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ASUS Tech Evolution: from Origins to innovation

Published

2 years ago

March 8, 2024

ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.

Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.

And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.

ASUS: A journey From Origins to innovation

In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.

In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.

ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.

Sustainability and Eco-Friendly Initiatives:

ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.

The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

Introducing AI-powered laptops and an expanded product portfolio

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.

Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.

With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.

The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel EvoEdition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.

ASUS Zenbook Duo (2024): Dual-screen innovation

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.

ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.

The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.

Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.

With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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OPPO Reno16 Series Arrives in the UAE with 200MP Camera, AI Features and 7,000mAh Battery

Published

5 days ago

August 13, 2026

Integrator Web-Editor

OPPO has expanded its Reno smartphone portfolio in the UAE with the launch of the Reno16 Series, bringing upgraded imaging capabilities, AI-powered creative tools and larger batteries across the new lineup.

Following the regional launch, OPPO showcased the devices at a hands-on event in Dubai, where media and content creators explored the new smartphones alongside the brand’s latest ecosystem products.

The Reno16 Series introduces OPPO’s new 3D Pop Planet Design, with the Pop White variant using HoloVerse 3D Technology to create a floating planet-like visual effect that changes with surrounding light.

Photography remains a major focus of the lineup. The series offers 50MP ultra-wide selfie cameras, up to 200MP main cameras and 4K video recording, alongside AI-powered features designed for mobile content creation. These include Pop Cam, AI Remix Collage and additional creative capabilities delivered through ColorOS 16.

Battery capacity reaches up to 7,000mAh, complemented by 80W SUPERVOOC fast charging, while selected devices carry IP68/IP69 ratings for resistance against water and dust.

OPPO is also expanding the ecosystem surrounding its smartphones. The new OPPO Bubble, priced at AED 499, is a 35-gram magnetic companion with an AMOLED display that can function as a live rear-camera viewfinder, remote shutter and custom visual display.

The OPPO Enco Clip2, meanwhile, is priced at AED 649 and will be available in Luminous Gold and Slate Grey.

UAE Pricing and Availability

The Reno16 Series is available in the UAE in Pop White, Starlight Black, Twilight Violet and Dream Purple, depending on the model.

The flagship Reno16 Pro 5G is priced at AED 3,299, while the Reno16 5G costs AED 2,499. The Reno16F 5G starts at AED 1,799 for the 8GB + 256GB configuration, rising to AED 2,099 for the 12GB + 256GB variant.

OPPO is also offering post-launch bundles for purchases made from August 7. Reno16 Pro 5G buyers receive an OPPO Magnetic Case, OPPO Enco Air4 and a 12-month extended warranty. Reno16 5G and Reno16F 5G purchases include an OPPO Magnetic Case, OPPO Enco Buds3 Pro and extended warranty coverage.

A trade-in campaign running until August 16, 2026 offers an additional bonus of up to AED 200 on eligible devices. OPPO is also bundling three months of Google AI Pro membership, including 5TB of cloud storage and Gemini Pro access.

OPPO Reno16 Series Arrives with Refreshed Design, Advanced Cameras and Everyday Intelligence

Published

2 weeks ago

August 4, 2026

Integrator Web-Editor

OPPO has introduced the Reno16 Series to the GCC, bringing together a refreshed design language, AI-powered photography, productivity features, and long-lasting performance. Comprising the Reno16 Pro, Reno16 and Reno16 F, the latest lineup reflects the growing shift towards smartphones that simplify content creation while making AI a more integrated part of everyday use.

The Reno16 arrives with AI-powered photography tools, a new design language, and personalised ColorOS 16 experiences, alongside the debut of the OPPO Bubble companion accessory. Here is a quick take on what you get with OPPO Reno16:

A Fresh Design Language

Every Reno generation has carried its own design identity, and the Reno16 Series continues that tradition with what OPPO calls the 3D Pop Planet Design. The Pop White finish introduces HoloVerse 3D Technology, creating a layered visual effect that changes with light and viewing angles. Complementing the design are seamless camera housing integration, aerospace-grade aluminium construction on selected models, and compact form factors aimed at improving one-handed usability.

Photography Meets AI Creativity

Photography remains the defining focus of the Reno series. Across the lineup, users gain a 50MP ultra-wide selfie camera, upgraded rear camera systems and AI-assisted creative tools that extend beyond image capture.

Features such as Pop Cam, AI Remix Collage, Popout Collage 2.0, and 4K Auto Straighten Video are designed to make shooting, editing and sharing content faster and more intuitive. Rather than relying on third-party apps, many creative functions are now built directly into the camera and gallery experience.

Smarter Everyday Experiences

Running ColorOS 16, the Reno16 Series expands OPPO’s AI ecosystem through features including AI Mind Space, AI Mind Pilot, AI Bill Manager, and AI Menu Translation. Together, these tools aim to organise information, provide context-aware assistance and simplify routine tasks, reflecting the broader trend of AI becoming a practical productivity companion rather than simply a chatbot.

Performance Beyond Photography

Beyond imaging, OPPO has focused on everyday endurance. Large-capacity batteries, 80W SUPERVOOC fast charging, AI HyperBoost gaming optimisation, improved network connectivity through AI LinkBoost 4.0, and IP-rated durability position the Reno16 Series as an all-round flagship experience for creators, professionals and mobile gamers alike.

Alongside the smartphones, OPPO also introduced OPPO Bubble, a magnetic AMOLED companion device that functions as a rear-camera monitor, remote shutter and customisable smart accessory, extending the company’s focus on mobile creativity beyond the smartphone itself.

Integrator’s Perspective

With the Reno16 Series, OPPO is placing equal emphasis on design, imaging and practical intelligence rather than chasing specifications alone. The addition of AI-powered productivity features, refreshed aesthetics and a broader connected ecosystem reflects how smartphone innovation is increasingly focused on enhancing everyday experiences.

As competition intensifies in the premium mid-range segment across the UAE and wider GCC, the Reno16 Series positions itself as a well-rounded offering aimed at users seeking a balance of performance, creativity and long-term value. And we at Integrator will be shortly reviewing the phone and giving our verdict soon!

Pricing & Availability

The OPPO Reno16 Series is now available for pre-booking across the UAE. The Reno16 Pro 5G is priced at AED 3,299, while the Reno16 5G retails for AED 2,499. The Reno16 F 5G starts at AED 1,799 for the 8GB + 256GB variant, with the 12GB + 256GB model priced at AED 2,099. During the pre-booking period, customers will receive complimentary accessories, screen protection and an extended warranty, with bundled benefits valued at up to AED 999 depending on the model. OPPO has also introduced the Enco Clip2 earbuds at AED 649 and the OPPO Bubble accessory priced at AED 499.

VAR

HONOR Announces the Official Availability of HONOR X7e Plus 5G

Published

3 weeks ago

July 29, 2026

Integrator Web-Editor

HONOR, a global AI device ecosystem company, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.

The Biggest Battery in Its Segment

At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery[1], the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.

Built for Real-Life Durability

Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.

Industry-Leading Water and Dust Resistance

The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.

Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.

Creativity Powered by AI Image-to-Video 2.0

HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.

Intuitive AI Integration and Superior Processing

Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.

Flagship-Level AI for Everyday Convenience

Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.

The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.

Color, Price and Availability

HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.