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Sony Creators Convention in Dubai puts over 300 content creators at the heart of its technology journey

Published

3 years ago

December 25, 2023

Sony Middle East and Africa held its first ever Creators Convention in Dubai last week, dedicated to supporting the journey, story and creativity of content creators in the UAE. The full-day event curated specifically for content creators, took place in the Al Quoz neighborhood and was attended by over 300 photography enthusiasts and content creators from across the country. The remarkable turnaround of participants demonstrates Sony’s commitment to producing the most engaging and distinctive experiences for its audiences.

Garge Studio, the event venue, was split into three sections. The main area hosted thought-provoking panel discussions and keynote sessions by prominent industry experts from various technology and lifestyle brands, as well as well-known content creators like Mohammed Ihsan, Sarah Medina, and Amir De Leon. The conversations revolved around some key topics such as exploring the diverse types of gaming content, understanding the workings of brand partnerships and leading cultural changes, and successful tactics for content creators into engaged in brand partnerships.

Koji Sekiguchi, Marketing Director, Sony Middle East and Africa said: “The Sony Creators Convention is an exclusive platform to support the growing needs of the creator community. Through technology and innovation, we are enabling content creators convey emotion and tell great stories.

We also undersantd that conveying brand messages in a concise manner is becoming increasingly challenging, especially in this day and age where consumer preferences and content types are constantly evolving. Leveraging the equity of content creators and influencers, who are adept at capturing and retaining the audience’s attention, is a direct route to effectively reaching and impacting the audience. At Sony, our goal is to give content creators access to cutting-edge technology, learning and networking opportunities through platforms like Creators Convention.”

The other two areas were creatively set up for content creators to get access to Sony’s camera lineup and other accessories and produce aesthetically stimulating content.

A successful first edition sets the stage for Sony Middle East and Africa to organize similar events in the future in other regions in which a growing number of content creators will benefit, including Saudi Arabia, Kuwait, Egypt, and South Africa. Participants can register on Sony Alpha Universe for all upcoming workshops and activations.

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HONOR Announces the Official Availability of HONOR X7e Plus 5G

Published

9 hours ago

July 29, 2026

Integrator Web-Editor

HONOR, a global AI device ecosystem company, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.

The Biggest Battery in Its Segment

At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery[1], the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.

Built for Real-Life Durability

Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.

Industry-Leading Water and Dust Resistance

The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.

Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.

Creativity Powered by AI Image-to-Video 2.0

HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.

Intuitive AI Integration and Superior Processing

Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.

Flagship-Level AI for Everyday Convenience

Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.

The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.

Color, Price and Availability

HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.

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HONOR Announces the Official Availability of HONOR X7e Plus 5G

Published

2 days ago

July 27, 2026

Integrator Web-Editor

Built for demanding days, with an 8100mAh battery, industry-leading durability and AI Image to Video 2.0

HONOR, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.

The Biggest Battery in Its Segment

At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery, the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.

Built for Real-Life Durability

Industry-Leading Water and Dust Resistance

Creativity Powered by AI Image-to-Video 2.0

Intuitive AI Integration and Superior Processing

Flagship-Level AI for Everyday Convenience

Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.

Color, Price and Availability

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More Than a Storage Device, Less Than a Collector’s Trophy: SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive

Published

5 days ago

July 24, 2026

Integrator Web-Editor

SanDisk has given one of its everyday USB-C flash drives a football-inspired makeover with the FIFA World Cup 2026 Global Edition, and the result is a storage accessory that blends practicality with collector appeal. While the internals remain familiar, it is the packaging, colourful finish and official FIFA branding that make this version stand out.

This review unit comes with 128GB of storage, USB 3.2 connectivity and quoted read speeds of up to 300MB/s, making it suitable for quickly transferring large photo libraries, 4K videos or project files between smartphones, tablets and laptops equipped with USB-C ports. It also supports SanDisk’s mobile backup application for users looking to automate backups from compatible Android devices.

Design is where this limited edition earns its personality. The drive adopts a compact, cap-style construction, with the USB-C connector protected by a removable cover that fits securely during use.

The colourful geometric artwork inspired by the FIFA World Cup 2026 branding gives the drive a fresh, premium appearance, while the embossed football pattern on the rear adds a subtle finishing touch.

Unlike many novelty editions, this one doesn’t feel overly flashy and still looks professional enough to carry daily.

A welcome addition is the included official FIFA World Cup 2026 lanyard. Besides adding collector value, it makes the tiny drive significantly easier to carry or attach to a backpack, camera bag or key organiser, reducing the chances of misplacing such a compact storage device.

In everyday handling, the flash drive feels lightweight yet well assembled. Its compact size means it occupies very little space when plugged into laptops or tablets, although, like most cap-based drives, users will need to keep track of the removable cap when in use.

Overall, the SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive is a simple but attractive limited-edition product.

It combines dependable USB-C storage performance with official tournament branding that football fans will appreciate.

For users already looking for a high-speed USB-C flash drive, the FIFA edition adds enough exclusivity and thoughtful presentation to make it more memorable than a standard storage device, without compromising the practicality SanDisk is known for.