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ASUS Tech Evolution: from Origins to innovation
ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.
Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.
And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.
ASUS: A journey From Origins to innovation
In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.
In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.
ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.
Sustainability and Eco-Friendly Initiatives:
ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.
The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.
The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.
Introducing AI-powered laptops and an expanded product portfolio
ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.
Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.
The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.
With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.
ASUS Zenbook Duo (2024): Dual-screen innovation
The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.
ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.
The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.
Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.
With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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HONOR ANNOUNCES PRE-ORDERS FOR HONOR 600 SERIES, REDEFINING THE FLAGSHIP-LEVEL PERFORMANCE IN ITS SEGMENT

HONOR, a global AI device ecosystem company, unveiled the HONOR 600 Series including HONOR 600 and HONOR 600 Pro, at a special launch event held in Dubai, bringing together media, partners, influencers, and technology enthusiasts for an immersive first look at its latest innovation.
In his keynote, Debo Zhang, General Manager of HONOR GCC, emphasized HONOR’s growth in the GCC region, achieving +53% increase in GCC smartphone & tablets Shipment year over year, reflecting the brand’s position as The Fastest-Growing Tech Brand in the region. Debo also highlighted how HONOR’s recent innovations are transforming the daily smartphone experience in the region. He highlighted improvements in camera technology, device performance, and AI features that enhance everyday convenience, while emphasizing the brand’s swift expansion in GCC smartphones, tablets, and ecosystem products.
Debo mentioned increased partnerships with prominent global apps and services, aimed at ensuring HONOR users have access to their preferred tools and platforms from the start.
He also highlighted HONOR’s new business directions, including pre-installation services and the expansion of B2B sales across sectors such as corporate, healthcare, education, finance, and more. He further emphasized the brand’s growing focus on IoT products, showcasing a richer connected lifestyle through devices such as mousepads, HONOR CHOICE Cupuds, headphones, earbuds clips, HONOR CHOICE Enbot Pet Companion, watches and more.
The event experience was designed as an interactive journey, that allowed attendees to explore the HONOR 600 Series in depth. Guests engaged with hands-on product experience areas showcasing the flagship-level 200MP Ultra-Clear AI Night Camera[1], industry-exclusive AI Image to Video 2.0, segment-leading 7,000mAh Long-life battery, and Snapdragon flagship-class processors on HONOR 600 Pro.
As part of HONOR 600 Series launch, HONOR teamed up with Snapchat to roll out an interactive filter that transforms users’ photos into artworks. The collaboration brings AI creativity to life in a fun and accessible way, allowing users to reimagine their moments through an artistic lens.

Flagship-level 200MP Ultra-Clear AI Night Camera
The HONOR 600 Series redefines smartphone photography in its segment with a flagship-level 200MP Ultra-Clear AI Camera[2], built on a large 1/1.4-inch sensor to deliver exceptional detail and low-light performance. Enhanced by advanced AI night algorithms, it excels in night portrait photography, preserving natural skin tones and depth even in challenging lighting conditions.
AI-powered stabilization with CIPA 6.0[3] on the HONOR 600 and CIPA 6.5[4] on the HONOR 600 Pro version ensures sharper, more stable shots when shooting handheld, while the proprietary AI Color Engine delivers true-to-life colors by correcting artificial lighting. The Pro model also pushes maximum zoom to 120x, delivering with impressive clarity, offering a well-rounded, flagship imaging experience in every shot.

Creativity Powered by AI
Creativity is at the core of the HONOR 600 Series experience. With AI Image to Video 2.0[5], users can transform still images into short cinematic videos using natural language prompts and built‑in templates, unlocking new ways to tell stories and create content.

For ease and simplicity, the HONOR 600 series introduces a dedicated AI Button for AI Image editing. Users can open a photo and long-press this AI Button to quickly open AI Image to Video 2.0 and AI Photos Agent, enabling them to unleash various creative ideas quickly. AI Photos Agent supports natural language interaction, allowing users to add, delete, or modify image elements with a single natural language command.
All‑Day Battery Life in a Slim, Premium Design
Despite its refined and slim form factor, the HONOR 600 Series houses a 7000mAh[6] long‑life battery, the largest ever in the HONOR Number Series. Supported by 80W HONOR SuperCharge[7] technology, the device is designed for extended daily use across content creation, streaming and multitasking, offering reliable all-day performance without compromising design.

Performance Without Compromise
The HONOR 600 Series is powered by Snapdragon processors on HONOR 600 Pro, with HONOR 600 Pro powered by the Snapdragon 8 Elite processor built on an advanced 3nm process, delivering a 45% CPU and 44% GPU performance leap over its predecessor. This generational shift provides the computational headroom required for real-time AI Image to Video 2.0 and high-performance gaming with flagship-level speed across demanding applications. The combination of elite processing power and AI-driven battery management enables sustained peak performance and seamless multitasking without excessive power drain.
AI-Powered MagicOS 10.0 & Seamless Cross-Platform Connectivity
MagicOS 10.0 on the HONOR 600 Series introduces a suite of intelligent AI features designed to enhance everyday productivity and convenience. From AI writing tools and AI summaries that simplify content creation and comprehension, to Magic Portal enabling smooth multitasking across apps, the system is built for efficiency. Additional capabilities such as AI deepfake detection provide enhanced security, while features like HONOR Share, AI translation, and AI subtitles support fast file transfers and real-time understanding of conversations and media, creating a smarter and more intuitive user experience.
Extending beyond the device itself, the HONOR 600 Series also delivers seamless integration with the Apple ecosystem. With the upgraded HONOR Connect, users can sync notifications with iPhone, share files instantly with iPhone and Mac, enable hotspot sharing, and even view messages on Apple Watch, bridging Android and Apple platforms to enable a more connected and productive cross-device experience.
Pre‑Order Availability & Sales Channels
The HONOR 600 Series will be available in Orange, Golden White, and Black[8].
HONOR 600 Series is available for pre-order starting from AED 1599. Upon purchase, consumers will get free gifts worth up to AED 897, including free HONOR Watch Fit, HONOR VIP Care+, India/Pakistan & GCC Warranty and phone case with HONOR 600 Pro and HONOR CHOICE Earbuds, HONOR VIP Care+, India/Pakistan & GCC Warranty and phone case with HONOR 600.
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Huawei MatePad Mini: A Tablet That Feels Like a Real Notebook

Huawei’s compact tablet feels less like a gadget and more like a thoughtfully designed digital notebook, blending portability with everyday productivity.
I have been using Huawei’s MatePad 11.5 S for a while now for writing, editing, and most of my day-to-day journalistic work. It has turned out to be a surprisingly capable productivity device. So, when the MatePad Mini arrived, I was curious to see how Huawei would translate that experience into a much smaller form factor.
Reviewed By: Srijith KN, Senior Editor, Integrator
Design and Accessories

The first thing that stood out during the unboxing was not just the device, its accessories! Huawei has clearly put thought into the overall experience. The tablet ships with well-designed cases, including a transparent option and a diary-style booklet cover.
The diary cover, in particular, immediately felt right to me. It makes the tablet feel less like a gadget and more like a compact notebook you would carry every day. There is a certain familiarity to it, almost like picking up a journal rather than a device.
Huawei also continues to include a charger in the box, and this one comes with a 66W unit, a thoughtful touch at a time when many brands have moved away from bundling one altogether.
Everyday Portability

The 8.8 inch tablet immediately feels comfortable in the hand. It is extremely light and compact, measuring just 5.1 mm thick and weighing around 255 grams. That portability is noticeable right away.
In many ways, it feels closer to carrying a paperback than a traditional tablet. I currently use the Nothing Phone 3 as my daily device, and at times even that feels heavier than this. The MatePad Mini, on the other hand, almost disappears in your hands.
Huawei is also using a magnesium alloy body here, which keeps the device light without compromising on rigidity. Given how thin it is, that added structural strength feels reassuring.
A Paper Like Experience That Works
Last night, I found myself reading long articles on it for hours without feeling any strain. That is where the device really begins to make sense.

It genuinely feels like a digital paper booklet, built for reading, note-taking, writing, or quickly catching up on work while on the move. The green variant, in particular, features Huawei’s PaperMatte display, and it is easily one of the most distinctive aspects of this device.
Huawei claims the display reduces up to 99 percent of ambient light interference, and in real-world use, that translates into a noticeably glare-free experience. Even under indoor lighting, reflections are minimal, and the screen remains comfortable to look at for extended periods.
At the same time, it does not compromise on performance. With up to 1800 nits of brightness, a 120Hz refresh rate, and a wide color gamut, the display manages to balance readability with visual richness, something that is not easy to get right in smaller devices.
There is also an eBook mode that shifts the display into a black and white, paper like view, along with other settings designed to reduce eye strain during longer reading sessions. Additional options like eye comfort and sleep mode further support extended use.
Writing and Creativity
I also spent some time using the M Pencil for quick notes, and the experience feels surprisingly close to paper. Coming from the MatePad 11.5 S, Huawei continues to deliver one of the better stylus experiences in this space.

The M Pencil Pro adds more depth to the experience than expected. With different tip options and subtle haptic feedback, writing feels more tactile and intentional, rather than just tapping on glass.
Paired with the updated Huawei Notes app, the experience becomes more refined. Features like handwriting enhancement subtly improve legibility without taking away the personal feel of your writing, making it especially useful for quick notes and longer-form thinking.
Hardware and Performance
The MatePad Mini packs a 6400 mAh battery with support for fast charging, capable of going from zero to full in about an hour. On paper, it looks promising, though I will reserve judgment until I have spent more time with it.

On the hardware side, it includes a 50MP rear camera and a 32MP front camera, along with stereo speakers, Wi-Fi 7, USB-C 3.0, and a fingerprint sensor, something I wish Huawei had included on the MatePad 11.5 S as well.
Editor’s Perspective
Whenever I am seen using a Huawei device, the first question that comes up from people around me is usually about the ecosystem, particularly about Google services.
I too had similar concerns earlier, but having used Huawei devices for a while now, the experience has been smoother than expected. HarmonyOS feels clean and fluid, and tools like GBox make it possible to access most essential apps. Even for someone deeply tied to Google services, it has been more manageable than I initially thought.
What becomes clearer over time is that this is not just a smaller tablet. It sits somewhere between an eBook reader and a productivity device, built for focused, everyday use.
The MatePad Mini does not feel like Huawei shrinking a tablet. It feels like a refinement of how a compact device should actually be used. Its notebook-like form, paper-inspired display, and practical accessories make it easy to carry, pick up, and use throughout the day.
It is still early days, but the first impressions are strong. In a crowded tablet market, this feels like one of the more purposeful and interesting form-factor than the other compacts that we have seen in a while.
VAR
HONOR LAUNCHES “DREAM BIG WITH HONOR 600” ACROSS THE GCC TO CELEBRATE THE HONOR 600 SERIES

HONOR a global AI device ecosystem has kicked off its latest campaign, “Dream Big with HONOR 600,” in celebration of the launch of the HONOR 600 Series, inviting people across the GCC to share their dreams and express their creativity. Running for six weeks from April 15, the campaign combines imagination, technology, and personal storytelling, making it more than just a contest, it’s a celebration of ideas and inspiration.
Mustafa Al Agha, a well-known sports journalist and television presenter, is joining the upcoming #DreamBigWithHONOR600 campaign, where he will announce the official launch of the challenge and encourage audiences across the GCC to take part. As part of his involvement, he also personally participated in the challenge, sharing his dream of becoming a superhero. This creative idea was then brought to life using HONOR’s AI Image to Video 2.0 feature, transforming his imagination into a dynamic video.
Using HONOR 600 Series’ including HONOR 600 & HONOR 600 Pro AI Image to Video 2.0 feature, participants can transform their photos into short, dynamic videos that bring their imagination to life. Whether it’s a personal goal, a career aspiration, or simply a vision of the future, this campaign lets people express themselves in a new and imaginative way, all through the lens of HONOR 600 Series.
How to Participate
Joining is simple and open to everyone in the GCC. Just follow @honorarabia on Instagram, post a photo that inspires you, and write your dream in the caption. Don’t forget to tag @honorarabia and use the hashtags #DreamBigwithHONOR600 #HONOR600 so your entry counts. Each week, one lucky winner will receive the HONOR 600, while the final week will see one participant take home the HONOR Magic 8 Pro. Over the six weeks, a total of five HONOR 600 devices and one HONOR Magic 8 Pro will be gifted, giving multiple opportunities to join in, get creative, and win.
Bring Your Moments to Life with AI Image-to-Video 2.0
One of the most exciting parts of the HONOR 600 is its AI Image-to-Video 2.0 technology, which turns ordinary photos into dynamic, cinematic videos in just a few taps. You don’t need any editing skills, just capture a moment, describe what you want, and the AI brings it to life through built-in templates or your prompt. Whether it’s turning a simple travel photo into a mini story or adding movement and effects to a favorite snapshot, it makes creativity feel effortless. It’s like carrying a tiny film studio in your pocket, letting you reimagine memories in a way that feels fun, fast, and personal.
Detail and Clarity in Every Shot
Its flagship-level 200MP Ultra-Clear AI Night Camera[2] captures extraordinary detail, letting you crop or zoom up to 120x without losing clarity, while the AI Color Engine ensures colors look natural straight out of the camera. Low-light performance is equally impressive, thanks to advanced CIPA 6.5 stabilization on HONOR 600 Pro telephoto lens and night algorithms that preserve depth, shadows, and highlights without over-processing.
The “Dream Big with HONOR 600” campaign isn’t just about winning a prize, it’s about celebrating creativity, imagination, and the joy of sharing what you aspire to achieve. With HONOR’s AI Image to Video helping to bring those dreams to life visually, it’s a unique chance for participants to see their ideas in motion and connect with a community of dreamers across the region.
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