Exploring Seagate’s Innovative Drive and Market Strategies

Seagate Technology specializes in designing, manufacturing, and marketing of hard disk drives tailored for a range of applications, including enterprise and client computer usage, personal data backup systems, portable external storage, and digital media systems.

In the light of approaching Intersec 24, the Integrator had an exclusive Interview with Mr. Mohit Pandey, Head of Sales – META, Seagate Technology, addressing industry challenges, providing key insights on market segmentation, technological prowess, and their electronic data storage solutions.

What can we expect from Seagate at Intersec 24?

At Intersec Dubai 24, visitors to our booth will witness the latest products and technologies expected to hit the market in the near future. We are eager to onboard resellers and installers for our partner program and engage in meaningful discussions about our unique services and solutions.

Seagate’s EMEA Management team, including Maarten Guijt (Vice President, EMEA Channel, Consumer and Distribution Business), Vincent Oostlander (Director, Seagate Systems and Lyve Solutions, EMEA), and Mohit Pandey (Head of Sales, META), along with Country Managers and Marketing & PR leads, will be physically present at the event to assist current and potential customers.

How is Seagate ensuring it has industry-leading solutions for today’s demanding and secure use cases?

Securing mission-critical data in the most advanced way is Seagate’s primary objective. Our guiding principles of innovation, integrity, and inclusion have positioned us as a leader in data management in today’s complex IT world.

Our extensive portfolio caters to various sectors, including consumers, the surveillance industry, gamers, network-attached storage users, cloud service providers, flash users, NVMe users, and unified storage users.

Surveillance Industry – Data that gets generated through Artificial Intelligence (AI) enabled cameras and Internet of Things (IoT) edge points, Seagate provides Skyhawk and Skyhawk AI HDDs for Network Video Recorders and Direct Video Recorders to ensure not a single frame of video is lost, and the customer stores data in the most secured yet cost-effective way.

Cloud Service Providers – CSPs are driven by solutions that are scalable, responsive, and innovative. Seagate Exos provides the most innovative and futuristic Nearline HDDs for customers looking for high throughput and massively dense storage capacity. With our Heat Assisted Magnetic Recording Technology, together with Multiple Actuator 2.0, we are the answer to the industry’s mission-critical workloads, for Cloud, IoT, and AI. Creating a data pool for high-performance computing is now affordable and not a distant dream for organizations.

Enterprise Mission Critical Drives – Enterprises, day by day are working on complex virtualized use cases that demand application throughput to enhance speed and agility. Seagate offers customers worldwide its ultra-agile SSD and NVME solutions known as Nytro. With cutting-edge technology and data protection, corporations have peace of mind when accessing mission-critical and high throughput use cases.

Consumers with personal storage demand – Seagate provides solutions like Expansion, One Touch Hubs, and SSD solutions for storing consumer’s data in the most data-protected environment.

Gaming Industry – If someone calls the gaming industry a niche, then this niche industry has been surpassing the billion dollars for the past years and its incremental growth is a testament that this industry is growing by leaps and bounds. Seagate with its incredible FireCuda brand offers unmatched gaming experience for the users by providing HDDs, SSDs, and NVMEs for this performance demanding market. To top that, we have driven designed as per the game. E.g., Call of Duty, we have a specialized drive designed for Call of Duty, so on and so forth.

How do you define market segmentation?

SMEs and SMBs – SME and SMB constitute 60% of the corporate entry-level IT use cases. Even if the size of the organization is medium, their IT challenges and ambitions are not. The ever-increasing and growing IT management requires very demanding and secure data management. Seagate with its Network Attached Storage HDDs and SSDs (IronWolf, IronWolf Pro, and IronWolf SSD) proposes superior and industry-leading NAS HDDs and SSDs for customers whose requirements are growing and demanding secured drives with unmatched throughput.

Large Corporates – With Seagate Data Storage System (Unified Storage), Seagate provides Hybrid Flash Arrays (HFA), All Flash Arrays (AFA), and the most densely populated Storage available on earth (Corvault). Imagine 2.5PB of RAW Capacity in a 4U enclosure. That’s unbelievable, right? I will say that’s new age technological superiority and that’s Seagate. Use cases such as virtualization, data backup and recovery, high-performance computing, on-premises and hybrid cloud set up, media editing and hosting, video surveillance and analysis, mission-critical applications get the most thriving data management solution for secured data.

Vloggers, YouTubers, and Resellers (Consumer – Retail) – Seagate has a special product for prosumers (professional consumers) and provides the most rugged yet stylish HDDs and SSDs for consumers who have no limit to their creative imagination and world-class content. Supported heavily by Apple, Seagate’s LaCie drives create magical data management and solution for creative data. Whatever the need of the data, whether it is structured data or unstructured data or a combination of both, LaCie provides the most impeccable solution to prosumers globally.

What is Seagate’s edge on technology alliance?

Seagate has years of experience in monetizing world-class data management for mission-critical use cases based on Artificial Intelligence, cloud network operations Center, Internet of Things, high-performance computing, virtualization, data backup and recovery, data imaging, media content editing, and hosting. Seagate does all that by constantly investing a major sum of its income in research and development. Some of the examples are mentioned below as follows: Thus, with massive solutions, market-leading areal density, tested and aligned development with technological alliance partners on futuristic and secured technology, Seagate is poised for a bright and committed data management solution for the customers and consumers of Datasphere.

Which markets does Seagate prioritize in CY 24?

One of the largest markets in the Middle East, which is actively pursuing digital transformation is the Kingdom of Saudi Arabia actively working to roll-out the latest advanced technologies and Smart City developments. In fact, the Kingdom was named the “Top Digital Riser” among the G20 nations in 2021 due to the comprehensive government support for digital transformation in the Kingdom as part of Vision 2030. As a global leader in mass-data storage solutions, Seagate is actively investing in KSA. To support its ambitions as a leading tech hub, affordable, flexible, scalable, and secure high-performance data management systems will be vital. With more than 40 years of experience in cutting-edge technologies and solutions, we are equipped with the skills, expertise, and technology to support Saudi Arabia’s advanced IT infrastructure needs. In line with Saudi Vision 2030, the National Transformation Program, growth of the non-oil sector and a fast-growing population, the market for surveillance and video analytics in the Kingdom of Saudi Arabia is expected to grow at a CAGR of 3.7% between 2020-2026. Within the segment, the camera component acquired the highest revenue share, and the most popular vertical for the market proved to be government and transportation, as remote monitoring, transportation management and increased public safety are priorities among the authorities. At the same time, looking to the future, surveillance and video analytics are expected to play a major role in the development of smart cities. They will also be critical as Saudi Arabia’s major infrastructure projects are advanced.