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FIVE LUXE, JBR Joins FIVE Hotels and Resorts Iconic Portfolio in Dubai of FIVE Palm Jumeirah and FIVE Jumeirah Village

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Opening in 2023, FIVE LUXE, JBR is a prime beach property which boasts 222 sensational hotel rooms and suites, 275 opulent residences, multiple culinary and nightlife venues, a 14,000 sq ft private beach with glamourous Beach Club, an iconic Social Pool, ReFIVE Spa, indoor pool with an outdoor gym spanning an expansive 7,000 sq ft, a state-of-the-art paddle tennis court and a fantastic kids club to keep the little ones busy whilst the adults meet and mingle.

Joining the FIVE LUXE, JBR way of life is an astonishing new icon of the JBR landscape – FIVE’s masterfully designed ultra-luxe residences SENSORIA that transforms the realm of luxury living and will showcase to the world what living a decadently luxurious life is all about – Every. Single. Day.

Radiating not just luxury, FIVE LUXE, JBR will equally embody cutting-edge sustainability through smart systems and resource conserving technology. The Hotel and Residences are on track to acquire LEED Platinum (BD+C) and SPIRE and are therefore not just meeting, but exceeding, the sustainability of its predecessors.

An expansive space of over 35,000 sq ft that accommodates over 300 visitors on the terrace for unrivalled sunset views, over 500 guests for the dinner show and over 1000 revelers in the unmatched club; Lío will arrive in Dubai to become a small island in the Persian Gulf – the very ‘Pearl of Dubai.’

Presenting the Lap Of Luxury – with 222 breathtaking hotel rooms and suites, 275 magnificent residences and a 14,000 sq ft Private Beach, and a spectacular Social Pool along with Spa, Indoor and Outdoor Gym and Paddle Tennis Court – FIVE LUXE, JBR epitomizes decadent living for the discerning luxury aficionado.

“FIVE has always stood at the forefront of immersive entertainment experiences in the Middle East – and in keeping with our commitment to providing our guests with first-in-class experiential entertainment venues, we are thrilled to reveal Lío’s first, and only, international outpost in Dubai at FIVE LUXE, JBR. Lío and FIVE’s ethoses are seamlessly aligned – as we deliver all-encompassing superlative entertainment for a global audience.” – Aloki Batra, CEO, FIVE Hospitality

“We are incredibly excited to announce our partnership with FIVE with our new opening in Dubai at FIVE LUXE, JBR. At Pacha Group, we are committed to creating unique experiences that combine innovation, entertainment, and hospitality. Lío Dubai is the perfect opportunity to showcase our commitment to bringing world-class nightlife experiences to customers worldwide and continuing our ambitions to be an industry ESG leader.” -Sanjay Nandi, CEO of Pacha Group

“Creatively conceptualizing Lío Dubai has been an amazing opportunity for Team Lazaro Rosa Violan – for what will be, in our opinion, Dubai’s newest icon!  We always say that Team Lazaro Rosa Violan does not just design spaces, we generate experiences – therefore to be able to develop this spectacular from scratch while studying the architecture and the interiors simultaneously allowed us to be endlessly imaginative and inspired.” – María Cañizares Rivas, Architect Team Leader, Lazaro Rosa Violan.

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Hospitality

NOVIKOV MAYFAIR WELCOMES GCC TRAVELLERS FOR A SUMMER OF DINING, ENTERTAINMENT AND WORLD CUP VIEWING

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As GCC travellers descend to London for the summer season, Novikov Restaurant & Bar is inviting guests to discover one of Mayfair’s most iconic dining destinations.

Located on Berkeley Street in the heart of the capital, Novikov has played a defining role in London’s dining scene for over a decade, bringing together contemporary Italian cuisine, Pan-Asian specialities and a vibrant Lounge & Bar. With dedicated Italian and Asian restaurants, Novikov offers guests the opportunity to explore two distinct culinary concepts in a single setting, each shaped by specialist chefs and premium ingredients. A selection of halal dishes is also available across the menus, reflecting Novikov’s appeal to an international clientele.

This summer, guests can enjoy a range of offerings across the venue, from seasonal lunch menus and Aperitivo Time on the Terrace to live entertainment at Novikov Lounge & Bar and screenings of key FIFA World Cup fixtures. Together, the programme reflects Novikov’s position as a true day-to-night destination, spanning leisurely lunches, aperitivo, live entertainment and late-night cocktails in the heart of Mayfair.

Seasonal Dining & Aperitivo

Whether stopping by for a leisurely lunch or settling in for an afternoon in Mayfair, guests can explore a variety of dining options across Novikov’s Italian and Asian restaurants. Seasonal offerings include the Italian Set Lunch, as well as the popular Hikari and Dim Sum lunch menus. The Italian restaurant celebrates seasonal flavours through dishes such as Risotto with Purple Prawns, Amalfi Lemon & Fresh Basil and Chicken Supreme with Mushroom Sauce & Smoked Aubergine Caviar, while the Asian restaurant offers favourites including Wagyu Tacos, Scallop & Jalapeño Maki and Spicy Prawn Money Bags.

As the day unfolds, Aperitivo Time on the Terrace offers a sophisticated way to ease into the evening, pairing classic Italian serves including Aperol Spritz, Negroni and Bellini with a selection of sharing plates.

Live Entertainment After Dark

As the sun sets, Novikov’s Lounge & Bar comes to life with a dynamic programme of music and nightlife. Resident DJs take over from 9pm until late, while every Tuesday, Novikov Live transforms the space into an intimate stage for exceptional performances spanning blues, funk and soul. Paired with expertly crafted cocktails and a lively after-dark atmosphere, the programme offers guests another reason to linger long after dinner has ended.

World Cup Viewing in Mayfair

Adding to the summer line-up, Novikov will also screen key FIFA World Cup fixtures throughout the tournament. Offering a more relaxed alternative to traditional sports bars, the Lounge & Bar combines match-day viewing with Novikov’s signature hospitality, food and drinks.

For GCC travellers planning a summer in London, Novikov offers a complete day-to-night experience, from leisurely lunches and aperitivo to late-night cocktails, live music and world-class dining in the heart of Mayfair.

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KEETA EXPANDS RIDER WELFARE SUPPORT WITH DEDICATED COOLING, HYDRATION, AND REST FACILITIES ACROSS THE UAE

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Keeta, the on-demand delivery platform backed by global technology leader Meituan, has strengthened its rider welfare efforts through the introduction of a dedicated summer support network across the UAE, designed to support their well-being during the summer months.

The initiative includes cooling and rest facilities strategically deployed across the UAE, alongside dedicated rider support areas within Keeta’s operational facilities. Together, these spaces will provide riders with access to air-conditioned environments, complimentary cold drinks, seating areas, and essential amenities that enable them to rest, recharge and stay hydrated throughout the day.

Colin Xu, Head of Logistics Operations at Keeta UAE, said, “Delivery riders are central to Keeta’s operations and to the service we provide every day across the UAE. During the summer months, our support for riders must be practical, accessible, and responsive to their needs on the ground. By expanding access to cooled rest areas, hydration points, and dedicated support facilities, we are reinforcing our commitment to rider welfare and creating a safer, more supportive working environment for the people who keep our platform moving.”

The programme forms part of Keeta’s broader efforts to strengthen rider welfare and ensure delivery partners are supported with practical facilities that reflect the realities of working through the UAE summer.

Beyond providing practical support, the initiative aims to foster a stronger sense of community among riders by creating dedicated spaces where delivery partners can take a break, connect with colleagues and recharge throughout the working day.

Keeta will continue listening to riders throughout the summer, using their feedback to refine the support network and ensure facilities remain accessible, practical and aligned with their needs on the ground, while they carry out their essential role of serving communities across the UAE.

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GRAND MILLENNIUM HOTEL DUBAI INTRODUCES ZAYA: Dubai’s First Hotel AI Influencer

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Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer. Her name is Zaya, and she is unlike anything the city’s hospitality scene has seen before. Not a chatbot, not a virtual assistant, not an algorithm answering queries — Zaya is a fully realised AI persona whose sole purpose is to live, explore, and share the Grand Millennium Dubai experience with the world.

In a city where innovation is currency and storytelling drives travel decisions, Grand Millennium Dubai has taken a defining step forward. While hotels across the region have invested in AI for operations, logistics, and guest services, Zaya represents something altogether different: a creative, content-led AI presence built not to serve requests, but to inspire them.

Zaya is Grand Millennium Dubai’s AI influencer,  a digital personality brought to life to take audiences on a journey through one of Dubai’s most dynamic hotel experiences. She steps into the role of the ultimate insider: a guest who never leaves, a storyteller who never misses a moment, and a guide who knows every corner of the property and everything worth discovering beyond it.

Her mission is to show, not just tell. Through her eyes, followers will experience the staycation journey as it was meant to be seen,  the hidden gems tucked within the hotel, the dining spots worth lingering over, and the amenities that transform a stay into a story. From the Pan-Asian flavours of Toshi, to late nights singing at Lucky Voice, to Belgian craft beers at Belgian Beer Cafe, to the sleek intimacy of Crystal Bar, Zaya will take her audience through it all with the energy and authenticity of someone who genuinely cannot get enough of the place.

“The launch of Zaya is not simply a marketing decision. It is a statement about where hospitality is heading. In an era where travellers increasingly discover, choose, and book hotels through social content and peer storytelling, Grand Millennium Dubai is putting its own voice into that conversation in the most forward-thinking way possible.

Human influencers create moments. Zaya creates a continuous narrative. She is always on, always present, and always evolving, shaped by the experiences she showcases and the audiences she connects with. Where a traditional influencer visits and leaves, Zaya belongs to the hotel. She is its storyteller, its digital resident, and its most enthusiastic advocate.” Adds Peter Mukanyima, Assistant Director of Marketing & E-Commerce, Grand Millennium Hotel Dubai.

Dubai’s hospitality market is among the most competitive in the world. Grand Millennium Dubai’s decision to invest in an AI influencer at this moment reflects a sharp understanding of how audiences now engage with travel brands and a confidence that the property’s story is worth telling in a new way.

Zaya’s content universe is anchored in the staycation journey. The full arc of arriving, exploring, dining, unwinding, and leaving with memories. Her initial rollout will focus on showcasing the breadth of what Grand Millennium Dubai offers, with particular attention to the hotel’s celebrated dining and nightlife portfolio.

Beyond the outlets, Zaya will explore the full staycation experience, the pool, the spa and wellness facilities, the neighbourhood, and the moments in between that turn a hotel stay into something worth talking about.

As her presence grows, Zaya’s ambitions will too. Plans are in place to expand her content across platforms, deepen her engagement with followers, and develop her into a genuine long-term voice for the Grand Millennium Dubai brand, one that evolves, responds, and reflects the ongoing life of the hotel.

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