Hospitality
HOLA ZERO SUGAR CAFÉ ENCOURAGES ACTIVE LIVING WITH “YOU MOVE, WE BREW” WELLNESS CHALLENGE
As part of Times Square Center’s focus on community-driven, wellness-led experiences, Hola Zero Sugar Café, also known as Hola Keto Desserts, has launched its new “You Move, We Brew” challenge. Located within Times Square Center, the homegrown café is inspiring Dubai residents to move more and sip mindfully by rewarding customers who complete 10,000 steps in a single day with a free coffee.
Hola Zero Sugar Cafe is an integral part of Times Square Center’s broader Picnic Square positioning. The café contributes to the vision of Picnic Square as “not just a typical food court but a space for the community to meet, greet, and enjoy a selection of ‘less fast food, more good food.’” In this way, Hola Zero Sugar Café complements the mall’s focus on lifestyle-led dining and community experiences.
Every menu item is thoughtfully prepared using wholesome ingredients and mindful recipes, catering to those on a ketogenic journey, managing specific dietary requirements, or simply choosing
better-for-you food options. With a strong emphasis on flavour, balance and guilt-free indulgence, Hola Zero Sugar Café demonstrates that clean eating never has to feel restrictive.
The “You Move, We Brew” challenge reflects both Hola Zero Sugar Café’s and Times Square Center’s shared belief that wellness is built through small, everyday choices. By encouraging movement and rewarding progress, the initiative aims to foster a more active, mindful community in Dubai.
“At Times Square Center, we are committed to creating experiences that go beyond retail and genuinely support the wellbeing of our community. Initiatives like ‘You Move, We Brew’ perfectly reflect our vision of encouraging healthier, more mindful lifestyles through simple, everyday actions. We’re proud to support homegrown concepts like Hola Zero Sugar Café that bring purpose, positivity and meaningful connection into our shared spaces,” said Nancy Nese Ozbek, General Manager of Times Square Center.
How to Claim Your Free Coffee:
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- Track 10,000 steps using any fitness or health app
- Visit Hola Zero Sugar Café at Times Square Center
- Show your step count to the staff at the counter
- Enjoy a complimentary brew, on the house
- Track 10,000 steps using any fitness or health app
With its focus on intentional living, better ingredients, and feel-good food, Hola Zero Sugar Café continues to redefine casual dining within Times Square Center, inviting customers to celebrate movement, connection and a fresh, happy way of eating, one step (and one cup) at a time.
Hospitality
TRAVEL TRENDS DRIVING THE RISE OF BLENDED STAYS IN THE UAE
JS Anand, CEO and Founder, LEVA Hotels
Multi-generational and family travel is becoming a defining trend in the UAE, with 41% of travellers now planning trips with extended family members and actively looking for destinations that balance adventure with relaxation across age groups. At the same time, bleisure travel is gaining momentum as professionals mix work and leisure, often extending trips and choosing flexible short stays.
These shifts are directly contributing to the rise of blended stays across the UAE and wider GCC. What was once described as bleisure or workation is now a common travel pattern, where the boundaries between work, rest, and leisure are increasingly fluid. Travellers are staying longer, choosing lifestyle-led hotels, and expecting spaces that can support multiple needs within a single journey.
This change is closely linked to how work itself has evolved, with hybrid models and greater mobility enabling people to work from almost anywhere. In response, hotels are now viewed as flexible environments that support both productivity and personal time. The UAE is particularly well positioned for this shift, with its strong infrastructure, connectivity, and diverse hospitality offering making extended, blended stays both practical and appealing.
As a result, stay behaviour is changing noticeably. Traditional short business trips are being replaced by longer, more adaptable bookings, with hotels increasingly functioning as multi-purpose living spaces. This trend is influencing design, operations, and pricing strategies, with a stronger emphasis on flexibility and continuity.
Guest expectations have also evolved significantly. Travellers now expect purpose-built work environments within hotels, including co-working areas, meeting pods, and more thoughtful in-room setups that support sustained productivity. At the same time, wellness and lifestyle features like gyms, outdoor spaces, and social areas are now key factors in how people choose where to stay, reflecting a growing focus on balance in travel.
The UAE continues to lead this transformation, supported by a hospitality ecosystem that is closely integrated with retail, business, entertainment, and residential infrastructure. This natural alignment has created the ideal conditions for blended stays to grow and become a long-term feature of the region’s travel landscape.
For developers and investors, this shift is also redefining value creation. Occupancy alone is becoming less indicative of performance, with greater focus placed on a hotel’s ability to support longer stays, adaptable layouts, and multi-functional experiences. Hotels that can seamlessly shift between short-term and extended-stay demand are better positioned for the future of hospitality in the region.
Ultimately, blended stays reflect a deeper structural change in how people approach travel, work, and time away from home. For the UAE and the wider GCC, the opportunity lies in building hospitality experiences that respond to these evolving behaviours and remain aligned with how people choose to live and move today.
Hospitality
STAY DOWNTOWN, SAVE MORE
Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.
Guests can enjoy:
• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions
Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.
Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.
Hospitality
UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”


Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.
Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.
Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.
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