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Ring partners with Al Jammaz to provide smart home security for Saudi Arabia
Ring, a provider of smart home security solutions recently announced a partnership agreement with Al Jammaz Distribution, the leading Saudi based Value-Added Distributor, which distributes advanced technology products, solutions and services. This partnership will help Ring foray and expand its reach across the Saudi market offering customers Ring’s innovative home security products and solutions.
“Ring believes in keeping homes and communities safe rather than just comfortable and we hope to change the way home owners view security by keeping an eye on their family and property, even when they can’t. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of App, Cloud and Security hardware,” said Mohammad Meraj Hoda, Managing Director of Ring.
“Al Jammaz has been providing technology-driven business solutions in Saudi Arabia for almost a decade and in that time, has succeeded in reaching almost 90% of the Saudi Arabian channel and distribution market. We look forward to working with Al Jammaz to address the home security needs by extending the product offerings through Internet Service Providers, Online retailers, system integrators, Internet service providers and brick and motor channels where they have very strong relationship,” concluded Mr. Hoda.
Recent studies regarding the real estate market indicated that the Gulf countries in general and Saudi Arabia in particular are likely to be the most advanced with respect to establishing smart homes as a result of the level of constructional development in this region. According to a report by Statista the revenue in the ‘Smart Home’ market amounts to US$124m in 2017 with expectation for it to show an annual growth rate (CAGR 2017-2021) of 42.3 % resulting in a market volume of US$507m in 2021. The report further reveals that currently the household penetration is at 6.1 % in 2017 and is expected to hit 24.7 % in 2021.
Ring has evolved as the leading brand in the Smart Home Security Space represented by 16000 plus stores across North America and Ring’s products globally have been hailed as dependable second set of eyes and ears to deter would-be thieves from entering homes and communities. It has been proven that Ring doorbells can reduce crime by up to 55% in neighbourhoods, and the goal is to bring the same convenience and security to the Middle East neighbourhoods.
As the Value Added Distributor, Al Jammaz will promote Ring’s latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam and conduct channel engagement, training and activation programs for partners. Al Jammaz will also set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with the Ring brand.
“The Saudi Ministry of Housing has launched programs and initiatives to achieve Vision 2030 and the National Transformation Program (NTP) 2020 which aims to increase the rate of property ownership to 52 percent. Under these directives, there are huge opportunities for the housing sector to grow and develop and we believe that the Internet of Things is set to disrupt the way we live. Homes are going to get ‘smart’ with connected products offering endless possibilities to make our lives easier, more convenient, and more comfortable. The awareness and demand for smart entry devices, such as smart doorbells that keep families, neighborhoods and communities safe are growing and therefore we believe that our partnership with Ring is a perfect fit. We see exciting new possibilities in this partnership with Ring across the Kingdom and it will help Al Jammaz to better address our customer’s needs in today’s environment of ever-increasing demand for home security solutions,” said Asim Al Jammaz, CEO, Al Jammaz Distribution.
Al Jammaz will distribute Ring’s best-of-breed home security solutions in the Kingdom of Saudi Arabia.
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Toshiba Canvio Flex: A Multi-Device Hard Drive for Seamless Storage and Sharing

On 14 February- Valentine’s Day, Toshiba Electronics Europe GmbH proposes to surprise your partner with a practical and stylish gift: the Canvio Flex, a multi-device hard drive for storing and sharing special memories.
Coinciding with the release of 2025, this portable external storage drive in 2.5-inch form factor has a new design and comes in a simple and elegant silver finish, making it a functional and beautiful gift.
Flexibility and compatibility are the distinguishing features of the Canvio Flex.
Even if you and your partner use different devices (Android or iOS smartphones, Mac, PC or different tablets) – with the Canvio Flex you can use just one hard drive to save and share your special moments. The drive can connect directly to these different devices via the included USB Type-C or Type-A cable without reformatting.
This also makes the Canvio Flex a long-term companion because even if you change your devices, the Canvio Flex will continue to connect to any of them. Especially the direct connectivity to your smartphone and the ability to make backups make the Canvio Flex quite handy, as many photos and videos are nowadays taken with your mobile phone, as shown in this video.
Instead of expanding the capacity of your cloud storage service, you can take the Canvio Flex with you for quick and easy backups directly from your smartphone, desktop, laptop or tablet, wherever you are, without an internet connection, so you’ll always have all your special memories – whether they’re text files, music, photos or videos – safe and secure for quick and easy sharing. With its plug-and-play philosophy and USB3.2 Gen 1 interface, the Canvio Flex offers fast data transfer speeds of up to 5Gbps.
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Breathe Easy and Save: The Energy-Smart Benefits of LG Dehumidifiers

With the weather entering a transitional phase from winter to summer, air quality at home is a key priority. The change in temperatures can result in a change of humidity, especially due to sealed homes that can lead to mold growth and damage to furniture, whilst affecting overall air quality. Keeping this in mind, LG’s innovative Smart Dehumidifier is a must-have at home, which not only keeps the air clean, but its efficient solutions keep the bills low as well.
The key function of a dehumidifier is to ensure moisture-free and clean air, but the LG Smart Dehumidifier adds additional features such as efficient energy consumption and satisfying aesthetics. The LG Smart Dehumidifier comes with the Dual Inverter Compressor, which in comparison to conventional inverter compressors, requires less driving time thereby resulting in better energy efficiency. This is done by automatically adjusting the dehumidification intensity, ensuring that the environment indoors is dry and comfortable. It also has a daily capacity of 30L, which is equivalent to removing moisture from 120 bottles of 250ml water, all of which is done at a whisper-quiet 33db while functioning.
Additionally, it also comes with a HEPA H13 graded Safe Plus Filter, ensuring that your home is safe from dust, viruses, bacteria, pollen, and allergens. Paired with a whooping additional 18 safety features, including an Ionizer and UVnano™ technology, the LG Smart Dehumidifier is guaranteed to ensure the cleanest air in your home.
The LG Smart Dehumidifier is also fully equipped with LG ThinQ technology. With a compatible smartphone, users can enable remote operation through Wi-Fi, schedule sessions, and most importantly, monitor energy usage, a key feature when it comes to considering overall energy efficiency. Users will also receive alerts for full drain buckets or high humidity levels, ensuring optimal performance at all times.
The LG Smart Dehumidifier, while providing energy efficient solutions for cleaner air at home, is also a good-looking appliance to have at home, thanks to its sleek design that follows LG’s design ethos. The design language is also practical, with elements like a Push and Pull Handle for easy mobility and 360-degree casters for smooth movement. A transparent water tank is also present for quick level checks, while the built-in cover design prevents leaks. It also comes included with Shoe Dry Y-hose and Closet Dry T-hose attachments, perfect for drying shoes and closets during damp winter days.
If you are looking at a cost-effective solution to ensuring good quality air at home which boosts energy efficiency, then the LG Smart Dehumidifier is the way to go, all while looking sleek and stylish.
VAR
Shure Announces New Solutions for Superior Meeting Experiences at LEAP 2025 Tech Conference

Shure announced recently a series of new conferencing and collaboration solutions designed to offer AV and IT managers and integrators in the Middle East region unparalleled sound quality and operation for conference and meeting rooms.
The new product lineup is set to take center stage in the highly anticipated LEAP 2025 – the region’s leading technology platform that fosters the growth of ideas, partnerships, and the collaborative shaping of the future of technology. Taking place in the Kingdom of Saudi Arabia, the new solutions unveiling underscores Shure’s leadership in pioneering innovation, exceptional quality, and unyielding commitment to audio excellence in the region.
“LEAP is an important calendar event for us, largely because it’s an opportunity to showcase and demonstrate leadership and expertise in audio engineering. This is why as part of our showcase this year; we’ll be taking our participation a notch higher by unveiling need-driven audio solutions that not only deliver exceptional experiences, but, most importantly, align with the needs of regional AV and IT managers and integrators,” said Yassine Mannai, associate sales director, Shure MEA.
Boosting collaborations in Microsoft Teams Rooms
For the effortless deployment in small to large meeting rooms, up to 33 x 18 ft (10 x 5.5 m), Shure has launched the new IntelliMix Room Kits, complete Microsoft Teams Room systems. With industry-leading audio and video performance, incredibly easy setup, and robust security and cloud management, IntelliMix Room Kits are set to transform the modern meeting experience. Clear audio quality is crucial for meeting participants and the accuracy of AI-driven tools. In the workplace, AI tools, like Microsoft 365 Copilot, rely on the intelligibility of the audio input to generate accurate transcriptions and summaries, ensure key points and action items are understood, and correctly identify and attribute spokespeople.
Next generation of wireless

To meet the needs of regional AV integrators and IT managers who demand robust and flexible wireless systems that are easy to get up and running in minutes with the touch of a button, Shure launched the Microflex Wireless neXt 4 and neXt 8 (MXW neXt 4 and neXt 8). Building on the release of the award-winning 2-channel system in 2024, MXW neXt is now available in four and eight channel count options – offering fully reimagined wireless collaboration with contemporary industrial design, pristine audio quality, and groundbreaking speed of set-up. Scalable to a variety of meeting and classroom environments, MXW neXt sets the standard for best-in-class wireless. The MXW neXt portfolio, MXW neXt 4 and neXt 8 feature a unique combination of IntelliMix digital signal processing capabilities and comprehensive I/O connections, including USB, Dante networked audio, and analog audio.
New Microflex Loudspeakers lineup for conferencing

Shure has expanded its Microflex Ecosystem portfolio with an innovative lineup of passive loudspeakers and a new networked amplifier. Designed specifically for conference rooms, the new Microflex (MX) Loudspeakers offer premium audio quality, flexibility for customization, straightforward installation, and seamless interoperability. The expanded MX Loudspeaker range includes four new passive speakers – ceiling and wall-mounted – as well as a networked conferencing amplifier, joining Shure’s existing networked loudspeaker MXN5W-C. With other Microflex Ecosystem devices, customers now have a complete solution that includes microphones, digital signal processing, and loudspeakers, all working seamlessly to deliver unmatched performance, security, and installation efficiency.
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