AUKEY Introduces Cutting-Edge Wireless Charging Solutions

Exclusive Interview with Mohanad Mohsin, Regional Director, MEA Region, Aukey

What products did Aukey showcase at GITEX Global 2024?
We were excited to showcase our latest series at GITEX Global 2024. We launched two new product lines during the event. The first was the Omnia-Frez series, a revolutionary cooling wireless charger designed to optimize battery life for iPhones and other wireless charging-compatible devices. The second was the Comet series, featuring ultra-compact GaN (Gallium Nitride) chargers. These chargers are not only highly efficient but also come with a sleek and elegant design that sets them apart.

When were these products expected to hit the market?
The Comet series was in the final stages of production during GITEX and was expected to be available in the market within a month. Meanwhile, the OmniFreeze series had already been launched the previous month and is available in key markets at the time of the event.

Was GITEX the first platform where these products were showcased?
No, we first unveiled these products at IFA Berlin earlier in the year. GITEX Global was our second major platform to showcase the Omnia-Frez and Comet series to the Middle East audience.

How did you engage visitors at GITEX, particularly with interactive demos for the TrackMate series?
During GITEX, we showcased advancements building on last year’s MagFusion series, which featured Qi2 charging technology for Apple users. This year, we introduced the Omnia-Frez series with integrated advanced cooling technology, designed to prolong mobile battery life. The response from visitors to these demos was very positive, and the interactive showcases helped highlight the key benefits of our latest innovations.

How did participating in GITEX Global help you connect with partners and consumers?
GITEX Global was an essential event for us, especially in the Middle East market. We consistently participate in major global events, starting with CES in the US, followed by Channel Hub and Channel Summit in Abu Dhabi and Monaco. We also attend IFA Berlin and events in Hong Kong. This year, we expanded into Africa by exhibiting at GITEX Morocco for the first time. The response from partners and visitors at GITEX Global was overwhelmingly positive, and it further validated our growth strategy in key markets.

Aukey’s wireless chargers hold Qi2 certification. Why was obtaining this certification important for your products?
At Aukey, we focus on delivering affordable yet cutting-edge technologies that compete with the industry’s biggest players, such as Apple. Staying up to date with the latest innovations on a monthly, and sometimes weekly, basis is essential. Consumers are constantly looking for innovative products, and we pride ourselves on providing chargers that are not only powerful but also sustainable, elegantly designed, and long-lasting. Qi2 certification ensures that our wireless chargers meet the highest standards of reliability and safety, which is critical for consumer trust and satisfaction.

How was the feedback from visitors at GITEX regarding the two new product series?
The feedback was extremely positive. We received significant interest from visitors and forged several new partnerships leading up to and during GITEX. These collaborations have allowed us to expand further into new markets. GITEX Global once again proved to be a fantastic platform for connecting with industry leaders, engaging in meaningful discussions, and fostering new opportunities. The event provided us with valuable insights and an excellent opportunity to strengthen relationships with partners and customers.