Tech News
Intel Xeon, Core Ultra and AI PC Accelerate GenAI Workloads
Intel has validated its AI product portfolio for the first Meta Llama 3 8B and 70B models across Intel Gaudi accelerators, Intel Xeon processors, Intel Core Ultra processors and Intel Arc graphics.
As part of its mission to bring AI everywhere, Intel invests in the software and AI ecosystem to ensure that its products are ready for the latest innovations in the dynamic AI space. In the data center, Intel Gaudi and Intel Xeon processors with Intel® Advanced Matrix Extension (Intel® AMX) acceleration give customers options to meet dynamic and wide-ranging requirements.
Intel Core Ultra processors and Intel Arc graphics products provide both a local development vehicle and deployment across millions of devices with support for comprehensive software frameworks and tools, including PyTorch and Intel Extension for PyTorch used for local research and development and OpenVINO toolkit for model development and inference.
Intel’s initial testing and performance results for Llama 3 8B and 70B models use open source software, including PyTorch, DeepSpeed, Intel Optimum Habana library and Intel Extension for PyTorch to provide the latest software optimizations.
Intel Xeon processors address demanding end-to-end AI workloads, and Intel invests in optimizing LLM results to reduce latency. Intel® Xeon® 6 processors with Performance-cores (code-named Granite Rapids) show a 2x improvement on Llama 3 8B inference latency compared with 4th Gen Intel® Xeon® processors and the ability to run larger language models, like Llama 3 70B, under 100ms per generated token.
Intel Core Ultra and Intel Arc Graphics deliver impressive performance for Llama 3. In an initial round of testing, Intel Core Ultra processors already generate faster than typical human reading speeds. Further, the Intel® Arc™ A770 GPU has Xe Matrix eXtensions (XMX) AI acceleration and 16GB of dedicated memory to provide exceptional performance for LLM workloads.
ASBIS is the official distributor of Intel products and a leading Value-Added Distributor, developer and supplier of IT and IoT products across EMEA.
Tech News
Cloudera and Muroon Announce Strategic MoU
In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.
The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.
Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.
The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.
Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”
Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”
Tech News
Kaspersky: scammers ride the iPhone 18 hype with fake deals and stores
At the start of the two sales waves for the new iPhone 18 models, the buzz has extended far beyond customers and Apple enthusiasts, scammers are also attempting to capitalize on the hype. Kaspersky experts have identified fake websites promoting nonexistent offers designed to deceive users for the new devices. These scam sites have been discovered in multiple languages, including English, Arabic, Portuguese and others.
One of the identified websites offers users the opportunity to “purchase” new devices, complete with technical specifications and a 25% discount. Among the available payment methods, customers are also encouraged to pay in Bitcoin. Its deceptively credible interface is designed to lower the guard of users, prompt them to enter personal information and transfer funds – but in reality, the only thing buyers might receive is financial loss.
Example of a fake website offering to purchase iPhone 18 Pro with Bitcoins
Another fake website invites users to pre-order iPhone 18 Pro devices in a variety of colors, including some that differ from those officially announced by the company at launch, and to select their preferred storage capacity. To make the offer even more enticing, the site claims that customers do not need to pay the full amount upfront and can supposedly settle the remaining balance later. In addition, the “seller” promises a full refund if the purchase is canceled – a claim that should not be trusted.
At the next stage, the fake website requests users’ personal information, including their full name, phone number, email address, city of residence and even their WhatsApp contact details, which may later be used by cybercriminals as part of social engineering schemes. Buyers are then asked to provide their bank card details. Ultimately, every step of the process is designed to extract as much information as possible, which may later be stolen, while victims’ bank accounts may be drained of funds.
“We have seen scam offers emerge around high-profile device launches for years. Consumer excitement can give cybercriminals an additional advantage and improve their chances of profiting. We strongly advise users to be extremely cautious when choosing where to shop and to make purchases only through official and trusted retailers. Offers that seem too good to be true, as well as product selections that are broader than or differ from those officially announced by the company, should be treated as clear warning signs,” says Olga Altukhova, Senior Web Content Analyst at Kaspersky.
To enjoy new devices without worrying about cyberthreats, Kaspersky advises users to:
Enable multi-factor authentication and monitor accounts: activate 2FA on IDs and financial apps and regularly review statements for unauthorized activity.
Always purchase new products through official and reputable stores to avoid falling victim to fraudulent offers.
Check the authenticity of websites before entering personal data. Double-check URL formats and organizations name spellings.
Secure your payment information. Use dedicated virtual cards or a dedicated payment service for online purchases to avoid exposing your credit card or bank account information.
Use a reliable security solution such as Kaspersky Premium that blocks phishing links. To ensure advanced protection against increasingly complex cyber threats, Kaspersky actively amplifies its consumer solutions with AI-powered scam protection – a unified suite of technologies that combines machine learning-based anti-phishing algorithms, real-time behavior monitoring, accompanied by Data Leak and Identity Theft checkers.
Tech News
INTRODUCING ORBITAL – AN AI-POWERED OPERATING SYSTEM FOR MODERN MARKETING
TEAM LEWIS today announced version one of Orbital (OS1), a secure AI operating system. It is designed for multi-market organizations to connect insight, creativity, messaging and public-facing delivery.
Built by marketers for marketers, Orbital brings together data from across PR, CRM, paid media and web activity. It gives teams a clearer view of the factors shaping reputation, demand and AI visibility — and helps them respond with greater speed and confidence.
Marketing teams have access to more data than ever, but turning that information into action, fast, remains difficult. Fragmented platforms, dispersed teams and growing expectations around measurement have made it harder to see the full picture. Orbital has been developed to help close that gap.
Version one of the platform is structured around three connected areas:
Intelligence
Orbital works with each organization’s own data and context to identify the signals influencing reputation, demand and AI visibility.
Creativity
It helps teams turn insight into high-quality creative work at pace and at scale. It also keeps the judgement and originality that strong marketing needs.
Delivery
Orbital also supports the people representing an organization — from media interviews to keynote presentations and leadership moments — helping them communicate clearly and confidently.
Rather than replacing existing marketing infrastructure, Orbital is designed to work alongside it, through API integrations. Client data remains isolated within secure, enterprise-grade environments, supporting the governance and residency requirements expected by regulated industries.
Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said:
“The advantage increasingly lies with organizations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action — helping marketing and communications teams work more effectively across markets, channels and teams.”
Yvonne van Bokhoven, Chief Operating Officer at TEAM LEWIS, added:
“Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions — and the responsibility for making them well — remain human.”
Orbital is now available as part of TEAM LEWIS’s global offering. Its first release, Orbital OS1, establishes the foundation for an ongoing development programme, with further capabilities planned for future releases.
At a glance
- One connected system for marketing intelligence, creativity and delivery
- Uses data from PR, CRM, paid media and web activity
- Designed for complex, regulated and multi-market organizations
- Secure, enterprise-grade client environments
- Designed to complement existing marketing infrastructure
- Combines AI capabilities with specialist human judgement
- Orbital OS1 is the first release in a continuing platform roadmap
For further information, visit teamlewis.com/orbital.
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