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Hospitality

BREWED TO PERFECTION

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Michael Aldendorff, Managing Director of Sage, professional black and white portrait photograph

Exclusive Interview with Michael Aldendorff, Managing Director, Sage

  1. From its Breville heritage to the Sage identity today, how has the brand’s philosophy evolved, especially when catering to professional kitchens, homes and hotels alike?
  2. Our heritage lies in Breville’s engineering-led approach to creating appliances defined by precision and performance. When the Group expanded globally, it introduced the Sage® brand in markets such as the UK, Europe and the Middle East, since the Breville name was already owned by a third party in these regions. This gave us a company-owned identity that delivers the same global innovation while resonating with local consumers.

Coffee has always been at the center of that journey. What began as engineering for performance has evolved into what is now known as third-wave coffee at home, where origin, flavor integrity and ritual matter as much as caffeine. Guided by our “Food Thinking” ethos, we work with baristas, chefs and consumers to translate challenges into “Simple Moments of Brilliance.”

Today this means “Mastery in a Box”: intuitive appliances that empower people to achieve café-quality results at home and “Master Every Moment” with family and friends.

  • As Managing Director, how do you identify emerging trends in hospitality and dining that could inspire the next generation of Sage products?
  • The most important thing is to spend time in our customers’ kitchens, listening, observing and learning. Trends do not appear overnight; they grow from cultural and lifestyle shifts. In coffee, the growing focus on wellness has meant cleaner flavors, less sugar and a stronger emphasis on origin and brewing style. At the same time, entertaining at home has become more experiential, with the kitchen increasingly acting as the stage.

We also look closely at the café world, since what happens behind the bar often sets the tone for what people later want at home. Guided by our “Food Thinking” ethos, we translate those insights into innovations we describe as “Mastery in a Box.” By the time cold brew or plant-based milk became mainstream at home, Sage had already anticipated the shift, giving consumers the ability to create café-quality experiences with confidence in their own kitchens.

  • Sage just rolled deep into the UAE market with the Luxe Precision Brewer and Oracle Jet with cold functions—so tell us, what’s the vibe behind bringing such café-level tech into hospitality ecosystems here?
  • The UAE is one of the most dynamic coffee landscapes in the world, where tradition and innovation exist side by side. Consumers here are highly discerning, well-traveled and passionate about food and drink, and their expectations at home are shaped by the quality they encounter in specialty cafés. Introducing products like the Luxe Precision Brewer and the Oracle Jet with cold functions is about making that same level of craftsmanship accessible in domestic kitchens.

Ultimately, it is about elevating the domestic ritual. A guest visiting your home in Dubai might expect their morning coffee to be just as refined as the one they would order in a café. By bringing this level of technology into the home, Sage helps people transform everyday routines into memorable experiences, whether it is a family breakfast or an evening with friends.

  • Cold beverages have become central to menus in the Middle East’s climate. How do Sage’s latest innovations answer this growing hospitality trend?
  • In the Middle East, cold coffee is not just a seasonal refreshment but a year-round staple. What began as a niche has quickly become a central part of home coffee culture. Consumers now expect more than a simple iced coffee; they want cold brews, iced lattes and flash-brewed pour-overs with the same flavor integrity and depth as hot coffee.

Our latest machines, particularly the Oracle Jet, were designed with this in mind. They do more than brew coffee that is later chilled; they deliver extractions tailored to cold beverages, ensuring that flavor remains vibrant and authentic. For home entertainers, this versatility is transformative. One machine can produce a perfect morning espresso, a refreshing iced latte in the afternoon and a clean, balanced cold brew for dinner guests. This flexibility allows people to explore their creativity, expand their repertoire and surprise their guests while keeping the process simple and consistent.

  • Coffee in the Middle East isn’t just about caffeine—it’s about flavor notes, from earthy to savory. How do Sage machines ensure these subtler profiles are preserved?
  • Coffee in this region is cultural, artisanal, and steeped in tradition. It’s less about the caffeine hit and more about the flavor journey. Preserving those nuances is at the heart of our engineering.  Sage machines employ technologies like PID temperature control, low-pressure pre-infusion, and adjustable flow rates to ensure precise and repeatable extractions. These details may sound technical, but they translate into something very tangible at home: the floral notes in an Ethiopian roast or the earthy richness of Yemeni beans can shine through rather than being lost.

We also focus heavily on grind precision and milk texturing. Many of the subtler flavor profiles are diminished when paired with poorly textured milk or an inconsistent grind. By controlling these variables, our machines protect the integrity of the bean and the craft of the roaster. For home users, that means confidence—whether they’re making a quick morning coffee or hosting a tasting evening, every cup lives up to its promise.

  • What role do you see Sage playing in shaping coffee tasting menus—where coffee is paired with specific courses, desserts, or even savory dishes in fine dining?
  • This is one of the most exciting trends we are seeing: coffee moving beyond the end of the meal and becoming part of the broader hospitality experience at home. More and more people want to explore coffee in new ways, treating it as something to be discovered, shared and celebrated.

Sage’s role is to make this exploration accessible. Our machines allow users to fine-tune every variable, from grind size to temperature to extraction time, so they can highlight flavor notes and create moments that feel truly personal. For some, this might mean experimenting with pairings, while for others it is simply about elevating the daily ritual.

For us, success is when coffee becomes more than a beverage. It becomes a tool for creativity, connection and shared experience in the home.

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Hospitality

MÖVENPICK HOTEL BUR DUBAI – DECEMBER FESTIVE LISTINGS

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Group of people celebrating and cheering at a party, holding glasses of champagne while sparklers go off in the foreground.

A Very Merry Light-Up – Tree Lighting Ceremony

Welcome the festive season with Mövenpick’s enchanting Tree Lighting Ceremony, where glowing lights, carols, and joyful moments create the perfect start to December. Guests can enjoy a live choir, Santa meet & greet, kids’ giveaways, and a cheerful raffle draw, while adults savour festive canapés and beverages. With magical snow moments and charming décor, it’s an evening designed to bring families together in the spirit of the holidays.

The lobby at Mövenpick Bur Dubai is known for its welcoming warmth and elegant ambiance, making it the perfect gathering place for families to come together and celebrate the start of the festive season. Its open, bright layout brings a sense of harmony and connection to every moment.

Date & Time: 5th December | 7:00 PM – 9:00 PM | Venue: Lobby | For more information, please call +971 04 336 6000 or +971 50 210 6033

Santa’s Sweet Stop at Fountain Café

A holiday favourite returns, Mövenpick’s Christmas Plum Cake, baked with love and steeped in tradition. Made with plump fruits, warm spices, and a rich, buttery crumb, each cake captures the essence of the season in every slice. Whether you’re gifting it to loved ones, bringing it to a festive gathering, or simply enjoying it at home, it brings a sense of warmth and nostalgia to any holiday table.

Families often return year after year for this much-loved treat, a symbol of togetherness, celebration, and the comforting tastes that make the season special.

Fountain Café offers a cozy, elegant setting at the heart of the hotel, making it the perfect spot for guests to gather, savour seasonal treats, and enjoy relaxed moments with family during the festive season.

Date: 1st–31st December | Venue: Fountain Café | For more information, please call +971 04 336 6000 or +971 50 210 6033

Turkey Takeaway – A Festive Feast at Home

Celebrate the holidays in the comfort of home with Mövenpick’s lovingly prepared Turkey Takeaway, a heartwarming feast designed to bring families together around the table. Each turkey is seasoned, roasted, and paired with classic trimmings, creating a centerpiece that invites storytelling, laughter, and meaningful moments shared with the people who matter most.

Perfect for intimate gatherings, extended family dinners, or festive hosting, this takeaway offering allows you to enjoy restaurant-quality flavours without the stress of preparation freeing you to focus on connection, togetherness, and the joy of the season.

Mövenpick Bur Dubai is celebrated for its culinary craftsmanship rooted in Swiss hospitality. Every festive dish reflects a dedication to flavour, harmony, and creating memorable family moments that bring people closer together.

Date: 24th November – 30th December | Extra: Free delivery within Oud Metha | For more information: +971 04 336 6000 | +971 50 210 6033

Art of Brunch: Holly Jolly Feast – Christmas Saturdays

Every Saturday in December, families are invited to step into a joyful world of festive magic at Mövenpick’s Holly Jolly Feast. This heartwarming brunch brings the spirit of the holiday season to life with mouth-watering roasts, colourful live stations, and decadent desserts that delight young and old alike.

Children can enjoy unforgettable moments with Santa, experience gentle snow flurries, bounce through the day on the bouncy castle, and decorate gingerbread houses while parents relax to cheerful entertainment and savour time together.
A celebration crafted for families, filled with laughter, festive flavours, and memories that will be cherished long after the decorations come down.

The Fountain Restaurant is designed with families in mind, offering generous space, warm lighting, and interactive live stations that bring a sense of excitement and connection to every meal. It’s a venue where celebrations feel personal, joyful, and truly memorable.

Dates & Time: Saturdays, 6th, 13th, 20th & 27th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Jingle Roast Sunday at Garden Lounge

Make Sundays extra special this December with Mövenpick’s Jingle Roast Sunday, a comforting, family-friendly gathering that celebrates the joy of slowing down together. Enjoy a beautifully prepared roast with all the festive trimmings, golden potatoes, rich gravies, seasonal vegetables, and indulgent desserts, all served in a relaxed open-air setting.

Live music adds warmth to the atmosphere, while children enjoy a heartwarming Santa meet & greet and receive festive giveaways. It’s a laid-back, wholesome afternoon designed to bring families closer and create holiday memories that last a lifetime.

Garden Lounge is a beloved open-air escape where families can relax together under soft lighting and a welcoming atmosphere. Its spacious setting features a massive screen for live matches and sports, making it perfect for fans and families alike, and it also offers a full shisha menu for guests who want to unwind in comfort.

Dates & Time: Sundays, 7th, 14th, 21st & 28th December | 1:00 PM – 5:00 PM | Venue: Garden Lounge | Info: +971 04 336 6000 | +971 50 210 6033

Winter Wonderland Christmas Eve Dinner

Gather with family and friends for a heartwarming Christmas Eve celebration at The Fountain Restaurant, transformed into a festive wonderland for the night. Enjoy a beautifully curated buffet of seasonal favourites, international dishes, and sweet holiday indulgences that bring comfort and joy to every plate.

Children will delight in a magical visit from Santa, while gentle snow moments, festive music, and warm décor set the stage for a memorable evening. It’s an invitation to pause, come together, and embrace the harmony and togetherness that define Christmas Eve.

Known for its inviting décor and harmonious ambiance, The Fountain Restaurant provides an elegant yet comfortable setting for family celebrations. It’s a place where festive traditions come alive and cherished moments are created around every table.

Date & Time: 24th December | 7:00 PM – 10:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Grand Christmas Day Brunch

Create meaningful Christmas memories with a joyful family brunch at Mövenpick, where delicious food, festive entertainment, and warm hospitality come together in perfect harmony. Enjoy a lavish buffet of roasts, global dishes, vibrant live stations, and festive desserts, all designed to bring families closer through shared flavour and celebration.

Children will enjoy Snow Time moments, Santa giveaways, face painting, a bouncy castle, and holiday activities, while parents relax to live music and the joyful spirit of Christmas. It’s everything the holiday should be, loving, lively, and unforgettable. 

With its bright festive décor and family-friendly layout, The Fountain Restaurant offers the perfect environment for joyful Christmas gatherings. Its warm atmosphere encourages connection, shared experiences, and celebratory moments that last long beyond the holiday.

Date & Time: 25th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

New Year’s Eve Glitter Gala

Welcome the new year surrounded by loved ones at Mövenpick’s dazzling New Year’s Eve Glitter Gala. Enjoy a spectacular night filled with a lavish buffet, vibrant bar offerings, and an impressive lineup of entertainment including a live DJ, band, belly dancer, and Tanoura show.

The evening is designed for families and friends to celebrate side by side, sharing laughter, music, and hopeful anticipation for the year ahead. As the countdown begins, raise a glass together and welcome 2026 with harmony, joy, and unforgettable memories.

The Fountain Restaurant’s elegant design and celebratory ambiance make it the ideal destination for an unforgettable New Year’s Eve. Here, families come together to enjoy exceptional dining, joyful music, and meaningful moments as they welcome a new year in harmony.

Date & Time: 31st December | 7:30 PM onwards | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

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Hospitality

HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE

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Four people in Christmas sweaters and Santa hats looking up at a purple, mirrored, festive, and immersive art installation with large glowing spheres.

This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.

Running from December 13 – 28, 2025, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.

But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before. This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.

A Holiday Universe, One Wild World at a Time

From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.

Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.

Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.

Festive Highlights:

Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:

  • Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
  • Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
  • World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
  • A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
  • Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.

House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.

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Hospitality

SOFITEL THE OBELISK CELEBRATES CHEF IMPIAZZI’S 2025 BERNACHES AWARD

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Chef holding an award in front of a large window overlooking a city skyline.

Sofitel Dubai The Obelisk is proud to announce that Executive Chef Russell Impiazzi has been honored with a 2025 Bernaches Award, Accor’s highest global recognition celebrating innovation, creativity, and the transformative spirit of Heartists®.

Now in their thirty-fifth year, the Bernaches Awards spotlight outstanding initiatives across the Group. This year, an international jury reviewed 48 projects selected from 260 applications representing nearly 50 countries, ultimately naming 23 winners for their impact and forward-thinking approach. Chef Russell was recognised for his exceptional contribution to sustainability within Accor and the wider hospitality industry.

“We are immensely proud of Chef Russell’s recognition at the 2025 Bernaches Awards,” said Haytham Omar, Managing Director of Sofitel Dubai The Obelisk. “His dedication to sustainability, innovation, and culinary excellence represents the very best of our brand and our Heartists®. His actions continue to inspire our guests, and the wider industry.


A Leader in Responsible Gastronomy

As Executive Chef of Sofitel Dubai The Obelisk since 2020, he brings more than 30 years of international culinary expertise to the hotel’s five dining destinations. His commitment to zero food waste, carbon-neutral menus, and locally sourced ingredients has redefined responsible luxury at the hotel. Under his stewardship, the hotel has achieved Green Key certification and Dubai Sustainable Tourism’s Gold Tier, firming its position as a regional sustainability leader.

An Award-Winning Sustainability Project

Chef Russell’s winning project demonstrates measurable impact across the UAE’s sustainability landscape. Highlights include zero-waste kitchens with “no bin days,” carbon-neutral menus, expanded plant-based options, community collaboration with the UAE Food Bank, and 30% local sourcing, targeted to reach 35% by year-end.

His influence extends beyond the hotel, inspiring more than 1,000 students through his “Veg Pledge,” supporting Farm-to-Table education programs, and contributing to national initiatives such as NE’MA, the UAE’s Food Loss and Waste Initiative. His leadership has also earned him recognition as a Sustainability Champion of the year by Gault & Millau (2023) and The Caterer (2024).

Chef Russell’s work reflects Accor’s vision for bold, purpose-driven hospitality—creating meaningful change for teams, communities, and the planet. Learn more about Sofitel Dubai The Obelisk’s Commitment to Sustainability.  

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