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Eaton Establishes Strategic Partnership with Saudi Business Machines as IT Systems Integrator

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Eaton

Intelligent power management companyEaton, is pleased to announce the signing of a significant partnership agreement with Saudi Business Machines (SBM) to serve as their exclusive IT systems integrator for Saudi Arabia. SBM, recognized as one of the largest systems integrators in the Kingdom, specializes in data centers and mission-critical infrastructure. This collaboration will enable Eaton to leverage SBM’s extensive reach and expertise to deliver comprehensive data center solutions, catering exclusively to the rapidly growing market in Saudi Arabia.

With a strong presence and close connections to both public and private sectors, SBM has gained a reputable position as a trusted provider of cutting-edge IT solutions. According to recent reports, the data center market in Saudi Arabia is experiencing robust growth, which is expected to reach a value of $2.08 billion by 2028 from $1.31 billion in 2022, growing at a CAGR of 7.98% from 2022-2028. This market trend underscores the significance of this partnership in addressing the growing demands for reliable and efficient power management solutions in data center infrastructure.

SBM’s specialized focus on data centers and mission-critical infrastructure positions them as a key player in a market. Additionally, their extensive customer base across various sectors including government, finance, telecommunications, and healthcare, reinforces their status as a trusted partner in delivering end-to-end solutions tailored to unique customer requirements.

Eaton’s comprehensive data center portfolio, including advanced power distribution, backup power, and monitoring solutions, is designed to enhance infrastructure reliability, efficiency, and sustainability. With the expansive market reach and established networks of SBM, customers in Saudi Arabia will benefit from access to Eaton’s industry-leading technologies, specifically tailored to address the specific challenges faced by the data center industry in the region.

“We are delighted to be partnering with SBM as our latest IT sytems integrator for Saudi Arabia,” said Ashraf Yehia, Managing Director, Eaton Middle East. “The market potential in Saudi Arabia is immense, and through this collaboration, we aim to provide state-of-the-art power management solutions that empower organisations to unlock their full potential in the digital landscape.”

In collaboration with SBM, Eaton will leverage their joint capabilities to provide comprehensive solutions that meet the specific requirements of Saudi Arabian data center customers. This strategic partnership will play a pivotal role in driving the advancement of the Kingdom’s digital infrastructure and reinforcing its position as a regional technology hub.

Ammar Al Horani, Data Centre Practice Leader, Eaton Middle East said: “Eaton and SBM are committed to delivering world-class service, innovative technologies, and holistic solutions that empower organizations to achieve their digital ambitions. This alliance marks the beginning of an exciting journey to transform Saudi Arabia’s data center landscape and deliver exceptional value to customers across various sectors.”

Hassona Al Quraan, Vice President Infrastructure and Netwok Technology, SBM said: “We come together to acknowledge the immense importance of this partnership and the transformative power it holds.  The world of data centers is a dynamic and rapidly evolving landscape, where the demand for innovative solutions and services continues to surge. By forging this partnership with Eaton, we are not only solidifying our commitment to each other but also positioning ourselves at the forefront of this industry. Together, we possess the collective strength, expertise, and resources to not only meet the growing demands of the market but to surpass them.”

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Dhruva to Rebrand as Ryan Across the Middle East, Signaling Unified Global Brand

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Dhruva will adopt the Ryan brand across the UAE and Saudi Arabia by the end of 2026, uniting the practice with Ryan’s global identity and international platform.

Dhruva, a leading tax consultancy firm in the Middle East, and Ryan, a leading global tax services and software provider, today announced that Dhruva will transition to the Ryan brand across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. The rebranding will be completed by the end of 2026, bringing the practice under Ryan’s global identity and reinforcing its position as part of the world’s leading global-scale specialist in business tax.

The transition marks the next phase of the strategic joint venture announced in 2025 and reflects the continued integration of Dhruva’s regional capabilities with Ryan’s global platform, technology, and international resources. Clients across the Middle East will continue to benefit from the same trusted advisory teams, enhanced by access to Ryan’s worldwide expertise and service capabilities.


“The Middle East has been a strategic growth market for us for many years, and we have built a strong advisory practice founded on deep client relationships, technical excellence, and local market understanding,” said Dinesh Kanabar, Founder, Chairman, and CEO, Dhruva Advisors and Vice Chairman, Ryan.

“The transition to the Ryan brand marks a significant milestone in our journey and reflects the strength of our partnership. By combining our regional expertise with Ryan’s global scale, technology, and international capabilities, we are creating an even stronger platform to support clients across the region as they navigate an increasingly dynamic and evolving tax landscape.”


“The Middle East is one of the most important growth markets for tax advisory services globally, and we are investing in the region with a long-term view,” said Tom Shave, President of Ryan’s European and Asia-Pacific Operations. “Uniting under the Ryan brand strengthens how we serve clients across the UAE, Saudi Arabia, and Europe—bringing seamless access to our global expertise, technology, and international resources through one trusted platform. This transition marks an important milestone in our integration and reinforces our commitment to the region’s future.”


Ryan will continue to invest in its Middle East operations, expanding its team, capabilities, and regional presence across key markets, including Dubai, Abu Dhabi, and Riyadh. The practice provides comprehensive tax advisory services spanning corporate tax, value-added tax (VAT) and indirect tax, transfer pricing, mergers and acquisitions (M&A) tax structuring, research and development (R&D), and cross-border compliance.


“The response from our clients over the past year has been the clearest validation of this partnership,” said Nimish Goel, Leader, Middle East, Dhruva, a Ryan Affiliate. “From the outset, our teams have been integrating Ryan’s global capabilities in technology, specialized expertise, and best practices into the work we already lead in the region. Adopting the Ryan brand is the natural next step. It is the same people and the same trusted relationships, now carrying the name of the largest Firm in the world dedicated exclusively to business taxes.”


The rebranding will be implemented in phases during the second half of 2026, with signage, visual identity, and digital properties transitioning to the Ryan brand across the region.

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GFH Partners Manrre REIT (CEIC) PLC and Palmon Group unveil new temperature-controlled chemical warehouse in JAFZA

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GFH Partners Manrre REIT (CEIC) PLC (“Manrre” or “the Fund”), managed by GFH Partners Ltd. (“GFH Partners”),  together with its development manager Palmon Group FZCO (“Palmon Group”), today announced the opening of a specialised temperature-controlled chemical warehouse in Jebel Ali Free Zone (Jafza), further expanding the Fund’s Grade A logistics portfolio.

The inauguration ceremony was held in the presence of Mr Abdulla Bin Damithan, CEO and Managing Director, DP World GC, alongside senior officials and dignitaries from Jebel Ali Free Zone, GFH Partners, and Palmon Group.

Purpose-built and developed by Palmon Group to meet stringent international safety and compliance standards, the new facility reflects the rising regional demand for certified chemical storage infrastructure that supports manufacturing, energy, industrial services, and third-party logistics. The warehouse is situated on a 180,000sq ft plot with a built-up area of 112,000 sq ft, divided into three temperature-controlled chambers that reach a maximum height of 13 metres. The warehouse has been designed with advanced Early Suppression Fast Response (ESFR), and in-rack sprinkler systems to ensure safety and resilience across all operations.

The facility’s layout allows storage of a diverse range of hazard-classified chemicals. One chamber is configured for UN Class 3 and 4 chemicals, a second accommodates UN Class 5 chemicals, while the third has been developed for UN Class 6, 8, 9 and non-regulated materials. The warehouse offers capacity for 17,400 pallets and includes nine loading docks and three loading bays. The office space has been intentionally limited to three percent of the total built-up area, maximising operational efficiency and warehouse utility.

Speaking on the launch, Kunal Lahori, CEO of Palmon Group and Board Member of Manrre, said: “This new facility brings together precision engineering, regulatory compliance, and long-term value creation. Specialised chemical storage requires a high degree of control and risk management, and we have developed this warehouse to meet those expectations while offering flexibility and scalability for tenants. As one of the earliest developers in Jafza, Palmon Group remains committed to supporting the UAE’s logistics and industrial growth.”

Mohamed Ali, Head of GCC at GFH Partners, said: “The opening of this warehouse marks another important milestone in the expansion of the GFH Partners Manrre REIT portfolio, particularly in mission-critical industrial and logistics assets that serve high-growth sectors. The UAE continues to see strong demand for specialised storage solutions, and this facility reinforces our strategy to develop resilient, future-ready assets that deliver long-term value for our investors.”

The logistics hub is now fully operational and is leased to Safe Logistics. The new facility is expected to play a significant role in strengthening regulated supply chains and supporting Dubai’s position as one of the region’s foremost logistics and industrial hubs.

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Big Ticket joins DP World ILT20 Season 4 as Official Partner

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A professional cricket player for the Desert Vipers in mid-swing during a match. The batsman is wearing a dark green and black patterned jersey with red accents, a red helmet, and black protective leg pads. He is holding a wooden cricket bat high in a follow-through motion after playing a shot. The background shows a crowded stadium with purple and blue seating and a "DP World" branded wicket.

Big Ticket, the largest and longest-running guaranteed raffle draw in the Middle East (known for cash prizes, dream luxury cars, gold bars and coins) has joined the DP World International League T20 Season 4 as an Official Partner.

In recent years, Big Ticket has become more than just a raffle, it has gained the reputation of being a brand built around rewarding dreams and celebrating ambition, growing into one of the region’s largest and one of the most anticipated monthly draws in the UAE.

DP World ILT20 – the 34-match cricketing extravaganza – the biggest T20 tournament in the region featuring some of the most renowned global cricket stars is currently being played at the Dubai International Stadium, Zayed Cricket Stadium, Abu Dhabi and Sharjah Cricket Stadium.

A cricket player from the Abu Dhabi Knight Riders standing at the crease, ready to receive a ball. The player is dressed in a purple and gold uniform with matching gold-colored leg pads and a gold helmet. He holds the bat upward in a standard batting stance. The stadium background features blue seats, a "UAE Cricket" sign, and another player in an orange uniform in the distance.

DP World ILT20 Head of Partnerships Ishan Chopra: “We are delighted to welcome a UAE born raffle giant like Big Ticket as an Official Partner of the DP World ILT20. Their legacy of helping dreams come true aligns perfectly with our vision of delivering unforgettable, fan-first experiences across the league. This partnership strengthens our commitment to creating moments of excitement both on and off the field, and we look forward to elevating Season 4 together. With a household name like Big Ticket on board, we are confident of unlocking even more opportunities for fans to engage, celebrate and go All In for Cricket.”

Meanwhile, DP World ILT20 match tickets across all categories are available for the remaining tournament matches. Various spectator stand tickets start at AED 20 and hospitality packages start from AED 325. Fans can also book the new Sixes Lounge experience for AED 395, which includes unlimited food and beverages. Tickets can be purchased by visiting tickets.ilt20.ae or Virgin Megastores.

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