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Canyon: Computer Accessories and Wearables that Match the Personality and Style of the Youth

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ASBIS Enterprises is a known distributor and has partnerships with VARs and traditional dealers in countries across the region. It handles a wide-ranging portfolio of top brands; Canyon, the accessory brand, is one of them. Ilona Alieksieieva, Business Development Manager – ASBIS Middle East, speaks about the brand Canyon and its competencies in the accessories market.

Give us a brief overview of Canyon

Canyon is a fast-growing brand of high-quality and stylish, yet affordable mobile accessories, computer gadgets, wearables, and gaming tools. Being founded in 2003, it has grown to a full-scale consumer electronics brand launching a massive change in the gaming accessories category.

Canyon is sold in more than 26 countries across the globe and now we are coming to the Middle East. After a thorough analysis of today’s trends and in-depth research of the audience, Canyon design and marketing team has decided to open a completely new page in the brand’s 19-year history.

Discuss the needs of customers in the accessories and smart gadgets market

We constantly study the trends, needs, and behavior of our target audience. Nowadays, the young generation is fully into gadgets, and we are aiming to provide mobile, computer accessories, and wearables using which the youth can express their personality and style. Together with this, we offer the experience of using high-quality products at an affordable price.

Ilona Alieksieieva, ASBIS Middle East

Canyon people strive for everything new and unique, they always want to be amazed. At the same time, they are overwhelmed with trends of mindfulness, smart consumption, eco-activism, diversity, and body positivity.

How about the brand performance and global presence in 26 countries

Canyon is new to the Middle Eastern market, and we believe we will be able to meet customers’ needs and expectations. We started from UAE, some products you can already find in Virgin Megastore in Dubai Mall and online shop and soon you will see Canyon at all big retailers and e-commerce. From March we are also launching in Oman and will conquer other markets in GCC starting from Q2.

How did Canyon react to the requirement of gamers during the pandemic?

Of course, the pandemic period showed us how important is to set up a home office to be productive and comfortable working from home. Canyon has all items in the portfolio needed to do it: from super comfy gaming chairs to web cameras and headsets.

Gamers are one of the biggest target audiences for Canyon and you can find all features in our products that gamers value the most.

Just try Canyon gaming keyboards with full customization software, red or black switches, macros assignment, dual-core IC chip, NKRO anti-ghosting and anti-jamming function followed by 22 types of backlighting can leave nobody indifferent.

Tell us the role of Canyon in Eco Lifestyle

As a brand, Canyon strives to support the environment and we switched our packaging to fully eco-friendly materials. Canyon’s motto says YOU CAN! It shows that brand identity combines youthful carelessness with a smart way of thinking:

  • You can be yourself without aiming to impress others
  • You can join the tribe of mindful consumers
  • You can throw away imposed body standards – your body is your business
  • You can care about the environment and live an eco-friendly life

Hospitality

Majlis by Pierre Hermé Now Open at Rosewood Abu Dhabi 

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Pierre Hermé

A taste of Parisian indulgence lands on Al Maryah Island with Majlis by Pierre Hermé now open at Rosewood Abu Dhabi. The master of macarons brings his legendary creations to Abu Dhabi, merging French savoir faire with the warm gathering space of majlis culture. Majlis by Pierre Hermé reflects Rosewood Abu Dhabi’s Sense of Place philosophy, blending warm tones, and contemporary tent design inspired by Bedouin hospitality. The sunlit space is located in the main lobby, celebrating the heritage of the desert where travellers were generously received. 

Pierre Hermé, the World’s Best Pastry Chef in 2016 puts his technical experience into bite size perfection in the form of macarons. Enjoy exotic taste sensation such as the Mogador Macaron, blending tangy passion fruit with sweet milk chocolate ganache. Expect Monsieur Hermé’s signature Ispahan Macaron with rose cream, lychee and raspberries celebrated with Ispahan Croissant and indulgent French Toast option like Pain Perdu Ispahan. 

The extensive menu will curb all your cravings for heavenly pâtisseries, breakfast, lunch and dinner. Whether grabbing a flakey Pain au Chocolate & Pistachio, or tucking into a mouthwatering Avocado Toast, a combination of avocado, crab, and raspberry or Croque-Monsieur with turkey ham, rich bechamel and Comte cheese. For lunch, savour a leisurely lunch of Sea Bream Ceviche, or decadent Cauliflower Velouté, there is something for every palate. For those in search of the perfect gift, the artisanal cafe offers beautifully packaged confectionery. 

There is a wide selection of pastry available, each with avant garde flavour profiles and intricate presentation. Highlights include Jardin de l’Atlas Madeleines, lemon zest and orange blossom madeleine garnished with Maquis honey and Tarte Infiniment Pistache D’Iran, a pistachio lover’s dream. The menu is complemented by the Espresso Lab serving Abu Dhabi’s most meticulously crafted coffee selection, made from 100% Arabica beans. From classic espressos to creative concoctions like Chocolanza, Pistachio White, all crafted to perfection for a truly luxurious experience.

Known for his revolutionary approach to Haute Pâtisserie, Pierre Hermé expressed his enthusiasm for his first venture into Abu Dhabi, “I love the idea that my creations can transport those who taste them into a universe of flavours, sensations, and pleasures – an experience I found at Rosewood Abu Dhabi. This exceptional hotel celebrates elegance and embodies luxury in every detail, a commitment we share at Maison Pierre Hermé Paris.”

Remus Palimaru, Managing Director of Rosewood Abu Dhabi, expressed his excitement for the collaboration, saying “Pastry is an art form and we aimed to find a partner who has refined their craft over the years and has been considered the master in their field. Pierre Hermé and his team value quality, creativity, distinction, continuous improvement, attention to detail and precision, which perfectly align with our Rosewood DNA.”

Leading the charge at Majlis by Pierre Hermé is Executive Chef Florian Kraemer. With 25 years of experience, he has worked in various renowned establishments worldwide. 

Majlis by Pierre Hermé brings pastry creations and intuitive flavour combinations to Abu Dhabi’s ever-evolving food scene, with innovative pastry creations and distinctive fusion of Emirati culture.

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Hospitality

C2 Licensed District at City Walk Welcomes 3 New Casual Dining Hotspots

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C2

City Walk, Dubai’s premier lifestyle destination by Merex Investment, has added three new restaurants to its licensed dining district, C2, providing even more diverse options for family and friends to enjoy quality time together. As the weather gets better, it’s the perfect time to spend lively evenings outdoors on alfresco terraces with loved ones.

Since its debut in January 2024, C2 has quickly established itself as the city’s go-to destination for elevated dining experiences, with its eight original culinary concepts – Baku Cafe, Brass Monkey, Daikan Izakaya, L’Antica Pizzeria Da Michele, Mythos Urban Green Eatery, Nola Bijou Bistro & Bar, Primi Cucina Italian, and Rare Cocktail Bar & Modern Brasserie – setting the tone for diverse and memorable dining.

Adding to the vibrant culinary landscape of C2, two new hotspots have already opened their doors, each offering a unique and globally inspired dining experience. La Serre enchants visitors with its Parisian-style boulangerie, café, and bistro, delivering the charm of European farm-to-table dining right to Dubai. Nox offers a dynamic blend of laid-back dining with high-energy parties, creating the perfect atmosphere for unforgettable nights with friends.

The excitement continues as Myata Platinum is set to open in the coming weeks, promising a sophisticated lounge experience with a diverse international menu crafted to satisfy even the most discerning palates.

These new additions create the perfect setting for any occasion, from casual lunches to elegant evening gatherings. To experience these culinary journeys firsthand, diners can enjoy a range of theme nights and offers.

City Walk brings together retail, dining, entertainment, hospitality, wellness, and automotive services, making it the desired location for visitors seeking unique and memorable experiences. Serving as a hub for the surrounding neighbourhoods of Downtown Dubai, DIFC, and Business Bay, it offers diverse dining options that seamlessly transition from day to night. With the addition of C2, its licensed dining district, City Walk provides an ideal urban setting to relax, recharge, and enjoy quality time.

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Hospitality

Get Ready For Sur.Dubai: The Ultimate Destination For Seafood Lovers Coming Soon

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Sur.Dubai, Dubai’s newest upscale seafood restaurant, is set to make its mark on the region’s diverse dining scene this November. Specializing in seafood and more, the restaurant masterfully blends the authenticity of Mediterranean and coastal cuisines with a contemporary twist. Offering a fresh, innovative take on beloved regional favorites, Sur.Dubai promises a dining experience that will leave a lasting impression on discerning palates.

Located in the vibrant UPTOWN/DMCC district, one of Dubai’s premier new destinations, Sur.Dubai is poised to become a must-visit for food lovers in search of bold, flavorful dishes. Inspired by Turkey’s Aegean and Mediterranean coasts, the restaurant masterfully blends coastal seafood with  herbs and spices, offering diners a modern interpretation of timeless culinary traditions. By combining high-quality ingredients with creative culinary techniques and presentations, Sur.Dubai promises to deliver classic dishes with a distinctive flair, ensuring each plate reflects the freshness and lightness that define Mediterranean cuisine.

Guests can look forward to a flavorful adventure at Sur.Dubai, featuring an extensive selection of mouthwatering seafood dishes that cater to a variety of tastes and preferences. From Grilled Fish and Seafood Mezze to Succulent Seabass and Tender Octopus, each dish is expertly crafted to deliver an extraordinary culinary journey that brings the taste of the sea to the heart of Dubai. For those non-seafood eaters, Sur.Dubai also caters to every palette, offering perfectly grilled lamb chops, flavorful baby chicken, and an exquisite selection of diverse, mouthwatering meats.

Ahmet Serdar Korukcu, President of Dorak Holding, expressed his enthusiasm for Sur.Dubai’s opening, mentioning. “We are delighted to introduce Sur.Dubai to the vibrant, cosmopolitan city of Dubai. This is a major milestone for Dorak Holding as we expand our presence in one of the world’s most dynamic culinary and cultural landscapes. Looking ahead, we are excited to announce our plans for taking Sur.Dubai global, leveraging our expertise in tourism to bring this unique concept to new markets. Thank you for being part of this journey as we continue to push boundaries and deliver exceptional, world-class experiences to our valued customers worldwide.”

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