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Sony Creators Convention in Dubai puts over 300 content creators at the heart of its technology journey

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Sony Creators Convention event

Sony Middle East and Africa held its first ever Creators Convention in Dubai last week, dedicated to supporting the journey, story and creativity of content creators in the UAE. The full-day event curated specifically for content creators, took place in the Al Quoz neighborhood and was attended by over 300 photography enthusiasts and content creators from across the country. The remarkable turnaround of participants demonstrates Sony’s commitment to producing the most engaging and distinctive experiences for its audiences.

Garge Studio, the event venue, was split into three sections. The main area hosted thought-provoking panel discussions and keynote sessions by prominent industry experts from various technology and lifestyle brands, as well as well-known content creators like Mohammed Ihsan, Sarah Medina, and Amir De Leon. The conversations revolved around some key topics such as exploring the diverse types of gaming content, understanding the workings of brand partnerships and leading cultural changes, and successful tactics for content creators into engaged in brand partnerships.

Koji Sekiguchi, Marketing Director, Sony Middle East and Africa said: “The Sony Creators Convention is an exclusive platform to support the growing needs of the creator community. Through technology and innovation, we are enabling content creators convey emotion and tell great stories.

We also undersantd that conveying brand messages in a concise manner is becoming increasingly challenging, especially in this day and age where consumer preferences and content types are constantly evolving. Leveraging the equity of content creators and influencers, who are adept at capturing and retaining the audience’s attention, is a direct route to effectively reaching and impacting the audience. At Sony, our goal is to give content creators access to cutting-edge technology, learning and networking opportunities through platforms like Creators Convention.”

The other two areas were creatively set up for content creators to get access to Sony’s camera lineup and other accessories and produce aesthetically stimulating content.

A successful first edition sets the stage for Sony Middle East and Africa to organize similar events in the future in other regions in which a growing number of content creators will benefit, including Saudi Arabia, Kuwait, Egypt, and South Africa. Participants can register on Sony Alpha Universe for all upcoming workshops and activations.

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HyperX Cloud Alpha 2 Wireless review: Built for comfort and marathon gaming

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Gaming headsets today are no longer just about audio alone. They have become part of the overall gaming setup and experience itself, especially for users who spend long hours gaming, streaming, watching content, or constantly switching between devices. The HyperX Cloud Alpha 2 Wireless feels designed exactly around that idea, combining endurance, comfort, immersive sound, and a more customizable setup into a single package.

The first thing that stood out to me was actually the presentation. HyperX has clearly paid attention to the unboxing experience. From the neatly arranged accessories to the premium placement of the headset and cables inside the box, the overall packaging immediately gives the feeling that this is positioned as a more serious premium gaming headset rather than just another accessory.

                                                   Reviewed By Srijith KN

COMFORT & DESIGN

Once I started using the headset, the biggest thing I noticed was comfort. Despite packing a large battery and multiple connectivity features, the Cloud Alpha 2 Wireless never really felt overly heavy during use. The microfiber ear cushions and memory foam padding make a noticeable difference during longer sessions, especially compared to headsets that begin feeling warm or uncomfortable after extended use.

The stainless-steel frame and aluminum forks also help give the headset a reassuring sense of durability without making it feel bulky. The earcups rotate smoothly, while the adjustable headband makes it easy to settle into a comfortable fit. It definitely feels designed for users who spend serious amounts of time wearing a headset.

BATTERY LIFE THAT STANDS OUT

Then comes what is probably the biggest talking point here: battery life.

HyperX claims up to 250 hours of battery life in 2.4GHz wireless mode, which honestly sounds almost unbelievable at first glance. But after using it, it quickly became obvious that battery anxiety simply is not something you think about here anymore. For gamers who spend long hours online or constantly forget charging schedules, this alone becomes a major advantage.

AUDIO EXPERIENCE

Audio performance itself feels immersive and energetic. The 53mm dual chamber drivers deliver strong bass response while still maintaining decent clarity across games, music, and entertainment. Explosions, cinematic effects, environmental sounds, and gameplay details all come through with a noticeable sense of depth, while the spatial audio support adds another layer of immersion during gaming sessions.

THE RGB BASE STATION

One of the more interesting additions here is the RGB Base Station. Initially, it looked like something that might unnecessarily complicate the setup, but it actually turned out to be one of the easiest and most enjoyable parts of the experience.

The central dial handles volume adjustments smoothly, lighting indicators make controls intuitive, and the touch mute functionality becomes useful surprisingly quickly during gameplay or calls. The programmable controls and seamless device switching also help separate the headset from more conventional gaming setups.

CONNECTIVITY & SOFTWARE

Connectivity is another area where the headset feels modern. The simultaneous 2.4GHz wireless and Bluetooth connectivity allows users to stay connected to a gaming system while still managing calls or media playback from another device. It is one of those features that sounds small initially but becomes genuinely convenient once used regularly.

The detachable boom microphone also performs well for standard gaming communication and calls, with clear enough voice pickup and a useful LED mute indicator that prevents confusion while chatting.

HyperX’s NGENUITY software is another area that offers deeper customization options, especially for users interested in EQ adjustments, RGB lighting controls, and audio tuning. While the software side may still require some exploration to fully understand and optimize, the hardware experience itself already feels polished enough straight out of the box.

VERDICT

While I may not be a hardcore gamer spending endless hours in competitive multiplayer sessions, it was still easy to understand why products like the HyperX Cloud Alpha 2 Wireless appeal strongly to that audience. The comfort, battery endurance, immersive audio profile, and overall build quality make it feel designed for users who spend serious time gaming and want a setup that can comfortably keep up with them.

The RGB Base Station and dual wireless connectivity also help the headset stand apart from more traditional gaming audio setups, giving it a more modern and customizable feel overall.

At the same time, audio preferences are always subjective, and users who enjoy diving deeply into customization will likely spend more time exploring the HyperX NGENUITY software ecosystem to fully tailor the experience to their own preferences.

But from a broader lifestyle and gaming perspective, the Cloud Alpha 2 Wireless feels like a solid, feature-packed headset that clearly understands the audience it is built for.

FeatureDetails
Connectivity2.4GHz Wireless + Bluetooth
Battery LifeUp to 250 Hours
Drivers53mm Dual Chamber Drivers
Audio FormatStereo Playback
Charging PortUSB-C
MicrophoneDetachable Boom Mic
Wireless RangeUp to 20 Metres
Weight345g
Form FactorOver-Ear Closed Back
CompatibilityPC, PlayStation, Mobile Devices
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KINGSTON MARKS MAJOR MILESTONE WITH 100 MILLION A400 SATA SSDS SHIPPED GLOBALLY

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Kingston Digital Europe Co LLP, the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it has shipped more than 100 million units of the Kingston A400 SATA solid-state drive. Launched in 2017, the Kingston A400 quickly gained recognition for its impressive performance in terms of booting, loading, and transferring data when compared to traditional hard drives1.

The Kingston A400 SATA SSD boasts remarkable read/write speeds of up to 500MB/s and 450MB/s1, respectively. This significant speed enhancement provided customers with a performance improvement over conventional hard drives. With this level of efficiency, the A400 series became a preferred choice for consumers seeking enhanced data transfer rates and overall system responsiveness.

“Kingston remains committed to delivering products that combine performance, quality, and reliability. The widespread adoption and positive reception of the A400 SATA SSD demonstrate Kingston’s ability to meet the evolving storage needs of a broad range of users,” said Tony Hollingsbee, SSD Business Manager, Kingston EMEA. “Building on this success, Kingston continues to accelerate innovation across high-performance NVMe solutions, enterprise-grade data center SSDs, and integrated industrial SSD offerings to support the demands of modern data centers, edge environments, and mission-critical applications.”

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HONOR UNVEILS MAGICPAD4: WORLD’S THINNEST TABLET POWERED BY 3NM SNAPDRAGON 8 GEN 5 WITH PC-CLASS PRODUCTIVITY  

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Global smart device innovator HONOR today unveiled the HONOR MagicPad4, a flagship device that redefines portable computing as the world’s thinnest tablet at just 4.8mm. As the industry’s first tablet powered by the 3nm Snapdragon 8 Gen 5, it merges elite performance with a stunning 165Hz OLED display and a suite of AI-driven productivity tools to reach PC-Level Productivity. Designed to break ecosystem barriers, the MagicPad4 offers seamless cross-brand connectivity even with iPhone, iPad, and Mac now.

Record-Breaking Slim Design and Premium Portability

The HONOR MagicPad4 sets a new world record as the thinnest tablet ever created, measuring only 4.8mm thick—surpassing the 5.1mm iPad Pro. Weighing approximately 450g, it is the lightest tablet of its size, achieved through a revolutionary “Crescent Structure” and aerospace-grade special fiber that increases stiffness by 30% while reducing weight by 32%. For a complete mobile office, the tablet, keyboard, and stylus combined weigh approximately 852g, making the entire setup lighter than a 13-inch MacBook Air.

Immersive 165Hz OLED Display with Advanced Eye-Care

Featuring a 12.3-inch[1] OLED screen, the MagicPad4 boasts a 93%[2] screen-to-body ratio and an ultra-narrow 4mm bezel for a truly borderless experience. The display supports an industry-leading 165Hz refresh rate[3], 3000×1920-pixel resolution[4] and 2400 nits HDR peak brightness, ensuring exceptional motion smoothness and outdoor visibility. The display supports 1.07 billion colors[5] and offers TÜV Rheinland certifications for low blue light and flicker-free performance[6], prioritizing your comfort during extended use. To protect users, it incorporates seven eye-comfort technologies, including 5280Hz PWM dimming, industry-exclusive Chip-Level AI Defocus Display, and the industry-first DOT Eye Comfort Technology.

Flagship Performance with 3nm Architecture
The MagicPad4 is the world’s first tablet to feature the 3nm Snapdragon 8 Gen 5, delivering unparalleled speed and next-generation performance. Equipped with Eight Speakers HONOR Spatial Audio[7] , it delivers immersive sound for enhanced multimedia experiences and clear communication. Supporting this power is a 10,100mAh battery with 66W[8] HONOR SuperCharge, ensuring all-day productivity and rapid recharging. And it maintains peak performance through the HONOR Ice Cooling System, which utilizes a 13-layer 3D thermal architecture with a massive 81,717 mm2 heat-dissipation area.

PC-Class Productivity and Seamless Connectivity

The MagicPad4 transforms into a true productivity powerhouse by initiating PC Mode. This smart interface provides a desktop-level computing experience, complete with a PC-class file management system, navigation bars, and full mouse support. Users can leverage familiar desktop shortcuts such as Ctrl+C, Alt+Tab, and complex multi-selection gestures to manage the advanced multi-window system. This seamless transition from tablet to desktop interface allows for high-efficiency multitasking that rivals traditional laptops.

AI-Efficient Office and Seamless Connectivity with iPhone/iPad/Mac

Beyond raw power, the MagicPad4 integrates advanced AI tools and industry-breaking connectivity to streamline modern workflows. The HONOR AI Memo serves as a smart assistant that automatically generates meeting minutes and identifies speakers, with all the other help from AI Meeting Agent, Smart Reminder, AI Summary, AI Voiceprint Noise Cancellation etc. Furthermore, through HONOR Connect, the device achieves seamless cross-brand connectivity, allowing the tablet to function as an extended screen for Mac computers and enabling instant connection and sharing between all brands, even now including iPhone, iPad and Mac.

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