Your Dubai stay just unlocked its ultimate plot twist. Check into Vida Dubai Marina & Yacht Club, then swap skyline views for shoreline bliss with complimentary beach access at Address Beach Resort on selected room categories. Morning coffee by the marina, afternoon swims by the sea, and golden hour back at the yacht club? That’s a holiday itinerary that just makes sense.

Think less choosing between city and coast, more having both. Lounge by the beach, enjoy exclusive savings at the beach outlets, then head back to the energy of Dubai Marina. With complimentary access for children below 12 years too, it’s the kind of summer upgrade that gives you two iconic Dubai experiences in one stay.

Date: Until 30 September 2026

Offer:
– Complimentary beach access at Address Beach Resort for selected room categories
– Complimentary return transfers between Vida Dubai Marina and Address Beach Resort
– Complimentary beach access for children below 12 years
– 20% savings on food and beverages at the beach outlets

Travellers are increasingly prioritising wellbeing, preventative healthcare and meaningful experiences over traditional holidays amid recent global uncertainty. The Tourism Authority of Thailand (TAT) has introduced ‘Healing is the New Luxury,’ a new campaign designed to strengthen the country’s position as one of the world’s leading wellness destinations for GCC travellers.

The campaign reflects a growing shift in travel behaviour, with visitors increasingly seeking longer, experience-led holidays centred around health, relaxation and personal wellbeing. Combining luxury hospitality, medical excellence, wellness traditions, gastronomy, nature and culture, Thailand is responding to rising demand for travel that delivers both restorative and enriching experiences.

The GCC continues to be one of Thailand’s highest-value tourism markets, with more than 600,000 visitors expected from the region by the end of 2026, including over 150,000 travellers from the UAE. Travellers from the region are among the country’s longest-staying and highest-spending international visitors, reinforcing the Middle East’s strategic importance to Thailand’s tourism growth.

To support this demand, Thailand is strengthening air connectivity with the UAE through airline partners including Emirates, Etihad Airways and Air Arabia. More than 15 direct flights each day now connect Dubai, Abu Dhabi and Sharjah to destinations across Thailand, as airlines continue to expand capacity in response to growing demand.

Through ‘Healing is the New Luxury’, TAT is highlighting Thailand’s comprehensive wellness ecosystem, bringing together internationally accredited hospitals, luxury wellness resorts, traditional Thai therapies, preventive healthcare, holistic wellness programmes, gastronomy, nature, and authentic cultural experiences under a single destination offering. Thailand has more than 400 internationally equipped hospitals and clinics serving overseas visitors. In 2025, the country’s health tourism sector generated approximately 125 billion Baht, reflecting the growing global demand for integrated healthcare and wellness travel.

Thapanee Kiatphaibool, TAT Governor, said, “As we enter the high season for Middle East travellers, Thailand is ready to welcome visitors from across the region with confidence. This readiness is supported by strong air connectivity and convenient access. Most recently, flydubai launched its daily direct Dubai–Don Mueang service, adding another important gateway between the UAE and Bangkok, with plans to further increase frequency to double daily from 18 July 2026 onwards. To advance our strategic goals, TAT has launched ‘Healing is the New Luxury,’ reflecting a growing demand for travel experiences with deeper meaning. For Thailand, luxury means priceless moments that heal the heart, uplift the mind, and restore balance. It is found in warm Thai hospitality, Thai cuisine, tranquil beaches, spiritual journeys, wellness, and meaningful local experiences. Thailand is a year-round holiday destination and is ready for the Middle East high season. It is safe, accessible, and welcoming for all travellers.”

GCC travellers typically stay in Thailand between 10 days and three weeks, significantly longer than many other international visitors. UAE travellers frequently visit the country, spending an average of more than 100,000 Baht per trip. Demand is increasingly shifting from traditional leisure holidays towards wellness retreats, preventive healthcare, luxury hospitality, and personalised experiences.

Medical travellers from the GCC are among Thailand’s highest-value visitor segments, spending an average of 107,662 Baht per trip. While Bangkok, Phuket, Krabi and Chiang Mai remain the country’s most popular destinations, TAT is also promoting emerging destinations including Khao Yai, Kanchanaburi, Chanthaburi and Trat to encourage multi-destination itineraries, longer stays and year-round travel beyond the traditional peak season.

As wellness tourism continues to reshape global travel, ‘Healing is the New Luxury’ reflects Thailand’s ambition to strengthen its position in the global wellness economy while deepening engagement with GCC travellers seeking personalised experiences that combine health, luxury, culture and hospitality.

Summer in Dubai has a way of testing every family’s plans, the heat sets in, school lets out, and finding somewhere the kids can burn energy while the adults actually get to relax becomes the day’s real challenge. Riva Beach Club is answering that with a season built around exactly this kind of family time, a place where mornings stretch into afternoons by the water and evenings wind down just as easily, giving every member of the family a reason to stay a little longer.

Weekdays are where the value really shows itself. Adults make their way in from AED 99, with AED 89 of that landing straight back as food and beverage credit, while children join on the same terms, their AED 99 entry fully redeemable on snacks and drinks throughout the day. It is the kind of offer that turns a random Tuesday into an outing worth taking, especially once happy hour rolls around from 3pm, giving parents their own reason to stay a little longer once the kids have had their fill of the water.

Weekends lean further into the family of it all. The Weekend Treat brings the same fully redeemable child entry alongside a slightly more generous adult package, AED 150 with AED 125 in credit, built for the families who want two full days poolside rather than squeezing everything into one. It is the sort of offer that removes the usual back and forth over which day to go, since both are covered without the cost doubling up, leaving more room in the budget for the extras that actually make a day out memorable.

As the afternoon heat eases and the sun starts to dip, After Dark by the Pool picks up where the day left off. Children aged eight and under are let in free, meaning families do not need to cut the visit short once dinner time approaches, while the essentials, sun loungers, fresh towels, a proper two hour beverage package, are all built into the AED 199 adult entry for the grown ups looking to stretch the evening out rather than pack up and head home. For residents, an additional 20 percent off food and wine sweetens what is already one of the more relaxed ways to close out a family day in Dubai’s summer heat.

The rest of the week fills in just as easily around these family staples. Fridays and Saturdays bring Sip & Splash, with two hours of unlimited house beverages alongside pool access, while the Sunday Social eases things into the week ahead with unlimited mimosas. Mondays offer Steak & Wine at AED 129, Wednesdays belong to Ladies’ Day with pool access, an appetizier and 40 percent off at Dreamworks Spa, and Fridays keep things casual with tacos from AED 49, with the Weekend Warm-Up carrying a 40 percent food discount through Thursday and into Friday evening.

Taken together, it is more of a reason to make Riva part of the family’s summer routine, one where the deals hold up whether it is a quick Wednesday visit, a full weekend by the water, or an evening that runs on long after the sun has gone down.