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BUILDING A SPACE BRICK BY BRICK

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Professional woman in white turtleneck with long dark hair smiling at camera in bright minimalist office setting.

Article attributed by: Sara Aji, Managing Partner of Alma Developments

Beyond The Skyline

In recent years, the Dubai real estate market has dazzled with headlines about record-breaking penthouses, ultra-luxury investments, and international capital flows. But behind the glitter, there’s a quieter story unfolding, one that I believe is equally, if not more, important to the future of the city.

Dubai is home to families, working professionals, teachers, entrepreneurs, and healthcare workers, who are looking not for a speculative asset but for a well-designed and enduring place to live. And therefore, our built environment must reflect this reality.

Wisdom In Design

As someone who’s spent the past two decades in the design and interiors space through my family business, Al Meera, I’ve seen firsthand how good design can change the way people live. But I’ve also watched with concern as investors are drawn into the return-on-investment (ROI) trap, buying off-plan homes at inflated premiums, only to discover after handover that they require significant refurbishments, lack basic storage, or aren’t fit for long-term family living. It’s a cycle that erodes value, especially for seasoned buyers who expect more from their investment.

The Real In Real Estate

When Alma Developments was launched, it wasn’t to compete in the luxury arena; it was to help fill a widening gap in the mid-market segment. Homes that are liveable from day one, thoughtfully designed, and built with long-term residents in mind are surprisingly rare in a city as advanced as Dubai. With our debut project, Alma Gardens, in Liwan, we wanted to create something different, homes that you don’t just own, but truly live in.

That starts with getting the basics right. Take storage, for example. Most Dubai apartments aren’t designed with families in mind. We’ve changed that by delivering apartments that offer up to 75% more dedicated storage space than comparable units. That’s not a gimmick; it’s a necessity, especially for families with children or multigenerational households where space matters.

From Cement To Sentiment

Layout is another area where too many developers cut corners. A one-bedroom apartment with a study can be the difference between chaos and calm for a couple working from home. Two- and three-bedroom apartments with dedicated laundry rooms and maids’ quarters provide functional zoning that allows for privacy, routine, and organisation. At Alma Gardens, these are standard, not optional extras.

But beyond design specs, the wider question we’ve been asking is, who are we really building for? There’s a growing cohort of end-users in Dubai who don’t fit the typical investor profile. They are women, they are parents, they are long-term residents who want quality without complication. These buyers aren’t interested in trophy assets; they want homes that are built to last, don’t require immediate fixes, and provide a real sense of belonging.

Local design thinking, rooted in the real needs of Dubai residents, is finally starting to shape this new wave of development. For example, at Alma Gardens, we’ve integrated rooftop wellness spaces, multipurpose fitness studios, and communal zones that foster interaction. It’s not just about amenities, it’s about lifestyle. We’ve also taken a hands-on approach to quality control. By managing the entire construction and fit-out process in-house through Al Meera, we’ve ensured that the homes we deliver are truly turnkey, with no need for post-handover patch-ups or costly upgrades. Importantly, our commitment to liveability doesn’t come at the expense of luxury; it redefines it.

Luxury In Living

We’ve selected premium materials, elegant finishes, and custom-crafted joinery that rival, and in many cases exceed, the so-called ‘luxury’ offerings that dominate the market today. For us, true luxury is not marble floors and glossy brochures; it’s about thoughtful craftsmanship, durability, and refined simplicity that make daily living feel effortless and beautiful. That’s the standard we hold ourselves to.

In parallel, infrastructure upgrades such as the upcoming Dubai Metro Blue Line extension are opening up previously overlooked areas like Liwan to residents who want better value without sacrificing connectivity. It’s a pivotal moment for smart, mid-market development in the city, and one we’re proud to be part of.

Ultimately, the conversation about real estate in Dubai needs to evolve. Luxury and high yields will always have their place. But we also need to celebrate the projects that deliver genuine value, sustainability, and liveability. As developers, we have a responsibility to stop treating housing like a commodity and start designing it like a service. Because at the end of the day, homes should be for living, not flipping. That belief, that housing is a service, not just an asset, is what will define the next chapter of Dubai’s property market.

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From Pups to Parents: Stomping Grounds Celebrates Howl-O-Ween with a Family-Friendly Day Out

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This Halloween on Saturday, 31st October, Stomping Grounds is inviting families, friends and their four-legged companions to celebrate together with a full day of costumes, food, and treats for all ages. 

Running from 9am to 9pm, the Halloween celebration will turn Stomping Grounds into a family-friendly destination where dogs, kids and adults can all get involved in the festivities, with a costume competition open to all three. 

A Costume Competition for the Whole Family

Rather than limiting the Halloween fun to pets, Stomping Grounds is opening its costume competition to dogs, children and adults, with prizes awarded across three categories:

  • Best Dog Costume — Halloween plushie
  • Best Kids Costume — Halloween plushie
  • Best Adult Costume — AED 200 Stomping Grounds dining voucher for two

Halloween Treats for Costumed Guests

The Halloween celebration will come with a few extras for guests who arrive in costume.

Costumed adults will receive one complimentary espresso-based coffee, while costumed children will receive one complimentary babyccino or kids’ hot chocolate, plus a chocolate goodie bag.

Adults can also receive a complimentary gooey chocolate cookie or muffin with their coffee when they share a photo taken at Stomping Grounds on Instagram and tag @stompinggroundsdxb. Guests simply need to show the tagged post or Story to the team to redeem.

Halloween Specials on the Menu

Alongside the regular Stomping Grounds menu, guests can enjoy a selection of Halloween specials from 9am to 4pm, including:

  • BBQ Brekkie — AED 101
  • Steak Sandwich — AED 99

A DIY Halloween Photo Corner

Adding to the atmosphere will be a simple DIY Halloween photo area within the venue, designed as an easy spot for families, kids and dogs to capture their costumes and create their own Halloween content.

With activities and offers designed to include the entire family, Stomping Grounds’ Halloween celebration aims to make the occasion as much about spending time together as it is about dressing up.

Details: 

Location: Villa 98, 12D Street (corner of 51st Street), Jumeirah 1, Dubai

Phone: +97143444451

Instagram: instagram.com/stompinggroundsdxb 

Website: stompinggrounds.me 

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Ella’s Eatery Gives Its Weekend Brunch a Fresh New Menu Upgrade

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Ella’s Eatery, the favourite neighbourhood bistro at the heart of Palm Jumeirah, is welcoming weekends with a brand-new brunch menu celebrating the flavours and relaxed spirit of its Nordic roots.

Available every Friday to Sunday from 1pm onwards, Ella’s new Weekend Brunch menu brings together an extensive selection of new dishes, from Scandinavian classics and fresh seafood to globally inspired plates, alongside Nordic-inspired cocktails, signature drinks and classic pours.

Designed for long, leisurely afternoons with friends and family, the three-hour brunch offers plenty of choice across starters, mains and desserts, with the menu reflecting Ella’s signature Nordic approach while introducing new flavours and combinations to the table.

The brunch begins with a selection of starters to share, including Goat Cheese Croquettes with lingonberry compote and toasted pistachio, Toast Skagen with marinated crayfish tails, chives, dill and mayonnaise, Korean Chicken Tenders with gochujang glaze, dill and jalapeño ranch, and Salt Baked Beetroot with whipped feta, pesto, rocket and a sea buckthorn and balsamic reduction.

For mains, guests can choose from an array of seafood, meat and vegetarian dishes. Nordic favourites take centre stage with Classic Swedish Meatballs, served with creamy mashed potato, veal and cream sauce, lingonberry and pickled cucumber, while Norwegian Salmon pairs baked salmon and crayfish tails with asparagus, green beans and a creamy shellfish Sandefjord sauce, served with baby Hasselback potatoes and dill.

Other highlights include The Nordic Crayfish Salad, combining marinated crayfish tails with quinoa, avocado, egg, asparagus and spinach; Signature Chicken with herbed rice, edamame, coriander mayo, pickled rutabaga, Swedish cucumbers and kimchi; and Crayfish Orecchiette Pasta with mixed mushrooms, spinach and a lightly spiced curry carbonara. Vegetarians can opt for Crispy Cauliflower with sumac labneh, chimichurri, seasonal vegetables, Parmesan and brown butter sauce.

Dessert continues the Nordic theme with No Base Cheesecake topped with Nordic berry compote and mint, homemade sorbetti, an Affogato made with house-made vanilla ice cream and Swedish roasted Gevalia coffee, and Ella’s signature Kladdkaka – a classic Swedish gooey chocolate cake topped with vanilla whipped cream.

The drinks offering is equally considered, with the House Package featuring Nordic-inspired cocktails such as the Lingon Sour, made with Swedish lingon-infused vodka, elderflower, lime and Angostura bitters; the Blåbär Margarita, combining Nordic blueberry-infused tequila with almond syrup and lime; and the Havtorn Sour, featuring Scandinavian sea buckthorn-infused vodka, lemon liquor and lemon zest.

The drinks menu also includes signature cocktails such as the Rhubarbara, Ella’s Applesour and Melissa Martini, alongside wine, prosecco, beer and classic pours. For those opting for the Soft Package, mocktails by Barnes & Brown include Rouge Amaretti, Brumble and Ginger Joe.

The House Package is priced at AED 440, while the Soft Package is AED 250, with both offering a three-hour brunch experience. 

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A Season of Moments at the Arabian Ranches Golf Club

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From festive dining and family traditions to Christmas on the greens and a sparkling New Year’s Eve, discover a season of memorable moments at Arabian Ranches Golf Club.

Dubai, United Arab Emirates, October 2026: Celebrate the festive season at Arabian Ranches Golf Club with a line-up of seasonal dining experiences, family activities and special events. From festive takeaways and gingerbread house decorating to Christmas celebrations and New Year’s Eve, there is something for everyone to enjoy.

Festive Turkey Takeaway

Bring the festive spirit home with a traditional turkey takeaway, perfect for sharing with family and friends.

  • Date: 5–30 December
  • Price: AED 599
  • Details: 5–6kg turkey

Festive Gammon Takeaway

Enjoy a festive gammon takeaway, accompanied by classic seasonal sides.

  • Date: 5–30 December
  • Price: AED 599
  • Includes: 4kg gammon, 500ml cranberry sauce and 500ml braised red cabbage

Gingerbread House Decorating

Little ones can get creative with a festive gingerbread house decorating experience, alongside a range of family-friendly activities.

  • Dates: 7, 14 and 21 December
  • Time: 4pm–6 pm
  • Price: AED 189
  • Includes: Kids’ meal, one soft beverage and access to the kids’ buffet
  • Activities: Bouncy castle, Santa and face painting

Christmas Tree Lighting

Join Arabian Ranches Golf Club for a festive Christmas tree lighting, accompanied by seasonal treats and Christmas songs.

  • Date: 8 December
  • Time: 6:30 pm
  • Price:
  • Includes: Mulled wine, juices, cookies and mince pies

Christmas Quiz Night

Gather friends and family for a festive quiz night, with a buffet, drinks and prizes to add to the celebrations.

  • Dates: 10 and 17 December
  • Time: 7 pm–11 pm
  • Price: AED 166 per adult
  • Includes: Adult buffet and one glass of wine or beerand 50% off for kids
  • Highlights: Quiz prizes and a prize for the best-dressed table

Christmas Eve Dinner

Celebrate Christmas Eve with a festive buffet and entertainment for the whole family, including a solo singer and a visit from Santa.

  • Date: 24 December
  • Time: 6:30 pm–10 pm
  • Price: AED 325 per adult, including soft drinks
  • Includes: Festive buffet, solo singer, Santa, face painting and bouncy castle
  • Children: Children aged 5 and under dine complimentary.

Christmas Day Brunch

Make Christmas Day a special occasion with a festive buffet, live band and family-friendly entertainment.

  • Date: 25 December
  • Time: 1 pm–4 pm
  • Price: AED 425 per adult with soft beverages; AED 575 per adult with house beverages
  • Includes: Festive buffet, live band, Santa, face painting and bouncy castle
  • Children: Children aged 5 and under dine complimentary.

Boxing Day Brunch

Continue the festive celebrations with a Boxing Day lunch featuring a seasonal buffet and live entertainment.

  • Date: 26 December
  • Time: 1 pm–4 pm
  • Price: AED 219 per adult and 50% off for kids
  • Includes: Festive buffet and live singer
  • Children: Children aged 5 and under dine complimentary.

New Year’s Eve Gala Dinner

Welcome the New Year with an evening of festive dining and entertainment, featuring a live band, DJ and fireworks.

  • Date: 31 December
  • Time: 8 pm–1 am
  • Price: AED 675 for the non-alcoholic package; AED 899 for the house beverage package; AED 999 for the sparkling package; and 50% off for kids.
  • Includes: Buffet, live band, DJ and fireworks
  • Children: Children aged 5 and under dine complimentary.

New Year’s Day Brunch

Start the New Year with a relaxed brunch, featuring a buffet and live singer.

  • Date: 1 January 2027
  • Time: 1 pm–4 pm
  • Price: AED 199 per adult; AED 99 per child
  • Children: Children aged 5 and under dine complimentary.

Festive Group Booking

Bring everyone together for a festive group dining experience, served family-style and designed for sharing.

  • Dates: 1–23 December
  • Price: AED 199 per person
  • Minimum booking: 15 guests
  • Menu: 2 hours beverage pakage, appetisers, hot starter, mains and desserts
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