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Unifonic brings Conversational AI to the UAE at Seamless Middle East 2024

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Unifonic, the leading conversations platform, and SaaS (Software as a Service) provider in the Middle East, showcased its evolution towards conversational artificial intelligence (AI)-powered engagement solutions at Seamless Middle East 2024. During its participation, Unifonic exhibited its customer journey automation suite and underlined its commitment to revolutionising customer engagement through automation.

AI and machine learning technologies are reshaping businesses’ communications with their customers. Amidst this transformation, Unifonic’s suite of software solutions, which was showcased at the event, reflects its dedication to enhancing customer engagement and solidifying its position as a key player in the region’s communication ecosystem.

Driven by a vision to enhance customer relationships and elevate brand experiences, Unifonic introduces innovative solutions such as its AI-powered conversational chatbot, which is being exhibited at Seamless Middle East. This aligns with the visionary goal of ‘We the UAE 2031,’ fostering technological innovation and digital transformation across various industries in the region.

Unifonic enables clients to create omnichannel customer experiences that align with their digital transformation initiatives. By acquiring Sestek in 2022, Unifonic expanded its AI solutions offering, further augmenting its capabilities in AI-powered conversational suites. The company facilitates modern, reliable and efficient business messaging across diverse industries with no-code, automation and orchestration software.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said, “At Unifonic, we are setting new standards in enhancing customer engagement with conversational AI-powered automation in line with ‘We the UAE 2031’ vision. Our aim is to provide safe and quality experiences, adhere to regulations, and build customer trust. Automation enables us to deliver efficient communication at scale while reducing costs and streamlining resources for our partners. Our conversational AI software ensures bespoke and seamless interactions across different channels, thus fostering long-term relationships.”

“Unifonic is at the forefront of the conversational AI revolution in the Middle East, showcasing the potential of AI in transforming customer interactions to be more engaging and responsive. Our latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping businesses in the region redefine their communication strategies,” he added.

Unifonic’s adoption of conversational AI for automating customer journeys marks a transformative shift with wide-ranging impacts on businesses. By leveraging platforms including WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies. With its progressive approach, the company is poised to reshape customer experiences and restructure business communication.

Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel conversations, integrate systems, and set triggers and events that lead to meaningful actions. This helps to boost confidence in digital marketing strategies. By performing detailed analysis and optimization, Unifonic provides comprehensive tracking for highly effective performance marketing campaigns on platforms like Instagram and Facebook.

Similarly, the company’s ability to provide Customer Support Automation is transforming customer support through various automation techniques. By providing agents with a comprehensive view of conversations, purchase history, and other important attributes, the company enhances interactions and improves customer satisfaction. This highlights the positive impact of automated support on customer service.

Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement platform empowers brands to build connections effortlessly and instantly with customers across various channels. It helps companies leverage advanced technologies and a robust integration ecosystem for personalised omnichannel customer journeys.

The company offers unique services that go beyond the usual boundaries, creating a customized communication system that enhances the relationship between brands and customers. Furthermore, Unifonic’s participation in Seamless Middle East 2024, with its focus on Conversational Marketing Automation and Customer Support Automation, underscores its proficiency in advanced customer engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.

Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator and leader in AI-powered communications.

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Toshiba Announces MG10-D Series of Enterprise HDDs with Capacities up to 10TB

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Toshiba Electronics Europe GmbH (Toshiba) announces the release of its MG10-D Series, a family of air-filled conventional magnetic recording (CMR) HDDs supporting SAS and SATA interfaces and capacities of up to 10TB. Crafted with precision engineering and over 50 years of Toshiba experience, the MG10-D Series delivers improved performance and power efficiency over prior generations. With sanitize instant erase (SIE) and self-encrypting drive (SED) options, valuable data is safeguarded by a storage solution known for its robust performance and unwavering dependability.

Built for the increasing application demands of enterprise server and storage solutions, the MG10-D Series delivers a new level of performance. For example, compared with the previous model, the new 10TB MG10ADA10TE provides an approximately 13% better maximum sustained transfer speed of 268MiB/s and doubles the cache buffer size to 512MiB. It also reduces power consumption in active idle mode by approximately 21%, to 5.74W. Architected to deliver improved total cost of ownership (TCO), the new MG10-D Series fits seamlessly into a wide variety of business-critical applications, such as email, data analytics, data retention, and surveillance.

“Toshiba’s MG10-D Series delivers exceptional performance to meet the demands of growing business critical applications. The new cutting-edge design of the MG10-D Series is engineered for sustainable enterprise environments and fits seamlessly into existing infrastructure reducing TCO,” said Larry Martinez-Palomo, Vice President, Head of Storage Products Division at Toshiba.

The MG10-D Series is a 5-disk CMR standard 3.5-inch, 7200 RPM air-filled platform. Available capacities are 2TB, 4TB, 6TB, 8TB, and 10TB for both SAS and SATA. SATA is also available in a 1TB drive. The series supports 6Gb/s SATA or 12Gb/s SAS interface options in Advanced format 512e and 4Kn. A 512n option is available on the 1TB, 2TB, and 4TB offerings to support legacy systems with native 512 byte block sizes. Designed for 24×7 enterprise reliability, the MG10-D Series has a workload rating of 550TB, an AFR of 0.44% and an MTTF/MTBF of 2M hours.

The MG10-D Series will be available in CQ3.

MG10-D Series

CapacityInterfaceFormatModel NumberOptional Security
10 TBSATA-3.3512e/4Kn [7]MG10ADA10TESIE/SED[2]
8 TBMG10ADA800E
6 TBMG10ADA600E
4 TBMG10ADA400E
2 TBMG10ADA200E
4 TB512nMG10ADA400N
2 TBMG10ADA200N
1 TBMG10ADA100N
10 TBSAS-3.0512e/4Kn [7]MG10SDA10TE
8 TBMG10SDA800E
6 TBMG10SDA600E
4 TBMG10SDA400E
2 TBMG10SDA200E
4 TB512nMG10SDA400N
2 TBMG10SDA200N
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ASBIS celebrated its 32nd partnership anniversary with Seagate partners

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ASBIS Middle East, a subsidiary of ASBISC Enterprises PLC recently celebrated the 32-year anniversary of its distribution partnership with Seagate. Notably, Seagate was the first global IT vendor with whom ASBIS signed a distribution agreement in 1992, marking the start of a longstanding and successful collaboration between the two companies.

The anniversary event was held on the 25th of June at the Doubletree by Hilton hotel in Dubai. The event comprised several elements, including presentations by Arnab Majumdar, Country Manager – Kingdom of Saudi Arabia for Seagate, who showcased the latest solutions offered by Seagate. Additionally, Mr. Hesham Tantawi shared a summary of the principal milestones achieved by the two companies in their partnership. The event also included contributions from Mohit Pandey, Head of Sales META at Seagate Technology, and concluded with a celebratory cake-cutting ceremony with 200 valuable partners.

Over the past three decades, ASBIS has delivered impressive outcomes for its partners and upheld its status as the primary Seagate distributor in the EMEA region. The collaboration has progressed from distributing standard HDD, SDD, and external drives to incorporating more intricate and advanced solutions.

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Vertiv Adds New Direct Expansion Cooling Unit to Enable Carbon Footprint Reduction

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Vertiv introduced the new, highly efficient Vertiv Liebert PDX-PAM direct expansion perimeter units with low global warming potential (GWP) and non-flammable R513A refrigerant. Available now in Europe, Middle East and Africa (EMEA), the system is designed to operate with an eco-friendly refrigerant (as compared to legacy refrigerants) to enable increased efficiency, reliability and maximum flexibility of installation.

Liebert PDX-PAM allows data centre owners to comply with the EU F-Gas Regulation 2024/573 and enables their pressing sustainability goals. The non-flammable R513A refrigerant provides up to a 70% GWP reduction when compared to the traditional R410A, without compromising safety or reliability. No additional safety devices are required, as is the case for units using flammable refrigerants, enabling reduced installation costs and CAPEX.

“In an era where efficiency and reliability are paramount, we recognize the urgent need for eco-friendly alternatives to stay ahead of regulatory requirements and provide our customers with state-of-the-art innovations,” stated Karsten Winther, president for Vertiv in Europe, Middle East and Africa. “With this new solution, we’re not just addressing our customers’ current sustainability objectives; we’re actively innovating and advancing the future of cooling technology and setting new heights for efficiency and reliability.”

Liebert PDX-PAM is available from 10 kW to 80 kW with a wide range of airflow configurations, options and accessories, making the unit easily adaptable to various installation needs, from small to medium data centres including edge computing applications, UPS and battery rooms. In conjunction with the Liebert PDX-PAM units, a wide choice of cooling solutions is available for managing heat rejection externally, depending on the specific system configuration.

Vertiv is leading in innovation and raising the technology threshold with Liebert PDX-PAM , a low-GWP, non-flammable R513A refrigerant solution with inverter-driven brushless motor compressors, staged coil design with an innovative patent-pending filter, electronic expansion valves and state-of-the-art electronically commutated (EC) fans, all included as standard features. The integrated Vertiv Liebert iCOM controller enables seamless synchronization of these components, allowing complete modulation of performance. This way, the Liebert PDX-PAM unit can adapt to changing operating conditions and heat load efficiently and reliably. The full continuous modulation capability significantly reduces the annual power consumption, resulting in a more cost-effective solution, thanks to the enhanced part load efficiency and precise monitoring of the machine’s operation, facilitating performance tracking and more timely and effective maintenance, thereby creating opportunities for predictive maintenance actions.

“The introduction of low GWP refrigerants for direct expansion systems marks a significant advancement in sustainable air-cooling technology,” said Lucas Beran, research director at Dell’Oro Group. By utilizing low-GWP and non-flammable refrigerants, Vertiv complies with EU F-Gas Regulation requirements and aims to reduce carbon footprints without compromising on safety or efficiency. This innovation is significant for data center operators aiming to achieve their sustainability goals while maintaining high operational standards.”

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