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Event Lab Launches MISTIKA, a Disruptor in the Middle East’s Arts, Culture, and Entertainment Landscape

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Event Lab, known for its remarkable growth and accomplishments over the past ten years in the events industry, is proud to announce the launch of their Arts, Culture and Entertainment department’s new brand, MISTIKA. MISTIKA is filling the gaps in the industry and revolutionizing the region’s arts, culture, and entertainment landscape. This highly anticipated venture promises to ignite creativity, celebrate diversity, and redefine the impact of the region’s cultural identity on the industry.

As an Arts, Culture, and Entertainment company rooted in authentic representations, MISTIKA fills the industry’s void by providing meaningful productions and access to extensive cultural knowledge. With a distinctive community of local, regional, and global talents, MISTIKA aims to be the go-to creative consultancy specializing in cultural entertainment, live music and performing arts in the region.

With a diverse range of core services, MISTIKA offers unparalleled experiences to its clients including:

Entertainment Programming and Curation:

Expert curation of live entertainment and immersive experiences within carefully crafted programs for live events, venues, theaters, parks and many more.

Bookings & Tour Management:

A dedicated team committed to connecting clients with top-notch talent, ensuring seamless logistics, and managing all aspects of tour planning and execution. MISTIKA also exclusively represents key pop culture artists in the region including Hamza Namira, Aziz Maraka, 47Soul, Elmorabba3, Elfar3i, Abu, Jadal, Autostrad

Culture & Heritage Expertise:

Specializing in cultural festivals and heritage-themed events, MISTIKA engages audiences with the history, traditions, and artistic expressions of the region, fostering a deep-rooted understanding of the cultural richness.

Show Production & Teams:

From conceptualization to execution, MISTIKA brings together teams equipped with the skills and expertise necessary to deliver seamless live shows, ensuring that every aspect of the production aligns with clients’ visions and objectives.

Consulting:

Collaborating closely with clients, MISTIKA develops tailored strategies and solutions that align with their goals, providing valuable insights, strategic guidance, and industry knowledge to optimize the impact and success of entertainment projects.

MISTIKA is the creation of the visionary founders of Event Lab, Nadim Jamal and Murad Shisha who joined forces with the acclaimed Jimi Elgohary. Together they collectively bring over 50 years of experience in event management, show production, entertainment curation, programming, music production, live entertainment, bookings, tour management, event operations, and mega event productions.

“At MISTIKA, we celebrate culture and serve as a platform that preserves, curates, and expands on the rich historical and contemporary artistic essence of the Middle Eastern cultures, and beyond,” said Jimi Elgohary, Executive Producer at MISTIKA. “We are thrilled to embark on this exciting new chapter and invite everyone to join us on this exciting journey.”

“MISTIKA is a catalyst for cultural transformation and through our innovative programs and immersive experiences, we aspire to spark a renewed passion for arts, culture, and entertainment in the region, fostering dialogue and appreciation for diverse artistic expressions”, he continued.

MISTIKA’S portfolio already includes key projects such as the KSA Pavilion at EXPO 2020 in Dubai, the Arabic Jazz Festival in Dammam, the SeaWorld Grand Opening in Abu Dhabi, and Al Ula Cinema Week in Al-Ula.

Derived from the Arabic word for mastic, a precious resin with a history spanning over two millennia, MISTIKA represents a treasured substance in the hands of those who know how to utilize it, producing the most exquisite artistic results. Just like mastic, MISTIKA is a harmonious symphony of heritage, culture, and performing arts in the region.

MISTIKA, driven by a passionate team of visionaries, aims to bridge the gap between tradition and innovation, breathing new life into the vibrant tapestry of Middle Eastern arts. By fostering collaboration, embracing emerging talents, and showcasing diverse artistic expressions, MISTIKA is set to become a dynamic platform for cultural exchange and creative exploration.

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SolitAir Partners with Marsh McLennan for Aviation Risk Management

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SolitAir

SolitAir has announced a strategic partnership with Marsh McLennan. As part of the collaboration, Marsh will provide comprehensive coverage to safeguard SolitAir’s growing fleet of Boeing aircraft, along with its other operational assets.

Commenting on the partnership, Hamdi Osman, Founder & CEO of SolitAir, said: “This collaboration is a significant step in our mission to revolutionize regional air cargo logistics and enhance our service offerings across Africa, the GCC, the Indian Subcontinent and the Stan countries. Marsh’s extensive expertise in risk management and tailored insurance solutions will help us navigate the complexities of the air cargo industry, enabling us to operate with greater confidence and efficiency. Their commitment to leveraging technology aligns perfectly with our vision of being a technology-driven company. Our partnership with Marsh reinforces SolitAir’s commitment to delivering exceptional service and operational excellence. We look forward to a successful collaboration.”

David George, Deputy Chairman, Aviation at Marsh Specialty, said: “Marsh Aviation are proud to be supporting Solitair, a dynamic new Cargo and Express delivery platform in the Gulf. Great people and a great business that will be a great success.”

SolitAir’s growing fleet currently includes four Boeing 737-800 BCF freighters. These aircraft operate out of the airline’s 220,000-square-foot cutting-edge logistics facility at DWC. Three more aircraft will join its fleet by the end of August 2025. The cargo airline planes to have a fleet 20 aircraft by 2027. The company is also laying the groundwork for integrating electric aircraft into its network by the end of the decade, in line with its sustainability vision. 

The versatile fleet is optimised for reliability, efficiency and the safe transport of specialised cargo, including temperature-sensitive pharmaceuticals, e-commerce shipments and hazardous materials.  

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CG Hospitality and Marriott International Launch Series by Marriott with The Fern Brand Portfolio in India

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Marriott

CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), proudly announced a landmark collaboration with Marriott International for the Global Launch of Series by Marriott— A new midscale and upscale collection brand. This historic move is anchored by the affiliation of The Fern portfolio, one of India’s most respected eco-sensitive hotel chains.

Founded in 1996, CHPL has grown into one of India’s most respected hotel management companies. This partnership marks a major milestone for India’s hospitality sector. The Fern, The Fern Residency, and The Fern Habitat will be integrated into Marriott’s global ecosystem. With over 120 operating hotels under various brands, in 90 cities and 40 additional properties in the pipeline at CHPLA, the deal is expected to add up to 84 Fern branded hotels and approximately 6,000 rooms to Marriott’s India portfolio—making it one of the most significant multi-unit transactions in the country’s hospitality landscape.

The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott’s global distribution platforms, digital systems, and the Marriott Bonvoy loyalty program with 237 Million members, while retaining their independent spirit and regional identity.

This collaboration reflects CG Hospitality’s long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality, headquartered in Dubai, has nurtured Fern into a leading name in eco-sensitive, high-quality hospitality. Having already established a strong footprint in the UAE with landmark properties such as Taj Jumeirah Lake Towers, the partnership now takes that vision global, amplifying the reach and capabilities of The Fern across the Middle East and beyond.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings, said:
“This strategic collaboration represents more than just a portfolio expansion—it’s the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we’ve long championed sustainable, responsible, and accessible hospitality, particularly through Fern’s pioneering presence across India’s Tier 2 and Tier 3 cities. With this partnership, we’re now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality’s footprint to 650 hotels globally. Marriott’s global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we’re not only strengthening India’s hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality.”

This collaboration reflects a shared commitment to scaling responsibly and serving consciously, particularly across emerging and culturally rich destinations in India.

“Series by Marriott furthers Marriott’s commitment to delivering lodging offerings in the right place at the right price with basics done well,” said Anthony Capuano, President and CEO of Marriott International. “Creating a new, regional collection brand will further Marriott’s reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott’s leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL’s commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand.”

CG Hospitality currently operates a diverse portfolio of 195 Hotels, Resorts, and Wellness destinations across 12 countries and 127 destinations. This partnership underscores CG Hospitality’s role as a global enabler for Indian hospitality brands and its continued investment in the future of India’s travel and tourism industry and in high-growth regions such as the Middle East. CG Hospitality and Marriott International recently also signed an agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort, marking the brand’s debut in the country and a significant step in expanding the wellness-focused property to international markets.

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Park Regis Kris Kin Unveils Level 19 Lounge & Bar – A bold New Chapter in Dubai’s Social and Culinary Scene

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Level 19 Lounge & Bar

Park Regis Kris Kin Hotel Dubai proudly announces the official opening of Level 19 Lounge & Bar. Located on the 19th floor of this 5-star hotel, the sophisticated yet unassuming venue is perfect for the city’s discerning tastemakers, offering an elegant fusion of modern global cuisine, artisan mixology, and elevated ambiance.

A seamless meld of bold flavors and stylish design, Level 19 Lounge & Bar is more than just a lounge—it is an immersive experience. With sleek and reflective interiors akin to Dubai’s skyline, this venue exudes Dubai’s multicultural essence. Rich maroon, grey, and black interiors complemented by elegant silver accents provide for a dramatic yet embracing atmosphere. The vertical “19” motif punctuates the space, symbolizing its sky-high ambition and location in the building.

The menu at Level 19 Lounge & Bar celebrates culinary artistry with selections crafted to intrigue and impress. From Golden-seared Scallops on Cauliflower Purée to the indulgent Tomahawk Steak, each offering is a masterclass in flavor and presentation. The culinary journey continues with globally inspired creations such as Teriyaki Beef Steak Kebabs and Herb Chicken with Rice Pilaf, each attesting to Dubai’s traditional yet cosmopolitan cultural vibrancy.

The cocktail selection is equally daring, with handcrafted concoctions like The L19 Knock Out and Pinky Butter On Top, drawing their origins from local inspiration and storytelling. These signature drinks, served with style and sophistication, embody the spirit of the lounge—a balance of understated flair and luxury, hence the venue’s tagline of Sultry Sophistication.

Michael Chan, General Manager of Park Regis Kris Kin Hotel, shared his vision, “At Park Regis Kris Kin, we understand that today’s guests seek more than just luxury—they seek meaningful experiences. Level 19 Lounge & Bar is designed to be just that: a place where social moments become memories, and where culinary innovation meets cultural authenticity. It’s a celebration of Dubai’s dynamic rhythm—elegant, energetic, and ever-evolving.”

The official opening event was a glittering affair, drawing a distinguished guest list of media personalities, influencers, radio hosts, and representatives from some embassies. The evening highlighted Level 19 Lounge & Bar’s mission to becoming a part of Dubai’s hip cultural and culinary scene.

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