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ASUS Tech Evolution: from Origins to innovation

Published

2 months ago

March 8, 2024

ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.

Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.

And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.

ASUS: A journey From Origins to innovation

In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.

In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.

ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.

Sustainability and Eco-Friendly Initiatives:

ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.

The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

Introducing AI-powered laptops and an expanded product portfolio

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.

Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.

With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.

The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel EvoEdition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.

ASUS Zenbook Duo (2024): Dual-screen innovation

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.

ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.

The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.

Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.

With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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Kingston Digital Adds i-Temp SSDs to High-Quality Industrial Line

Published

2 months ago

March 26, 2024

Integrator Web-Editor

Kingston Digital Europe, the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, announced today it had developed a line of Industrial Temp solid-state drives specifically for system builders and design engineers that require a wider operating temperature range for extreme environments. These SSDs are designed for devices such as self-serve kiosks, digital signage, robots, point of sale, and military and agriculture applications among others.

With support for SATA interfaces, these industrial SSDs will be available in 128GB through 1TB capacities in industrial operating temperature range (-40°C to 85°C) to address climate-controlled and non-climate-controlled environments. Kingston i-Temp SATA SSDs include 2.5-inch and M.2 2280 form factors to offer advanced SATA 3, 6Gbps controllers that automatically perform wear-leveling, garbage collection and other vital NAND Flash management features. They also incorporate high speed next-generation 3D NAND Flash Memory and are drop-in replacements for HDDs delivering higher reliability and up to 20x greater performance.

All industrial grade controller and NAND components are carefully screened and tested to certify proper functionality. Designed with specialized firmware to provide thermal management via throttling, and if necessary, shutdown to help protect data. System builders and their end customers can feel protected with lifecycle management, including a controlled bill of material and a locked firmware code that ensures the SSD that qualifies at the beginning stage of their project is the same SSD they will purchase throughout. Additionally, if ever needed, product change and end-of-life notification support as well as engineering and failure analysis resources are provided.

“When you work with Kingston, you’re provided quality products and access to our dedicated team of experts for industry-leading technical support,” said Tony Hollingsbee, SSD Business Manager, Kingston EMEA “At Kingston we believe ‘We’re more than a part. We’re a partner’ and that remains post-purchase to build a lasting business relationship on a foundation of trust and establish long-term success on both sides.”

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Local Content Creators Celebrated at NVIDIA Studio Nights 2

Published

3 months ago

February 26, 2024

Integrator Web-Admin

NVIDIA, in partnership with Microsoft, announced the winners of the second edition of its creative design competition, NVIDIA Studio Nights. The regional event, held at twofour54 in Abu Dhabi, highlighted talented content creators who leverage the power of the NVIDIA Studio platform and RTX GPUs and offered them the opportunity to network with other designers and artists. This year, the competition saw winners across five distinct categories – 3D, Videography, Photography, NVIDIA Canvas Art and CGI.

The winners were Nadeem Ashraf for 3D, Mohannad Nasr for Videography, Aziza Kashash for Photography, Joseph John for NVIDIA Canvas Art, and Mosab Sharef for CGI. They each received a Microsoft Laptop Studio 2 powered with NVIDIA RTX GPUs, as well as a Surface Slim Pen 2 which allows for a seamless transition from a canvas for drawing and designing to a versatile touchscreen laptop.

“NVIDIA’s RTX GPU were especially helpful when rendering my video, particularly the encoders and AI capabilities,” said Mohannad Nasr. “Tasks like removing objects with rotoscope and rendering with the RTX card are much faster. With the NVIDIA GPU, you can shoot in 4k, 8k, or even 12k and you don’t have to worry about rendering. When it came to Photoshop, the Firefly feature powered by AI was amazing, as I could remove unwanted details or add new elements to my photographs within seconds.”

“I have an NVIDIA RTX laptop and it is so important for us as designers that our GPUs are fast when we render. Even though I have an older version, the 2060, it is still really efficient. What we suffer from the most is opening multiple applications at the same time and the laptop slowing down. Thanks to NVIDIA, although I had multiple apps running, it still remained fast and my workflow was very smooth,” said Aziza Kashash.

Commenting on his win, Joseph John said, “I used NVIDIA Canvas, an AI tool that generates images based on brushstrokes. There’s a palette of more than 10 materials and different scenarios and variations. It’s all run through the hardware and not through the cloud, and you need to have a very powerful hardware component which NVIDIA provides. The beauty of creative processes is knowing when to stop because creativity is endless. For the details on my frame to be generated from mere brushstrokes is quite impressive.”

John added, “I’ve got one of the Founder’s Edition graphics cards – I’ve been an NVIDIA loyalist for a very long time.”

Attendees got to experience the latest RTX-powered laptops, including the Microsoft Laptop Studio 2 and Surface Slim Pen 2, as well as try several AI-powered apps from NVIDIA, such as Canvas, Omniverse, and Broadcast.

Chantelle Tavid, Head of Marketing at NVIDIA MENAT said, “The remarkable creativity showcased in the entries was truly incredible, underscoring how these creators absolutely harnessed the power of the NVIDIA Studio Platform and RTX GPUs. We look forward to more events where the local content creator community and artists can get together to collaborate, create and celebrate how far technology has come.”

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Make Valentine’s Day Special with Innovative Gifts from Dyson

Published

3 months ago

February 9, 2024

Integrator Web-Admin

As Valentine’s Day approaches, express your love with Dyson’s cutting-edge technologies.

Nothing conveys “I love you” quite like the gift of effortless styling without heat damage, made possible by Dyson’s latest addition to its iconic hair care range – the Dyson Airstrait™ straightener. Set to revolutionize hair care with its innovative technology, the much-awaited Dyson Airstrait^TM promises wet-to-dry straightening using air, and is available in two captivating colourways, Nickle Copper and Prussian Blue.

Additionally, the Dyson Zone™ air-purifying headphones deliver exceptional audio quality with noise cancellation and talk-through transparency technology. Alongside this, Dyson presents the Gen5detect™ cordless vacuum, specifically designed to tackle common worries about home cleanliness. A clean-living space is not complete without the Dyson Purifier Cool^TM Formaldehyde, a versatile purifying fan that elevates air quality while delivering cooling functionality.

Dyson Airstrait™ straightener (AED 1,999)

Engineered to cater to diverse hair types, the Dyson Airstrait™ straightener achieves a natural straight style with body and movement while preserving the strength and healthy appearance of the hair. Two arms gently contain the hair tress, directing a precisely angled high-pressure blade of air downwards into the hair. This groundbreaking technology enables simultaneous drying and straight styling, all in one sleek machine.

Dyson Gen5detect™ cordless vacuum (AED 3,499)

Give the gift of a home with unmatched cleanliness with the Dyson Gen5detect™ cordless vacuum, the pinnacle of cord-free vacuum technology. Featuring a fifth-generation Hyperdymium motor spinning at 135,000 rpm, this powerful vacuum captures viruses, ensuring a clean and healthy living space.

Dyson Zone^TM noise-cancelling headphones (from AED 2,899)

Crafted for those who can’t live without music, the Dyson Zone™ noise-cancelling headphones addresses the challenges of urban noise while delivering an unmatched audio journey. Elevate your loved one’s listening experience to unparalleled levels of comfort and air purity, invite them to immerse themselves in a world where groundbreaking technology meets soul-stirring beats.

Dyson Purifier Cool^TM Formaldehyde purifying fan (from AED 2,399)

Meticulously engineered for quiet operation, the Dyson Purifier Cool^TMpurifier is equipped with Air Multiplier™ technology that enhances air quality. This multifunctional device integrates advanced features to deliver comprehensive air purifying and effective cooling. In addition, it ensures a seamless and uninterrupted experience, making it an ideal choice for both residential and commercial settings.

Buy directly from the people who made it

All of Dyson’s hair care, floor care, and environment products are available for purchase from Dyson Demo Stores across UAE including, Dubai Hills mall, City Centre Mirdif mall, Mall of the Emirates, and Dubai Mall demo stores and online store.