Dilmah Tea will Launch Handpicked Single Source High Anti-oxidant Ice Tea Officially to the Middle East Region in Dubai, Gulfood 2023

Dilmah Tea, the growers, harvesters and brewers of ethical 100% pure Ceylon tea, is proud to launch Singapore’s highest anti-oxidant bottled ice teas, with polyphenols content measuring up to 120 mg per 100 ml.

Launched in partnership with Beverage Partners International (BPI) the range is available in 8 artisanal flavours made with either a green or black tea base, each bottle carries forth founder Merrill J. Fernando’s dedication to tea that is not only good for the palate, people and planet, but also harvested and brewed with ethical practices. Uncompromising quality and taste provide tea lovers with the ultimate tea drinking experience.

Rich Anti-Oxidants in a Bottle

Polyphenols are anti-oxidants encompassing the chemical compounds catechins, theaflavins and thearubigins that work to control the damaging effects of free radicals in the body. Tea is particularly rich in polyphenols, but Dilmah has found a way to up its polyphenol content to maximum levels for tea that is both incredibly delicious and healthy.

To ensure every drinker gets the best out of each bottle of Dilmah tea, the company conducted market research on the total polyphenol content in comparison with four other leading bottled tea offerings in Singapore. Dilmah tea was found to contain up to three times more polyphenol compared to its competitors.

Dilmah Tea recorded 85.03mg of polyphenol per 100ml for its black tea and 125.13mg of polyphenol per 100ml of its green tea, compared to other green tea brands in the market which ranges from 48.01mg/100ml to 102.36mg/100ml.

Extraordinary Brews, Ethical Sources

From the bases of two teas – green or black – enjoy six refreshing flavours that promise pleasure with every sip. Naturally flavoured with fresh fruity and floral extracts, there is something for every tea drinker, whether they prefer it light and fresh or bold and full-bodied.

Green tea is elevated with flavours such as Lady Lavender, a blend of green tea accented with floral notes of the freshest lavender bouquet for a drink that is light and calming for evening relaxation, Rose & French Vanilla, a sensual blend of extraordinary roses with hints of vanilla for an enchanting flavour perfect for commemorating special moments and also Arabian Jasmine, an aromatic and stress-relieving pour with the delicate fragrance of jasmine blossoms that is perfect for any occasion. All three are made with Dilmah’s Ceylon Green Tea, ethically grown, handpicked as tea buds, and crafted at Dilmah’s state-of-the-art green tea factory in the central highlands of Sri Lanka. Unfermented during its manufacturing process, the tea takes on milder characteristics once brewed.

Black tea comes in flavours such as Lemon & Lime, a timeless blend of citrusy twists that burst with life for a definite pick-me-up on the hottest of days, White Peach that recalls bright summery days with fruity peaches that linger with a lasting impression. Last but not least, there’s Royal English, a signature black tea that is smooth yet full-bodied with light veils of honey for an unforgettable classic taste. This selection is made with Dilmah’s Unblended Black Tea – packed directly at source within days of harvesting to guarantee freshness and the finest quality in every bottle of Dilmah Ice Tea.

A successful recipient of Health Promotion Board’s Healthier Choice Symbol, the antioxidant-rich Dilmah Ice Tea is lower in sugar with the use of natural honey to enhance its taste, making it the perfect beverage to complement a meal or be enjoyed on its own.

Dilmah also endeavours to reduce the consumption of single-use plastics in its packaging by bottling its ice teas in glass instead of plastic.

“Consumers are looking for Craft and better-for-you products,” explained Moshy Cohen, CEO at BPI. “The Dilmah brand, with its heritage of quality and authenticity, brings a strong differentiation point into the ice tea category. We are very happy with this cooperation with Teabrary International in Singapore and are now positioned to launch in additional markets around the world.”

The Dilmah Single-Sourced Tea Story

Founder Merrill J. Fernando has long dedicated his life to tea, beginning in the 1950s when he witnessed the industry heading towards commoditisation. In the interest of tea drinkers and the crop that his country carefully produced, he made it his lifelong purpose to pursue a more sustainable approach to the cultivation and production of tea. It took him nearly four decades before he perfected and launched his own brand, Dilmah, in 1988.

Dilmah is the first producer-owned tea brand that offers tea handpicked and packed at origin (where it’s grown) to ensure great taste and natural goodness, making it one of the finest teas of the world. Also the world’s first ethically sourced tea, Dilmah believes strongly in giving back to the community and planet. This follows the Dilmah philosophy where business is a matter of human service.

CEO Dilhan C. Fernando says, “The promise our father gave consumers when offering the first genuinely ethical tea that was packed garden fresh at source, is what Dilmah continues to offer over three decades later. He has been steadfast in his commitment to keeping Dilmah a truly local product, which has not been easy. The pressure to adapt to changing circumstances and market conditions has been unrelenting: many tea brands today use Crush-Tear-Curl (CTC) tea and blend teas from other origins, which cost a fraction of Ceylon Tea, to offer tea that is more competitive in price but is less authentic, because they believed in the new reality. But Dilmah never compromises when it comes to quality.”