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With Comprehensive Networking Portfolios, D-Link Supports SMBs’ Digital Transformation Strategies

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D-Link is one of the global leaders in the design and manufacture of networking, broadband, digital, voice, and data communications solutions. The company caters products to the connectivity needs of small and medium-sized businesses (SMBs), and enterprise environments. Sakkeer Hussain, Director – Sales & Marketing, D-Link Middle East & Africa speaks about D-Link’s new and innovative networking solutions.

Tell us about the reaction D-Link receives for Nuclias, the networking solution, from its enterprise customers

We have seen a rapid adoption rate for Nuclias Cloud since its unveiling. It was a relevant product considering the immediate market requirements back then and continues to add value to enterprises as they embrace hybrid working models today. We plan to enhance the portfolio with new features and better market segmentation to provide genuine value-add for our customers over the coming months.

Nuclias Connect and Nuclias Cloud Remote Network Management Solutions are part of our revolutionary remote work solutions portfolio and are true market differentiators.

Sakkeer Hussain, Director – Sales & Marketing, D-Link Middle East & Africa

Nuclias Connect helps customers to make their network easier to manage, configure, and expand. It empowers network administrators through its centralized control, configuration, and customization capabilities while minimizing their onsite workload.

Nuclias Cloud portfolio allows enterprises across retail, education, and hospitality, as well as MSPs, to deploy professional-grade networks from anywhere and anytime, eliminating physical space constraints. The solutions offer centralized remote network management via an intuitive interface and multi-tenant architecture that makes outsourcing simple for end-users.

What are the newer products that D-Link presents to SMBs and large enterprises?

We have launched a host of new and innovative solutions since Nuclias and they are following:

 

Covr Series Wi-Fi 6 Solution

Covr Series Wi-Fi 6 Solution: It features multi-pack options that are all fortified with Wi-Fi 6 and mesh technology to provide faster speeds, greater capacity, and less network congestion for the modern device-dense smart home. Covr AX Wi-Fi 6 solutions are perfect for simultaneous 4K streaming, VR gaming, video calling, and keeping the smart home connected.

EAGLE PRO AI Series – R15

EAGLE PRO AI Series: It boasts a comprehensive range of routers to meet everyone’s needs for home Wi-Fi and 4G Wi-Fi. Equipped with Wi-Fi 6 Technology, the R15 AX1500 Wi-Fi 6 Smart Router, M15 AX1500 Mesh Router, and E15 AX1500 Mesh Range Extender deliver up to four times more capacity and 40% throughput increase than Wi-Fi 5.

Other new launches include DCS-8300LHV2 Full HD Wi-Fi Camera with AI-based person detection, outdoor industrial AC1200 access point DIS-3650AP, indoor industrial access point DIS-2650AP, and so on.

All our offerings enable organizations to achieve business outcomes and help in their digital transformation strategy

Speak about D-Link’s AI-powered Wi-Fi routers and their potentials

D-Link’s Eagle Pro AI series routers feature built-in AI capabilities. Blending AI technology into the products helps monitor traffic, improve efficiency, and greatly enhance the home network. The AI Wi-Fi Optimizer scans and monitors the network in real-time to ensure that users are connected to the most ideal Wi-Fi channel.

The devices feature the AI Traffic Optimizer feature, which automatically allocates bandwidth to different applications for the best connectivity. This feature also informs users which activities are causing congestion and allows them to de-prioritize.

D-Link’s AI Mesh Optimizer is a unique AI beamforming technology that enhances mesh connectivity between routers and extenders for more powerful, reliable mesh Wi-Fi throughout a home.

Cloud-based solutions appear to be obtaining high demand in the market. Give some insights into the cloud-specific solutions of D-Link?

To thrive and enjoy long-term success in today’s digital era, relying on cloud technologies is critical. D-Link is a leader and a pioneer in networking and cloud-based solutions. D-Link’s Nulcias solution is cloud-based and has seen immense success in the market. We also have mydlink cloud services, where customers can view, access, and monitor all their cloud cameras from anywhere. We also have cloud-based routers and access points.

D-Link has also partnered with Ameyo. With this partnership, we are Ameyo’s only cloud partner in the UAE and Oman. We aim to bring the hardware reliability and software services under one umbrella with Ameyo’s product suite. 

How efficiently does D-Link provide after-sale support to customers? Speak about your partner networks and collaborations in the MEA region

D-Link boasts an expansive channel ecosystem, our partners represent us in key verticals and markets. They offer true value-add to our customers in terms of services and support. D-Link grants access to partners to sell D-Link solutions that unlock additional revenue opportunities, which can enhance their company’s bottom line and efficiently serve regional customers.

Working through our existing distribution channels, D-Link provides enrolled partners with considerable support and rewards for achieving verifiable D-Link targets on a revised, quarterly basis. These targets, both qualitative and quantitative, will provide excellent benchmarks for strong, sustained growth in the region. D-Link is committed to providing partners with useful tools, resources, and the know-how of managing and growing their business to be customers’ trusted advisors in an increasingly digital era.

What are your strengths and channel strategies to stay ahead of other networking products/service providers?

D-Link is driving digital innovations through its extensive partner community. We are doubling down on our channel strategy with intensive partner training and education on how our latest offerings can play a key role in customers’ digital journey. D-Link has increased its channel investments over the past year and continues to enhance its approach towards channel sales, channel marketing, and partner enablement. This includes launching several avant-garde products, in-depth training, and support as well as resources to expand the customer base. Our channel partners play a key role in informing and enabling customers to understand the potential of technology. We are a well-established leader in the networking space and customers associate our brand name with reliability and high quality.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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