Thriwe Aina Launches in UAE to Redefine Customer Loyalty

The UAE has become the launchpad for Thriwe Aina, a next-generation AI concierge designed to transform customer loyalty. Announced in Dubai, this launch marks a major step in Thriwe’s journey as it pivots from a service-driven provider to a technology-first innovator. With Aina, the company aims to deliver loyalty programs that go beyond transactions and create meaningful, intelligent lifestyle experiences.

Why the UAE Was Chosen

The UAE continues to stand out as one of the world’s fastest-growing centers for artificial intelligence. Recent studies predict the country will rank third globally, behind only China and the United States, in AI’s economic contribution. Therefore, it is no surprise that Thriwe selected the UAE as the first market to debut its new concierge. By launching Aina here, Thriwe reinforces the nation’s role as a global hub for innovation and digital transformation.

Dhruv Verma, CEO and Founder of Thriwe, emphasized the importance of the move:
“Exceptional experiences build lasting loyalty. With Thriwe Aina, we’re not just enhancing engagement but redefining how loyalty is delivered in the digital age.”

What Sets Thriwe Aina Apart

Unlike traditional loyalty programs that focus on points or discounts, Thriwe Aina leverages AI to deliver seamless and inclusive concierge services. Moreover, businesses can integrate the platform quickly with their existing systems, minimizing disruption. In addition, it reduces operational costs while creating smarter, data-driven recommendations that anticipate customer needs.

For customers, Aina provides instant assistance, personalized suggestions, and natural multilingual conversations. Consequently, interactions feel effortless, relevant, and human, no matter the market.

The Future of Loyalty is Intelligent

The launch also signals a broader shift across the loyalty landscape. Businesses now need platforms that combine efficiency with personalization. Furthermore, AI enables companies to reduce their reliance on manual systems while increasing the quality of customer engagement.

“Launching first in the UAE reflects our confidence in this market as a global innovation hub,” Verma said. “Thriwe Aina sets a new benchmark for how loyalty can be seamless, intelligent, and inclusive.”

Delivering Measurable Impact

For businesses, Thriwe Aina creates tangible results:

• -Faster adoption with minimal operational disruption.
• -Automated query handling that reduces costs.
• -Data-driven insights that improve customer retention.

For customers, the platform becomes a trusted digital companion:

• Providing 24/7 personalized support.
• Anticipating preferences through intelligent recommendations.
• Enabling inclusive access through multilingual features.

As a result, loyalty becomes less about transactions and more about building long-term relationships.

Looking Toward Global Expansion

The debut of Thriwe Aina in the UAE is just the beginning. Entering the final quarter of 2025, Thriwe plans to expand its AI-driven ecosystem through strategic partnerships, customized offerings, and continued investment in machine learning. Meanwhile, the company is positioning itself as a leader in hyper-personalized loyalty solutions.

The UAE’s environment — one that blends bold digital infrastructure with forward-looking regulation — provides the perfect foundation for this journey. Therefore, Aina’s launch in Dubai represents more than a local milestone. It positions Thriwe as a global innovator, ready to redefine loyalty for the next decade.

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