Tech News
Unifonic brings Conversational AI to the UAE at Seamless Middle East 2024
Unifonic, the leading conversations platform, and SaaS (Software as a Service) provider in the Middle East, showcased its evolution towards conversational artificial intelligence (AI)-powered engagement solutions at Seamless Middle East 2024. During its participation, Unifonic exhibited its customer journey automation suite and underlined its commitment to revolutionising customer engagement through automation.
AI and machine learning technologies are reshaping businesses’ communications with their customers. Amidst this transformation, Unifonic’s suite of software solutions, which was showcased at the event, reflects its dedication to enhancing customer engagement and solidifying its position as a key player in the region’s communication ecosystem.
Driven by a vision to enhance customer relationships and elevate brand experiences, Unifonic introduces innovative solutions such as its AI-powered conversational chatbot, which is being exhibited at Seamless Middle East. This aligns with the visionary goal of ‘We the UAE 2031,’ fostering technological innovation and digital transformation across various industries in the region.
Unifonic enables clients to create omnichannel customer experiences that align with their digital transformation initiatives. By acquiring Sestek in 2022, Unifonic expanded its AI solutions offering, further augmenting its capabilities in AI-powered conversational suites. The company facilitates modern, reliable and efficient business messaging across diverse industries with no-code, automation and orchestration software.
Ahmed Hamdan, CEO and Co-Founder of Unifonic said, “At Unifonic, we are setting new standards in enhancing customer engagement with conversational AI-powered automation in line with ‘We the UAE 2031’ vision. Our aim is to provide safe and quality experiences, adhere to regulations, and build customer trust. Automation enables us to deliver efficient communication at scale while reducing costs and streamlining resources for our partners. Our conversational AI software ensures bespoke and seamless interactions across different channels, thus fostering long-term relationships.”
“Unifonic is at the forefront of the conversational AI revolution in the Middle East, showcasing the potential of AI in transforming customer interactions to be more engaging and responsive. Our latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping businesses in the region redefine their communication strategies,” he added.
Unifonic’s adoption of conversational AI for automating customer journeys marks a transformative shift with wide-ranging impacts on businesses. By leveraging platforms including WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies. With its progressive approach, the company is poised to reshape customer experiences and restructure business communication.
Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel conversations, integrate systems, and set triggers and events that lead to meaningful actions. This helps to boost confidence in digital marketing strategies. By performing detailed analysis and optimization, Unifonic provides comprehensive tracking for highly effective performance marketing campaigns on platforms like Instagram and Facebook.
Similarly, the company’s ability to provide Customer Support Automation is transforming customer support through various automation techniques. By providing agents with a comprehensive view of conversations, purchase history, and other important attributes, the company enhances interactions and improves customer satisfaction. This highlights the positive impact of automated support on customer service.
Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement platform empowers brands to build connections effortlessly and instantly with customers across various channels. It helps companies leverage advanced technologies and a robust integration ecosystem for personalised omnichannel customer journeys.
The company offers unique services that go beyond the usual boundaries, creating a customized communication system that enhances the relationship between brands and customers. Furthermore, Unifonic’s participation in Seamless Middle East 2024, with its focus on Conversational Marketing Automation and Customer Support Automation, underscores its proficiency in advanced customer engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.
Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator and leader in AI-powered communications.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
Tech News
Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa
Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.
This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia. Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.
The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region.
With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification.
Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows.
Quote from Salam
“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.”
Quote from AFR-IX telecom
“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.”
Tech News
Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025
- Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
- SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network
Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.
By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.
The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.
For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.
Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”
-
Tech News1 year agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR6 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News3 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years agoBrighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial11 months agoCelebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Cover Story8 months agoUnifonic Leading the Future of AI-Driven Customer Engagement


