Hospitality
BRED ABU DHABI RETURNS IN APRIL 2026 AS THE REGION’S NEO-CULTURE FESTIVAL
BRED Abu Dhabi is officially back. From 22 to 26 April 2026, the region’s definitive neo-culture lifestyle festival will return to Yas Marina Circuit, Yas Island, for its highly anticipated fourth edition, continuing its mission to spotlight the people, ideas, and movements shaping contemporary creative culture across the Middle East.
More than a traditional festival, BRED Abu Dhabi brings together the region’s creative communities in one dynamic space. Rooted in Arab identity and shaped by the region’s creative communities, BRED celebrates the intersection of music, fashion, art, sport, gaming, and food, offering a dynamic space where individuality and expression take centre stage.
The People of Neo-Culture
In 2026, BRED Abu Dhabi looks both inward and forward. Under the theme ‘The People of Neo- Culture, Today & Tomorrow’, this year’s edition explores how culture evolves in real time, shaped by communities today and redefined by the tools, spaces, and creators of tomorrow.
It is a celebration of living culture: one that listens to its roots, speaks in the now, and dreams boldly about the future. Through elevated programming, new collaborations, and creative formats, the festival continues to reflect the core of the region’s neo-cultural movement.
Born in the Region, Built for the Community
The story of BRED Abu Dhabi began in 2023, when BRAG set out to create a platform for a generation born and bred in the region, a space that authentically represents street culture, youth expression, and Arab creativity on a global stage.
Presented by BRAG, the UAE’s leading boundary-pushing creative festival experts, BRED Abu Dhabi was conceived as a response to the region’s growing creative energy and the need for a homegrown platform where it could thrive.
Since its inception, BRED Abu Dhabi has evolved into a definitive hub for neo-culture in the Middle East, bringing together diverse communities and shining a spotlight on regional talent across disciplines.
A Journey Through Four Editions
BRED Abu Dhabi launched in 2023 with a new cultural format celebrating streetwear, art, food, sports, gaming, and music. It expanded in its second edition with international acts such as Metro Boomin, Ty Dolla $ign, Offset and AJ Tracey, alongside regional talent. This led to reaching a creative milestone in its third edition with the release of “Hena”, its first original track featuring The Synaptik, Asayel, and Karim Osama, alongside performances by artists including Nas, PARTYNEXTDOOR, Nines, Cairokee, Marwan Moussa, and Afroto.
Now, as BRED Abu Dhabi returns for its fourth edition, the festival promises to outdo itself once again. While the 2026 lineup is yet to be announced, guests can expect fresh collaborations, iconic performances, and cultural experiences that bring this year’s forward-looking theme to life.
What to Expect at BRED Abu Dhabi 2026
BRED Abu Dhabi 2026 will present a curated programme across food, art, fashion, and retail, rooted in the region’s contemporary cultural landscape.
Confirmed highlights include Skinny Louie, the popular smash burger chain from the USA, which will be part of the festival’s food offering, alongside a limited-edition photography book developed in collaboration with Middle East Archive. The publication will feature regional photographers including Yasmina Hilal (Lebanon), Taqwa Bint Ali (France/Tunisia), and Ali Al Shehabi (Bahrain), with more to be announced. The photographers will also be showcased in BRED’s neo-gallery, with a photography exhibition marking the official opening of the 2026 festival.
Tickets & Information
Wave 1 tickets for BRED Abu Dhabi 2026 are now on sale. A limited number of 5-Day Festival Passes are available, starting from AED 695. Day passes and individual concert tickets will be released soon.
5-Day Festival Passes are available in two categories: General Admission 5-Day Festival Pass
- Festival access for all five days
- General Admission access to all BRED Arena concerts
- Limited availability
Golden Circle 5-Day Festival Pass
- Festival access for all five days
- Golden Circle access to all BRED Arena concerts
- Limited availability
Hospitality
STAY DOWNTOWN, SAVE MORE
Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.
Guests can enjoy:
• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions
Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.
Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.
Hospitality
UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”


Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.
Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.
Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.
Hospitality
YOUR FAMILY HOLIDAY JUST GOT A WHOLE LOT MORE INTERESTING AT SIYAM WORLD
Part of the Lifestyle Collection of Sun Siyam, Siyam World has never really done “ordinary.” And with two of its most high-energy island experiences now firmly on the weekly roster, families, groups and anyone with a competitive streak have even more reason to book that trip.
Lace Up: The Siyam World 3K Wellness Run:
Every week, guests gather at the start line for the Siyam World 3K Wellness Run, where good vibes meet great views. Clearly marked pathways guide the way to a marathon-style route around the island but the rules are simple: go at your own pace, take in the views, and enjoy the moment. Run it, jog it, or power-walk it with a smoothie in hand. No judgment here. Cross the finish line and you’ll earn an exclusive Siyam World 3K Run badge, the most stylish souvenir you’ll take home, and the ultimate bragging rights for completing a 3K on the most epic island in the Maldives. It’s all about moving, smiling, and enjoying the moment.

Game Faces On: The Amazing Race
For families and groups ready to turn up the heat, The Amazing Race is exactly what it sounds like, chaotic, competitive, and seriously good fun. Teams of up to five kick off at the starting point before racing across the island, completing challenges and hunting down clues at every turn. Five challenges. Multiple locations. Zero time to waste. It’s a test of speed, teamwork and quick thinking with a generous helping of chaos thrown in for good measure. And the rewards? Very worth running for. The winning team takes home a complimentary excursion, second place hits the waves on a banana boat, and third place gets behind the wheel at the Maldives’ first-ever resort based electric go-kart circuit. Not a bad consolation prize.
Whether you’re chasing that runner’s high, racing your kids across the island, or just looking for something a little different from the usual sun-lounger routine, Siyam World delivers. Every experience is designed to bring people together, keep the energy high, and create the kind of memories that don’t fade with the tan.
A World Beyond Your Wildest.
Siyam World’s summer offer makes it easier than ever to say yes. Save up to 45% off, enjoy USD 150 resort credit, and settle in to Premium 24hrs WOW! All-inclusive from the moment you arrive. Stay 4 nights and a seaplane transfer is on the house — stay 7 and that extends to two guests, plus a floating breakfast for two. And for families, children under 12 stay completely free when sharing with adults. The only question is how long you can stay. Book your stay NOW.
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