AI is Not an Add-On, But an Enabler!

In a brief interview at GITEX, Technology Integrator speaks with expert  Shivdayal Charan, Director of Middle East at Torry Harris Integration Solutions on how the company is enabling digital transformation across industries through modernization, AI enablement, and connected digital ecosystems.

1. Could you give us an overview of Torry Harris, what the company does, and its core areas of expertise?

At Torry Harris, our purpose is to make digital transformation real – grounded in business logic, scalable through technology, and outcome-driven. For over two decades, we have helped enterprises rebuild the connective tissue of their businesses – modernizing legacy systems, integrating data, and creating digital ecosystems that scale.

Our expertise is at the intersection of API-led integration, cloud modernization, and digital ecosystem enablement – foundations that turn technology landscapes into agile, interoperable networks. From telecom and finance to logistics and government, we help enterprises move beyond isolated systems to unified, intelligent architectures that enable real-time collaboration and innovation.

We often say that we don’t just integrate systems; we integrate with intent. Because true modernization isn’t about technology alone – it’s about creating coherence between business vision and digital execution.  That’s what allows enterprises to innovate with confidence, move at market speed, and build resilience.

Headquartered in the US, with regional offices in Dubai and Riyadh, we’re deeply aligned with the Middle East’s digital transformation ambitions – simplifying digital complexities and helping public and private enterprises translate strategy into sustained progress.

2. What is one of the company’s latest core offerings?

Our flagship platform, SMART Souq, is where AI meets ecosystem thinking. SMART Souq is an AI-powered marketplace platform that enables organizations to design and scale digital ecosystems around themselves. It connects suppliers, partners, and customers into a single fabric where data, APIs, and services flow naturally.

The platform supports hybrid engagement models (such as B2B2C and G2B2C) and enables organizations to monetize APIs, data, and services as part of a larger digital value chain. Its embedded 4Sight intelligence layer combines personalization, conversational AI, and predictive insights, while its low-code framework allows business teams to configure user journeys, onboarding flows, and monetization models without heavy engineering lift.

Today, speed defines relevance. Enterprises can’t afford to prototype for months; they must launch at market pace and refine in motion. SMART Souq enables exactly that – moving from concept to deployment in weeks, not quarters.

Take a regional bank, for instance. With SMART Souq, it can evolve from being a service provider to an ecosystem hub – integrating insurance, auto finance, mortgages, and lifestyle services – all under one digital roof. What was once a transaction becomes an ongoing relationship, renewed every day through context and connection. That’s the future of marketplaces – less about transactions, more about context.

3. Could you elaborate on the key solutions you are showcasing at GITEX this year and how they are helping enterprises accelerate their digital transformation journeys?
This year at GITEX, we are prioritizing what we call the three levers of digital momentum – modernization, intelligent automation, and connected ecosystems.

Modernization is where agility begins – taking what’s already working and making it cloud and AI-ready. It’s not about starting over; it’s about starting smarter. Done right, modernization renews the core, embeds intelligence, and creates the conditions for speed and scale. It’s how banks cut release cycles, how cities deliver digital services, and how governments move from efficiency to experience.
Intelligent automation builds on that core. Through APIs and integration frameworks, we create a digital nervous system – a fabric where data, workflows, and partners move securely and in sync. When systems speak a common language, business starts to move as one.

And when that foundation is in place, ecosystems begin taking shape. SMART Souq turns these internal capabilities into external opportunities – enabling enterprises to co-create and monetize APIs, data, and services through a larger value network.

Modernize the core – Connect the fabric – Monetize the flow. That’s how transformation stops being a plan and becomes a pattern – one that organizations can repeat, refine, and scale.

3. Artificial Intelligence is a major focus across industries today. How is Torry Harris integrating AI into its offerings, and what value does this bring to your clients?
AI has moved from experimentation to expectation. The real question now is – how do enterprises embed it meaningfully, not just visibly?

At Torry Harris, AI is not an add-on but an enabler that runs through our entire portfolio. Our AI Factory helps enterprises industrialize adoption – combining automation, data pipelines, and decision intelligence into a single operational fabric. The goal is simple: measurable outcomes, not model counts. Efficiency that shows up in metrics, prediction that shows up in decisions, and personalization that enhances experience.

Our 4Sight analytics engine turns raw data into foresight. It learns from operational patterns, customer behavior, and market signals – helping enterprises anticipate demand instead of react. You can see this clearly in SMART Souq – its AI engine continuously learns from interactions, predicting needs and optimizing engagement in real time. In real estate, it might infer buyer intent; in logistics, it might optimize partner routes. AI here doesn’t replace human intuition but augments it.

And through our Agentic AI Services, we extend that intelligence across the enterprise, embedding it into operations, testing, integration, and decision systems. The result is AI that’s pragmatic, governed, and aligned to business rhythm, not hype cycles.

4. Could you share an example of a recent project where Torry Harris helped an enterprise modernize or integrate its systems, and what measurable impact it delivered?
A recent example I can reference comes from our work with NBQ – a leading regional bank that needed modernize its integration landscape for agility and scale – without dismantling what already worked.

We implemented a secure API management layer that unified systems and created real-time data exchange across the bank’s ecosystem. The results were tangible – 45% improvement in operational efficiency, 30% reduction in integration costs, and partner onboarding time cut from three days to one. More importantly, NBQ could launch new digital services 40% faster – a critical edge in a market where speed defines customer experience.

But the real change wasn’t technical; it was behavioral. NBQ stopped managing systems and began orchestrating outcomes. Teams moved faster, experiments carried less risk, and innovation  turned from being occasional to repeatable.