initiative, throwing the spotlight on its new logo and identity, which demonstrates its unique concept of using technology, fixtures, lay-outs and displays that have never been used across today’s retail segment. The technology and fixtures used are one of a kind, utilizing European standards. In fact, every inch of the store has been designed to give customer’s the benefit of convenience and a unique experience. Digital pricing and features have also been integrated to make it easy for customers to compare products–including QR codes to look up more info about the product on the internet via the mobile phone. Digital screens have been placed strategically around the store to broadcast E-City’s latest promotions and novelties.

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Corporate Group and PwC sign MoU to build pathways, connecting academic excellence with corporate success

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Corporate Group and PwC

Corporate Group and PwC Academy Middle East have officially signed a Memorandum of Understanding (MoU), launching a strategic collaboration aimed at empowering the next generation of young professionals by bridging the gap between academic learning and real-world corporate experience. This initiative seeks to provide ambitious students with a clear pathway into the corporate world, equipping them with the skills and hands-on experience necessary to thrive in today’s competitive marketplace.

Mohamed Osman, Chairman and Co-Founder of Corporate Group, said: “Our partnership with PwC marks a pivotal step in shaping the future of our industry by equipping the next generation with practical experience, essential skills, and deep knowledge. Together, we’re committed to fostering talent in the UAE, and we look forward to making a lasting impact on the emerging workforce.”

This partnership leverages Corporate Group’s deep industry expertise and PwC Academy’s exceptional educational platform, allowing students to apply theoretical knowledge in a practical, dynamic setting.

Taimur Ali Mir, PwC Partner and Professional Qualifications lead at PwC Academy, added: “This collaboration further reinforces our commitment to enabling the workforce of the future with the right knowledge, skills, and mindset required to thrive in today’s dynamic financial landscape. We look forward to working with Corporate Group to deliver impactful and meaningful experiences that support the region’s talent development needs.”

Participants will gain firsthand exposure to real corporate challenges, deepening their understanding of business operations and developing the mindset, confidence, and problem-solving skills required to drive meaningful change.

Unlike traditional academic programs, this collaboration emphasises real-world readiness. Graduates will be fully equipped to enter the workforce as active contributors, ready to make an immediate and impactful difference within their organisations. They will be empowered to tackle complex problems, make informed decisions, and lead with purpose from day one—ultimately contributing to the sustained growth of the region’s business ecosystem.

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PNY Announces Strategic Partnership with METRA

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PNY

PNY is pleased to announce the establishment of a strategic partnership with METRA, recognized as the region’s fastest-growing IT Value Added Distributor.

With a dynamic team of over 500 regional employees, METRA collaborates with a network of over 30 distinguished vendors, as well as 6500 partners and resellers. Their focus on delivering exceptional value-added services and regional expertise has propelled their rapid growth and positioned them as a trusted leader in the industry.

PNY is proud of this new collaboration. The company will bring its extensive expertise and the power of NVIDIA AI solutions, from AI workstations to data centers, to this partnership.

Providing cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX solutions, PNY helps improve the creativity, productivity, and performance of users. PNY’s technology partnerships are constantly evolving to stay up to date with the latest innovations. PNY proposes a full spectrum of high value-added solutions in HPC and Artificial Intelligence environments.

Through this collaboration, PNY and METRA aim to leverage their combined strengths to offer advanced technology solutions that meet the growing demands of the IT and AI sectors. This partnership marks a significant step forward in delivering unparalleled value and expertise to customers across the region.

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The Malware That Must Not Be Named: Suspected Espionage Campaign Delivers “Voldemort”

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Voldemort malware

In August 2024, Proofpoint researchers identified an unusual campaign using a novel attack chain to deliver custom malware. The threat actor named the malware “Voldemort” based on internal filenames and strings used in the malware. 

The attack chain comprises multiple techniques currently popular within the threat landscape as well as uncommon methods for command and control (C2), like the use of Google Sheets. Its combination of tactics, techniques, and procedures (TTPs), lure themes impersonating government agencies of various countries, and odd file naming and passwords like “test” are notable. Researchers initially suspected the activity may be a red team. However, the large volume of messages and analysis of the malware very quickly indicated it was a threat actor.  

Proofpoint assesses with moderate confidence this is likely an advanced persistent threat (APT) actor with the objective of intelligence gathering. However, Proofpoint does not have enough data to attribute with high confidence to a specific named threat actor (TA). Despite the widespread targeting and characteristics more typically aligned with cybercriminal activity, the nature of the activity and capabilities of the malware show more interest in espionage rather than financial gain at this time. 

Voldemort is a custom backdoor written in C. It has capabilities for information gathering and to drop additional payloads. Proofpoint observed Cobalt Strike hosted on the actor’s infrastructure, and it is likely that is one of the payloads that would be delivered.  

Beginning on 5 August 2024, the malicious activity included over 20,000 messages impacting over 70 organizations globally. The first wave of messages included a few hundred daily but then spiked on 17 August with nearly 6,000 total messages.  

Messages purported to be from various tax authorities notifying recipients about changes to their tax filings. Throughout the campaign, the actor impersonated tax agencies in the U.S. (Internal Revenue Service), the UK (HM Revenue & Customs), France (Direction Générale des Finances Publiques), Germany (Bundeszentralamt für Steuern), Italy (Agenzia delle Entrate), and from August 19, also India (Income Tax Department), and Japan (National Tax Agency). Each lure was customized and written in the language of the authority being impersonated. 

Proofpoint analysts correlated the language of the email with public information available on a select number of targets, finding that the threat actor targeted the intended victims with their country of residence rather than the country that the targeted organization operates in or country or language that could be extracted from the email address. For example, certain targets in a multi-national European organization received emails impersonating the IRS because their publicly available information linked them to the US. In some cases, it appears that the threat actor mixed up the country of residence for some victims when the target had the same (but uncommon) name as a more well-known person with a more public presence. Emails were sent from suspected compromised domains, with the actor including the agency’s real domain in the email address.

The threat actor targeted 18 different verticals, but nearly a quarter of the organizations targeted were insurance companies. Aerospace, transportation, and university entities made up the rest of the top 50% of organizations targeted by the threat actor.  

Proofpoint does not attribute this activity to a tracked threat actor. Based on the functionality of the malware and collected data observed when examining the Sheet, information gathering was one objective of this campaign. While many of the campaign characteristics align with cybercriminal threat activity, we assess this is likely espionage activity conducted to support as yet unknown final objectives.  

The Frankensteinian amalgamation of clever and sophisticated capabilities, paired with very basic techniques and functionality, makes it difficult to assess the level of the threat actor’s capability and determine with high confidence the ultimate goals of the campaign. It is possible that large numbers of emails could be used to obscure a smaller set of actual targets, but it’s equally possible the actors wanted to genuinely infect dozens of organizations. It is also possible that multiple threat actors with varying levels of experience in developing tooling and initial access worked on this activity. Overall, it stands out as an unusual campaign.   

The behavior combines a variety of recently popular techniques observed in several disparate campaigns from multiple cybercriminal threat actors that have used similar techniques as part of ongoing experimentation across the initial access ecosystem. Many of the techniques used in the campaign are observed more frequently in the cybercriminal landscape, demonstrating that actors engaging in suspected espionage activity often use the same TTPs as financially motivated threat actors. 

While the activity appears to align with espionage activity, it is possible that future activities associated with this threat cluster may change this assessment. In that case, it would indicate cybercriminal actors, while demonstrating some typical e-crime delivery characteristics, used customized malware with unusual features currently only available to the operators and not abused in widespread campaigns, as well as very specific targeting not normally seen in financially motivated campaigns. 

Defense against observed behaviors includes restricting access to external file sharing services to only known, safelisted servers; blocking network connections to TryCloudflare if it is not required for business purposes; and monitoring and alerting on use of search-ms in scripts and suspicious follow-on activity such as LNK and PowerShell execution. 

Proofpoint reached out to our industry colleagues about the activities in this report abusing their services, and their collaboration is appreciated. 

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