Intersec has firmly established itself as a global powerhouse, renowned for its unparalleled success in bringing together world-class speakers, a cutting-edge conference program, prestigious awards, an innovation zone, and an array of live demonstrations. Since its humble beginnings in 1999, with just 61 exhibitors from 13 countries, Intersec has evolved into the premier international platform for security, safety, and fire protection.

This year, Integrator Media is proud to serve as the official regional media partner for the expo. We’ll be on the ground from Day 1, engaging with suppliers, thought leaders, innovators, manufacturers, and buyers. Through our camera lens and dedicated coverage on our LinkedIn and website pages, we’ll spotlight the latest technologies, products, and solutions driving transformation across various industries.

As the world stands at the forefront of technological innovation, the critical importance of security in our lives cannot be overstated. Addressing complex challenges requires a global collaboration between security experts, policymakers, and standardization communities. Intersec rises to this occasion with over 25 dynamic sessions, including panels, leadership talks, and fireside chats, featuring renowned speakers and thought leaders from across the globe.

Notable speakers include Brett Taylor, Safety & Security Director at Diriyah; Fawaz AlSumaim, Head of Cyber Crime Division at Bahrain’s Ministry of Interior; Stuart Frost, Head of Enterprise Security & Risk Management for the UK Government; and Mohamed AlMaleki, Head of Information Security Office at the UAE’s Federal Tax Authority. These leaders will tackle pressing challenges in their respective fields, sharing insights, best practices, and transformative strategies.

This year’s event will also feature experts from global powerhouses such as Mastercard, Mubadala, Schneider Electric, MBC Group, and more. High-level plenaries and keynotes will showcase security strategists, policymakers, and innovators from organizations like Interpol, Neom, Aramco, Amazon, and Google, offering an invaluable opportunity to gain insights into the future of security and safety.

The Middle East homeland security market, which includes monitoring and surveillance systems, restricted entry mechanisms, and perimeter security solutions, is projected to reach $23.4 billion by 2028. Additionally, the region’s cybersecurity market is being propelled by rapid digital transformation and increased adoption of cloud technologies. Regulatory efforts aimed at countering evolving threats further amplify the importance of cybersecurity in driving growth.

Intersec’s 26th edition promises to be a transformative event, uniting global visionaries and innovators to shape the future of security, safety, and fire protection. It stands as a testament to Dubai’s pivotal role in fostering collaboration and innovation on the global stage.

Sustainable security design is becoming an integral aspect of urban planning in the UAE. The ability to combine advanced technology, environmental stewardship, and aesthetic harmony to meet the country’s ambitious urban expansion and sustainability goals will be a key focus for delegates at the Security Leader’s Summit at Intersec 2025 which will take place at the Dubai World Trade Centre (DWTC) from 14-16 January.

The Security Leaders’ Summit is a platform for global experts to exchange ideas, share innovations, and shape the future of security. This two-day summit features world-class speakers and sessions, driving bold strategies and redefining security norms for a safer world.

Speaking ahead of the summit, Simon Whitehouse, Director of Security Consultancy at SGW – Powered by AESG, said: “Sustainable security design goes beyond asset protection. It integrates security measures with the architectural and environmental elements of a project, creating spaces that are secure yet aligned with sustainability objectives.”

The UAE, guided by standards such as the Security Industry Regulations Agency (SIRA) and MCC regulations, has been a leader in implementing functional and visually unobtrusive security solutions. These include energy-efficient technologies, like IP cameras with Wide Dynamic Range (WDR) and smart energy systems, which reduce the environmental footprint while maintaining optimal security.

“A notable case is the integration of smart security systems in Masdar City, Abu Dhabi. Here, sustainability is at the core of urban design, where the security systems are designed to blend seamlessly into the environment without compromising on efficiency. The use of solar-powered CCTV cameras and smart access control systems contributes to both security and the overall sustainability goals of the development,” Whitehouse added.

Another critical topic to be explored at the summit is the evolving nature of global security threats. As the Strategic Intelligence Partner for Intersec 2025, Kearney will provide invaluable insights through a keynote session titled ‘The Evolution of Security Threats’. Delivered by Rudolph Lohmeyer, Senior Partner at Kearney, the session will examine the history and future of security challenges.

Grant Tuchten, Portfolio Director at Intersec organiser Messe Frankfurt Middle East, said: “Our goal with the Security Leaders’ Summit at Intersec 2025 is to foster meaningful discussions that redefine industry standards and inspire new strategies. By bringing together industry leaders, innovators, and experts, we are creating a dynamic platform for collaboration and showcasing the latest solutions shaping the future of sustainable urban security.”

Running alongside the conferences, the Commercial & Perimeter Security section at Intersec 2025 will highlight transformative technologies that enhance safety and protection for businesses and properties, including Johnson Controls and PwC showcasing AI innovations for smart cities, Dell and Intel driving advancements in green security technologies, and Bosch and Hikvision leading in data-driven security solutions.

This sector will also feature cutting-edge IP-based surveillance systems from Avigilon and Uniview, Wide Dynamic Range (WDR) cameras from Hanwha Vision and Axis, and smart access control systems by HID, Salto, and Honeywell.

Held under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, the 26th edition of Intersec will host 1,200 exhibitors from more than 60 nations and expects more than 42,000 trade visitors from around the world.

The stage is set and the countdown begins for a historic premiere. For the very first time, the Middle East & Africa edition of Icons of Whisky Awards will take center stage in Dubai, bringing the world of spirits to life in an extraordinary celebration of excellence, passion, and craft. Mark your calendars for 21 February 2025, as the illustrious Emirates Golf Club hosts this prestigious event.

For 25 years, the Icons of Whisky Awards have stood as a testament to the legends of the spirits industry, honouring those who have contributed craftsmanship, knowledge, and dedication to shaping a thriving global community. And now, the Middle East & Africa edition steps into the spotlight, recognizing the trailblazers, innovators, and unsung heroes of this dynamic region.

Why Icons of Whisky

A global benchmark for excellence, the Middle East & Africa edition of Icons Of Whisky will celebrate the achievements of talented distillers, outstanding brand ambassadors, skilled communicators, exceptional on and off trade professionals and corporates who have contributed craftsmanship, knowledge and expertise to the burgeoning regional industry and are carving a new legacy for whisky in the region.

When and Where

The Icons of Whisky Middle East & Africa 2025 will unfold at the Emirates Golf Club, a fitting venue for a night of glamour and reverence. Against the backdrop of Dubai’s iconic skyline, attendees will revel in the achievements of the industry’s best while forging connections and toasting to the future of whisky.

Award Categories: A Spotlight for Every Star

The awards cover a diverse array of categories to ensure every key player in the whisky ecosystem receives their due recognition. Highlights include:

• Companies: From craft producers to brand innovators and campaign trailblazers.
• People: Featuring standout brand ambassadors (American, Irish, Scotch, World Whisky), marketing teams, and sales teams.
• Trade Professionals: Honouring exceptional efforts in travel retail, off-trade, and bartending.
• Agencies: Applauding the ingenuity of advertising agencies, digital creators, and PR professionals who amplify whisky’s narrative.

Visit the World Drinks Awards website for a complete list of categories and detailed descriptions.

How to Participate

Think you or your company has what it takes to clinch an Icon of Whisky award? Submitting your nomination is simple and seamless:

1. Register online.
2. Enter the Icons of Whisky Middle East & Africa 2025 platform.
3. Select the category that best fits your outstanding contribution.

Nominations are open until 15 February 2025, so don’t miss the opportunity to showcase your brilliance.

Get Involved

This event is not just about recognition—it’s about inspiration, collaboration, and community. Be a part of this landmark occasion by nominating, attending, or supporting this regional celebration.

The Icons of Whisky Middle East & Africa 2025 isn’t just an awards ceremony—it’s a declaration. A declaration of the craftsmanship, passion, and innovation that continue to shape one of the most celebrated industries in the world. Whether you’re a seasoned professional or a spirited enthusiast, this is your chance to be part of history.

Raise your glasses and let the celebration begin!