NANDO’S FIRES UP JBR WITH FIRST-EVER 3D BILLBOARD, BRINGING ITS NEWEST ESPETADA TO LIFE

Nando’s is firing up its first-ever global 3D anamorphic billboard, lighting up the skyline above Roxy Cinema at The Beach, JBR. The high-impact creative lands just as the brand opens its 23rd restaurant, a milestone that also marks 23 years of the brand in the UAE.

Located beside the newly launched two-storey JBR Casa with its expansive terrace, the 3D display spotlights Nando’s latest menu hero in a standout moment along the beachfront. The Espetada A Torre Dukkah Lima, arriving in restaurants from 24 November, presents centre stage on the billboard with a theatrical animation.

Blending PERi-PERi thighs stuffed with spiced PERi-dukkah and cream cheese, layered with peppers, onions, and lime, and finished with an herby tahini pour-over, the towering Espetada doubles the volume and flavor, also available in the classic Espetada size.

3D anamorphic billboards have become the most creative and engaging OOH globally, using advanced LED and motion techniques to create hyper-real illusions that stop audiences in their tracks. For Nando’s, launching this innovation in Dubai signals both confidence in the market and a commitment to bold, impactful storytelling.
“Dubai celebrates creativity and big moments, so launching our first-ever global 3D billboard here felt essential,” said Pooja Naik, Marketing & PR Manager, Nando’s UAE. “The JBR Casa is a milestone for the brand, and we wanted to mark it with something immersive, energetic, and unmistakably Nando’s. This campaign captures the spirit of the UAE and what’s ahead for us.”