From Latin America to the Middle East: Globant’s Journey in Digital Transformation

In an exclusive interview with Federico Pienovi, Chief Business Officer & CEO for APAC & MENA at Globant, we explore how the company is revolutionizing digital transformation in the Middle East. Leveraging AI, cloud, and analytics, Globant delivers tailored solutions for the region’s dynamic financial and entertainment sectors. From aligning with Saudi Vision 2030 through innovative projects like Qiddiya to navigating complex regulatory landscapes, Globant integrates global expertise from Latin America, Europe, and India to empower organizations. With a strong focus on personalization, operational agility, and sustainable growth, Globant is shaping the future of the Middle East’s digital economy.

What unique value does Globant bring to the Middle East’s financial sector, and what are its core areas of expertise here?

Globant’s unique value in the Middle East’s financial sector lies in our ability to integrate AI-driven personalization and operational agility into a region rapidly embracing digital transformation. In the Gulf Cooperation Council (GCC) alone, Generative AI could add up to $35 billion annually, contributing up to 2.8% to non-oil GDP and fueling regional ambitions for a diversified economy.

Our core expertise in predictive analytics, fraud detection, and customer personalization helps financial institutions across the Middle East make informed, real-time decisions that build trust and enhance security. Through our Finance Studio, we support institutions in modernizing legacy systems, empowering advisors to instantly offer personalized, data-backed insights. Globant’s solutions are tailored to navigate the region’s unique regulatory and market dynamics, helping our partners leverage AI as a catalyst for sustainable growth and a competitive edge in a fast-evolving financial landscape.

Could you provide a brief overview of Globant’s history and growth journey in Latin American and U.S. markets before expanding operations in the EMEA region?

Globant’s story began in 2003 when four friends in Buenos Aires—Martín Migoya, Guibert Englebienne, Martín Umaran, and Néstor Nocetti—set out to create a tech company that would put Latin American talent on the global map. What started as a casual conversation quickly became a mission to revolutionize the tech landscape, enabling companies to adapt and thrive in a fast-changing world.

From the outset, we wanted to be disruptive but knew we had to deploy technology at the pace of enterprise—always with a human-centric approach. The real challenge lies in keeping your bearings as you enter big tech; the North Star must always be visible, and for us, that has been to innovate boldly while never losing sight of the human element.

In 2014, Globant made history as the first Latin American software company to go public on the New York Stock Exchange, marking its arrival on the global stage. With over 29,000 employees worldwide and a recent $1 billion investment in Latin America, Globant remains dedicated to elevating local talent and creating global impact.

As we expanded into the EMEA region under the leadership of co-founder Martín Umaran, Globant has stayed true to this vision. Recently named one of the fastest-growing IT companies worldwide, we are set to deploy transformative technologies like AI, cloud, and digital reinvention, defining the future of business.

Could you share insights into the types of clients Globant has been working with in the Middle East and how your digital solutions have transformed their operations?

 As the Middle East shifts away from legacy industries, Globant is proud to be part of the region’s broadening horizons, supporting the rise of new sectors in line with Saudi Arabia’s Vision 2030. One of our standout collaborations is with Qiddiya, a major entertainment destination set to redefine tourism, sports, and leisure in the region. Leveraging our expertise in smart venues and connected experiences, we’re helping to build an immersive and engaging environment for visitors.

Beyond Qiddiya, Globant is involved in several giga-projects driving Vision 2030 forward. Our digital solutions focus on AI-driven customer personalization, operational efficiency, and data insights, enabling these projects to deliver world-class experiences while optimizing their operations. With Saudi Arabia’s entertainment sector projected to reach $5.51 billion by 2032, at a CAGR of 10.61%, we’re equipping our partners to capitalize on this growth and contribute to a modern, competitive entertainment landscape in the Middle East.

Tell us about Globant’s approach and strategy in other markets, such as India and Europe. What distinct design or operational approach do you adopt in these regions?

At Globant, our approach to expansion is all about adapting to the unique dynamics of each region, whether it’s India, Europe, or beyond. In each market, we look closely at factors like talent development, local context, and specific needs that shape how we work and grow. For example, in India, we’re focused on leveraging the country’s vast talent pool to fuel local and global projects. We’re committed to developing that talent by investing in upskilling and creating a vibrant work environment that fosters innovation and creativity.

In Europe, where we work with a broad range of industries, from finance to retail, our approach is more tailored to fit the specific needs of each sector and client. We strongly emphasize understanding the regional market demands, regulations, and consumer expectations, and we adapt our digital solutions accordingly. Our European teams often work closely with clients on custom solutions that address the nuances of each business landscape, blending global expertise with local insight.

How do you view the regulatory landscape in the UAE and other Middle Eastern countries? What opportunities and challenges does it present?

The regulatory landscape in the UAE and the broader Middle East is progressing rapidly, with countries actively positioning themselves as global hubs for tech and innovation. In the UAE, we see forward-looking policies in data privacy, AI governance, and digital finance, creating an environment where businesses can innovate while ensuring compliance and security. For companies like Globant, this represents a significant opportunity: clear, agile regulations make it easier to build solutions aligned with the region’s ambitious digital transformation goals.

However, with rapid regulatory evolution come unique challenges. The frameworks are relatively new and continue to adapt, presenting a moving target for compliance. This environment requires companies to stay engaged and flexible, working closely with regulators to help shape policies that support sustainable growth. The UAE’s agility in adapting to business needs is critical, positioning it as a responsive and dynamic business hub. While global issues, like the pace of technological change, bring their complexities, the UAE’s commitment to innovation and responsive policy-making is instrumental in overcoming these hurdles. As these frameworks mature, they will foster an even more robust landscape for growth and collaboration across the Middle East, supporting the region’s vision as a leader in tech and digital transformation.

What is Globant’s strategic vision for the future in the Middle East? Additionally, could you discuss any acquisitions that have supported your expansion in the region?

Globant’s vision for the Middle East centers on advancing the region’s digital transformation goals, closely aligning with initiatives like Saudi Arabia’s Vision 2030. We see immense potential as the Middle East continues establishing itself as a global tech and innovation hub. Our strategy focuses on supporting businesses across critical sectors—from finance to entertainment and infrastructure—to adopt AI, cloud, and data analytics solutions that drive growth, streamline operations, and elevate customer experience, all while unpacking and managing technology risks to ensure positive, lasting outcomes.

As we expand our presence, we are committed to growing in key markets, strengthening partnerships with regional clients, and fostering local talent to meet the specific needs of the Middle East. Our approach emphasizes building practical, value-driven solutions over developing new models—each solution is crafted to address real user needs and create measurable impact. Strategic acquisitions will continue to play a role in our regional expansion, allowing us to bring expertise and resources that directly support the Middle East’s vision of becoming a global leader in technology and digital transformation.