Altering the Course of Technology Culture in the Region!

In today’s data-driven world, enterprises face mounting challenges to scale their storage capacities while minimizing costs per terabyte and reducing resource impacts. Seagate, as a global leader in data storage solutions, is uniquely positioned to address these demands with a broad spectrum of offerings tailored to meet diverse business needs. Whether through modular products that allow customers to build their own storage systems, optimized off-the-shelf solutions, or cloud-based services for outsourced data management, Seagate ensures flexibility, scalability, and efficiency at every level.

Seagate’s commitment to innovation is evident in its comprehensive approach to storage. From terabytes delivered through devices and shuttles to petabytes with resilient and dense systems, and exabytes through the scalability of Lyve Cloud, the company empowers enterprises to choose the solution that fits them best: build and manage their data independently, collaborate with Seagate, or fully entrust their data storage needs. This tri-fold strategy provides unparalleled mobility, density, and speed to value, enabling businesses to focus on their core objectives while seamlessly managing their data.

In the META region, Seagate’s vision is brought to life through the leadership of Didem Eker, Channel Marketing Manager, who has played a pivotal role in fostering strong partnerships across key territories. While her contributions have amplified Seagate’s presence and strengthened collaborations with channel partners, the real story lies in the cutting-edge solutions Seagate brings to the table.

This interview dives into how Seagate’s storage solutions are helping enterprises tackle the challenges of rapid data growth, the company’s strategic alignment with evolving market needs, and its steadfast commitment to empowering customers with the tools to store, protect, and activate their data efficiently.

What is your personal belief about marketing?

In today’s highly competitive and interconnected digital age, businesses must transcend traditional marketing tactics to forge deeper, more authentic, and meaningful relationships with both customers and channel partners. Sustainable growth hinges on cultivating trust and collaboration to create lasting value.

To thrive in this fast-paced, digitally driven world, brands must focus on meaningful, transparent, and positive communication. This approach ensures they can establish and sustain reliable, long-term relationships with their customers. The equation is straightforward: acquiring new customers is far costlier than keeping existing ones satisfied. By delivering personalized experiences, engaging customer loyalty programs, consistent communication, and exceptional customer support, brands can elevate themselves beyond conventional marketing.

Satisfied customers are not just repeat buyers; they evolve into brand advocates, sharing their positive experiences and driving organic growth through referrals. Moreover, one of the most significant contributors to a vendor’s marketing success lies in empowering channel partnerships. Strong partnerships lead to consistent brand presence in the market, allowing businesses to remain competitive and visible.

How can businesses leverage AI and machine learning to personalize user experiences while ensuring data security and ethics?

Businesses can leverage AI and machine learning to deliver personalized user experiences by analyzing vast amounts of data to understand customer behavior, preferences, and trends. This enables tailored recommendations, predictive insights, and dynamic content delivery. To ensure data security and ethics, companies must adopt robust cybersecurity measures, comply with data protection regulations, and prioritize transparent practices. Balancing innovation with responsible data usage fosters trust and drives sustainable growth.

What is your vision for marketing in the UAE?

The UAE, with its rapidly growing economy and strategic vision, is investing heavily across various industries. This dynamic environment creates a significant appetite for corporations to innovate and adapt their marketing strategies. From technology and innovation to real estate, construction, tourism, retail, and e-commerce, the opportunities are immense.

For instance, the UAE’s smart city initiatives have unlocked vast opportunities across industries, particularly in tech solutions, data storage, and surveillance. As these investments mature, they pave the way for more innovative and integrated marketing strategies. Businesses will increasingly look beyond traditional approaches, developing comprehensive solutions to serve both enterprises and government entities.

We foresee exciting advancements, such as hyper-personalized shopping experiences and enhanced e-commerce platforms. The rapid digital transformation of the region amplifies the need for digital marketing services that can keep pace with evolving customer expectations. In this thriving ecosystem, marketing in the UAE must focus on leveraging technology and innovation to connect meaningfully with diverse audiences.

What is your belief in Seagate and its technologies?

I am deeply passionate about Seagate’s innovative leadership in mass-capacity storage, which continually pushes the boundaries of engineering. Seagate enables its customers to store and protect data in the most efficient and advanced ways possible, addressing the growing demand for high-capacity storage solutions driven by cloud expansion, artificial intelligence, and machine learning.

At Seagate, everything starts with innovation. By employing cutting-edge nanoscale engineering and advanced materials science, the company delivers groundbreaking solutions. Last year, Seagate launched the Mozaic 3+ platform, designed to help businesses scale with unprecedented data growth. This platform powers the world’s most efficient hard drive storage solutions, allowing customers to reduce their total cost of ownership while enhancing operational efficiency.

With areal density at its core, Mozaic technology allows organizations to store more data without requiring additional space, energy, or natural resources. Beyond efficiency, Seagate also champions sustainability through its Circularity Program, a pioneering effort to minimize electronic waste and promote sustainable consumption. This program extends the lifecycle of hard drives and significantly reduces carbon emissions, aligning with Seagate’s commitment to environmental responsibility. Seagate’s approach demonstrates a remarkable balance between innovation, efficiency, and sustainability, reflecting its dedication to creating a better future for data management and the planet.

Could you tell us about SkyHawk technology, how it drives surveillance and AI systems?

SkyHawk drives enhance surveillance and AI systems by offering high capacity, optimized firmware, and a workload rating suitable for 24×7 operations. They support up to 64 HD cameras and 32 AI streams, ensuring reliable video streaming and advanced AI analysis. With features like SkyHawk Health Management, they monitor drive health, prevent data loss, and reduce maintenance costs, providing integrators with better total cost of ownership and increased customer satisfaction.

Tell us about Mozaic 3+ platform and how that revolutionizes storage?

The Mozaic 3+ platform, powering Seagate’s Exos product family, revolutionizes hyperscale cloud storage with industry-leading capacity, including Exos 30TB+ products. It doubles storage capacity compared to conventional 16TB drives, optimizing data storage within the same footprint. Prioritizing sustainability, it improves power consumption per terabyte by 40% and reduces embodied carbon by 55%, addressing efficiency and environmental challenges simultaneously.

What are your predictions for Seagate in the UAE market?

The UAE’s dynamic economy and strategic geographic position offer exceptional opportunities for growth. With rapid digital transformation and increasing demand for data storage, Seagate is uniquely positioned to leverage its strengths in the surveillance industry and beyond.

Seagate’s advanced integrated security solutions cater to the region’s expanding need for scalable and reliable data storage, particularly for businesses and government entities managing explosive data growth. Surveillance remains a key area of strength, and we see significant potential to expand our enterprise portfolio by strengthening relationships with key accounts and demonstrating the value of our solutions.

To capture this opportunity, Seagate will maintain a focused marketing strategy, emphasizing VIA (Video, Imaging, and Analytics) solutions while penetrating enterprise markets with high-capacity messaging. By addressing the specific needs of the UAE market, Seagate aims to remain a trusted partner, empowering organizations with cutting-edge storage solutions that drive growth and innovation.