Renowned for its luxurious flair and meticulous attention to detail, Michelin-starred 99 Sushi Bar & Restaurant in Abu Dhabi and Dubai invites guests to indulge in an exceptional 12-course dining experience, expertly crafted and paired with fine wines and sake, and served in the privacy of an exclusive dining room.

99 Sushi’s Chef’s Table in Abu Dhabi and Dubai is the ultimate gesture to impress or celebrate. With each seat priced at AED 1,500, guests will be treated to a special personalised gift, alongside exquisite wines and sakes meticulously chosen for their notes and flavour profile, pairing perfectly with premium Japanese ingredients in each of the 12 courses presented.

Guests in Dubai can enjoy exclusive sake pairings with their 12-course dinner, guided and presented by 2016’s World’s Best Sake Sommelier, Mr. Venkadesh Thanga Mariappan, who also holds a WSET Level 3 in Wine, Level 2 in Spirits and is also a Cigar sommelier. Abu Dhabi’s diners will be treated to wine and sake pairings, led by the venue’s Head Sommelier Bhesh Khatri, WSET Level 2 in Wine, WSET Level 2 in Sake, and WSET-certified sommelier Felipe de la Torre.

The dinner experience presents expertly crafted Japanese dishes such as Kobe Edamame with Kobe Wagyu fat, shichimi and truffle; Okonomiyaki, a Toro pizza with jalapeno, onion, truffle and tare sauce; 99 Katsusando, presenting Wagyu Marbling 9; 99 Jewel Maki with Toro, akami, black truffle, golden leaves and Kaluga caviar; and Atlantic Blue Shichimi Lobster with pak choi and shichimi togarashi – to name a few.  The dinner concludes with a sweet finale – Chocolate Fondant with sesame brittle, cacao crumble, matcha sponge and lotus caramel ice cream.

A culinary journey that ignites all the senses; 99 Sushi’s VIP private dinner is perfect for group celebrations, intimate events, special occasions and those enthused by finer experiences.

Terms & Conditions:

• A minimum of six guests is required to book the experience.
• 99 Sushi Abu Dhabi’s private dining room can comfortably accommodate 10 guests, or up to 12 with a more intimate seating arrangement. 99 Sushi Dubai’s private dining room can comfortably accommodate 12 guests, or up to 14 with a more intimate seating arrangement. Guests will be required to make an advanced payment of AED 1,500 per person. Guests are not entitled to a refund if the booking is cancelled.

This season, Bab El Bahr invites early risers, wanderers, and culinary explorers to discover a fresh way to start the day with its Breakfast on the Terrace experience — an al fresco morning ritual set against the vibrant heart of Downtown Dubai.

Perched along Mohammed Bin Rashid Boulevard, Bab El Bahr has long been celebrated for its coastal Levantine cuisine and elegant dining atmosphere, blending Mediterranean culinary heritage with contemporary flair. Now, as the cooler months settle in and the city blossoms with energy, the restaurant brings a new reason to greet the day outdoors: breakfast with a view, crafted with freshness, flavour, and memorable detail. 

From wholesome spreads of mezze and fresh breads to delightful dishes such as labneh avocado sourdough, smoked turkey croissant and scrambled eggs with scamorza, each plate echoes the coastal roots that define Bab El Bahr’s identity. The menu (served daily until early afternoon) shines with variety, ensuring that whether guests seek a leisurely start or a social morning over coffee and conversation, there’s something to delight every palate. Paired with fresh juices, uplifting smoothies, and rich coffees, the breakfast unfolds with the same warmth and energy as the morning itself.

A Terrace with a View
What makes Bab El Bahr’s morning offering truly special is its setting. The terrace transforms with the sunrise, offering diners a front-row seat to one of Dubai’s most dynamic urban landscapes. The gentle hum of the boulevard, framed by lush greenery and stylish outdoor seating, creates an ambience that feels both relaxed and refined, perfect for families, friends, or solo guests looking to savor the start of their day with elegance and ease. 

In a city known for brunch and dinner destinations, Bab El Bahr’s breakfast offers a welcome alternative: an experience that pairs great food with sunlit mornings. It’s an invitation to slow down, savor your first cup, and enjoy a quieter side of Dubai.

Advanced AI innovation, intelligent marketplace design, and trusted global infrastructure position Loylogic for continued leadership in rewards and loyalty commerce.

As the Middle East loyalty market is projected to reach $3.27 billion in 2025, expanding 16.3% year-on-year, and digital-first, personalized, and coalition-based models reshape the industry, brands face rising expectations around relevance and engagement. Against this evolving landscape, Loylogic, a leader in global loyalty rewards management, today shared its 2026 strategic outlook, outlining how the company is evolving its global rewards marketplace to support brands navigating rapidly changing loyalty expectations.

The company enters the year with a renewed focus on continued investment in AI-powered rewards marketplace intelligence, enhanced catalogue curation, and deeper integration capabilities designed to improve reward relevance, partner value, and member experience across industries and geographies. Rather than simply expanding choice, Loylogic’s approach centres on intelligent rewards marketplace design, aligning consumer relevance, operational efficiency, and long-term value creation within a single global platform.

To support enterprise scale deployment, Loylogic continues to operate under a robust compliance and security, compliance and governance framework. The company adheres to internationally recognised standards ISO 27001, GDPR, PCI DSS, and AES-256 encryption, ensuring secure and trusted data handling across every layer of its technology while maintaining alignment with the European Accessibility Act 2025 and WCAG 2.0. All platforms remain adaptable to regional data residency and regulatory requirements.

“As loyalty programs mature, brands are looking beyond scale alone,” said Gabi Kool, CEO of Loylogic. “They want reward ecosystems that are smarter, more relevant, and commercially sound. Our focus for 2026 is about advancing how global rewards marketplaces are designed, governed, and experienced, combining intelligence, trust, and flexibility.”

Advanced AI innovation is central to Loylogic’s next phase of growth. Loylogic continues to enhance its use of advanced analytics and machine learning to support smarter reward discovery, improved marketplace performance, and deeper insights for loyalty operators, while maintaining strict standards for privacy, security, and compliance.

“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” said Amit Bendre, COO of Loylogic. “This means better insight, better decision support, and better experiences, without compromising on trust, transparency, or regulatory rigor.”

Looking ahead to 2026, Loylogic plans to deepen collaboration with global partners, engage more actively with industry stakeholders, and selectively strengthen capabilities across commercial, product, and technology functions, supporting a growing pipeline of enterprise clients across financial services, travel, and consumer sectors. With a proven global infrastructure, deep marketplace expertise, and a clear strategic direction, Loylogic continues to help leading brands transform everyday engagement into meaningful, long-term loyalty.

About Loylogic

Loylogic is a leader in global rewards marketplaces for loyalty and incentives management, enabling brands to deliver scalable, flexible engagement experiences through a modern commerce platform. Its global catalog and redemption marketplace support meaningful engagement across B2C, B2E, and B2B programs worldwide. With deep expertise in sourcing, fulfilment, and patented points-plus-cash innovation, Loylogic has enabled over 200 billion points and miles transactions, delivered more than $1 billion in commerce, and shipped experiences spanning 100+ categories across 190 countries to more than 10 million loyalty members worldwide.