Designing Hospitality Around the Modern Traveler’s Needs

Designing hospitality around the modern traveler’s needs is more than a tagline at Ishraq Hospitality—it’s the foundation of a strategy that combines smart growth, guest satisfaction, and regional insight. As the hospitality arm of the Mohamed & Obaid AlMulla Group, Ishraq operates internationally branded hotels across Dubai, with a strong portfolio rooted in IHG partnerships.

According to leadership, the company’s mission today is clear: deliver scalable excellence through operational efficiency, people-first management, and consistent service across markets.

Strategic Alliances, Local Wins

Partnerships play a critical role in Ishraq’s expansion. In 2024, collaborations with McGettigan Group and Samco Holding unlocked two key growth streams.

The launch of Goose & Gander, a London-style pub at Holiday Inn Express Dubai Internet City, revitalized the brand’s F&B profile. Simultaneously, Ishraq’s partnership with Samco Holding opened doors to the Egyptian market, with new properties in Cairo’s New Capital.

“These alliances allow us to diversify across both product and geography while staying true to our core values,” the team states.

Guest Experience Powered by Innovation

Rather than relying solely on branding, Ishraq enhances the guest experience through smart technology and consistent quality. Whether it’s a business traveler at Crowne Plaza or a family at Staybridge Suites, guests benefit from:

• Digital concierge services for room service and local needs
• High-quality ingredients across all F&B tiers (even at Express properties)
• Centralized procurement systems to ensure consistency and value

As a result, Ishraq hotels maintain affordability without sacrificing excellence—a balance increasingly demanded by modern travelers.

Why IHG? And What’s Next?

Ishraq’s loyalty to IHG remains central to its strategy. Programs like IHG One Rewards and IHG Business Rewards support both performance and guest retention. Still, the group remains open to new brand affiliations—especially in F&B and emerging geographies.

Looking ahead to 2025, Ishraq plans to expand into Georgia with Crowne Plaza Batumi and Batumi Hotel Apartments. Egypt will also see the opening of two new properties in the New Capital.

“We grow with purpose,” the COO emphasizes. “Every project must align with our commercial and brand values.”

Leading with Structure and Flexibility

Ishraq Hospitality’s leadership model relies on clustering teams, cross-property collaboration, and clear SOPs. However, what makes the model work is empowerment.

“Great hospitality starts with empowered people and leads to loyal guests,” the COO shares—a mantra reflected across all levels of the organization.

By blending structure with flexibility, Ishraq achieves rapid responsiveness, brand consistency, and long-term success, even in a competitive market like Dubai.

For more on this exciting topic, check out Digital Magazine Hospitality – The Integrator