Designing the Next Generation of Functional, Future-Ready Foods

Exclusive interview with İnanç Işık, General Manager – Retail, Kerry Middle East

You’ve spoken about the balance between taste, functionality, and sustainability. What technological advances are helping Kerry achieve sustainable innovation without compromising flavour or performance?

At Kerry, sustainability and taste are inseparable. Our Tastesense™ portfolio enables up to 50% sugar and salt reduction while preserving flavour integrity. We combine biotechnology, fermentation, and enzymology to extend shelf life and reduce food waste, supporting circular economy goals. Proprietary tools like Kerry NutriGuide model nutritional impact during reformulation, ensuring healthier profiles without trade-offs. These innovations are embedded in our Smart Taste™ platform, which addresses cost, supply, and regulatory pressures while maintaining indulgent taste. For example, our Cocoa Booster technology allows up to 20% cocoa reduction, mitigating volatility and lowering carbon footprint without compromising sensory experience.

Ingredient volatility — such as fluctuating cocoa and sugar prices — remains a major industry challenge. How is Kerry using R&D and data-led formulation to help manufacturers manage supply and cost risks?

Cocoa prices have surged by over 300% in the past year, and sugar markets remain highly volatile due to global supply constraints and regulatory pressures. Kerry addresses these challenges through a combination of predictive formulation tools like NutriGuide and advanced ingredient technologies.

For cocoa, our Cocoa Booster solutions enable up to 20% cocoa reduction without compromising indulgent taste or compliance. For sugar, our Tastesense™ technology delivers up to 50% sugar reduction, helping manufacturers manage cost exposure without compromising on taste while meeting consumer demand for healthier profiles.

These strategies not only reduce reliance on volatile raw materials but also improve manufacturing efficiency, delivering cost savings of up to 24% in bakery applications, while ensuring consistent quality, sustainability, and great taste.

Kerry’s approach to innovation often begins in foodservice before scaling to retail. How does this process work in practice, and what tools or insights make it effective?

Foodservice is our innovation incubator. Concepts validated in quick-service and casual dining channels, where trends emerge fastest, are adapted for retail using Taste Charts, Trendspotter AI, and Kerry Kalaido®, our generative AI concepting tool. These tools accelerate ideation-to-launch by combining consumer insights, sensory science, and chef-led prototyping. At Gulfood, we showcased Gold Brew Qahwa and Nashville Chicken Chips, examples of foodservice-inspired ideas scaled for retail through Kerry’s integrated RD&A network and global manufacturing footprint.

With the rise of GLP-1 health trends and growing demand for high-protein, functional products, how is Kerry adapting its strategy to meet new consumer nutrition needs?

GLP-1 adoption is reshaping consumer priorities toward satiety, digestive health, and metabolic support. Kerry’s Proactive Health platform delivers science-backed solutions like BC30™ probiotics for protein absorption, Eupoly-3™ omega-3s for heart health, and Tastesense™ masking solutions to improve flavour in high-protein, reduced-sugar formulations. Our proprietary research identifies five GLP-1 consumer personas, guiding innovation in formats such as protein bars, functional beverages, and meal replacements. At Gulfood, concepts like the Hot Honey Power Bar demonstrated how indulgence and functionality can coexist.

Kerry recently partnered with KidZania on the Kids Flavour Detective Workshop. How do initiatives like this help your teams understand emerging taste preferences and design products for future generations?

The Kids Flavour Detective Workshop gave us direct access to Gen Alpha’s flavour preferences through hands-on co-creation. Gen Alpha has more active taste buds and higher sensitivity to sweet, bitter, umami and spicy compounds. Insights from this activation helped us develop new cheese powder concepts, Savoury Parmesan and Creamy Gouda, featured at Gulfood. These initiatives ensure our innovation pipeline reflects the evolving tastes of younger consumers, enabling brands to future-proof their portfolios with flavours that resonate across generations.

Collaboration with research institutions such as KAUST and KHNI highlights Kerry’s investment in science-driven innovation. How do these partnerships translate bioscience and smart-health research into everyday food solutions?

Our partnerships with KAUST and the Kerry Health & Nutrition Institute (KHNI) accelerate breakthroughs in microbiome science, cellular biology, and functional ingredient development. These collaborations underpin innovations like personalised AI nutrition platforms, clean-label reformulation, and functional ingredients for better health. By embedding cutting-edge science into everyday application, from sugar reduction systems to hydration solutions, we deliver solutions that meet consumer health needs without compromising taste.

Looking ahead, what does the future of food manufacturing look like to you — and how will Kerry continue to lead the transformation of the region’s food ecosystem?

The future is digital, sustainable, and personalised. Expect AI-driven predictive analytics, carbon reduction strategies, and bioscience-led nutrition to dominate. Kerry will continue to lead by combining taste leadership, sustainability, and science-backed innovation, shaping a resilient food ecosystem for MENAT and beyond. Our ambition is clear: to reach two billion people with sustainable nutrition solutions by 2030, while enabling customers to deliver products that are better for people, society, and the planet.