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ASUS Tech Evolution: from Origins to innovation
ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.
Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.
And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.
ASUS: A journey From Origins to innovation
In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.
In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.
ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.
Sustainability and Eco-Friendly Initiatives:
ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.
The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.
The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.
Introducing AI-powered laptops and an expanded product portfolio
ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.
Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.
The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.
With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.
ASUS Zenbook Duo (2024): Dual-screen innovation
The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.
ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.
The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.
Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.
With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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HyperX Cloud Alpha 2 Wireless review: Built for comfort and marathon gaming
Gaming headsets today are no longer just about audio alone. They have become part of the overall gaming setup and experience itself, especially for users who spend long hours gaming, streaming, watching content, or constantly switching between devices. The HyperX Cloud Alpha 2 Wireless feels designed exactly around that idea, combining endurance, comfort, immersive sound, and a more customizable setup into a single package.
The first thing that stood out to me was actually the presentation. HyperX has clearly paid attention to the unboxing experience. From the neatly arranged accessories to the premium placement of the headset and cables inside the box, the overall packaging immediately gives the feeling that this is positioned as a more serious premium gaming headset rather than just another accessory.
Reviewed By Srijith KN
COMFORT & DESIGN

Once I started using the headset, the biggest thing I noticed was comfort. Despite packing a large battery and multiple connectivity features, the Cloud Alpha 2 Wireless never really felt overly heavy during use. The microfiber ear cushions and memory foam padding make a noticeable difference during longer sessions, especially compared to headsets that begin feeling warm or uncomfortable after extended use.
The stainless-steel frame and aluminum forks also help give the headset a reassuring sense of durability without making it feel bulky. The earcups rotate smoothly, while the adjustable headband makes it easy to settle into a comfortable fit. It definitely feels designed for users who spend serious amounts of time wearing a headset.
BATTERY LIFE THAT STANDS OUT
Then comes what is probably the biggest talking point here: battery life.
HyperX claims up to 250 hours of battery life in 2.4GHz wireless mode, which honestly sounds almost unbelievable at first glance. But after using it, it quickly became obvious that battery anxiety simply is not something you think about here anymore. For gamers who spend long hours online or constantly forget charging schedules, this alone becomes a major advantage.
AUDIO EXPERIENCE
Audio performance itself feels immersive and energetic. The 53mm dual chamber drivers deliver strong bass response while still maintaining decent clarity across games, music, and entertainment. Explosions, cinematic effects, environmental sounds, and gameplay details all come through with a noticeable sense of depth, while the spatial audio support adds another layer of immersion during gaming sessions.

THE RGB BASE STATION
One of the more interesting additions here is the RGB Base Station. Initially, it looked like something that might unnecessarily complicate the setup, but it actually turned out to be one of the easiest and most enjoyable parts of the experience.
The central dial handles volume adjustments smoothly, lighting indicators make controls intuitive, and the touch mute functionality becomes useful surprisingly quickly during gameplay or calls. The programmable controls and seamless device switching also help separate the headset from more conventional gaming setups.
CONNECTIVITY & SOFTWARE
Connectivity is another area where the headset feels modern. The simultaneous 2.4GHz wireless and Bluetooth connectivity allows users to stay connected to a gaming system while still managing calls or media playback from another device. It is one of those features that sounds small initially but becomes genuinely convenient once used regularly.
The detachable boom microphone also performs well for standard gaming communication and calls, with clear enough voice pickup and a useful LED mute indicator that prevents confusion while chatting.
HyperX’s NGENUITY software is another area that offers deeper customization options, especially for users interested in EQ adjustments, RGB lighting controls, and audio tuning. While the software side may still require some exploration to fully understand and optimize, the hardware experience itself already feels polished enough straight out of the box.
VERDICT
While I may not be a hardcore gamer spending endless hours in competitive multiplayer sessions, it was still easy to understand why products like the HyperX Cloud Alpha 2 Wireless appeal strongly to that audience. The comfort, battery endurance, immersive audio profile, and overall build quality make it feel designed for users who spend serious time gaming and want a setup that can comfortably keep up with them.

The RGB Base Station and dual wireless connectivity also help the headset stand apart from more traditional gaming audio setups, giving it a more modern and customizable feel overall.
At the same time, audio preferences are always subjective, and users who enjoy diving deeply into customization will likely spend more time exploring the HyperX NGENUITY software ecosystem to fully tailor the experience to their own preferences.
But from a broader lifestyle and gaming perspective, the Cloud Alpha 2 Wireless feels like a solid, feature-packed headset that clearly understands the audience it is built for.
| Feature | Details |
|---|---|
| Connectivity | 2.4GHz Wireless + Bluetooth |
| Battery Life | Up to 250 Hours |
| Drivers | 53mm Dual Chamber Drivers |
| Audio Format | Stereo Playback |
| Charging Port | USB-C |
| Microphone | Detachable Boom Mic |
| Wireless Range | Up to 20 Metres |
| Weight | 345g |
| Form Factor | Over-Ear Closed Back |
| Compatibility | PC, PlayStation, Mobile Devices |
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KINGSTON MARKS MAJOR MILESTONE WITH 100 MILLION A400 SATA SSDS SHIPPED GLOBALLY
Kingston Digital Europe Co LLP, the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it has shipped more than 100 million units of the Kingston A400 SATA solid-state drive. Launched in 2017, the Kingston A400 quickly gained recognition for its impressive performance in terms of booting, loading, and transferring data when compared to traditional hard drives1.
The Kingston A400 SATA SSD boasts remarkable read/write speeds of up to 500MB/s and 450MB/s1, respectively. This significant speed enhancement provided customers with a performance improvement over conventional hard drives. With this level of efficiency, the A400 series became a preferred choice for consumers seeking enhanced data transfer rates and overall system responsiveness.
“Kingston remains committed to delivering products that combine performance, quality, and reliability. The widespread adoption and positive reception of the A400 SATA SSD demonstrate Kingston’s ability to meet the evolving storage needs of a broad range of users,” said Tony Hollingsbee, SSD Business Manager, Kingston EMEA. “Building on this success, Kingston continues to accelerate innovation across high-performance NVMe solutions, enterprise-grade data center SSDs, and integrated industrial SSD offerings to support the demands of modern data centers, edge environments, and mission-critical applications.”
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HONOR UNVEILS MAGICPAD4: WORLD’S THINNEST TABLET POWERED BY 3NM SNAPDRAGON 8 GEN 5 WITH PC-CLASS PRODUCTIVITY
Global smart device innovator HONOR today unveiled the HONOR MagicPad4, a flagship device that redefines portable computing as the world’s thinnest tablet at just 4.8mm. As the industry’s first tablet powered by the 3nm Snapdragon 8 Gen 5, it merges elite performance with a stunning 165Hz OLED display and a suite of AI-driven productivity tools to reach PC-Level Productivity. Designed to break ecosystem barriers, the MagicPad4 offers seamless cross-brand connectivity even with iPhone, iPad, and Mac now.
Record-Breaking Slim Design and Premium Portability
The HONOR MagicPad4 sets a new world record as the thinnest tablet ever created, measuring only 4.8mm thick—surpassing the 5.1mm iPad Pro. Weighing approximately 450g, it is the lightest tablet of its size, achieved through a revolutionary “Crescent Structure” and aerospace-grade special fiber that increases stiffness by 30% while reducing weight by 32%. For a complete mobile office, the tablet, keyboard, and stylus combined weigh approximately 852g, making the entire setup lighter than a 13-inch MacBook Air.
Immersive 165Hz OLED Display with Advanced Eye-Care
Featuring a 12.3-inch[1] OLED screen, the MagicPad4 boasts a 93%[2] screen-to-body ratio and an ultra-narrow 4mm bezel for a truly borderless experience. The display supports an industry-leading 165Hz refresh rate[3], 3000×1920-pixel resolution[4] and 2400 nits HDR peak brightness, ensuring exceptional motion smoothness and outdoor visibility. The display supports 1.07 billion colors[5] and offers TÜV Rheinland certifications for low blue light and flicker-free performance[6], prioritizing your comfort during extended use. To protect users, it incorporates seven eye-comfort technologies, including 5280Hz PWM dimming, industry-exclusive Chip-Level AI Defocus Display, and the industry-first DOT Eye Comfort Technology.
Flagship Performance with 3nm Architecture
The MagicPad4 is the world’s first tablet to feature the 3nm Snapdragon 8 Gen 5, delivering unparalleled speed and next-generation performance. Equipped with Eight Speakers HONOR Spatial Audio[7] , it delivers immersive sound for enhanced multimedia experiences and clear communication. Supporting this power is a 10,100mAh battery with 66W[8] HONOR SuperCharge, ensuring all-day productivity and rapid recharging. And it maintains peak performance through the HONOR Ice Cooling System, which utilizes a 13-layer 3D thermal architecture with a massive 81,717 mm2 heat-dissipation area.
PC-Class Productivity and Seamless Connectivity
The MagicPad4 transforms into a true productivity powerhouse by initiating PC Mode. This smart interface provides a desktop-level computing experience, complete with a PC-class file management system, navigation bars, and full mouse support. Users can leverage familiar desktop shortcuts such as Ctrl+C, Alt+Tab, and complex multi-selection gestures to manage the advanced multi-window system. This seamless transition from tablet to desktop interface allows for high-efficiency multitasking that rivals traditional laptops.
AI-Efficient Office and Seamless Connectivity with iPhone/iPad/Mac
Beyond raw power, the MagicPad4 integrates advanced AI tools and industry-breaking connectivity to streamline modern workflows. The HONOR AI Memo serves as a smart assistant that automatically generates meeting minutes and identifies speakers, with all the other help from AI Meeting Agent, Smart Reminder, AI Summary, AI Voiceprint Noise Cancellation etc. Furthermore, through HONOR Connect, the device achieves seamless cross-brand connectivity, allowing the tablet to function as an extended screen for Mac computers and enabling instant connection and sharing between all brands, even now including iPhone, iPad and Mac.
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