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Redington unveils its new Global Brand Identity

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Redington, the $6 Billion distribution and supply chain provider for international brands in the IT and Mobility sectors, successfully unveiled its new global brand identity – a new logo and tagline – ‘Seamless Partnerships’. As a heritage brand, Redington is stepping into its 25th year from inception and the new branding builds on Redington’s well-established reputation in the industry.

Established in Chennai in the year 1993, Redington is a well-known global brand having its operations across India, South Asia, Middle East, Africa, Turkey and CIS Countries. With a strong network of 37,500 partners, Redington distributes more than 200 brands across 24 markets and has leadership position in most markets and brands.

The new brand identity reflects the core values of Redington as a contemporary and innovative company, which has developed its messaging strategy to reflect its evolution as a brand and its global role as one of the largest provider in the supply-chain solution industry. The new logo and tagline epitomizes the new direction that the company would like to take in the years to come.

Unveiling the impressive new logo and tagline, Redington’s Managing Director, Raj Shankar, commented, “I am proud to launch today our rejuvenated brand and visual identity that fully reflects what we stand for as an organisation. This is not a mere change of brand identity but a coming of age for Redington, a transformation that the company is engineering to take it to the next level. The new identity carries forward our core values on which our company is built – adaptability, collaboration, know-how, objectivity, simplicity, transparency and trust. We look to expand our horizons from being a ‘Brand behind brands’ to a platform that enables ‘Seamless partnerships’. Redington is committed to do everything to achieve its ultimate goal of being the preferred company for connecting buyers and sellers. Re-emphasizing the word ‘Preferred’ as in a competitive world, Redington wants to build and grow lasting partnerships.”

The new logo of Redington symbolizes synergy – while the existing colour green has been retained, different shades have been introduced as well, keeping in mind the ever-expanding portfolio and services of the company. It represents the synergy and oneness that Redington possesses as an organization – be it with vendors, customers, team, the environment, technology and the ecosystem within its circle of influence. The latticed geometric design depicts technological innovation as well as simplicity in complexity. The symmetrical form shows harmony between Redington and the other organizations that it collaborates. The energy is depicted in the reverse white lines, also representing the common thread of Redington’s philosophy and spirit running through the organization towards a common good.

The new tagline – ‘Seamless Partnerships’ – illustrates the way Redington does business and where the brand wants all its energies to be aligned upon. Creating enormous value to the brands and partners that it handles and transforming from end-to-end supply chain management to a slew of services like marketing, data driven intelligence, solutions and consultancy.

Redington, which has a strong distribution base prides on the trust that it enjoys among not only its customers but also the vendors whose brands it distributes. Some of Redington’s brand and vendor relationships have been existent for decades.

As part of the launch, employees of Redington based in Dubai achieved a new Guinness World Records title for the longest line of USB drives. The serpentine line had 12480 USB’s arranged to form the new logo of Redington. The event was streamed live over the Internet from Dubai to over 4000 employees of Redington globally

Hospitality

UAE’s Mulk International and India’s Ajeenkya DY Patil Group forge a landmark Dh100m partnership to launch the region’s first large-scale virtual hospital

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partnership healthcare

In a landmark collaboration, Mulk International from the UAE and India’s Ajeenkya DY Patil Group have acquired stakes in Mulk Med Healthcare to become equal shareholders and launch what will be the region’s first large-scale virtual hospital of its kind with more than 20,000 doctors on board.  Both groups have further pledged an investment to the tune of AED 100 million to revolutionise healthcare in the MENA and Asia-Pacific regions. This strategic partnership is set to redefine healthcare delivery by leveraging virtual solutions to enhance access and provide comprehensive services to millions.

Dr. Nawab Shafi Ul Mulk, Founder & President of Mulk Med Healthcare, emphasized the transformative vision of this collaboration: “Our partnership and shared vision with the DY Patil Group is a major landmark agreement which signifies a shared dedication to rapidly evolving innovation and inclusivity in healthcare.”

The new Initiative introduces Mulk Med Virtual Hospitals ecosystem across the globe, one that has already been implemented in countries like Zimbabwe and Papua New Guinea and is in advanced stages of implementation in other territories. The comprehensive healthcare platform is also aided by Mulk Med App and video conferencing system available in 170+ countries currently, offering multiple essential services including 24/7 telehealth with doorstep free delivery of discounted medicines, also facilitating lifesaving smart ambulances, mobile clinics, and round-the-clock home care.

Transforming Healthcare Delivery in the region

According to Dr. Ul Mulk, these innovations are designed to improve healthcare accessibility, providing unmatched convenience for both urban and remote patients. Patients will benefit from virtual 24/7 consultations from over 20,000 doctors on board globally along with more than 500 pharmacies and service providers. Additionally, non-insured patients and UAE visitors can avail huge discounts on laboratory, radiology, hospital admissions and surgeries besides doorstep medicines, wellness, and aesthetics using the newly launched Mulk Medicare Privilege Health Card for the most affordable services that also give users access to longevity & precision medicine centres and genomics labs.

Shaji Ul Mulk, Chairman of Mulk International said: “Our global investments underscore Mulk Group’s long-standing commitment to driving impactful societal change.  We are dedicated to fostering partnerships with local communities and governments to ensure sustainable and inclusive growth.”

The initiative is also set to redefine emergency response with lifesaving smart ambulances and will extend services to underserved communities through mobile clinics. For travellers, both in & out bound comprehensive tourist healthcare insurance will provide peace of mind with robust medical coverage, while cutting-edge ICU Pods, Mulk Vital signs devices and kiosks with advanced AI enhanced technology incorporated to continuously monitor patients with chronic diseases will optimise recovery, and enhance hospital efficiency.

Dr. Ajeenkya Patil, Chairman of DY Patil Group, highlighted the initiative’s significance: “We intent to facilitate medical tourism strong demand in India from Africa & other regions in our newly build world class Hospitals care in the Indian state of Maharashtra. Together, we aim to deliver a transformative, patient-centric healthcare ecosystem that prioritizes accessibility, affordability, and quality.”

“Innovation is key to solving the world’s healthcare challenges and Mulk Med Healthcare is rightly poised to embark on the global expansion to bring affordability and top notch  equitable healthcare facilities to one and all. Mulk Medicare comprehensive hybrid model of  digital and onsite healthcare innovative solutions not only address immediate medical needs but also lay the foundation for a sustainable, scalable future in healthcare,” added Dr. Shafi Ul Mulk.

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Financial

Fujairah Digital Government and Torry Harris Business Solutions sign MoU to support digital transformation initiatives

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Fujairah Digital Government

Torry Harris Business Solutions Private Limited (THBS) signed a Memorandum of Understanding (MoU) with Fujairah Digital Government to accelerate the Emirate’s digital transformation efforts. This agreement underscores the collaboration in digital transformation in Fujairah, leveraging the latest technologies and innovations in alignment with the emirate’s vision to enhance government services and better serve its citizens.

The MoU was officially signed by Sheikh Engineer Mohammed bin Hamad bin Saif Al Sharqi, Director General of Fujairah Digital Government, and Shivdayal Charan, Director and Legal Representative of Torry Harris Business Solutions, in a move to foster collaboration and knowledge exchange in digital governance and best practices, aligning with the UAE’s vision to become a global leader in delivering digital government services.

Rabih Nasr, Vice President of Torry Harris Business Solutions in the Middle East, expressed his enthusiasm for the partnership, stating: “We are honored to work alongside Fujairah Digital Government to achieve their strategic goals of enhancing digital services and citizen engagement. This MoU reflects our long-standing commitment to the UAE, where we have been operating since 2002, and demonstrates our shared vision of empowering government entities to better serve their citizens through integrated and seamless digital platforms.”

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UAE National Day: Women Choice applauds UAE’s diversity, leadership efforts

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women choice event in the UAE

As the United Arab Emirates (UAE) prepares to celebrate its 53rd National Day, Women Choice proudly reaffirms its dedication to championing diversity, equality, and leadership across all sectors. In recognition of the UAE’s remarkable progress toward gender parity and inclusivity, Women Choice celebrates the pivotal role of women leaders in building a brighter, more equitable future.

With a strong presence in the region, Women Choice has hosted and participated in over 100 events across seven countries, half of which took place in the UAE. This milestone underscores the organization’s impactful efforts in promoting diversity and leadership, reflecting its alignment with the UAE’s vision of empowering women.

The UAE’s dedication to empowering women is evident, with women constituting 66% of public sector workers and 50% of the UAE Federal National Council (FNC) members being women – one of the highest representations globally. Women Choice echoes this spirit, advocating for inclusive leadership and equal opportunities in workplaces, education, and entrepreneurship.

Nezha Alaoui, Founder and CEO of Women Choice, reflects on the UAE’s achievements:

As we celebrate the UAE’s National Day, we also honor its remarkable progress in diversity and equality. Women Choice stands aligned with this vision, empowering women to lead, innovate, and inspire. True leadership flourishes when opportunities are inclusive and diverse perspectives are embraced.”

Women Choice’s initiatives are grounded in actionable steps to drive change, including leadership training programs, mentoring opportunities, and advocacy campaigns. Ahead of National Day, Women Choice calls on organizations and individuals to strengthen their commitment to building a more inclusive society.

  • The UAE ranked 1st in the Arab world for gender equality (World Economic Forum, 2023).
  • Women contribute to 23.5% of the UAE’s GDP, a testament to their economic leadership.
  • Female participation in STEM fields has risen to 37%, demonstrating progress in traditionally male-dominated sectors.

Through its global platform, Women Choice continues to spotlight stories of women leaders and changemakers, inspiring the next generation to break barriers and contribute to a more inclusive future.

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