PEAQ, the Middle East’s homegrown social wellness concept, is expanding across the UAE, unveiling a new 500 sqm social space at One Za’abeel. Backed by $2 million in funding to support the next phase of its growth, the homegrown brand is extending its pioneering concept beyond movement and traditional recovery, bringing hospitality into the wellness experience through curated experiences and intentionally designed spaces for guests to gather, connect and stay, with sound, culture and community at its centre.

Founded by Ali Hassoun in 2024, PEAQ has played a defining role in shaping Dubai’s social wellness scene, building its identity around a simple belief: wellness is inherently social. With PEAQ One Za’abeel, that philosophy takes on a new dimension, creating an alternative third space where the boundaries between wellness, hospitality and nightlife begin to dissolve. The result is a destination designed as much for connection and shared experiences as it is for individual wellbeing.

The choice of One Za’abeel reflects this ambition. Home to some of Dubai’s most recognised hospitality and lifestyle destinations, including One&Only and SIRO, the landmark development provides a natural setting for PEAQ’s hospitality-led approach, positioning wellness within a wider culture of dining, leisure and social connection.

Designed by Studio South under the creative direction of Jana Shamseddine, PEAQ One Za’abeel introduces a warmer, more elemental design, offering a distinguished contrast to PEAQ Al Quoz. Deep mocha and espresso tones run through textured surfaces, dark cork, aged brass, tinted mirrors and small-format tiles. A sculptural dropped lacquer ceiling anchors the central social space, while atmospheric lighting and considered acoustics create an environment that feels effortlessly intimate, yet unmistakably social. The design reinterprets familiar architectural elements from PEAQ Al Quoz, including the sculptural concrete cold plunges that have become a defining feature of the brand’s communal approach to recovery.

Balancing shared experiences with moments of personal recovery, the destination is home to the UAE’s largest social sauna, anchored within a communal bathhouse designed to make contrast therapy a collective ritual. Six cast-in-place concrete cold plunges and a hot pool complement the sauna. For those seeking a more private experience, dedicated suites offer a more secluded setting.

Taking cues from listening bar culture, PEAQ One Za’abeel introduces sound as a new dimension of recovery. An immersive Hi-Fi sound system anchors the main social space, complemented by curated music programming, signature alcohol-free cocktails from the “After Hours” bar and intimate social gatherings. The concept introduces a different rhythm to socialising, where connection, culture and wellbeing coexist, placing sound at the forefront of a more holistic approach to recovery. The experience will feature a rotating programme of listening sessions and collaborations with local and international DJs, musicians, record collectors and independent labels.

PEAQ One Za’abeel also significantly expands the brand’s movement offering across two dedicated studios. Its signature Lagree method is offered through Megaformer and Microformer classes, with an emphasis on technique-led training supported by the expertise of its in-house Master Trainer, while a dedicated infrared studio introduces new sculpt classes alongside heated mat Pilates. Together, the expanded programme offers guests greater choice in how they train and connect.

Speaking on the brand’s expansion and vision, Ali Hassoun, Founder of PEAQ, said:

“When we launched PEAQ, we set out to challenge the way people experience wellness in the Middle East. For us, wellness was always about more than just fitness and recovery. We wanted to create a place that became part of people’s everyday lives, somewhere they could come together and connect. What we’ve seen over the past two years has shown us just how much people value that sense of community, and PEAQ One Za’abeel allows us to take that even further. By bringing hospitality, music and culture into the experience, we’re creating a place where people want to spend time, whether that’s to work out, unwind or simply connect with like-minded people. We plan to build on what we’ve created here in Dubai, bringing our homegrown approach to social wellness to global audiences.”

PEAQ One Za’abeel will host an exclusive media preview on 13 November 2026, ahead of its official public opening on 20 November 2026.

Al Raha Beach Resort & Spa invites guests to gather with family and friends for a special Thanksgiving dinner on 26 November 2026. Taking place at La Piscine from 7pm to 11pm, the evening promises a celebration of seasonal flavours, traditional dishes and relaxed waterfront dining.

Setting the scene for the occasion, the venue will feature a festive black-and-gold theme, with a decorative entrance arch welcoming guests and elegant table centrepieces adding to the atmosphere.

Guests can enjoy a festive buffet featuring a selection of Thanksgiving favourites, with turkey carving, a variety of accompanying dishes, live cooking stations and an assortment of desserts. The experience will be complemented by live entertainment from a DJ and saxophonist, creating a lively atmosphere for an evening of food and celebration.

Families are also welcome, with activities for younger guests including face painting and colouring, making it an occasion for everyone to enjoy.

The Thanksgiving dinner is priced at AED 240 per person for the Soft Beverage Package and AED 340 per person for the House Beverage Package. Children aged up to four dine complimentary, while children between five and 12 years old receive a 50% discount.

Set against the waterfront surroundings of Al Raha Beach Resort & Spa, the Thanksgiving dinner offers an opportunity to enjoy the occasion with good food, family time and a festive atmosphere.

The festive season is all about bringing loved ones together, sharing delicious food and creating memorable moments around the table. This Thanksgiving and Christmas, The Grazer at Mövenpick Hotel Apartments Downtown Dubai is making holiday hosting a little easier with its specially curated Turkey Takeaway, featuring a perfectly glazed roast turkey accompanied by all the traditional trimmings, freshly prepared by the hotel’s culinary team.

Whether it is a cosy Thanksgiving dinner with family, a festive gathering with friends or a Christmas celebration at home, The Grazer takes care of the cooking, allowing guests to spend more time enjoying the occasion. Priced at AED 595, the Turkey Takeaway offers a convenient way to enjoy a traditional holiday feast without the hours of preparation.

At the heart of the festive spread is a succulent 5–6 kg glazed roast turkey, accompanied by flavourful herb stuffing, rich pan gravy, golden roast potatoes, glazed carrots, seasonal vegetables, cranberry compote and freshly prepared dinner rolls. Bringing together comforting flavours and holiday classics, the thoughtfully curated spread is designed to make every festive gathering feel special.

For those looking to add an extra touch to their celebrations, guests can personalise their feast with optional Yuleg cake available for AED 150 and additional side dishes, available for AED 50.. The Grazer also caters to corporate gatherings and larger celebrations, with special rates for bulk orders available upon enquiry.

The Thanksgiving Turkey Takeaway is available for pre-orders from 1 to 22 November 2026, with collections scheduled for 25 and 26 November. For Christmas celebrations, pre-orders will be accepted from 1 to 21 December 2026, with collections available on 24 and 25 December. Guests can select their preferred collection date and time, with orders required at least 72 hours in advance.

With all the festive favourites prepared by the chefs at The Grazer, guests can skip the kitchen preparations and focus on what truly matters this season: good food, great company and the joy of celebrating together.

Turkey Takeaway Details

• Venue: The Grazer, Mövenpick Hotel Apartments Downtown Dubai | Price: AED 595 per turkey set | Includes: 5–6 kg glazed roast turkey, herb stuffing, pan gravy, roast potatoes, glazed carrots, seasonal vegetables, cranberry compote and dinner rolls | Optional add-ons: Dessert boxes and extra sides, priced at AED 50 or AED 75 | Thanksgiving pre-orders: 1–22 November 2026 | Thanksgiving collection: 25–26 November 2026 | Christmas pre-orders: 1–21 December 2026 | Christmas collection: 24–25 December 2026 | Advance booking: Minimum 72 hours before collection | Corporate and bulk orders: Special rates available upon enquiry | Orders: Via WhatsApp or phone call