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ASUS Tech Evolution: from Origins to innovation
ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.
Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.
And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.
ASUS: A journey From Origins to innovation
In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.
In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.
ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.
Sustainability and Eco-Friendly Initiatives:
ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.
The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.
The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.
Introducing AI-powered laptops and an expanded product portfolio
ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.
Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.
The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.
With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.
ASUS Zenbook Duo (2024): Dual-screen innovation
The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.
ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.
The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.
Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.
With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

Cover Story
Nothing Phone (4a) Pro Review: Mid-Range Pricing, Flagship Ambitions
By Srijith KN
An in-depth look at Nothing’s 4a Pro, the clean stylish looking mid-range powerhouse!
Nothing has built its reputation on standing apart in an increasingly crowded smartphone market. With the launch of the Nothing Phone (4a) and the more ambitious Nothing Phone (4a) Pro, the company continues that philosophy while shifting its positioning. While the standard model focuses on accessibility, the Pro model moves closer to the premium segment, combining refined hardware with one of the most impressive displays in its category.
The Design Shift

The first thing that stands out about the Phone (4a) Pro is its departure from Nothing’s signature transparent aesthetic. Instead of the exposed internal design language that defined earlier models, the Pro adopts a more traditional and solid look with a clean metal frame and a conventional camera bump. At just 7.5mm, it is also the slimmest Nothing phone to date.
It is a different direction, but one that works. The device feels noticeably more premium than its price might suggest. Having used Nothing phones extensively, including the Phone (1) for nearly two years and the Phone (3) as a daily driver, this design shift feels like a more mature step for the brand. For some users, the move toward a more understated look may actually increase its appeal.
A Display Built for Immersion
The Phone (4a) Pro features a large 6.83-inch AMOLED display with a 1.5K resolution and a variable 144Hz refresh rate. On paper, these specifications are already top tier for this price range.
In practice, the display delivers exactly what those numbers promise. The screen feels fast and responsive with extremely smooth scrolling, while peak brightness reaching up to 5000 nits ensures excellent outdoor visibility. For everyday use, the combination of size, speed, and brightness makes the device feel significantly more expensive than its mid-range positioning suggests.
Performance That Surprises
Powering the device is the Snapdragon 7 Gen 4 chipset paired with up to 12GB of RAM. While this chipset is not designed to compete with flagship processors, it represents a meaningful performance jump compared with previous mid-range Nothing devices.
In early testing, the phone handled multitasking comfortably and performed well in gaming scenarios. Nothing has always focused on smooth real-world performance rather than chasing benchmark numbers, and the Phone (4a) Pro continues that same philosophy. For most users, the device feels quick, responsive, and capable of handling everyday workloads without difficulty.
Nothing OS Remains a Strength
Nothing OS continues to be one of the strongest aspects of the device. The software experience remains clean, responsive, and refreshingly free from unnecessary bloatware.
In a smartphone landscape increasingly filled with overly aggressive AI features and cluttered interfaces, Nothing OS stands out for its simplicity. For users who prefer a lightweight Android experience that stays focused on usability, the software remains one of the Phone (4a) Pro’s biggest competitive advantages.
Camera Performance
The Phone (4a) Pro includes a 50-megapixel main camera supported by a telephoto lens designed to offer additional versatility for photography.
In good lighting conditions the camera produces detailed images with balanced colour reproduction. While it may not fully compete with flagship level camera systems, the overall performance remains strong for the device’s price category.

However, there are some compromises. The ultra-wide camera uses an 8MP sensor and the front facing camera represents a slight downgrade compared with higher end models in the Nothing lineup. For most users the results will still be more than sufficient, but the camera system does not completely match flagship expectations.
The 140× Zoom Experiment
One of the more unusual features on the Phone (4a) Pro is the advertised 140× zoom capability. On paper this sounds extraordinary, particularly for a mid-range device.
In practice the phone achieves this through a combination of its 3.5× optical telephoto lens and AI driven image processing that digitally extends the zoom range far beyond what the optics alone can provide.
Testing the feature reveals a surprisingly practical use case. While extreme zoom levels will not replace traditional photography, the ability to zoom into distant text or objects and capture a quick shot to inspect them works well. The heavy lifting appears to come from AI processing, which sharpens the image enough to make those faraway details readable.
Carl Pei once mentioned in an interview that some features come from giving internal teams the freedom to experiment creatively. The 140× zoom feels like one of those ideas. It may not always produce perfect photos, but it works surprisingly well as what could be described as a “digital binocular” mode.
The Glyph System: Refined Identity

The Glyph lighting system remains one of Nothing’s most recognisable design signatures. On the Phone (4a) Pro the concept evolves with a larger and brighter light array that expands its visual notification capabilities.
The Glyph system can display alerts for incoming calls, timers, notifications, and recording indicators through distinctive lighting patterns on the back of the phone.
While visually distinctive and occasionally useful for quick notifications, the Glyph system still feels more like a signature design element than a practical necessity. That said, the implementation on the Phone (4a) Pro looks particularly striking and continues to give Nothing devices a visual identity that few other smartphones offer.
Editor’s Impressions
Having moved from the Phone (1) to the Phone (3) as my primary device, the Phone (4a) Pro feels like an interesting pivot for Nothing. The shift away from a fully transparent aesthetic toward a polished metal design feels both refreshing and more mature.

Performance is strong enough for everyday use and even moderate gaming, while the display is easily one of the highlights of the device. The camera system is capable, though there are a few compromises including the 8MP ultra-wide lens and the slightly downgraded front camera.
For users looking for the absolute highest specifications available, there are other devices that push further into flagship territory. But that has never been Nothing’s core philosophy. Instead, the brand focuses on creating devices that feel distinctive, practical, and thoughtfully designed.
For users who want a smartphone with a strong personality without paying flagship prices, the Nothing Phone (4a) Pro offers a compelling balance of style, performance, and value.
VAR
WHOOP RAISES $575 MILLION AT $10.1 BILLION VALUATION TO ADVANCE GLOBAL HEALTH PLATFORM AND FURTHER GCC EXPANSION

WHOOP, the human performance company, today announced it has raised $575 million in Series G funding at a $10.1 billion valuation, advancing its global expansion and long-term vision for personalized health. The round was led by Collaborative Fund and includes strong participation from GCC-based investors, including 2PointZero Group, Qatar Investment Authority (QIA), and Mubadala Investment Company, alongside global investors Abbott, the Mayo Clinic, Macquarie Capital (entities administered by Macquarie Capital), Glade Brook, B- Flexion, IVP, Foundry, Accomplice, Affinity Partners and Bullhound Capital, as well as prominent global athletes and individual investors.
Individual investors in the round include notable figures with strong ties to the GCC, including Cristiano Ronaldo and Karen Wazen. Other individuals investing in the round include LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, Virgil van Dijk, and Shane Lowry, underscoring the brand’s growing cultural relevance across the region and deep connection to elite performance, health and global culture.

This funding comes at a defining moment for WHOOP and the future of health. Chronic disease is rising globally, while many healthcare systems remain built for reactive care. At the same time, advances in AI and continuous biometric data are enabling a fundamentally new approach that predicts risk, guides behavior, and improves health in real time. WHOOP has spent over a decade building toward this moment. With this investment, the company will accelerate global expansion and scale its platform as a new standard for personalized, preventive health.
“We are building the personal health platform that people use to improve their health and livelihood,” said Will Ahmed, Founder and CEO of WHOOP. “The GCC is one of the most forward-looking regions in the world when it comes to health, performance and longevity. We’re building real momentum on the ground, expanding our local teams and growing our retail footprint in multiple markets. We’re also developing meaningful partnerships across the region to integrate WHOOP into broader health and performance ecosystems. We’re committed to investing here for the long term. We’re especially proud to be joined by so many investors from the region.”
Accelerating International Growth
WHOOP is experiencing rapid global momentum amid an extraordinary period of growth:
- The company now has over 2.5 million members around the world
- In 2025, bookings grew 103% year-over-year, exiting the year at a $1.1B run rate
- In 2025, WHOOP operated cash flow positive
- WHOOP is hiring for over 600 new roles around the world this year to support research and development and international expansion
Proceeds from this Series G financing will fuel international expansion across the GCC, Europe, Latin America, and Asia.
Building the Preeminent Global Health Platform
This financing will accelerate WHOOP in building the world’s leading personal health platform – an intelligent, unified system designed to extend healthspan, optimize performance, and prevent disease before it begins.
As part of its international expansion, WHOOP is scaling its presence across the GCC to deepen research and innovation capabilities while contributing to the region’s rapidly evolving performance science ecosystem. In the coming months, WHOOP will open WHOOP Labs Doha, the company’s first international performance research and development facility, marking a significant milestone in its global growth. Alongside this, WHOOP is advancing a series of initiatives across the UAE and Qatar designed to accelerate adoption and establish WHOOP as a leader in health and human performance across the region.
Powered by more than 24 billion hours of physiological data and purpose-built AI models, WHOOP delivers predictive, personalized health insights. Members open the app an average of over eight times per day – almost three times higher than other screenless wearables – to understand how they slept, whether they are recovered, how hard to push or pull back, and how daily behaviors like training, nutrition, and stress are impacting their performance and long-term health. These insights go beyond sleep and fitness, helping members identify early warning signs, reduce risk, and take action that can prevent serious health events. From world leaders and executives to elite athletes and artists, WHOOP has become an essential platform for those committed to performing and living at their highest level.
“WHOOP has become one of the most important tools I use to support my long-term health,” said Cristiano Ronaldo, a WHOOP investor and global ambassador. “I am proud to participate in this round because I believe in the future we are building together. No other company has created a health platform this powerful that people are proud to wear.”
Trending
HUAWEI Mate 80 Pro: The Return of a Flagship Powerhouse
The Mate series once represented the pinnacle of smartphone innovation. Now, the series returns to the global stage after a brief hiatus. Building on the Mate series’ strong tradition of pioneering technology, the Mate 80 Pro sets new standards in imaging authenticity, durability, performance, and intelligence. At a time when innovation among standard slab smartphones appears to have stalled, the Mate 80 Pro emerges as a serious contender for the best flagship smartphone of the year.
Capturing Reality with True Fidelity
The HUAWEI Mate 80 Pro revolutionises mobile photography with its True-to-Color Camera System. Compared to the previous generation, this system achieves a 43% improvement in colour reproduction to guarantee authentic, professional-grade results in any scenario. The system is powered by a premium 50 MP Ultra Lighting Main Camera featuring a large 1/1.28-inch sensor. This flagship main sensor captures significantly more light and detail than those of previous generations, providing superior low-light capabilities and lifelike textures.
The true strength of the Mate 80 Pro lies in its True-to-Color Camera. This camera system boasts 96% better light intake to offer more accurate, true-to-life detail in low-light conditions. Additionally, DCG HDR technology enhances dynamic range by 300% when compared to the previous generation, preserving details and contrast even in strong backlight scenarios.
The Mate 80 Pro’s 48 MP Ultra Lighting Telephoto Macro Lens supports 4x optical zoom and a minimum focus distance of 5 cm, unlocking effortless close-up and long-range shooting to support stunning clarity and enchanting bokeh. For capturing wide canvases, there is the 40 MP ultra-wide-angle camera.
Built to Endure Adventures
The HUAWEI Mate 80 Pro features the Super Durable Architecture, providing comprehensive protection without compromising elegance. The 2nd Generation Kunlun Glass offers 20x greater drop resistance than conventional glass, safeguarding the display from accidental falls. In addition, the ultra-durable vegan fibre back panel boosts impact resistance by 5x, all while maintaining a silky scratch- and wear-resistant texture.
The device also has an IP68 rating for dust and water resistance (up to 6 m depth) and an IP69 rating for high temperatures and high-pressure jets, offering a multi-layer shield against spills, rain, and dust. This makes the Mate 80 Pro an ideal companion for splash days, workouts, or rainy commutes.
Powerful Performance
The HUAWEI Mate 80 Pro supports all-day usage thanks to a huge 5750 mAh battery, which can be rapidly recharged through 100 W wired SuperCharge or 80 W wireless SuperCharge. The device also comes equipped with the industry-first SuperCool Dual Phase Change Heat Dissipation System, capable of boosting thermal conductivity by 16% and reducing temperature rise by 33%. This allows the phone to remain 1°C cooler during gaming and 2.5°C cooler during HD streaming compared with the previous generation—ensuring smooth, lag-free performance under heavy loads.
Dual space ring design
The HUAWEI Mate 80 Pro introduces a Dual Space Ring Design with a symmetrical aesthetic. The Mate 80 Pro is available in three colours inspired by nature: Gold, Green, and Black. Paired with a silky, ultra-durable vegan fibre back panel, the phone offers a premium feel.
A Smarter Experience
The HUAWEI Mate 80 Pro integrates innovative AI features for exceptional creativity. With AI Remove, users can effortlessly erase unwanted elements like passers-by or clutter, after which backgrounds are seamlessly reconstructed. AI Best Expression is capable of analysing burst shots and then merging everyone’s best faces into a single image, creating timeless group photos. In addition, AI Composition provides real-time framing guidance for professional-level shots, while Two-Way AI Noise Cancellation filters ambient noise for crystal-clear calls in noisy environments.
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