MagnersFarm Advocates for Sustainable Agriculture in the Middle East Hospitality Industry

Magner’s Farm, established in 2017, is a sustainable farm that produces pasture-raised eggs, vegetables, and raises heritage oxford sandy and black pigs, cattle, and sheep to promote soil health. Led by General Manager, Kylie Woodham, the farm strives to provide fresh, nutritious, and ethically raised food to their local community. JNS Media International connects with Kylie Woodham to learn about their plan and collaborations to be working in the Middle East, helping the hospitality brands with regenerative techniques.

What is your view on the role of technology in advancing sustainable agriculture?

In my opinion, technology will have a significant role to play in advancing sustainable agriculture. One of the main areas where technology can make a difference is in data monitoring and analysis, which can provide farmers with valuable insights on how to improve their farming practices. Additionally, technology can be used to measure the positive impacts of regenerative farming, which is of particular interest to me as a farmer. By using technology to showcase the positive changes that can be made through sustainable agriculture, we can inspire others to adopt more sustainable practices and help to create a more sustainable future.

How do you see the opportunities of transitioning to regenerative farming practices in the Middle East?

While I may not be an expert on farming in the Middle East, I believe that regenerative farming practices have great potential in this region. One of the key benefits of regenerative farming is its ability to capture water and carbon, which could be especially valuable in a dry region such as the Middle East. Additionally, regenerative farming can help to improve soil health, increase biodiversity, and reduce the need for synthetic fertilizers and pesticides. While there may be challenges to transitioning to regenerative farming practices in the Middle East, I believe that the benefits make it a worthwhile endeavor. Other dry regions in the world have successfully employed regenerative agriculture methods, and I believe that the Middle East could do the same.

Are you interested in collaborating with others in the Middle East agriculture industry?

Absolutely. I am always open to forming alliances, such as working with other farmers to develop strategies for regenerative and sustainable farming. Our company in Ireland has already formed some alliances to supply our products, which is very exciting, and the more we can continue to grow and build on those relationships, the better.

Do you believe education plays a role in promoting sustainable agriculture and farming methods?

Yes, I believe education is crucial because it’s not just the farmers who need to be educated, but also the consumers. Consumers should want to know and question more about where their food comes from, and when they start demanding changes, it can have a significant impact on the whole system. We shouldn’t wait for government policies to change; it’s up to the consumer.

How was your experience at Gulfood?

I was completely overwhelmed by how amazing and huge the event is, but it was also inspiring to listen to some of the speakers at Gulfood Inspire. It made me realize how much impact farmers like me can have at the ground level and educating consumers about regenerative farming and its positive impact on the environment, soil, and people is incredible.