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Charting the Course for the Business Travel Industry in 2024

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Ali Haider, Director Nomadic

The UAE’s triumphant narrative in the post-pandemic era reflects a strategic fusion of business and leisure, shaping the landscape for travel in 2024. Underpinning this trend are international companies, investors, and entrepreneurs, each playing a pivotal role in building the thriving landscape of the UAE. Beyond its geographical appeal and its central location, what distinguishes the UAE is its unwavering commitment to cultivating a diverse and inviting business environment, as evidenced by being ranked 16th globally in ease of doing business by the World Bank in 2020.

Key to this success is the visionary Golden Visa program, a key driver attracting top-tier talent seeking more than just transient opportunities. The Golden Visa initiative has proven transformative, surpassing expectations with over 151,600 enrollments between 2019 and 2022, according to the General Directorate of Residency and Foreigners Affairs (GDRFA) in the UAE. It stands as a symbol of the country’s commitment to fostering a global talent pool that can thrive in a business-friendly environment.

Anticipating the Dynamics of Global Meetings

The country’s position as a leading business hub has resulted in an increasing trend of extended stays. Beyond boardrooms and business negotiations, visitors find themselves drawn to the cultural richness and recreational activities that the country offers. According to the UAE Ministry of Economy, the contribution of the travel and tourism sector to the UAE’s GDP was nearly AED 167 billion which is equivalent to 9% of total GDP, indicating a growing trend where business travel can transform into holistic experiences embracing the country’s diverse attractions.

As the UAE prepares to host COP28, a significant international event focused on climate change, there’s a notable synergy between this environmental platform and the world of business travel. The event, set to shine a global spotlight on the UAE’s commitment to sustainability, also presents a strategic opportunity for businesses to engage in meaningful face-to-face interactions. This makes it evident that true “sustainability” is not about restricting powerful face-to-face connections that foster partnerships, collaboration, and help forge connections beyond the confines of virtual meetings, but rather finding harmony between business imperatives and ecological impact. Because real sustainability is not just about less travel – it is about smarter, more conscious travel.

Evolving Immigration Landscape: Navigating the Path Ahead

In the face of an increasingly globalized economy and heightened global competition for top talent, the UAE’s proactive and ongoing adjustments to its immigration landscape usher in new visa categories and foster inclusivity that benefits both travellers and businesses. Other broader initiatives, such as the Dubai Economic Agenda D33, anchor these changes and help set the scene for Dubai to cement itself among the world’s top three cities and ultimately pave the way for the country to have an exceptionally open and inviting business landscape.

The attractiveness of the immigration landscape to diverse international talent will also fuel growth by allowing businesses access to a world-class talent pool that houses fresh perspectives, skillsets, and innovative ideas.

Adaptability of the UAE’s business environment

As the UAE continues to redefine itself on the global stage, the convergence of business, leisure, and global talent paints a compelling picture of a nation that has seamlessly adapted to the challenges of a post-pandemic world. The UAE stands testament to the power of innovation and strategic vision and offers a blueprint for other nations seeking to forge their own path of prosperity and inclusivity.

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Hospitality

Cluster 2 Signs an Agreement to Advance Smart Airport Operations in Saudi Arabia

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Airbus and Cluster 2 sign MoU to digitally transform Saudi Arabia's airport operations nationwide.

Airbus Defence and Space has signed a Memorandum of Understanding (MoU) with Cluster 2 at the Paris Air Show to deliver next generation digital solutions that enhance airport efficiency, security, and collaboration across Saudi Arabia. The ceremony was attended by H.E. Abdulaziz Al-Duailej, President of the General Authority of Civil Aviation (GACA), Wouter Van Wersch, Executive Vice President of Airbus International, Gabriel Semelas, President of Airbus in Middle East and Africa, and Mr. Saad A. Alajlan, General Manager of Commercial Operations and Business Development at Cluster 2.

The partnership will introduce advanced technologies including Agnet Turnaround by Airbus , a smart platform that enables real-time coordination of airport operations. This will empower Cluster 2 to streamline workflows, enhance on-time performance and elevate the passenger experience across its network of 22 international and domestic airports.

Through this MoU, Airbus and Cluster 2 aim to raise operational standards, improve situational awareness and drive seamless collaboration between ground staff, security teams and control rooms.

“This partnership underscores our commitment to driving digital innovation in aviation. With Agnet Turnaround, we are enabling smarter, safer and more connected airports that align with the Kingdom’s vision for the future of transportation.”, said Antoun Farra, Managing Director of Airbus Defence and Space in Saudi Arabia.

“Airports are vital gateways to the Kingdom, and digital transformation is at the heart of our strategy. Partnering with Airbus allows us to enhance safety, reduce response times and create a unified operations ecosystem across our airports.”, commented Eng. Badr Al-Dalami, Chief Executive Officer of Cluster 2.

With multiple communication and automation capabilities, Agnet Turnaround is a smart and secure solution which aims at solving daily operational challenges for aviation stakeholders and enhancing On Time Performance (OTP).

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Hospitality

How Innovations Group Is Powering the UAE’s Hospitality Workforce

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innovations group

Exclusive Interview with Nikhil Nanda, Director, Innovations Group

Innovations Group

What are the current hiring trends in the UAE’s Hospitality sector, and how have they evolved in past few years?

Over the past few years, the UAE’s Hospitality sector has seen a remarkable shift—not so much in the types of roles being hired, but in the volume and flexibility of those roles. With the exponential growth of new hotel developments, especially in cities like Dubai and Abu Dhabi, hiring numbers have surged.

The most significant evolution has been the rise of flexible and seasonal staffing models, particularly for back-of-house roles. Hotels are now opting for part-time or short-term workforce models—often deployed through staffing companies—to meet peak seasonal demands. For instance, during high tourist seasons, roles like housekeeping and cleaning staff are brought in for 2–4 month stints, ensuring optimal operations without long-term cost commitments.

Are there any specific roles or skillsets that are particularly in high demand across the hospitality industry today?

Yes, there’s a clear surge in demand for back-of-house roles, including housekeeping, public attendants, lifeguards, and general cleaning staff.

This demand is closely tied to the unexpected rise in summer tourism. Traditionally, the summer was a relatively quieter season, but with more tourists choosing the UAE year-round, hotels have had to adjust. Many were not prepared for the increased occupancy, which has pushed operational teams to scale up support functions rapidly and efficiently.

Would you be able to share percentage growth of the hiring graph in this segment?

We’ve observed a 70% increase in back-of-house hiring over the past five years. This growth is directly tied to rising hotel openings, the UAE’s push to become a global tourism hub, and the increasing preference for flexible staffing models that allow employers to scale efficiently during high and low seasons.

How are hospitality employers in the UAE adapting their recruitment strategies to attract and retain top talent?

Hospitality employers are becoming increasingly strategic and global in their talent sourcing. They are now tapping into new geographies such as Eastern Europe (e.g., Moldova, Georgia), East Asia, Kazakhstan, and large parts of Africa, especially for English-speaking back-of-house staff. These regions are emerging as rich talent pools that offer both diversity and reliability.

Retention, on the other hand, is being driven by improvements in workplace culture—including the introduction of flexible shifts, cultural sensitivity programs, team engagement initiatives, and third-party staffing models that enable work-life balance. Hotels understand that talent today prioritizes not just pay, but respect, growth, and a positive work environment.

What solutions does Innovations Group offer to support large-scale or high-volume hospitality staffing needs in the region?

At Innovations Group, we specialize in scalable hospitality staffing solutions that cater to both ongoing and project-based needs. Whether it’s a pre-opening ramp-up or managing peak-season demand, we provide:

  • – Volume hiring support for new and expanding hotels
  • – Experienced back-of-house talent from an existing, vetted pool
  • – Flexible work models (monthly, seasonal, or quarterly contracts)
  • – Deployment-ready staff with prior hospitality experience
  • – Geographically diverse sourcing through our global recruitment channels

What sets us apart is our ability to move quickly and match hotels with hospitality professionals who understand the pace and standards of UAE’s hospitality sector. This blend of speed, scale, and service makes us a trusted partner to many leading hotel brands in the region.

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Hospitality

Phat Buns UK Opens First Global Franchise in Sharjah UAE

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a side-angle shot of the interior of the PHAT Buns Sharjah outlet

Sharjah is about to get a serious upgrade in the burger department. UK cult favourite Phat Buns is heading to the UAE, bringing its signature mix of unapologetically bold flavours, viral-worthy visuals, and stacked burgers that are engineered to impress.

Founded in Leicester in 2019, Phat Buns has become a street food success story, and co-founded by a literal aerospace engineer, there’s precision behind every layer. From the smash patty technique to the way the sauces hit the palate, Phat Buns isn’t just built different, it’s smart. As co-founder Ahtesham Moosa puts it, “With endless combinations, no two visits need to be the same”.

From well-loved menu staples like the PHAT Classic – a 4oz Aberdeen Angus beef smashed patty burger with melted cheddar cheese, or a fried chicken loaded fries, with grilled mushroom and halloumi. To one of the legends – 4oz Aberdeen Angus BBQ flavoured, 12-hour smoked pulled rib meat sandwich, topped with lettuce, tomato and cheddar.

an aesthetic shot of the PHAT Buns Smash Burger in an orange background

But that’s just the beginning…

PHAT Buns’ Build-a-Burger concept puts you firmly in the driver’s seat. Fancy a double smash patty stacked with crispy halloumi and a drizzle of that iconic PHAT sauce? Sorted. Prefer spicy chicken with jalapeños and a buttery pretzel bun? You got it. From protein and cheese to sauces and toppings, you call the shots – every burger is made exactly how you want it.

While Sharjah’s will offer a different menu, tailored to local tastes, customers can still expect the same vibrant energy that Phat Buns’ fans love. Think neon lights, bold colours, and a design that gives nods to the street food culture. The experience, as well as the burgers, are ones to be photographed for social media!

The Sharjah expansion marks a new era of growth for the brand. From starting as a single location in the UK to a now growing international footprint, Phat Buns is not one to miss. It has proved fast food can be both fun and elevated, and with a rocket scientist in the kitchen, you can trust the launch will go off with a bang.

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