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BRED ABU DHABI RETURNS IN APRIL 2026 AS THE REGION’S NEO-CULTURE FESTIVAL

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Entrance view of BRED festival at night showing illuminated orange BRED letter structures, digital Arabic calligraphy screen, and attendees walking and gathering at the venue.

BRED Abu Dhabi is officially back. From 22 to 26 April 2026, the region’s definitive neo-culture lifestyle festival will return to Yas Marina Circuit, Yas Island, for its highly anticipated fourth edition, continuing its mission to spotlight the people, ideas, and movements shaping contemporary creative culture across the Middle East.

More than a traditional festival, BRED Abu Dhabi brings together the region’s creative communities in one dynamic space. Rooted in Arab identity and shaped by the region’s creative communities, BRED celebrates the intersection of music, fashion, art, sport, gaming, and food, offering a dynamic space where individuality and expression take centre stage.

The People of Neo-Culture

In 2026, BRED Abu Dhabi looks both inward and forward. Under the theme ‘The People of Neo- Culture, Today & Tomorrow’, this year’s edition explores how culture evolves in real time, shaped by communities today and redefined by the tools, spaces, and creators of tomorrow.

It is a celebration of living culture: one that listens to its roots, speaks in the now, and dreams boldly about the future. Through elevated programming, new collaborations, and creative formats, the festival continues to reflect the core of the region’s neo-cultural movement.

Born in the Region, Built for the Community

The story of BRED Abu Dhabi began in 2023, when BRAG set out to create a platform for a generation born and bred in the region, a space that authentically represents street culture, youth expression, and Arab creativity on a global stage.

Presented by BRAG, the UAE’s leading boundary-pushing creative festival experts, BRED Abu Dhabi was conceived as a response to the region’s growing creative energy and the need for a homegrown platform where it could thrive.

Since its inception, BRED Abu Dhabi has evolved into a definitive hub for neo-culture in the Middle East, bringing together diverse communities and shining a spotlight on regional talent across disciplines.

A Journey Through Four Editions

BRED Abu Dhabi launched in 2023 with a new cultural format celebrating streetwear, art, food, sports, gaming, and music. It expanded in its second edition with international acts such as Metro Boomin, Ty Dolla $ign, Offset and AJ Tracey, alongside regional talent. This led to reaching a creative milestone in its third edition with the release of “Hena”, its first original track featuring The Synaptik, Asayel, and Karim Osama, alongside performances by artists including Nas, PARTYNEXTDOOR, Nines, Cairokee, Marwan Moussa, and Afroto.

Now, as BRED Abu Dhabi returns for its fourth edition, the festival promises to outdo itself once again. While the 2026 lineup is yet to be announced, guests can expect fresh collaborations, iconic performances, and cultural experiences that bring this year’s forward-looking theme to life.

What to Expect at BRED Abu Dhabi 2026

BRED Abu Dhabi 2026 will present a curated programme across food, art, fashion, and retail, rooted in the region’s contemporary cultural landscape.

Confirmed highlights include Skinny Louie, the popular smash burger chain from the USA, which will be part of the festival’s food offering, alongside a limited-edition photography book developed in collaboration with Middle East Archive. The publication will feature regional photographers including Yasmina Hilal (Lebanon), Taqwa Bint Ali (France/Tunisia), and Ali Al Shehabi (Bahrain), with more to be announced. The photographers will also be showcased in BRED’s neo-gallery, with a photography exhibition marking the official opening of the 2026 festival.

Tickets & Information

Wave 1 tickets for BRED Abu Dhabi 2026 are now on sale. A limited number of 5-Day Festival Passes are available, starting from AED 695. Day passes and individual concert tickets will be released soon.

5-Day Festival Passes are available in two categories: General Admission 5-Day Festival Pass

  • Festival access for all five days
  • General Admission access to all BRED Arena concerts
  • Limited availability

Golden Circle 5-Day Festival Pass

  • Festival access for all five days
  • Golden Circle access to all BRED Arena concerts
  • Limited availability
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Hospitality

World Chocolate Day: Celebrating Chocolate Through Wellness, Balance and Meaningful Indulgence

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World Chocolate Day is a celebration of one of the world’s most cherished ingredients—one that transcends cultures, generations, and traditions. While chocolate is often associated with indulgence, it is increasingly being appreciated as part of a balanced lifestyle, where quality, mindful enjoyment, and craftsmanship take precedence over excess.

By Twinkle Aswani

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Dark chocolate, particularly varieties with a high cocoa content, contains naturally occurring antioxidants known as flavonoids, which have been associated with supporting heart health and overall wellbeing when enjoyed in moderation as part of a healthy diet. As consumers become more conscious about what they eat, there is a growing appreciation for premium chocolate made with quality ingredients, thoughtful sourcing, and authentic craftsmanship.

For chefs, chocolate represents far more than sweetness. It is an ingredient that tells stories, evokes memories, and creates emotional connections through food. Whether paired with fruits, nuts, spices, or floral notes, chocolate continues to evolve as a versatile ingredient that bridges tradition with innovation.

“A World of Chocolate: Exploring the Stories Behind Every Bite”

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Reflecting on chocolate’s cultural significance and timeless appeal he shares to us that chocolate to him has always felt like a universal language, in every country I have cooked in, and every kitchen I have worked in, chocolate carries a different story.

In Switzerland, where Mövenpick’s heritage began, it is precision and craft, generations of chocolatiers perfecting the art of conching to create that unmistakable smoothness. In India, where I grew up, it is often layered into celebrations, folded into sweets during festivals or given as a gesture of warmth between families.

In the Middle East, I have seen it paired with dates, pistachios and rosewater, a beautiful meeting point between two very different culinary worlds.

What draws me to chocolate as a chef is that it is never just an ingredient. It is a memory. A single bite can carry someone back to a childhood kitchen, a festival table, or a gift shared between family. That is the magic of it. Chocolate holds onto emotion the way few other ingredients can.

At Rohini, our approach to dessert follows the same philosophy that shapes the rest of our menu, honouring Indian heritage while leaving room for creativity and surprise. Chocolate gives us a wonderful canvas for that, a familiar ingredient that can still hold onto the flavours and memories closest to home.

Our Rasmalai with rose and white chocolate cream is nostalgic with a European touch, our Warm Chocolate Brownie with Kulfi pairs nutty chocolate with hazelnut kulfi and chocolate sauce, and our Chocolate Coated Pistachio Kulfi with a dash of rose rounds it off, three small stories about where chocolate can take you.

For Chocolate Day, my hope is that people slow down and taste with curiosity. Ask where the cacao came from, how it was made, who it might have passed through before reaching the plate. Every bar and every bonbon carries a journey, farmers, roasters, chocolatiers, chefs, each adding their own chapter.

That, to me, is the real joy of chocolate. It connects people across cultures and generations, one bite at a time.”

This World Chocolate Day, the celebration is not about giving up indulgence—it is about redefining it. Choosing quality over quantity, appreciating the journey from cacao bean to dessert, and savouring each bite mindfully allows chocolate to become part of a more balanced and wellness-focused lifestyle.

After all, the healthiest indulgence is often one that is enjoyed slowly, shared with others, and remembered long after the last bite!

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Hospitality

CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

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World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.

Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.

The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.

As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.

Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.

Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.

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Hospitality

SKYLINE DRAW AT LEVEL 43 SKY LOUNGE

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Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.

The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.

Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.

Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213

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