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ASUS Tech Evolution: from Origins to innovation

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ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.

Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED​, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.

And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.

ASUS: A journey From Origins to innovation

In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.

In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.

ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.

Sustainability and Eco-Friendly Initiatives:

ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.

The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

 Introducing AI-powered laptops and an expanded product portfolio

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.

Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.

With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.

The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.

ASUS Zenbook Duo (2024): Dual-screen innovation

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.

ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.

The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.

Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.

With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.


 

 

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RØDE UNLOCKS 4K CAPTURE MODE ACROSS THE RØDECASTER VIDEO RANGE

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RØDECaster Video 1.4 introduces 4K30 multi-camera capture, isolated recording, expanded RØDECaster Sync support and Adobe Premiere Pro timeline export.

RØDE has released RØDECaster Video 1.4, a free firmware update for the RØDECaster Video, RØDECaster Video S and RØDECaster Video Core, adding new 4K and Full HD capture modes alongside deeper integration across its audio and video production ecosystem.

The headline addition is 4K Capture Mode, which turns compatible RØDECaster Video consoles into dedicated UHD capture and distribution systems. Multiple HDMI camera feeds can be received at up to 3840×2160 resolution and distributed individually over NDI at UHD30.

The RØDECaster Video supports up to four UHD30 HDMI feeds, while the Video S and Video Core support three. Each source can also be recorded independently to an external SSD in H.264 or H.265, giving editors isolated 4K files for post-production.

A separate Full HD Capture Mode supports multiple 1080p feeds at 60fps for productions where frame rate takes priority over resolution.

The complete RØDE audio mixer remains available in both capture modes, with each NDI output capable of carrying its own custom audio mix. Some switching, keying, scene and media functions are reduced in 4K Capture Mode to prioritise video throughput, while these remain available through the standard FHD Switching Mode.

Version 1.4 also expands RØDECaster Sync across the current-generation RØDECaster family. RØDECaster Video and Video S can now connect to a RØDECaster Pro II or Duo via USB-C, enabling combined audio and video control, shared mixing, SMART Pad functionality and consolidated recording.

The update also introduces OTIO timeline export for Adobe Premiere Pro, complementing existing DaVinci Resolve EDL export support. Additional features include USB webcam audio support and keyboard shortcuts for Scene Builder within the RØDECaster App.

RØDECaster Video 1.4 is available now as a free firmware update.

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REDMI Note 17 Series Launches in UAE With Up to 10,000mAh Battery and Six Years of Security Updates

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Xiaomi has introduced the REDMI Note 17 Series, expanding its mid-range smartphone portfolio with four models led by the new REDMI Note 17 Pro Max 5G.

The launch also comes as the REDMI Note Series crosses 500 million shipments worldwide. The new range focuses heavily on device longevity, with up to six years of security updates across the lineup and selected models offering up to six years of battery-health support. Pasted text

At the top of the range, the REDMI Note 17 Pro Max 5G features Xiaomi’s largest smartphone battery to date at 10,000mAh in selected markets, paired with 100W HyperCharge and 27W reverse charging. The REDMI Note 17 Pro 5G offers an 8,340mAh battery, while the Note 17 5G and Note 17 feature 7,700mAh units. Pasted text

Durability is another major focus. The two Pro models have received TÜV SÜD 5-star Titan Quality Certification and feature IP66, IP68, IP69 and IP69K ratings, alongside Gorilla Glass Victus 2 protection. Pasted text Pasted text

The Pro models also feature 1.5K displays with peak brightness of up to 3,500 nits, while the Pro Max is powered by the Snapdragon 6 Gen 5 platform and supports Xiaomi HyperAI. Google Gemini and Circle to Search are available across the series. Pasted text

UAE pricing starts at AED 1,059 for the REDMI Note 17, rising to AED 1,999 for the 512GB REDMI Note 17 Pro Max 5G.

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HONOR Pad X9b Max Review: When a Tablet Starts Challenging Your Laptop

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With a huge 13-inch display, a 10,100mAh battery and familiar Android productivity tools, HONOR’s Pad X9b Max makes a convincing case for going big, although its size brings compromises of its own.

BY Srijith KN, Senior Editor, Integrator Media

The HONOR Pad X9b Max makes its intentions clear almost immediately. With a 13-inch display, this is not a tablet designed primarily around compactness. It wants to give you enough screen to watch, browse, multitask and, increasingly, get some proper work done.

That became the most interesting part of my time with it.

Rather than approaching the Pad X9b Max purely as an entertainment device, I connected a Bluetooth keyboard and began using it for documents, browsing, ChatGPT and some of the everyday tasks I would normally reach for my laptop to handle.

The result is a tablet that gets surprisingly close to feeling like a lightweight workstation in the right circumstances, although whether you would actually leave the laptop behind is a slightly more complicated question.

A 13-inch display that makes a difference

The headline feature is undoubtedly that 13-inch LCD display.

At 2500 × 1560 resolution and with a refresh rate of up to 120Hz, there is plenty of space here for websites, documents and video. But the more important point is simply how much larger everything feels when you start working on it.

I happened to have a Huawei MatePad 11.5 alongside the HONOR during testing, and putting the two next to each other made the difference immediately apparent. The Huawei feels much more like a conventional portable tablet. The Pad X9b Max begins moving into laptop territory.

Documents have more room to breathe, websites feel less constrained and working with text is particularly pleasant. I noticed this while using ChatGPT, where longer conversations almost began to resemble working inside a document rather than interacting with a mobile application.

The 120Hz refresh rate also helps keep scrolling and general navigation fluid, while the large canvas makes multitasking considerably more attractive than it is on smaller tablets.

There is, however, an obvious trade-off.

A 13-inch tablet isn’t something I would choose specifically because I wanted the smallest device possible in my bag. The size that makes the X9b Max so appealing on a desk is also what makes smaller tablets easier to carry and use casually.

That’s the fundamental compromise here: I prefer the HONOR when I’m sitting down to work; I prefer the idea of a smaller tablet when I have to carry it.

Productivity becomes part of the proposition

Pair the Pad X9b Max with a keyboard and the large display begins making considerably more sense.

I used a Kensington Bluetooth keyboard during testing, and the combination worked well for writing, browsing and moving between applications. Microsoft Word introduced its own subscription-related complications, but that’s more a reflection of Microsoft’s software model than a limitation of HONOR’s hardware.

The wider Android ecosystem is also important. With MagicOS and access to familiar Google applications, getting my usual collection of services onto the tablet was straightforward.

My review unit comes with 4GB of RAM and 128GB of storage, so this isn’t hardware I would position as a replacement for a high-performance notebook. But for everyday productivity — web applications, writing, email, research, media and lighter multitasking — the experience makes a convincing argument for using the tablet instead of reaching for a laptop every time.

Expandable storage also gives the X9b Max additional flexibility for users carrying large collections of documents or media.

Built for entertainment too

Of course, productivity is only half the appeal of having this much screen.

The Pad X9b Max’s size makes video one of its natural strengths. HONOR has paired the display with a quad-speaker system, DTS:X Ultra and IMAX Enhanced support, reinforcing the tablet’s entertainment credentials.

And this is where having 13 inches requires considerably less justification. Video simply benefits from the additional scale, whether you’re watching from a desk, sofa or bed.

It also means the Pad X9b Max can comfortably switch roles during the day: a document and browser screen while working, followed by a sizeable personal entertainment display once the keyboard goes away.

A battery built for the bigger canvas

Powering all of this is a 10,100mAh battery, paired with support for up to 45W HONOR SuperCharge.

The large capacity makes sense considering the size and resolution of the display. More importantly, battery life is critical for a tablet being positioned as both an entertainment device and a productivity companion. Having to constantly look for a charger would undermine much of the convenience of leaving a laptop behind.

We wouldn’t reproduce HONOR’s laboratory endurance claims as our own results here; for the VAR piece, the more relevant point is that HONOR has equipped its largest screen with an appropriately substantial battery.

Verdict

The HONOR Pad X9b Max succeeds because its 13-inch display isn’t merely a specification designed to look impressive on the box. It materially changes what the tablet is good at.

There is substantially more room for documents, browsing, multitasking and content, and adding a keyboard transforms it into a surprisingly useful desk-based productivity device.

But its greatest strength also creates its biggest compromise. At this size, the X9b Max isn’t as effortless to carry around as a smaller tablet, and once you add a keyboard, you inevitably start comparing the entire setup with taking a laptop instead.

That makes the Pad X9b Max particularly appealing for someone who wants one large-screen device capable of moving between work and entertainment, rather than someone whose priority is maximum portability.

It hasn’t made my Dell redundant.

But it has made me reach for it less often, and for a tablet this size, that’s probably the more meaningful achievement.

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