Tech News
Unifonic brings Conversational AI to the UAE at Seamless Middle East 2024

Unifonic, the leading conversations platform, and SaaS (Software as a Service) provider in the Middle East, showcased its evolution towards conversational artificial intelligence (AI)-powered engagement solutions at Seamless Middle East 2024. During its participation, Unifonic exhibited its customer journey automation suite and underlined its commitment to revolutionising customer engagement through automation.
AI and machine learning technologies are reshaping businesses’ communications with their customers. Amidst this transformation, Unifonic’s suite of software solutions, which was showcased at the event, reflects its dedication to enhancing customer engagement and solidifying its position as a key player in the region’s communication ecosystem.
Driven by a vision to enhance customer relationships and elevate brand experiences, Unifonic introduces innovative solutions such as its AI-powered conversational chatbot, which is being exhibited at Seamless Middle East. This aligns with the visionary goal of ‘We the UAE 2031,’ fostering technological innovation and digital transformation across various industries in the region.
Unifonic enables clients to create omnichannel customer experiences that align with their digital transformation initiatives. By acquiring Sestek in 2022, Unifonic expanded its AI solutions offering, further augmenting its capabilities in AI-powered conversational suites. The company facilitates modern, reliable and efficient business messaging across diverse industries with no-code, automation and orchestration software.
Ahmed Hamdan, CEO and Co-Founder of Unifonic said, “At Unifonic, we are setting new standards in enhancing customer engagement with conversational AI-powered automation in line with ‘We the UAE 2031’ vision. Our aim is to provide safe and quality experiences, adhere to regulations, and build customer trust. Automation enables us to deliver efficient communication at scale while reducing costs and streamlining resources for our partners. Our conversational AI software ensures bespoke and seamless interactions across different channels, thus fostering long-term relationships.”
“Unifonic is at the forefront of the conversational AI revolution in the Middle East, showcasing the potential of AI in transforming customer interactions to be more engaging and responsive. Our latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping businesses in the region redefine their communication strategies,” he added.
Unifonic’s adoption of conversational AI for automating customer journeys marks a transformative shift with wide-ranging impacts on businesses. By leveraging platforms including WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies. With its progressive approach, the company is poised to reshape customer experiences and restructure business communication.
Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel conversations, integrate systems, and set triggers and events that lead to meaningful actions. This helps to boost confidence in digital marketing strategies. By performing detailed analysis and optimization, Unifonic provides comprehensive tracking for highly effective performance marketing campaigns on platforms like Instagram and Facebook.
Similarly, the company’s ability to provide Customer Support Automation is transforming customer support through various automation techniques. By providing agents with a comprehensive view of conversations, purchase history, and other important attributes, the company enhances interactions and improves customer satisfaction. This highlights the positive impact of automated support on customer service.
Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement platform empowers brands to build connections effortlessly and instantly with customers across various channels. It helps companies leverage advanced technologies and a robust integration ecosystem for personalised omnichannel customer journeys.
The company offers unique services that go beyond the usual boundaries, creating a customized communication system that enhances the relationship between brands and customers. Furthermore, Unifonic’s participation in Seamless Middle East 2024, with its focus on Conversational Marketing Automation and Customer Support Automation, underscores its proficiency in advanced customer engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.
Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator and leader in AI-powered communications.
Tech News
Syncrow Revolutionises Smart Building Management with New IoT Platform SyncOS

Syncrow, a provider of scalable and innovative automation solutions powered by the Internet of Things (IoT), has launched SyncOS, a cloud-based IoT platform set to redefine smart building management across the GCC region.
SyncOS’ flexibility and scalability provide a more effective way for businesses and organisations to manage multiple buildings, floors, or rooms through the web or a mobile app. With this launch, Syncrow is expanding its lineup of comprehensive IoT and automation solutions that enhance efficiency, comfort, sustainability, and wellness across various sectors.
Featuring an intuitive dashboard, SyncOS gives property and facility managers all the information they need at a glance. This allows for easy monitoring and control of all connected devices, including lighting, water, HVAC, and security systems, across residential, commercial, and mixed-use environments.

Leveraging the power of IoT and smart sensors, SyncOS offers predictive maintenance capabilities by monitoring device health and sending out early warnings to reduce downtime and prevent costly failures.
SyncOS’ advanced technology enables a smooth transition from traditional wired systems. With Syncrow’s wireless-first approach, the platform transforms existing buildings into smart environments – delivering cost-efficiency, peak system performance, and minimal operational disruption.
To ensure effortless onboarding and rapid adoption of new smart devices, SyncOS supports over 60 device types, with more added on a regular basis. This wide compatibility allows businesses and partners to integrate their existing apps and ecosystems using open APIs and white label options.

One of Syncrow’s key focus areas with the launch of SyncOS is wellness. The company is committed to advancing people’s wellbeing by creating technologies that respond to increasingly stringent occupant health standards. The IoT platform is capable of automating key environmental factors, including thermal comfort, air quality, water purity and more.
The launch of SyncOS contributes to various government initiatives, such as the UAE’s Green Agenda – 2030 and Saudi Vision 2030. Both programmes emphasise the use of advanced technologies to promote energy efficiency and sustainable development.
With roots in the UAE and active operations in Saudi Arabia, Syncrow has critical hands-on knowledge and experience with building codes, technical standards, and project workflows in the region. The company has successfully delivered projects for leading brands across the GCC, demonstrating its capability to meet regional demands with precision and reliability.

Commenting on the launch, Syncrow Co-Founder and CEO, Talal Debs, says: “We developed SyncOS to combine the capabilities of legacy building management systems with modern controls, data, IoT automation, and cloud connectivity. Our platform enables businesses to benefit from real-time actionable insights with detailed device-level information to drive smarter decisions.”
“People today are more conscious than ever about their health and overall well-being, whether at home, at work, or while traveling,” Talal added. “At Syncrow, we’ve designed our solutions to prioritise these evolving needs by focusing on air quality and environmental wellness. By doing so, we’re not only improving people’s lifestyles but also enabling businesses to deliver healthier, more responsive environments for their customers.”
Following the launch of SyncOS, Syncrow will continue developing various smart automation solutions that are centred on the needs of the GCC markets and deliver long-term scalability and resilience in the fast-transforming region.
Tech News
OPSWAT and SentinelOne Enter OEM Partnership to Further Strengthen Multi-Layered Malware Detection with AI

OPSWAT, a global leader in critical infrastructure protection, and SentinelOne (NYSE:S) today announced their OEM partnership with the integration of SentinelOne’s industry-leading AI-powered detection capabilities into OPSWAT’s Metascan™ Multiscanning technology. This collaboration elevates malware detection across platforms, empowering enterprises to combat modern cyber threats with even greater precision and speed.
With SentinelOne’s AI/ML detection capabilities now part of OPSWAT’s Metascan Multiscanning, joint customers benefit from:
- Enhanced detection accuracy through industry-leading AI capabilities
- Cross-platform functionality, supporting both Windows and Linux deployments
- Stronger ransomware and zero-day threat defense with autonomous, cloud-independent operation

“OPSWAT’s mission is to ensure the secure and compliant flow of data across the world’s critical infrastructure,” said Tom Mullen, Senior Vice President, Business Development, OPSWAT. “Integrating SentinelOne’s AI detections strengthens Metascan’s multilayered defense, giving our customers faster, smarter protection against today’s most sophisticated threats.”
The inclusion of SentinelOne’s AI/ML detections in Metascan Multiscanning provides unmatched malware detection through simultaneous scanning with over 30 leading anti-malware engines, utilizing signature, heuristic, and machine learning techniques to achieve over 99% detection accuracy. The integration of SentinelOne’s AI/ML detections further amplifies this capability by identifying threats that bypass traditional defenses such as polymorphic malware.
“Our collaboration with OPSWAT reflects a shared commitment to strengthening cybersecurity through innovation,” said Melissa K. Smith, Vice President, Strategic Technology Partnerships and Initiatives, SentinelOne. “By integrating our AI/ML detections with Metascan Multiscanning, we’re delivering joint value that helps organizations elevate their threat detection strategies and better protect critical infrastructure across complex environments.”
This integration is available immediately as part of the latest Metascan Multiscanning release and supports key OPSWAT products both on-premises and cloud, including MetaDefender Core, MetaDefender ICAP Server, and MetaDefender Kiosk.
Tech News
PROVEN Reality Launches Comprehensive VR Lab Service Across the GCC


PROVEN Reality, a leading Virtual and Augmented Reality company, has announced the launch of a new service to help organizations establish a fully operational Virtual Reality (VR) lab. This service will help organizations set up a place to seamlessly integrate VR into their operations for education, training, and more.
The full-service offering will be an all-inclusive step-by-step solution designed for schools, universities, hospitals, and enterprises looking to adopt VR technologies without the hassle of going through a complex setup process.
“Virtual reality has moved from novelty to necessity,” said Pavel Makarevich, Vice President at PROVEN Solution. “With our VR lab service, PROVEN Reality can help institutions across the GCC take that critical leap—from passive learning and limited training models to immersive, high-impact experiences that improve outcomes and operational efficiency.”
A VR lab can be a dedicated, purpose-built space where everyone can experience immersive simulations using VR technology ideal for:
Universities – Using VR enables a more hands-on learning experience. For example, engineering students can now simulate complex machinery and electrical systems while medical students can safely practice procedures without risk.
Schools – VR transforms traditional classroom learning by making subjects interactive and engaging. The result is deeper engagement, improved comprehension, and stronger knowledge retention.
Enterprises – Businesses can use VR for onboarding, product design, and skill training simulations, such as crisis management and equipment handling, in a risk-free environment. VR can be utilized for real-time collaboration among remote teams and allow product prototyping in shared virtual spaces.
Hospitals – Medical students and professionals can safely practice surgeries and patient care scenarios in lifelike VR environments. Hospitals can also use VR to train staff in emergencies.
Backed by Expertise and Strategic Partnerships
PROVEN Reality draws on extensive experience in the GCC market, with a regional presence in Riyadh and Dubai. The company’s VR solutions are powered by partnerships with global hardware vendors, including HTC, PICO, Apple, and Magic Leap.
PROVEN Reality’s unique blend of in-house R&D, subject-matter experts, and a vast consultant network ensures sector-specific insight and robust implementation across any industry.
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