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Sony Creators Convention in Dubai puts over 300 content creators at the heart of its technology journey

Sony Middle East and Africa held its first ever Creators Convention in Dubai last week, dedicated to supporting the journey, story and creativity of content creators in the UAE. The full-day event curated specifically for content creators, took place in the Al Quoz neighborhood and was attended by over 300 photography enthusiasts and content creators from across the country. The remarkable turnaround of participants demonstrates Sony’s commitment to producing the most engaging and distinctive experiences for its audiences.
Garge Studio, the event venue, was split into three sections. The main area hosted thought-provoking panel discussions and keynote sessions by prominent industry experts from various technology and lifestyle brands, as well as well-known content creators like Mohammed Ihsan, Sarah Medina, and Amir De Leon. The conversations revolved around some key topics such as exploring the diverse types of gaming content, understanding the workings of brand partnerships and leading cultural changes, and successful tactics for content creators into engaged in brand partnerships.
Koji Sekiguchi, Marketing Director, Sony Middle East and Africa said: “The Sony Creators Convention is an exclusive platform to support the growing needs of the creator community. Through technology and innovation, we are enabling content creators convey emotion and tell great stories.
We also undersantd that conveying brand messages in a concise manner is becoming increasingly challenging, especially in this day and age where consumer preferences and content types are constantly evolving. Leveraging the equity of content creators and influencers, who are adept at capturing and retaining the audience’s attention, is a direct route to effectively reaching and impacting the audience. At Sony, our goal is to give content creators access to cutting-edge technology, learning and networking opportunities through platforms like Creators Convention.”
The other two areas were creatively set up for content creators to get access to Sony’s camera lineup and other accessories and produce aesthetically stimulating content.
A successful first edition sets the stage for Sony Middle East and Africa to organize similar events in the future in other regions in which a growing number of content creators will benefit, including Saudi Arabia, Kuwait, Egypt, and South Africa. Participants can register on Sony Alpha Universe for all upcoming workshops and activations.
VAR
ASUS Redefines Next-Gen Business Computing with the ExpertCenter P400 AiO

ASUS recently announced the ExpertCenter P400 AiO (P440VA), an all-in-one solution that combines performance and style in a compact design. It features a 24-inch FHD touchscreen1 display with 100% sRGB color gamut and a 93% screen-to-body ratio. Combined with immersive Dolby Atmos audio, it provides a premium experience for multimedia tasks.
ExpertCenter P400 AiO also integrates ASUS AI ExpertMeet to enhance videoconferencing experiences, adding value for businesses that rely on virtual collaboration. Its VESA-mount compatibility and sleek form factor offer flexibility in any modern workspace, while business-grade security with ASUS ExpertGuardian and connectivity features ensure reliability in SMB environments.
Designed with a sleeker profile, the ExpertCenter P400 AiO is 25% thinner than previous generations, making this ASUS’ most compact all-in-one PC. It also includes a comprehensive lineup of ports, including an optional HDMI-in port that allows users to connect their laptop for a bigger screen experience. Moreover, the height-adjustable stand (HAS) on the ASUS ExpertCenter P400 AiO offers tilt, swivel, and height adjustments, providing perfect viewing angles whether sitting or standing.
Class-leading performance
ASUS ExpertCenter P400 AiO is built to power through any task and offers streamlined management to reduce admin workload. Powered by up to an Intel Core i7 processor, along with up to 64 GB DDR5 memory and up to 2 TB SSD, ExpertCenter P400 AiO delivers exceptional processing power.
Businesses can experience lightning-fast connectivity on the ExpertCenter P400 AiO with Wi-Fi 7 that delivers speeds of up to 3x faster than Wi-Fi 6.
Productivity enhanced by AI
ASUS ExpertCenter P400 AiO has been engineered to take advantage of the latest AI tools. This includes ASUS AI ExpertMeet, which helps elevate the meeting experience, optimizing calls with AI noise-canceling audio and AI camera. AI Meeting Minutes automatically transcribes meetings by turning audio into text, making it easy to review later. It can summarize key points of the meeting, as well as identify multiple speakers.
Moreover, users can supercharge their productivity with Microsoft Copilot with commercial data protection. Featuring a dedicated key, one click means endless exploration, achieving more with less time and effort.
Display of brilliance
ASUS ExpertCenter P400 AiO features a 24-inch FHD edge-to-edge slim-bezel design with an impressive 93% screen-to-body ratio. Offering 178° viewing angles and a 100% sRGB color gamut for vivid, lifelike colors, the screen also has anti-glare properties, TÜV Rheinland certification for low blue-light emissions to ensure optimal eye comfort under extended use.
A retractable camera is included, which can be accessed by an intuitive push-and-pull design. This hides the camera completely when not in use and ensures that users know when the camera is active, giving an added layer of security and peace of mind.
Business-grade security
With robust security features, ASUS ExpertCenter P400 AiO shields personal data with multiple ASUS ExpertGuardian protections. This includes a commercial-grade and NIST SP 800-155 compliant BIOS with 5 years of ASUS BIOS and driver update support, plus an integrated biometric login with FIDO authentication that safeguards critical data from software, firmware and hardware.
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Samsung Announces Pre-Order Availability for the Galaxy S25 Edge in UAE

Samsung Gulf Electronics has announced that the new Galaxy S25 Edge is now available for pre-order for customers across the UAE until May 29th, 2025. Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body that’s only 5.8mm thick. S25 Edge delivers on the S Series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.
Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “We are excited to launch the S25 Edge in the UAE, where technological innovation and premium lifestyle experiences are highly valued. The Galaxy S25 Edge is more than a slim smartphone, as it not only marks a breakthrough for its category but also accelerates important innovation across the mobile industry. Its sleek design and outstanding AI-powered features will particularly resonate with UAE consumers who demand both sophistication and performance in their digital lifestyle, reinforcing Samsung’s position as a leader in the premium smartphone segment.”
With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that weighs just 163 gm. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning Gorilla Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.
Galaxy S25 Edge has a 200MP wide lens, upholding the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size in low-light environments. The 12MP ultra-wide sensor features autofocus for crisp, detailed macro photography and more creative flexibility.
Galaxy S25 Edge features the same ProVisual Engine optimized for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser and Drawing Assist pair advanced creative and editing tools with a never-before-seen slim form factor.
Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 Elite Mobile Platform for Galaxy, customized by Qualcomm Technologies, Inc. Advanced, efficient AI image processing is enabled by ProScaler, which delivers a 40% improvement in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).
Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Now Brief and Now Bar include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.
Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. Users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.
Experiences powered by Galaxy AI on Galaxy S25 Edge are designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, ensuring hyper-personalized mobile experiences that never sacrifice privacy.
Tech News
Galaxy Tab S10 FE Series Brings Intelligent Experiences to the UAE

Samsung Gulf Electronics has launched the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points for UAE consumers to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab FE Series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.
Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “With the new Galaxy Tab S10 FE Series, we’re bringing Samsung’s powerful Galaxy AI and connected ecosystem into the hands of even more users in the UAE, unlocking new levels of productivity, creativity and immersion. Designed with ultra-slim bezels, expansive displays and seamless integration, the Galaxy Tab S10 FE empowers users to work, create and connect in smarter and more meaningful ways.”
Stunning Clarity on a Bigger, Vibrant Display
Combining the Galaxy Tab S Series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE Series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.
Robust Performance in a Portable Design
The Galaxy Tab S10 FE Series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE Series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.
These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE Series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE Series also comes with the same IP68 rating as the newest Galaxy Tab S10 Series.
Advanced Features Unleash Potential
Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE Series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.
- Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
- Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
- AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.
- An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
- Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.
- Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.
- The Galaxy Tab S10 FE Series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.
For an even more intuitive AI experience, the FE Series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.
Security Your Way
As with any Galaxy device, the Galaxy Tab S10 FE Series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.
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