Hospitality
SO/ RAS AL KHAIMAH SET TO OPEN AS THE FIRST ALL-INCLUSIVE RESORT ON AL MARJAN ISLAND
SO/ Ras Al Khaimah will welcome guests from 15th November 2025, marking the brand’s exciting debut on Al Marjan Island and its unique presence in Ras Al Khaimah. The resort is the first in a new wave of fashion-inspired lifestyle luxury properties designed to set a bold new standard in the region. Set against the breathtaking Arabian Gulf coastline and just 90 minutes from Dubai, this ten-story resort marks the brand’s debut in Ras Al Khaimah and the first in a series of avant-garde lifestyle properties destined to elevate the regional hospitality scene.
With 257 stylish rooms and suites, each offering uninterrupted sea views, SO/ Ras Al Khaimah blends bold, fashion-focused interiors, and design led by Kristina Zanic Consultants with the natural beauty of the area. Inspired by the concept store model, the property seamlessly merges art, fashion, shopping, and dining under one roof. The colour palette of sunset orange, ocean blue, and natural green reflects the island’s landscapes, complemented by tactile elements of walnut wood, sandstone, and bronze to craft a warm, inviting ambiance.
The resort features curated art and handcrafted accessories from Curio, a global platform showcasing works from over 100 makers and artisans, embodying SO/’s commitment to creativity and self-expression.
Guests can choose from seven room categories, from the intimate SO/ Collection Sea View to the expansive Signature Club with private pool and beach access, alongside a variety of event spaces accommodating up to 300 guests, blending functionality with style.
Wellness is integral, with a spa offering treatment rooms, sauna, jacuzzi pool, and a fully equipped gym with complimentary classes. Outdoor adventures such as hiking, golf, horseback riding, and kayaking enable guests to engage intimately with the stunning surroundings.
Cem Kul, General Manager of SO/ Ras Al Khaimah, states: “It is a privilege to open our doors, backed by the incredible expertise and support from Ennismore and ALL-Inclusive Collection teams. This partnership has been the cornerstone of our launch. As General Manager of the first fashion-led ultra-all-inclusive SO/ Ras Al Khaimah Resort, it is an honour to showcase this magnificent destination to a new audience. This launch is not just about opening a resort; it’s about elevating the entire region by bringing a new and valuable clientele to its doorstep.”
SO/ Hotels thrive globally in vibrant cities. For instance, SO/ Paris opened in January 2022, standing as a hallmark of design-led, fashion-immersed hospitality blending Parisian elegance with global cultural trends. SO/ Uptown Dubai, launched in July 2023, complements this portfolio, celebrated for its distinctive fashion collaborations with world-renowned designers. SO/ Ras Al Khaimah carries forward this legacy, placing art, fashion, and bold creative expression firmly at its core.
Culinary offerings reflect the resort’s creative spirit with four distinct venues: casual all-day dining at The Market; Mediterranean excellence at Chiano; refined Levantine flavours at Hadaba; and Savant, a signature cocktail lounge with live entertainment. Two pool bars, including the adults-only Bungalow, as well as a separate beach club, complete the dynamic F&B landscape.
Globally, SO/ Hotels are synonymous with fashion-forward design and collaborations with acclaimed designers. SO/ Ras Al Khaimah brings this creative essence to a serene coastal environment.
To celebrate the opening, SO/ Ras Al Khaimah offers the “Stay in Style, Win the Iconic Night” ultra all-inclusive package, featuring attractive discounts, complimentary airport transfers, and a chance to win a night in the Iconic Suite.
Opening offers to get to know the hotel
SO/ Hotels are part of Dis-loyalty, a travel and food membership that beats boring. The membership comes with benefits and discounts from hotel brands such as 25hours Hotels, The Hoxton, Mama Shelter, 21c, HYDE or SLS and all associated restaurants and bars. Members receive a 50 percent discount on stays during the first three months after the hotel’s opening — including the SO/ Ras Al Khaimah.
To celebrate the opening, SO/ Ras Al Khaimah invites guests to escape the ordinary with a limited-time ultra-all-inclusive opening offer called “Stay in Style, Win the Iconic Night”, a celebration of SO/ style, sea and unforgettable iconic moments. Bookings made between 3 December 2025 and 3 January 2026 for stays until the end of January 2026 will benefit from a free airport transfer for stays of four nights or more in the suites, and a 20 per cent discount on rooms or a 30 per cent discount on suites for stays of four nights or more.
Hospitality
AT.MOSPHERE AT BURJ KHALIFA: FOUR MOMENTS, ABOVE THE ORDINARY

At At.mosphere, guests are welcomed to one of the city’s most coveted tables. High within the Burj Khalifa, dining takes on a rare stillness, with Dubai unfolding far below and the horizon dissolving into sky, creating a sense of scale that feels almost otherworldly.
At AED 155, the day moves through four distinct moments from morning to evening. No matter the hour, there’s a moment that fits.
Sunrise in the Sky – Breakfast
A slow start above the city with two organic eggs your style or fluffy pancakes with raspberry jam and vanilla Chantilly, alongside coffee as Dubai wakes beneath you.
Time: 8:00 am to 11:30 am
Business Lunch
A midday selection featuring roasted sea bream with black Venere rice or slow-cooked beef cheek with potato purée, finishing on something light.
Time: 12:30 pm to 3:00 pm
Afternoon Tea
Delicate sandwiches, warm English scones with jam and artisanal cream, and classic pastries served as the light shifts across the skyline.
Time: 2:30 pm to 3:00 pm
Golden Hour – Cocktails and Bites
Golden hour takes over with signature cocktails, curated bites, and a skyline that naturally draws you in.
Time: 5:00 pm to 8:00 pm
Hospitality
BAVARIAN-ARAB SOCIETY OPENS OFFICE AT MUNICH AIRPORT
With the opening of its office at Munich Airport, the Bavarian-Arab Society is creating a one-of-a-kind contact point for Arab travelers right at the airport. The initiative aims to build a lasting bridge between Bavaria and the Arab world, as well as enhance the passenger experience for guests from this region by making it more personalized, comfortable, and culturally sensitive.
The society sees itself as a point of contact and an active mediator among passengers, airlines, the airport operator, the region, and business and tourism partners. Its approach is holistically aligned with the entire travel chain – from the moment passengers arrive at the airport through their stay in Munich and Bavaria.
Its services include, among other things, personal assistance for Arab guests at the airport, the promotion of cultural understanding, and the development of tailored service offerings such as “Meet & Assist.” The Bavarian-Arab Society works closely with Arab airline representatives and consulates to identify their needs and wishes, translating them into concrete improvements or further optimizing existing offerings.
The close connection between the society and Munich Airport, as well as the strategic importance of the Arab market, is also evident in the leadership structure at the highest level. Dr. Jan-Henrik Andersson, Munich Airport’s Chief Commercial Officer and Chief Security Officer, is also the Bavarian-Arab Society’s president. Andersson and the society’s Vice President, Youssef El Aobaidi, will work together to ensure the continued success of the Bavarian-Arab Association.
Dr. Jan-Henrik Andersson said, “The opening of our new office sends a clear message: Arab guests are warmly welcomed at Munich Airport. This spirit of hospitality should be experienced throughout the entire customer journey, not just in isolated instances.”
The new office opened almost simultaneously with the recently inaugurated Terminal 1 Pier, which is specifically tailored to the needs of Arab travelers with high-quality retail and dining options – including halal-friendly choices and prayer rooms.
“The vision of the Bavarian-Arab Society is to create a vibrant platform for intercultural dialogue and economic exchange, and to strengthen Munich and Bavaria’s appeal as destinations for Arab travelers,” explains Metin Ülker, General Manager of the Bavarian-Arab Society.
With this opening, Munich Airport is signaling its commitment to internationalism, genuine hospitality, and its position as a cosmopolitan, service-oriented hub.
Hospitality
VAPIANO INTRODUCES BREAKFAST FOR THE FIRST TIME IN ITS HISTORY ACROSS UAE OUTLETS
Vapiano is set to introduce breakfast for the first time in its history across its UAE outlets, marking an exciting new chapter for the international dining brand. The new Vapiano Breakfast Menu has been created to bring a fresh, social, and relaxed international lifestyle experience to the morning dining scene, offering guests a new way to begin their day with freshly prepared dishes, premium ingredients, and world-class Illy coffee.
Owned and operated in the UAE by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals, Vapiano continues to strengthen its presence in the country’s evolving food and beverage landscape.
Known for its fresh ingredients, casual dining atmosphere, and made-to-order culinary experience, Vapiano is now extending its offering into breakfast with a menu designed to appeal to today’s evolving dining preferences. The new breakfast selection has been created to bring together comfort, freshness, convenience, and flavour, giving guests the opportunity to enjoy a relaxed breakfast experience whether they are starting their workday, meeting friends, taking a slow morning break, or enjoying a weekend gathering.
The launch is especially significant as it represents the first Vapiano Breakfast Menu to be introduced anywhere in the world, with the UAE selected as the pioneering market for this new chapter in the brand’s journey. This global first reflects the UAE’s dynamic dining culture, its appetite for fresh culinary experiences, and its position as a leading market for innovation in the food and beverage sector.
The new breakfast menu features a wide variety of dishes created for different tastes and morning moods. Guests can enjoy wholesome bowls, warm croissant-based favourites, egg dishes, sourdough options, fresh juices, smoothies, coffee, and tea.
The menu also includes comforting favourites such as Classic Omelette and Shakshuka, served on Vapiano’s baked sourdough pizza base. For guests looking for lighter and refreshing options, the menu offers the House Granola Acai Bowl, Mango Chia Pot, and Feel-Good Bowl, alongside freshly squeezed juices and a selection of coffee and tea options.
With the introduction of breakfast, Vapiano aims to become a new morning destination for guests seeking quality, freshness, and a warm social setting. The menu has been designed not only as a food offering, but as a complete morning experience – one that encourages guests to gather, connect, share, and enjoy a different side of Vapiano.
“Breakfast is one of the most important moments of the day, and we are excited to bring the Vapiano experience into this occasion for the very first time,” said Ilenia Alba, Head of Operation. “Launching the first Vapiano Breakfast Menu worldwide in the UAE is a proud milestone for us. This market has always embraced fresh ideas and new dining experiences, making it the perfect place to introduce our breakfast concept. We look forward to welcoming guests to enjoy good mornings, fresh flavours, and memorable moments at Vapiano.”
The introduction of Vapiano Breakfast also responds to a growing demand for morning dining experiences that are casual, social, and high quality. With more guests looking for places that offer both convenience and atmosphere, Vapiano’s breakfast menu creates a new opportunity for people to enjoy the brand earlier in the day.
The Vapiano Breakfast Menu will be available from May 20 across Vapiano UAE outlets at Abu Dhabi Mall, Marina Mall Abu Dhabi, Yas Mall, Bawadi Mall Al Ain, Palm Jumeirah Mall, City Centre Al Zahia, City Centre Deira, and Al Jimi Mall.
For more information, guests can follow @VapianoUAE on social media.
About Vapiano
Vapiano is an international restaurant brand known for its relaxed atmosphere, fresh ingredients, and made-to-order dining experience. With a menu inspired by Italian flavours and a casual social setting, Vapiano brings people together over fresh food, warm hospitality, and memorable dining moments.
In the UAE, Vapiano is owned and operated by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals.
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