Sennheiser: Beyond Hardware, Toward Seamless Integration

Exclusive Interview with Fadi Costantine, Sales Manager – Business Communication, Middle East at Sennheiser

Sennheiser has leveraged its role in shaping professional audio to build strong hybrid communication products for use across business and education environments. We caught up with Fadi Costantine, Sales Manager – Business Communication, Middle East at Sennheiser, to discuss the brand’s presence at the show, its integrated product ecosystem, and the growing importance of software-driven audio solutions.

What are your most innovative products currently serving the business and education sectors?

Sennheiser operates across several business units, with Business Communication being one of our most important. This unit is entirely dedicated to the installation market, where many of our most dynamic and innovative solutions are positioned.

Professional audio is at the core of Sennheiser’s brand identity. Through our ownership of renowned brands such as Neumann and Merging Technologies, we have established ourselves as a global leader in audio communications. We leverage this expertise to develop advanced meeting and conferencing solutions that enhance business performance.

Crucially, our products are not designed to operate in isolation. They are engineered to work together as a unified ecosystem, enabling seamless communication across devices and platforms. This ecosystem approach allows system integrators and end users to design complete, end-to-end audio solutions tailored to a wide range of applications and project requirements.

Which industry verticals are currently driving demand for these solutions in the region?

While we are active across multiple verticals in the region, we have a clear strategic commitment to deliver innovative, scalable, and future‑ready audio solutions tailored specifically for the needs of higher education and the modern corporate environment.

In corporate environments, our microphone solutions are widely deployed in meeting rooms to support modern collaboration and video conferencing scenarios. In the education sector, our technologies are extensively used in lecture halls and hybrid learning environments, including classrooms and auditoriums designed to accommodate both in-person and remote participants.

A strong example is our ceiling microphone solutions. These are frequently used not only in traditional meeting rooms but also in lecture halls for audio capture, video conferencing, and recording. They are also ideal for voice-lift applications, enabling students to hear the lecturer clearly without the need for wearable microphones. This creates a more natural, seamless teaching experience while minimizing complexity for the user.

Software and integration are critical in these environments. How does Sennheiser support this alongside its hardware solutions?

Workflow optimization has always been central to our product strategy and will remain a key focus going forward.

Introducing a new era in AV Management, at ISE 2026, Sennheiser will officially launch DeviceHub, a secure, cloud-based platform designed for IT and AV managers, as well as system integrators. DeviceHub centralizes device visibility and remote management, streamlining workflows across enterprise, education, and corporate settings.

DeviceHub provides real-time insights, simplified setup, and unified control, supporting organizations in creating better spaces for communication, learning, and teamwork. Following a successful private beta, ISE marks the transition to public availability. Visitors can explore DeviceHub’s capabilities and speak directly with product experts about how it can transform their AV and IT operations.