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ASUS Tech Evolution: from Origins to innovation

Published

1 year ago

March 8, 2024

ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.

Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.

And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.

ASUS: A journey From Origins to innovation

In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.

In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.

ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.

Sustainability and Eco-Friendly Initiatives:

ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.

The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

Introducing AI-powered laptops and an expanded product portfolio

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.

Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.

With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.

The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel EvoEdition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.

ASUS Zenbook Duo (2024): Dual-screen innovation

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.

ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.

The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.

Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.

With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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ASUS Redefines Next-Gen Business Computing with the ExpertCenter P400 AiO

Published

2 weeks ago

May 27, 2025

Integrator Web-Editor

ASUS recently announced the ExpertCenter P400 AiO (P440VA), an all-in-one solution that combines performance and style in a compact design. It features a 24-inch FHD touchscreen¹ display with 100% sRGB color gamut and a 93% screen-to-body ratio. Combined with immersive Dolby Atmos audio, it provides a premium experience for multimedia tasks.

ExpertCenter P400 AiO also integrates ASUS AI ExpertMeet to enhance videoconferencing experiences, adding value for businesses that rely on virtual collaboration. Its VESA-mount compatibility and sleek form factor offer flexibility in any modern workspace, while business-grade security with ASUS ExpertGuardian and connectivity features ensure reliability in SMB environments.

Designed with a sleeker profile, the ExpertCenter P400 AiO is 25% thinner than previous generations, making this ASUS’ most compact all-in-one PC. It also includes a comprehensive lineup of ports, including an optional HDMI-in port that allows users to connect their laptop for a bigger screen experience. Moreover, the height-adjustable stand (HAS) on the ASUS ExpertCenter P400 AiO offers tilt, swivel, and height adjustments, providing perfect viewing angles whether sitting or standing.

Class-leading performance

ASUS ExpertCenter P400 AiO is built to power through any task and offers streamlined management to reduce admin workload. Powered by up to an Intel Core i7 processor, along with up to 64 GB DDR5 memory and up to 2 TB SSD, ExpertCenter P400 AiO delivers exceptional processing power.

Businesses can experience lightning-fast connectivity on the ExpertCenter P400 AiO with Wi-Fi 7 that delivers speeds of up to 3x faster than Wi-Fi 6.

Productivity enhanced by AI

ASUS ExpertCenter P400 AiO has been engineered to take advantage of the latest AI tools. This includes ASUS AI ExpertMeet, which helps elevate the meeting experience, optimizing calls with AI noise-canceling audio and AI camera. AI Meeting Minutes automatically transcribes meetings by turning audio into text, making it easy to review later. It can summarize key points of the meeting, as well as identify multiple speakers.

Moreover, users can supercharge their productivity with Microsoft Copilot with commercial data protection. Featuring a dedicated key, one click means endless exploration, achieving more with less time and effort.

Display of brilliance

ASUS ExpertCenter P400 AiO features a 24-inch FHD edge-to-edge slim-bezel design with an impressive 93% screen-to-body ratio. Offering 178° viewing angles and a 100% sRGB color gamut for vivid, lifelike colors, the screen also has anti-glare properties, TÜV Rheinland certification for low blue-light emissions to ensure optimal eye comfort under extended use.

A retractable camera is included, which can be accessed by an intuitive push-and-pull design. This hides the camera completely when not in use and ensures that users know when the camera is active, giving an added layer of security and peace of mind.

Business-grade security

With robust security features, ASUS ExpertCenter P400 AiO shields personal data with multiple ASUS ExpertGuardian protections. This includes a commercial-grade and NIST SP 800-155 compliant BIOS with 5 years of ASUS BIOS and driver update support, plus an integrated biometric login with FIDO authentication that safeguards critical data from software, firmware and hardware.

Samsung Announces Pre-Order Availability for the Galaxy S25 Edge in UAE

Published

4 weeks ago

May 15, 2025

Integrator Web-Editor

Samsung Gulf Electronics has announced that the new Galaxy S25 Edge is now available for pre-order for customers across the UAE until May 29th, 2025. Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body that’s only 5.8mm thick. S25 Edge delivers on the S Series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “We are excited to launch the S25 Edge in the UAE, where technological innovation and premium lifestyle experiences are highly valued. The Galaxy S25 Edge is more than a slim smartphone, as it not only marks a breakthrough for its category but also accelerates important innovation across the mobile industry. Its sleek design and outstanding AI-powered features will particularly resonate with UAE consumers who demand both sophistication and performance in their digital lifestyle, reinforcing Samsung’s position as a leader in the premium smartphone segment.”

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that weighs just 163 gm. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning Gorilla Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Galaxy S25 Edge has a 200MP wide lens, upholding the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size in low-light environments. The 12MP ultra-wide sensor features autofocus for crisp, detailed macro photography and more creative flexibility.

Galaxy S25 Edge features the same ProVisual Engine optimized for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser and Drawing Assist pair advanced creative and editing tools with a never-before-seen slim form factor.

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 Elite Mobile Platform for Galaxy, customized by Qualcomm Technologies, Inc. Advanced, efficient AI image processing is enabled by ProScaler, which delivers a 40% improvement in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).

Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Now Brief and Now Bar include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. Users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge are designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, ensuring hyper-personalized mobile experiences that never sacrifice privacy.

Tech News

Galaxy Tab S10 FE Series Brings Intelligent Experiences to the UAE

Published

1 month ago

April 29, 2025

Integrator Web-Editor

Samsung Gulf Electronics has launched the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points for UAE consumers to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab FE Series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “With the new Galaxy Tab S10 FE Series, we’re bringing Samsung’s powerful Galaxy AI and connected ecosystem into the hands of even more users in the UAE, unlocking new levels of productivity, creativity and immersion. Designed with ultra-slim bezels, expansive displays and seamless integration, the Galaxy Tab S10 FE empowers users to work, create and connect in smarter and more meaningful ways.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S Series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE Series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE Series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE Series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE Series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE Series also comes with the same IP68 rating as the newest Galaxy Tab S10 Series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE Series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.
An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.
Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.
The Galaxy Tab S10 FE Series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.

For an even more intuitive AI experience, the FE Series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE Series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.