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Sophos announces Super Star Campaign

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: Sophos (LSE:SOPH), a global leader in network and endpoint security today announced a new initiative for its authorized and silver partners from the Middle East & Africa (MEA). The Sophos Super star campaign is designed to motivate partners with additional rewards on achieving their target. It is also aimed at driving sales for the latest security solutions.
Speaking on the initiative, Mr. Harish Chib, vice president, Middle East & Africa, Sophos said, “The rewards are a part of the company’s plan to encourage our silver and authorized partners to generate revenue opportunities and achieve their business goal. Our main aim is to drive our partners to excel and incentivize them with rewards for their great effort. The rewards are applicable on the sale of all the products logged between May – October 2017. Authorized and Silver partners are our major source of SMB business in the MEA region. With this campaign, Sophos’ objective is to reward and motivate the extensive list of partners of these categories in the MEA region”
“As part of our ‘Channel First’ sales strategy, this initiative will help our partners to expand their business across the channel in the Middle East & Africa. The Middle East & Africa region is divided into leading and emerging countries and both have different targets. The Top three partners in both the regions achieving highest sales will be rewarded,” Mr. Chib explained.
Being a partner-focused IT security company, Sophos has a dedicated partner program for the Middle East & Africa region. The program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards. It provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products.

Initiatives like Super Star Campaign and Partner Program for MEA illustrate Sophos’ commitment towards being a truly channel first company that creates programs and incentives for better channel enablement and to accelerate Sophos partner profitability.

Sophos’ MEA Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell Sophos Endpoint and Network Products, drive recurring revenue and have a clear, real-time perspective on all customer activity. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective. This also helps partners to win customer loyalty.

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HID Recognized for Its Design Expertise as Bahrain’s ePassport Wins Multiple Prestigious Awards

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HID has recently achieved global recognition for its Bahrain ePassport project, clinching several top honors. These include the distinguished London Design Awards, the High Security Printing Award, and the iF Design Award. This suite of praises reinforces HID’s leadership in security design, showcasing its innovative approach to integrating cutting-edge security features with aesthetic and cultural elements.

Craig Sandness, Senior VP and Managing Director for Citizen Identity at HID, shares, “Our design philosophy is centered around seamlessly weaving security into the fabric of the document’s design. The Bahrain ePassport is a prime example of this approach, where innovation meets artistry. This is not just our success; it’s a shared victory with our Bahraini partners, local artists, and calligraphers. Together, we’ve crafted a document that is as secure as it is symbolic of Bahrain’s rich heritage.”

The Bahrain ePassport, celebrated for its innovative design, marks a milestone in document security by introducing the world’s first document-embedded hashtag, #teambahrain. This feature is more than a nod to digital savviness; it’s a strong symbol of national unity and a testament to HID’s ability to integrate modern digital elements with traditional security measures.

HID’s work on the Bahrain ePassport has been recognized across several categories in the London Design Awards, including Gold awards in Service Design for Government, Cultural, and Best User Experience categories, underscoring the project’s excellence in functionality, cultural sensitivity, and user engagement. The High Security Printing Award for Best New ePassport for EMEA and the iF Design Award in the Publications and Communications category further validate HID’s skill in creating secure, user-centered design.

The collaboration between HID, Bahraini authorities, and local artisans highlights HID’s commitment to incorporating local culture into its security designs. This partnership approach not only enriches the document’s aesthetic appeal but also enhances its acceptance and significance among citizens, demonstrating HID’s leadership in creating identity solutions that respect and celebrate cultural heritage.

“As we celebrate the one-year anniversary of the Bahrain ePassport, we look forward to continuing our journey of innovation,” adds Sandness. “We invite governments and organizations worldwide to join us in this journey of creating secure, innovative solutions that pave the way for the future of identity documentation.”

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Fitness First Marks Mother’s Day with Four Days of Free Access

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As Mother’s Day approaches, Fitness First is proud to honour and celebrate all mothers with a special gift of health and wellness. From 21 to 24 March, Fitness First invites all mums to enjoy complimentary access to its state-of-the-art facilities at any of its UAE-based clubs.

Recognising the invaluable role of mothers in our lives, Fitness First is opening its doors to mothers of all ages and fitness levels, offering them the opportunity to prioritise their well-being and embark on a journey to better health. Whether it’s a rejuvenating yoga session, an invigorating cardio workout, or a strength training class, Fitness First provides a wide range of fitness options tailored to meet the diverse needs and preferences of every mother.

In addition to offering access to top-notch gym facilities and equipment, mums visiting Fitness First during this special period will also have the opportunity to participate in group fitness classes led by certified instructors, and connect with other like-minded individuals in a supportive and motivating environment.

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Visa-free countries for UAE residents looking to book last-minute getaways this spring term break

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As UAE schools gear up for the upcoming spring term break starting from 25 March, residents are planning for their well-deserved getaways, ready to embark on new adventures and explore the world. Global travel marketplace, Skyscanner recommends these visa-free travel destinations for UAE residents this spring term break.

Ayoub El Mamoun, Skyscanner Travel Expert, invites families and adventure seekers alike to explore these captivating visa-free destinations

Seychelles starting from AED 2,711 – “A tropical haven with pristine beaches and lush greenery, Seychelles is perfect for family retreats. Explore Anse Lazio’s white sands or snorkel in vibrant coral reefs for a blissful escape.”

Georgia starting from AED 1,703– “Steeped in rich history, Georgia welcomes UAE residents to explore ancient monasteries, stunning landscapes, and vibrant cities. Georgia is becoming a regular tourist haunt for UAE residents given the sudden influx of Georgia tour packages and the family activities to be experienced.”

Jordan starting from AED 1,752 – “A treasure trove of ancient history and natural wonders, Jordan is a captivating family destination. From the rose-red city of Petra to floating in the mineral-rich waters of the Dead Sea, Jordan promises a timeless family adventure.”

Malaysia starting from AED 1,903 – “A melting pot of cultures and landscapes, Malaysia invites families to explore bustling Kuala Lumpur, beautiful Langkawi beaches, and vibrant neighborhoods in Georgetown. Trek lush rainforests in Taman Negara or dive into the colourful underwater world of the Perhentian Islands. Try Skyscanner’s multi-city search too to explore all that Malaysia has to offer.”

For travellers still deciding on a destination to visit this upcoming break, a Skyscanner ‘Everywhere’ search is one of the easiest ways to be inspired. Ordered by cheapest price, a search to ‘Everywhere’ shows travellers all the destinations available for your desired travel departure.

Skyscanner’s Everywhere search tool reveals return flights to visa-free destinations such as Thailand from AED 1,891, Philippines from AED 1,932, Azerbaijan from AED 1,634 and Malaysia from AED 1,976 round trip.

With the convenience of visa-free travel to various destinations, the options for an unforgettable getaway are endless. So pack your bags, book your tickets, and get ready for a stress-free holiday.

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