SOBHA FURNITURE UNVEILS ‘THE GALLERY’ — ITS FIRST FLAGSHIP SHOWROOM AT THE S IN DUBAIA SPACE TO CONNECT, COLLABORATE, AND CO-CREATE.

Building on its debut at Dubai Design Week, where Sobha Furniture introduced a new benchmark for precision, design clarity, and manufacturing excellence, the brand today reveals its next chapter with the launch of The Gallery, its first flagship showroom located at The S, on Sheikh Zayed Road.

Conceived as an experience design environment, The Gallery redefines the concept of a showroom. It is not a retail destination nor a staged display of lifestyle settings; rather, it is a creator’s space built specifically for architects, interior designers, developers, and project partners. The Gallery invites them into an environment where ideas can be explored in depth, materials can be experienced firsthand, and concepts can be shaped collaboratively from the earliest stages of design.

A New Kind of Space for a New Kind of Industry Approach

The Gallery departs from traditional furniture showrooms in the UAE, which are largely consumer-oriented, and instead establishes a distinctly B2B-focused platform. The space reveals Sobha Furniture’s capabilities through environments that can shift, adapt, and respond to different project needs. Its unique layout, featuring illuminated box mock-ups, purpose-built configurations, and a range of modules representing various project typologies, demonstrates the brand’s ability to support vastly different design and functional requirements.

Each area within The Gallery serves a specific purpose. The mock-up zones replicate real project conditions; material and finish libraries enable in-depth exploration; and dedicated working areas provide a space for discussing concepts, technical details, and project development. This approach positions The Gallery as a place where dialogue naturally unfolds, where professionals feel at home, and where collaboration fuels creativity.

A Home for the Region’s Creators

“It feels like a return to where it all began,” said Mr. PNC Menon, Founder of Sobha Group, during the opening ceremony.

“My journey began with crafting complete interior environments, where furniture was always central to the story. With Sobha Furniture, that passion for detail finds new expression, one that merges artisanal roots with modern precision and scale. The Gallery represents this philosophy: a space where heritage and innovation coexist, and where our meticulous approach is shaped for the world.”

This vision is reflected in every part of The Gallery. Rather than presenting furniture as isolated pieces, Sobha Furniture showcases fully realized, functional spaces that express proportion, material richness, and intentional detailing. The environment welcomes visitors into the heart of the brand’s design language, where materials narrate the story, proportions guide performance, and hospitality elevates the overall experience.

A Platform for Collaboration from Concept to Completion

“The Gallery is where concepts come to life,” said Anuj Jain, CEO of Sobha Furniture. “It is a collaborative playground where architects, interior designers, developers, and project partners can sit with our teams, explore possibilities, experiment with materials, and transform concepts into executed realities. We are here to co-create with them. This is not a showroom; this is where projects begin.”

The Gallery demonstrates Sobha Furniture’s readiness for partnership, from early conceptual stages to technical development, prototypes, and final delivery. It signals to the market that the brand is not positioning itself as a catalogue or product vendor, but as a creative and technical collaborator capable of supporting complex, large-scale, design-led projects.

Built in the UAE, Engineered for the World

Sobha Furniture continues to expand its presence as one of the UAE’s most advanced furniture manufacturing ecosystems. Leveraging European engineering principles, Industry 4.0 automation, and fully integrated production capabilities, the brand has already delivered across 20 Sobha Realty developments and is currently executing 17 major projects across the region. Every product undergoes a rigorous seven-stage QA/QC process designed to guarantee precision, repeatability, and reliability.

The upcoming 53,000 sqm flagship factory at Dubai Industrial City will be one of the region’s largest and most advanced manufacturing hubs, and the only facility of its kind to house the full spectrum of furniture production processes under one roof. With its launch, Sobha Furniture’s total manufacturing footprint will reach 73,000 sqm, enabling exceptional scalability, faster project timelines, and seamless category expansion.

Shaping the Region’s Design Future

As interest continues to grow from real estate developers, hospitality operators, and government institutions, Sobha Furniture is preparing to broaden its portfolio and extend its regional footprint. The Gallery signifies the brand’s commitment to shaping the future of design and manufacturing in the UAE, elevating what the region can achieve with its own talent, technology, and production power.

“Our mission is clear,” Jain added. “To set the foundation of a new standard defined by precision, design, and reliability. Through The Gallery, we want to inspire our partners, support their creative ambitions, and collaborate on exceptional work that represents the finest of what the UAE is capable of.”