Hospitality News
Almosafer and Klook Launch Almosafer Activities Platform Under Joint Venture
Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), and Klook, Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer Activities.
The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’.
Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.
The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook.
The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.
Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.
“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”
Muzzammil Ahussain, CEO of Almosafer, said: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”
C.S. Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”
Almosafer Activities provides a state-of-the-art dedicated app for merchants to seamlessly manage their products and make them accessible on Almosafer Activities for distributors to access the inventory. The platform offers merchants substantial reach and exposure to local, regional and international audiences while distributors will have access to unique activities and experiences in Saudi Arabia.
The joint venture will reflect Almosafer’s digital-first approach, offering advanced digital solutions to merchants and distributors to help unlock selling opportunities as well as convenient payment cycles and seamless online payments.
Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.
Hospitality
Cluster 2 Signs an Agreement to Advance Smart Airport Operations in Saudi Arabia

Airbus Defence and Space has signed a Memorandum of Understanding (MoU) with Cluster 2 at the Paris Air Show to deliver next generation digital solutions that enhance airport efficiency, security, and collaboration across Saudi Arabia. The ceremony was attended by H.E. Abdulaziz Al-Duailej, President of the General Authority of Civil Aviation (GACA), Wouter Van Wersch, Executive Vice President of Airbus International, Gabriel Semelas, President of Airbus in Middle East and Africa, and Mr. Saad A. Alajlan, General Manager of Commercial Operations and Business Development at Cluster 2.
The partnership will introduce advanced technologies including Agnet Turnaround by Airbus , a smart platform that enables real-time coordination of airport operations. This will empower Cluster 2 to streamline workflows, enhance on-time performance and elevate the passenger experience across its network of 22 international and domestic airports.
Through this MoU, Airbus and Cluster 2 aim to raise operational standards, improve situational awareness and drive seamless collaboration between ground staff, security teams and control rooms.
“This partnership underscores our commitment to driving digital innovation in aviation. With Agnet Turnaround, we are enabling smarter, safer and more connected airports that align with the Kingdom’s vision for the future of transportation.”, said Antoun Farra, Managing Director of Airbus Defence and Space in Saudi Arabia.
“Airports are vital gateways to the Kingdom, and digital transformation is at the heart of our strategy. Partnering with Airbus allows us to enhance safety, reduce response times and create a unified operations ecosystem across our airports.”, commented Eng. Badr Al-Dalami, Chief Executive Officer of Cluster 2.
With multiple communication and automation capabilities, Agnet Turnaround is a smart and secure solution which aims at solving daily operational challenges for aviation stakeholders and enhancing On Time Performance (OTP).
Hospitality
Phat Buns UK Opens First Global Franchise in Sharjah UAE

Sharjah is about to get a serious upgrade in the burger department. UK cult favourite Phat Buns is heading to the UAE, bringing its signature mix of unapologetically bold flavours, viral-worthy visuals, and stacked burgers that are engineered to impress.
Founded in Leicester in 2019, Phat Buns has become a street food success story, and co-founded by a literal aerospace engineer, there’s precision behind every layer. From the smash patty technique to the way the sauces hit the palate, Phat Buns isn’t just built different, it’s smart. As co-founder Ahtesham Moosa puts it, “With endless combinations, no two visits need to be the same”.
From well-loved menu staples like the PHAT Classic – a 4oz Aberdeen Angus beef smashed patty burger with melted cheddar cheese, or a fried chicken loaded fries, with grilled mushroom and halloumi. To one of the legends – 4oz Aberdeen Angus BBQ flavoured, 12-hour smoked pulled rib meat sandwich, topped with lettuce, tomato and cheddar.

But that’s just the beginning…
PHAT Buns’ Build-a-Burger concept puts you firmly in the driver’s seat. Fancy a double smash patty stacked with crispy halloumi and a drizzle of that iconic PHAT sauce? Sorted. Prefer spicy chicken with jalapeños and a buttery pretzel bun? You got it. From protein and cheese to sauces and toppings, you call the shots – every burger is made exactly how you want it.
While Sharjah’s will offer a different menu, tailored to local tastes, customers can still expect the same vibrant energy that Phat Buns’ fans love. Think neon lights, bold colours, and a design that gives nods to the street food culture. The experience, as well as the burgers, are ones to be photographed for social media!
The Sharjah expansion marks a new era of growth for the brand. From starting as a single location in the UK to a now growing international footprint, Phat Buns is not one to miss. It has proved fast food can be both fun and elevated, and with a rocket scientist in the kitchen, you can trust the launch will go off with a bang.
Hospitality
SolitAir Partners with Marsh McLennan for Aviation Risk Management

SolitAir has announced a strategic partnership with Marsh McLennan. As part of the collaboration, Marsh will provide comprehensive coverage to safeguard SolitAir’s growing fleet of Boeing aircraft, along with its other operational assets.
Commenting on the partnership, Hamdi Osman, Founder & CEO of SolitAir, said: “This collaboration is a significant step in our mission to revolutionize regional air cargo logistics and enhance our service offerings across Africa, the GCC, the Indian Subcontinent and the Stan countries. Marsh’s extensive expertise in risk management and tailored insurance solutions will help us navigate the complexities of the air cargo industry, enabling us to operate with greater confidence and efficiency. Their commitment to leveraging technology aligns perfectly with our vision of being a technology-driven company. Our partnership with Marsh reinforces SolitAir’s commitment to delivering exceptional service and operational excellence. We look forward to a successful collaboration.”
David George, Deputy Chairman, Aviation at Marsh Specialty, said: “Marsh Aviation are proud to be supporting Solitair, a dynamic new Cargo and Express delivery platform in the Gulf. Great people and a great business that will be a great success.”
SolitAir’s growing fleet currently includes four Boeing 737-800 BCF freighters. These aircraft operate out of the airline’s 220,000-square-foot cutting-edge logistics facility at DWC. Three more aircraft will join its fleet by the end of August 2025. The cargo airline planes to have a fleet 20 aircraft by 2027. The company is also laying the groundwork for integrating electric aircraft into its network by the end of the decade, in line with its sustainability vision.
The versatile fleet is optimised for reliability, efficiency and the safe transport of specialised cargo, including temperature-sensitive pharmaceuticals, e-commerce shipments and hazardous materials.
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