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Tealium Accelerates AI-Driven Customer Data Innovation in collaboration with AWS at GITEX GLOBAL 2025

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Two business executives in suits shaking hands during Tealium and AWS partnership signing ceremony at GITEX 2025 Dubai, standing before large AWS branded wall

Tealium, the leading intelligent real-time data streaming platform together with Amazon Web Services (AWS), highlighted their joint capabilities at GITEX GLOBAL 2025, the region’s premier technology event at Dubai World Trade Centre. Both companies continue to work together following their global multi-year Strategic Collaboration Agreement last year, to help enterprises across the Middle East harness AI with trusted, real-time customer data.

At GITEX 2025, Tealium and AWS hosted a signing ceremony to strengthen their collaboration on localized data capabilities. With Tealium’s platform running on AWS data centers in the UAE, customers benefit from improved latency, stronger compliance with local regulations, and the assurance that sensitive data remains within national borders.

By leveraging AWS’s secure and scalable cloud infrastructure, Tealium empowers enterprises in the MEA region to optimize AI-driven data collection, management, and activation solutions. This foundation allows global brands to unify first-party data, build predictive models, and create personalized, scalable, and compliant interactions through the Customer Data Hub on AWS without time-consuming data wrangling. According to Tealium research, 81% of CDP users report gaining a competitive edge in AI initiatives, proving the value of building a solid data foundation.

Jeff Lunsford, Chief Executive Officer, Tealium, said: “In the UAE, AI adoption is scaling at a remarkable pace to become one of the world’s leading digital economies, fueled by visionary initiatives such as its National AI Strategy 2031. At GITEX, we are showcasing how enterprises can move beyond experimentation and achieve measurable impact with dazzling experiences powered by real-time, privacy-compliant customer data. Together with AWS, Tealium is investing in the Middle East and Africa region to help organizations gain speed, compliance, and intelligence in their AI programs, unlocking growth, efficiency, and better customer engagement.”

Recognized as a Leader in the Gartner® Magic Quadrant™ for Customer Data Platforms for two consecutive years, Tealium continues to set the standard for innovation, scalability, and global impact. The UAE is already positioned as one of the world’s most AI-ready nations, with 80% of the country’s professionals using AI tools regularly in their work. This environment provides fertile ground for enterprises to accelerate their digital transformation journeys.

Tealium and AWS experts are available at H8-A20, Hall 8 throughout the event to meet with regional businesses, showcase solutions, and demonstrate how regional enterprises can leverage their joint capabilities to power AI initiatives responsibly and effectively.

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NETSCOUT STRENGTHENS OPERATIONAL RESILIENCE OF CRITICAL INFRASTRUCTURE AGAINST AI-DRIVEN, INTERNET-SCALE DDoS ATTACKS

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NETSCOUT® (NASDAQ: NTCT), a leading provider of observability, AIOps, cybersecurity, and DDoS attack protection solutions, today announced continued investments in infrastructure and technology to double its Arbor® Cloud DDoS attack mitigation capacity to 33 Tbps, which is aimed at keeping critical digital services available during DDoS attacks, protecting revenue-generating digital operations, supporting always-on AI-driven businesses, and maintaining customer trust.

This capacity enhancement, coupled with NETSCOUT’s recent acquisition of DDoS network and infrastructure, reinforces the company’s commitment to delivering industry-leading cloud-based DDoS defense at global scale. By fully owning and securing end-to-end control over the platform, NETSCOUT has a clear path to scale innovative, resilient services for customers worldwide. Unlike cloud mitigation services that merely add bandwidth, Arbor Cloud combines global mitigation capacity with global threat intelligence, drawing on NETSCOUT’s unparalleled visibility into real-world internet attack activity. Spanning 16 global scrubbing centers, this significant increase in capacity equips customers with the ability to defend against the growing scale, frequency, and sophistication of DDoS attacks by consistently balancing mitigation capacity across all attack vectors in their environments.

According to Markets and Markets, the DDoS protection market size is expected to continue to grow, driven by increasingly sophisticated attacks and accelerated cloud adoption. Today, multi-vector attacks are the norm. Bad actors are launching more simultaneous attacks as well as quick hit and run attacks, forcing shorter response times from defenders. In addition, mega-botnets like Aisuru and Kimwolf have raised the ceiling on attack sizes with a few attacks approaching or exceeding 30 Tbps. Enterprises and service providers have a compelling need right now to improve the protection levels of their critical digital infrastructure.

“With the increased use of AI, threat actors are targeting organizations whose defenses are vulnerable to the new, more complex DDoS attacks designed to take down critical infrastructure,” stated Carlos Morales, SVP and general manager, Arbor Cloud, NETSCOUT. “As enterprises increasingly rely on AI-powered applications and cloud-native services, while at the same time, attack size and complexity continue to rise, implementing automated and proactive defenses for uninterrupted availability has become a business risk imperative. Arbor Cloud plays a key role in achieving that objective.”

Increasing Arbor Cloud capacity provides significant advantages, including:

  • Greater intelligent mitigation capacity – absorbs and blocks larger volumetric and more sophisticated attacks without losing effectiveness.
  • Multiple threat mitigation – handles multiple concurrent targets (e.g., from carpet bombing attacks) or multiple attack vectors simultaneously.
  • Consistent operational performance – protects critical infrastructure, ensuring capacity does not become a constraint as attack size and frequency increase.
  • Faster stabilization post spikes – acts as a shield wall preventing attacks from reaching customer infrastructure and creating collateral damage that lasts well beyond when the actual attack subsides.
  • Operational confidence – provides added assurance for mission-critical sectors, like financial services, hospitals, retail, and the public sector, which require that protection remains available when legitimate traffic surges and cyberattacks occur simultaneously.

Arbor Cloud plays a critical role as part of NETSCOUT’s multi-layered, adaptive DDoS protection, combining on-premises DDoS defense with cloud-based traffic scrubbing services that are tightly integrated via automated cloud signaling. This hybrid design stops attacks as close to the source as possible while seamlessly absorbing loud volumetric attacks in the cloud. Offering comprehensive global protection, Arbor Cloud is supported by a 24×7 Security Operations Center staffed by NETSCOUT’s DDoS protection experts. The capacity expansion is expected to be fully completed by the end of August 2026.

This investment reinforces NETSCOUT’s long-standing leadership in DDoS protection by combining one of the world’s largest dedicated DDoS mitigation networks with decades of cyber defense expertise, industry-leading threat intelligence, and global Internet visibility. As digital infrastructures continue to evolve rapidly, and AI accelerates both innovation and cyber threats, NETSCOUT remains committed to providing organizations with the scale, intelligence, and operational resilience required to confidently protect what matters most.

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Dynatrace Brings Autonomous Operations to Enterprise AI, Moving from Insight to Action

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Dynatrace (NYSE: DT), the leading AI-powered observability platform, announced major advancements to Dynatrace Intelligence that help automatically resolve incidents, prevent disruptions, and accelerate operations while maintaining the human oversight and governance enterprises require.

Building on the introduction of Dynatrace Intelligence earlier this year, Dynatrace is adding new autonomous agents for incident triage and remediation, and no-code custom agent creation capabilities. The platform is also expanding its ecosystem of integrations, bringing insights directly into the tools and workflows teams already use.

AI systems typically lack the real-time context and controls to make reliable decisions, with most AI initiatives promising automation but often unable to deliver on production goals. Dynatrace addresses this by combining agentic AI with deterministic, real-time understanding of complex environments, creating AI that acts on facts, not guesses.

“Our operations teams are under constant pressure to manage increasingly complex environments while maintaining reliability and speed,” said Angel Marchena, Director of Technical Operations at Western Governors University. “Dynatrace helps us reduce manual effort by providing automation that is grounded in real-time context, which allows our teams to focus on higher-value work while improving operational outcomes.”

How Dynatrace Intelligence Works

Dynatrace Intelligence goes beyond providing answers to acting on them automatically. The release introduces:

  • Autonomous SRE Agent: Triggers autonomously on newly detected problems to determine whether they are part of an existing investigation. If confirmed, the agent enriches the investigation with additional insights and updates the detected problem with a reference to the ongoing investigation.
  • Cloud SRE Agent: Coordinates remediation activities and integrates with agents across AWS, Microsoft Azure, and Google Cloud environments, centralizing findings to provide a single auditable record for autonomous operations.
  • Agent Builder: Enables customers to create and deploy custom AI agents without code, extending autonomous operations to workflows unique to their environments.
  • Enhanced Dynatrace Assist: Newcapabilities bring natural-language investigation and agent-ready workflows to even more users.
  • Expanded Integration Ecosystem: New integrations with hyperscalers like AWS, Azure and Google; enterprise platforms like ServiceNow, Atlassian, and PagerDuty; developer tools and leading AI technologies enable teams to resolve and remediate across the systems they already use.

AI That Acts on Answers, Not Guesses

Unlike approaches that rely primarily on probabilistic outputs, Dynatrace Intelligence grounds every action in deterministic, real-time system understanding. Every action is rooted in environment-specific context and designed to be transparent, auditable, and governed – giving enterprises the confidence to automate increasingly complex operational workflows.

“Most observability platforms stop at data – leaving humans to find answers, determine what to do, and execute,” said Steve Tack, Chief Product Officer at Dynatrace. “With these advancements to Dynatrace Intelligence, we’re helping organizations move from understanding problems to resolving them automatically. By grounding agentic AI in deterministic context, Dynatrace enables enterprises to automate operations with confidence while maintaining governance and control.”

“Enterprises investing in AI-driven observability have an opportunity to turn data into intelligence that translates into trusted, autonomous action,” said Stephen Elliot, Group VP, IDC. “The gap between AI-generated insight and safe, governed execution is one of the biggest concerns; customers need a deterministic, real-time context with automation and auditability to drive trusted and reliable outcomes.”

Cloud SRE Agent, Enhanced Dynatrace Assist, and the expanded integration ecosystem are available to SaaS customers on DPS today. Autonomous SRE Agent and Agent Builder are expected to be available in August.

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GCC Mega Developments Could Generate Up to a Third of Electricity Demand with On-Site Solar, BCG Finds

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Large-scale urban developments across the Gulf could generate up to approximately one-third of their electricity demand while reducing costs by a similar margin, according to a new report from Boston Consulting Group (BCG) on renewable-powered cities.

The report, titled Mega-Projects Powered by Renewables: A Practical Playbook for Saudi Arabia, highlights how integrating solar energy directly into development design can unlock significant economic, environmental, and operational benefits. The findings are based on modelling of large-scale developments in high-irradiance Gulf markets and reflect conditions increasingly common across the region.

While the underlying analysis draws on conditions observed in the Kingdom of Saudi Arabia (KSA), the implications are relevant across GCC mega-developments where high solar irradiance, large master-planned footprints, and evolving self-consumption frameworks create similar opportunities.

As GCC countries accelerate investment in new cities, mixed-use districts, and economic zones, the report identifies on-site renewables as one of the most underutilized levers in shaping cost-efficient and future-ready urban infrastructure. Analysis of large-scale developments in the region shows that up to 35% of electricity demand can be met through on-site solar, depending on design, density, and local regulatory frameworks. These findings suggest that electricity costs could be reduced by a comparable margin, particularly where developers leverage power purchase agreements or energy-as-a-service models requiring no upfront capital investment.

“The region’s mega developments represent a generational opportunity to reshape how we think about urban energy infrastructure,” said Edoardo Geraci, Managing Director & Partner, BCG. “Developers in the region who integrate renewables from the master planning stage are not only reducing their operational costs but also future-proofing their assets against evolving carbon regulations and energy price volatility. The economic case has never been stronger.”

The report reveals that individual assets can achieve meaningful levels of self-sufficiency, a single family villa can meet about 50% of its annual electricity needs, while a mid-rise building with higher load density typically achieves about 15%, depending on design and orientation. These results show that even without additional land, rooftop solar alone can deliver 35 MWh/year for single-family villas and 190 MWh/ year for mid-rise buildings, with substantial gains in both cost efficiency and emissions reductions. Early deployment is already underway across the GCC, with multi-megawatt installations in residential, commercial, and industrial assets demonstrating both technical and commercial viability.

The report challenges three common misconceptions: that solar is too space-intensive for dense urban environments, that it requires prohibitive upfront investment, and that implementation is too complex. In practice, rooftop systems, building-integrated photovoltaics, carports, and shaded structures can be incorporated without additional land, while third-party financing models can remove upfront capital requirements.

“What makes this moment particularly compelling is that the perceived barriers to adoption have largely been dismantled,” said Peter Jameson, Managing Director & Partner, BCG. “Modern solar solutions can be seamlessly integrated into rooftops, facades, and shade structures without compromising architectural vision. Financing innovations have removed upfront capital requirements entirely for many developers. The projects that act now will define the benchmark for sustainable urban development across the region.”

The report emphasizes that beyond economic advantages, renewable energy infrastructure can serve a dual purpose in Gulf developments: generating power while shaping a distinctive urban identity. Solar canopies, building-integrated photovoltaics, and interactive energy features offer developers the opportunity to transform sustainability from background infrastructure into a signature urban asset, enhancing appeal for residents, visitors, and investors. The playbook urges developers to size opportunities early, orchestrate stakeholder alignment from the outset, and embed renewable considerations into master planning to avoid costly retrofits and maximize long-term value.

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