VAR
ASUS Tech Evolution: from Origins to innovation
ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.
Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.
And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.
ASUS: A journey From Origins to innovation
In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.
In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.
ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.
Sustainability and Eco-Friendly Initiatives:
ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.
The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.
The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.
Introducing AI-powered laptops and an expanded product portfolio
ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.
Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.
The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.
With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.
ASUS Zenbook Duo (2024): Dual-screen innovation
The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.
ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.
The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.
Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.
With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

VAR
Anker MagGo Power Bank 2 Pro: Premium Design Meets Smarter Charging?
With 25W wireless charging, an integrated cooling fan and a smart display, Anker brings a more sophisticated approach to portable power.
Power banks have become an everyday necessity, particularly for professionals who spend their working days moving between meetings, events and business engagements.

BY SRIJITH KN, TECHNOLOGY INTEGRATOR
The Anker MagGo Power Bank 2 Pro, however, presents a different proposition.
This is my first opportunity to experience an Anker power bank firsthand, and my initial impression has been largely positive. From the moment I removed it from the packaging, the attention to build quality was evident. The overall construction feels solid, the finish is refined, and the device carries the reassuring feel of a premium accessory.
What particularly caught my attention was the integrated smart display. Unlike conventional power banks that communicate battery levels through a handful of LED indicators, the MagGo Power Bank 2 Pro offers information on charging output, battery status, temperature and battery health. It also provides access to Cool and Silent modes.
Another interesting addition is the integrated active cooling fan. Anker’s SnapCool technology is designed to manage heat during charging, an increasingly important consideration as wireless charging speeds improve.
The specifications are equally interesting. The device houses a 10,000mAh battery, supports up to 25W Qi2.2 wireless charging and offers up to 45W wired charging through USB-C.
During my initial hands-on experience, I tried the power bank with the Nothing Phone (3) and Apple’s iPhone Air. The magnetic attachment on the iPhone Air felt particularly reassuring, allowing the power bank to connect securely with minimal effort.
There is, however, a trade-off. Despite its premium construction, the device is noticeably thicker than some of the slimmer power banks I have encountered. Personally, I tend to prioritise portability, even if that means sacrificing some battery capacity.
The packaging also highlights its flight-friendly battery capacity, another useful consideration for professionals travelling frequently. Airline-specific restrictions, of course, still apply.
What remains to be established is whether the cooling system genuinely improves sustained charging performance, how effectively the 10,000mAh battery performs under repeated use, and whether the additional features justify the premium positioning.
For now, the Anker MagGo Power Bank 2 Pro has made a favourable first impression. The next stage will involve putting it through extended working days, repeated charging cycles and everyday travel scenarios to understand whether its functionality matches its promising design. I will come back shortly come on this here.
Disclosure: Anker provided the product for editorial evaluation.
VAR
REDMI Note 17 Pro 5G first impressions: Big battery, surprisingly little bulk
Xiaomi’s latest REDMI puts an 8,340mAh battery at the centre of its proposition, but its first surprise is how little that capacity dictates the overall design.

There is no shortage of smartphones competing on camera specifications, AI features and processing performance. With the REDMI Note 17 Pro 5G, however, one number immediately demands attention: 8,340mAh.
SRIJITH KN
This is also my first proper experience with a Xiaomi smartphone, which means I’m approaching the Note 17 Pro 5G without years of familiarity with REDMI or HyperOS.
My first instinct was therefore to put it alongside something I know very well: my Nothing Phone (3). The comparison is surprisingly revealing. Both devices occupy similar territory in terms of overall thickness, with the REDMI appearing marginally slimmer from certain angles, while the Nothing feels slightly heavier in the hand. Considering the 8,340mAh battery inside the REDMI, that’s an impressive piece of packaging.
An 8,000mAh-plus battery still sounds like something that should require an obvious compromise in size and weight. And Phone is paired with 67W HyperCharge, which is a very welcome sight.
In the short time I’ve spent with the Note 17 Pro 5G, that compromise isn’t immediately apparent.
More than its battery
The design helps. Flat sides give the device a contemporary appearance, while the Sky Blue finish of our review unit is understated rather than attention-seeking. The rear camera module is also relatively restrained. It’s unquestionably a large smartphone, but it doesn’t feel like a specialist endurance device built around its battery.

The display reinforces that impression. Initial video streaming has produced punchy colours and an enjoyable viewing experience, although outdoor visibility and extended media consumption will require further testing.
Inside, the Note 17 Pro 5G combines the Snapdragon 6s Gen 4 with 8GB of RAM on our review unit, which isn’t actually that impressive, supplemented by 4GB of memory extension. There is 256GB of internal storage.
During initial setup, browsing, app switching, video streaming and camera use, performance has felt fluid. Those observations remain just that, however — initial impressions rather than conclusions about sustained performance.
The speakers sound decent too, although the tuning seems to favour the treble slightly more than the bass. Vocals and higher frequencies come through clearly, but I’d have liked a little more low-end weight.
A first encounter with HyperOS
HyperOS is equally new territory for me.

Coming to the platform without established MIUI or HyperOS habits makes the experience interesting. Navigation has been straightforward and the software has so far stayed out of the way.
It hasn’t immediately won me over, but neither has it presented anything significant enough to put me off. Longer use will be needed before reaching conclusions about the software experience.
The same restraint applies to the cameras. I’ve begun taking photographs with the phone, but a small collection of daylight images isn’t enough to judge camera consistency. The next few days should provide a better mixture of subjects and lighting conditions.
8,340mAh meets the real world
Battery endurance is naturally the bigger question.
The software is already presenting some ambitious remaining-use estimates, but figures generated during the first hours of a newly configured smartphone don’t tell us much about real-world endurance.
A more useful test happens next.

I’m travelling to India, which means the REDMI will face exactly the sort of mixed workload that makes a large battery relevant: airport use, photography, navigation, messaging, mobile connectivity, streaming and extended periods away from a charger.
Perhaps the most important first impression, then, isn’t how large the battery is. It’s how successfully Xiaomi has prevented that battery from dominating the experience of using the device.
Cameras
The REDMI Note 17 Pro 5G keeps its camera hardware relatively straightforward. At the rear is a 50MP main camera with an f/1.8 aperture, 5P lens and optical image stabilisation (OIS), accompanied by an 8MP ultra-wide camera with an f/2.2 aperture. Up front, Xiaomi uses a 16MP selfie camera with an f/2.4 aperture.

There is a decent selection of shooting modes, including HDR, Portrait, Ultra HD, Panorama, Pro mode and Live Moment, while an Underwater mode is also supported, with availability through an OTA update. Xiaomi also offers Dual Video, allowing the front and rear cameras to record simultaneously.
Video specifications are more modest: both the rear and front cameras top out at 1080p at 30fps, rather than offering 4K recording. For my first impressions, however, I’m more interested in seeing how that 50MP OIS camera handles everyday photography, particularly during my upcoming travel.
Price completes the proposition
The REDMI Note 17 Pro 5G is priced at AED 1,499 for the 8GB + 256GB configuration, rising to AED 1,749 for 8GB + 512GB. It will be offered in Sky Blue, Satin Orange, Purple and Black.
At AED 1,499, an 8,340mAh battery certainly gives Xiaomi an obvious headline specification. The more important question is whether the display, cameras, performance and software combine to make the Note 17 Pro 5G more than simply a phone with a very large battery.
That’s something only more time with the device will answer.
For now, though, Xiaomi’s first achievement is surprisingly simple: 8,340mAh doesn’t feel like 8,340mAh.

VAR
Lenovo Expands Personal AI with Colorful New IdeaPad Vibe Series and IdeaCentre All-in-One AI PCs
Lenovo recently expanded its vision for Personal AI with its latest consumer portfolio of laptops, desktops, and smarter experiences. Together, the distinctive IdeaPad Vibe series and IdeaCentre AIO desktops give consumers a broader range of devices designed to reflect different lifestyles and everyday needs.
“The expectations people have for their PCs are changing,” said Jun Ouyang, Senior Vice President & General Manager, Consumer Segment, Lenovo Intelligent Devices Group. “Consumers want technology that fits into their lives, whether they prioritize performance, entertainment, or a device that suits their individual style. Our latest Idea portfolio brings together AI-powered experiences, distinctive design, and greater choice without the premium price.”
Smarter AI Experiences with Lenovo Qira
Among the AI-powered experiences available across select configurations of the new Idea portfolio is Lenovo Qira1, Lenovo’s personal AI experience, designed to deliver more seamless, contextual assistance across supported PCs, mobile devices, tablets, and wearables.
Lenovo Qira features Workato-powered connections such as email, calendar, and collaboration services, helping users find relevant information and move from intent to action through natural-language requests with less app switching. This capability creates a more connected experience across the devices, applications, and services people use throughout the day.

AI PCs Built for Self-Expression – The IdeaPad Vibe
Today’s laptops do more than support productivity. They’re also an extension of personal style. Lenovo’s new IdeaPad Vibe series gives everyday consumers, including students and families the opportunity to showcase their personality through bold colors, thoughtful design, and intelligent experiences that don’t compromise performance.
Powered by Snapdragon® X processors and Copilot+ PC capabilities, IdeaPad Vibe delivers fast, responsive performance and smooth everyday multitasking for a new generation of AI PC experiences. Available in both 14” and 15” configurations, IdeaPad Vibe combines all-day battery life2 and lightweight portability in a metal chassis starting at 1.3kg, making it easy to carry throughout the day. Developed in consultation with Pantone Institute, users can find the color that resonates with them, with seven fresh color options to choose from:
- Dreamy Violet – a muted violet shade layered with inviting depth that inspires serenity, bringing a sense of comfort wherever it goes.
- Spicy Gold – a rich golden yellow that blends warmth and energy, creating a confident, welcoming feeling.
- Zen Green – a nature inspired green hue that evokes a sense of balance, harmony, and encourages a slower pace.
- Chill Blue – an icy blue with a crisp modern vibe that stimulates refreshing clarity and an effortless fresh start energy.
- Radiant Coral – warm and uplifting with an optimistic orange boost that brings friendliness and positivity wherever it goes.
- Moody Blue – expressing credibility and confidence, a deep blue hue conveying refined elegance.
- Lowkey Grey – a timeless grey projecting strength, stability, and understated sophistication.
Elemental by design, these colors are inspired by the world we live in with individuality in mind. Lenovo and Pantone Institute drew inspiration from colors people encounter every day and shades that capture how they aspire, learn, create, and live. To further extend personalization options, customizable keycaps will be available to add an extra touch of color (available for purchase and swapping).3
“Color is the most personal design decision people make when choosing a device,” said Brian Leonard, VP of Design Innovation for Intelligent Devices Group at Lenovo. “Now available in seven expressive new colors, IdeaPad Vibe gives people the ability to choose technology that showcases a piece of their personality while delivering the AI experiences and performance they expect daily.”
IdeaPad Vibe wasn’t created for one type of user. It was designed to adapt to different lifestyles, creative ambitions, and personal preferences. Whether someone values mobility, immersive visuals, or a device that represents their style, the IdeaPad Vibe series offers consumers the freedom to make the experience of using the laptop their own.
Select models offer up to 24GB4 of memory, delivering exceptional battery life, responsive performance, and powerful on-device AI capabilities. AI-enhanced productivity features include real-time translation, intelligent video conferencing effects, faster content creation, and enhanced privacy, all while maintaining a cool, quiet, and energy-efficient operation.
OLED configurations available in Lowkey Grey and Moody Blue deliver richer colors, deeper contrast, and up to 100% DCI-P3 color coverage, where supported5. IPS display options provide smooth 120Hz visuals where available6 and up to 100% sRGB coverage for daily viewing.
Upgradable dual SSD slots, multiple USB Type-A and Type-C® ports, HDMI®, MicroSD® card reader, audio jack, and TÜV Low Blue Light Certification provide the connectivity, expandability, and visual comfort expected from a modern AI laptop.
IdeaPad Vibe is also available with up to AMD Ryzen™ AI 400 Series processors, offering additional configuration flexibility such as dual-slot memory upgradeability up to 32GB4, and SSD expansion up to 1 TB4. Configurations are available with either a full metal build or metal plus polymer two tone ripple on the bottom cover, with optional 50Whr or 65Whr batteries7. Windows Hello Support is available across the lineup (Qualcomm and AMD).
From vibrant colors choices and personalized options to AI-powered productivity and all-day portability, IdeaPad Vibe proves that consumers no longer have to choose between performance and personality. It is an AI PC that is ready to perform and designed to stand out, no matter what a person’s vibe is.
Additional configurations powered by Intel® processors will be available at a later date.
An AIO Desktop for Everyday Life—The IdeaCentre AIO i
From busy mornings to family movie nights and late-night studying, the new IdeaCentre AIO i intelligently adjusts throughout the day to support consumers’ changing needs.
Built on Intel® Core™ Series 3 processors with up to 40 platform TOPS of AI performance, the latest generation combines a slimmer design, intelligent AI experiences, and thoughtful ergonomics to create a workspace that feels more comfortable, responsive, and personal.
Available for the first time in multiple colors, including Dreamy Violet, Radiant Coral, Zen Green, Chill Blue, Luna Grey, and Cloud Grey, the IdeaCentre AIO i extends Lenovo’s vision of more personalized technology beyond the laptop. Its color options draw from research conducted in consultation with Pantone Color Institute, while the color-matched Lenovo Essential Wireless Combo Gen 3 Keyboard & Mouse completes the setup8 with a cohesive workspace aesthetic.
The redesigned middle-box-free architecture removes the bulky computing section traditionally found behind the display, creating a cleaner, more streamlined all-in-one appearance. 23.8” and 27” full HD display options feature up to a 120Hz refresh rate6, 350 nits peak brightness, support for up to 32G LPDDR5x memory9, and dual SSD slots.
At the center of the experience is the Lenovo AI Turbo Engine, an intelligent hub that brings together performance optimization, multimedia enhancements, and AI-powered Adaptive Lighting10. One of the IdeaCentre AIO i’s signature innovations, Adaptive Lighting introduces Boot-up, Default, and Music Lighting modes, creating a more engaging desktop experience while enabling users to personalize lighting effects and colors10.
The All-in-One desktop also features an ergonomic stand with30mm of vertical height adjustment up and down and a -5° to 15° tilt range, making it easy to find a comfortable viewing position whether joining a virtual meeting, helping children with homework, sharing family photos, or enjoying content with family and friends. E-book mode helps reduce blue light and eye strain for a more comfortable reading experience, while audio by Harman® delivers rich, dynamic sound for work and entertainment.
For clearer, more natural collaboration, the IdeaCentre AIO i is available with an optional up to 5MP IR camera that combines hardware and software enhancements to improve video calls. A physical camera shutter provides added privacy when the camera isn’t in use. Six USB ports with up to USB 3.0 support, an HDMI-in and HDMI-out combo port, a conveniently positioned headphone and microphone combo jack, optional wireless charging, and an optional touch display provide the flexibility to connect and work the way users prefer.
From supporting productivity to entertainment and family life, IdeaCentre AIO i delivers smart performance in a design built around the needs of modern households.
Lenovo’s latest consumer portfolio empowers people to choose technology that works the way they do. By combining intelligent innovation with thoughtful design and meaningful personalization, Lenovo continues to create devices that are inspired by the people who use them.
-
Trending1 year agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR2 years agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
VAR11 months agoHuawei Nova 14 Pro Review: Where Camera Excellence Meets Ecosystem Evolution
-
Tech Interviews3 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Hospitality2 years agoGulfood 2025 30th Edition Kicks Off Today, Setting New Benchmarks in F&B Growth and Innovation
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai


