Hospitality
BRED ABU DHABI RETURNS IN APRIL 2026 AS THE REGION’S NEO-CULTURE FESTIVAL
BRED Abu Dhabi is officially back. From 22 to 26 April 2026, the region’s definitive neo-culture lifestyle festival will return to Yas Marina Circuit, Yas Island, for its highly anticipated fourth edition, continuing its mission to spotlight the people, ideas, and movements shaping contemporary creative culture across the Middle East.
More than a traditional festival, BRED Abu Dhabi brings together the region’s creative communities in one dynamic space. Rooted in Arab identity and shaped by the region’s creative communities, BRED celebrates the intersection of music, fashion, art, sport, gaming, and food, offering a dynamic space where individuality and expression take centre stage.
The People of Neo-Culture
In 2026, BRED Abu Dhabi looks both inward and forward. Under the theme ‘The People of Neo- Culture, Today & Tomorrow’, this year’s edition explores how culture evolves in real time, shaped by communities today and redefined by the tools, spaces, and creators of tomorrow.
It is a celebration of living culture: one that listens to its roots, speaks in the now, and dreams boldly about the future. Through elevated programming, new collaborations, and creative formats, the festival continues to reflect the core of the region’s neo-cultural movement.
Born in the Region, Built for the Community
The story of BRED Abu Dhabi began in 2023, when BRAG set out to create a platform for a generation born and bred in the region, a space that authentically represents street culture, youth expression, and Arab creativity on a global stage.
Presented by BRAG, the UAE’s leading boundary-pushing creative festival experts, BRED Abu Dhabi was conceived as a response to the region’s growing creative energy and the need for a homegrown platform where it could thrive.
Since its inception, BRED Abu Dhabi has evolved into a definitive hub for neo-culture in the Middle East, bringing together diverse communities and shining a spotlight on regional talent across disciplines.
A Journey Through Four Editions
BRED Abu Dhabi launched in 2023 with a new cultural format celebrating streetwear, art, food, sports, gaming, and music. It expanded in its second edition with international acts such as Metro Boomin, Ty Dolla $ign, Offset and AJ Tracey, alongside regional talent. This led to reaching a creative milestone in its third edition with the release of “Hena”, its first original track featuring The Synaptik, Asayel, and Karim Osama, alongside performances by artists including Nas, PARTYNEXTDOOR, Nines, Cairokee, Marwan Moussa, and Afroto.
Now, as BRED Abu Dhabi returns for its fourth edition, the festival promises to outdo itself once again. While the 2026 lineup is yet to be announced, guests can expect fresh collaborations, iconic performances, and cultural experiences that bring this year’s forward-looking theme to life.
What to Expect at BRED Abu Dhabi 2026
BRED Abu Dhabi 2026 will present a curated programme across food, art, fashion, and retail, rooted in the region’s contemporary cultural landscape.
Confirmed highlights include Skinny Louie, the popular smash burger chain from the USA, which will be part of the festival’s food offering, alongside a limited-edition photography book developed in collaboration with Middle East Archive. The publication will feature regional photographers including Yasmina Hilal (Lebanon), Taqwa Bint Ali (France/Tunisia), and Ali Al Shehabi (Bahrain), with more to be announced. The photographers will also be showcased in BRED’s neo-gallery, with a photography exhibition marking the official opening of the 2026 festival.
Tickets & Information
Wave 1 tickets for BRED Abu Dhabi 2026 are now on sale. A limited number of 5-Day Festival Passes are available, starting from AED 695. Day passes and individual concert tickets will be released soon.
5-Day Festival Passes are available in two categories: General Admission 5-Day Festival Pass
- Festival access for all five days
- General Admission access to all BRED Arena concerts
- Limited availability
Golden Circle 5-Day Festival Pass
- Festival access for all five days
- Golden Circle access to all BRED Arena concerts
- Limited availability
Hospitality
AT.MOSPHERE AT BURJ KHALIFA: FOUR MOMENTS, ABOVE THE ORDINARY

At At.mosphere, guests are welcomed to one of the city’s most coveted tables. High within the Burj Khalifa, dining takes on a rare stillness, with Dubai unfolding far below and the horizon dissolving into sky, creating a sense of scale that feels almost otherworldly.
At AED 155, the day moves through four distinct moments from morning to evening. No matter the hour, there’s a moment that fits.
Sunrise in the Sky – Breakfast
A slow start above the city with two organic eggs your style or fluffy pancakes with raspberry jam and vanilla Chantilly, alongside coffee as Dubai wakes beneath you.
Time: 8:00 am to 11:30 am
Business Lunch
A midday selection featuring roasted sea bream with black Venere rice or slow-cooked beef cheek with potato purée, finishing on something light.
Time: 12:30 pm to 3:00 pm
Afternoon Tea
Delicate sandwiches, warm English scones with jam and artisanal cream, and classic pastries served as the light shifts across the skyline.
Time: 2:30 pm to 3:00 pm
Golden Hour – Cocktails and Bites
Golden hour takes over with signature cocktails, curated bites, and a skyline that naturally draws you in.
Time: 5:00 pm to 8:00 pm
Hospitality
BAVARIAN-ARAB SOCIETY OPENS OFFICE AT MUNICH AIRPORT
With the opening of its office at Munich Airport, the Bavarian-Arab Society is creating a one-of-a-kind contact point for Arab travelers right at the airport. The initiative aims to build a lasting bridge between Bavaria and the Arab world, as well as enhance the passenger experience for guests from this region by making it more personalized, comfortable, and culturally sensitive.
The society sees itself as a point of contact and an active mediator among passengers, airlines, the airport operator, the region, and business and tourism partners. Its approach is holistically aligned with the entire travel chain – from the moment passengers arrive at the airport through their stay in Munich and Bavaria.
Its services include, among other things, personal assistance for Arab guests at the airport, the promotion of cultural understanding, and the development of tailored service offerings such as “Meet & Assist.” The Bavarian-Arab Society works closely with Arab airline representatives and consulates to identify their needs and wishes, translating them into concrete improvements or further optimizing existing offerings.
The close connection between the society and Munich Airport, as well as the strategic importance of the Arab market, is also evident in the leadership structure at the highest level. Dr. Jan-Henrik Andersson, Munich Airport’s Chief Commercial Officer and Chief Security Officer, is also the Bavarian-Arab Society’s president. Andersson and the society’s Vice President, Youssef El Aobaidi, will work together to ensure the continued success of the Bavarian-Arab Association.
Dr. Jan-Henrik Andersson said, “The opening of our new office sends a clear message: Arab guests are warmly welcomed at Munich Airport. This spirit of hospitality should be experienced throughout the entire customer journey, not just in isolated instances.”
The new office opened almost simultaneously with the recently inaugurated Terminal 1 Pier, which is specifically tailored to the needs of Arab travelers with high-quality retail and dining options – including halal-friendly choices and prayer rooms.
“The vision of the Bavarian-Arab Society is to create a vibrant platform for intercultural dialogue and economic exchange, and to strengthen Munich and Bavaria’s appeal as destinations for Arab travelers,” explains Metin Ülker, General Manager of the Bavarian-Arab Society.
With this opening, Munich Airport is signaling its commitment to internationalism, genuine hospitality, and its position as a cosmopolitan, service-oriented hub.
Hospitality
VAPIANO INTRODUCES BREAKFAST FOR THE FIRST TIME IN ITS HISTORY ACROSS UAE OUTLETS
Vapiano is set to introduce breakfast for the first time in its history across its UAE outlets, marking an exciting new chapter for the international dining brand. The new Vapiano Breakfast Menu has been created to bring a fresh, social, and relaxed international lifestyle experience to the morning dining scene, offering guests a new way to begin their day with freshly prepared dishes, premium ingredients, and world-class Illy coffee.
Owned and operated in the UAE by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals, Vapiano continues to strengthen its presence in the country’s evolving food and beverage landscape.
Known for its fresh ingredients, casual dining atmosphere, and made-to-order culinary experience, Vapiano is now extending its offering into breakfast with a menu designed to appeal to today’s evolving dining preferences. The new breakfast selection has been created to bring together comfort, freshness, convenience, and flavour, giving guests the opportunity to enjoy a relaxed breakfast experience whether they are starting their workday, meeting friends, taking a slow morning break, or enjoying a weekend gathering.
The launch is especially significant as it represents the first Vapiano Breakfast Menu to be introduced anywhere in the world, with the UAE selected as the pioneering market for this new chapter in the brand’s journey. This global first reflects the UAE’s dynamic dining culture, its appetite for fresh culinary experiences, and its position as a leading market for innovation in the food and beverage sector.
The new breakfast menu features a wide variety of dishes created for different tastes and morning moods. Guests can enjoy wholesome bowls, warm croissant-based favourites, egg dishes, sourdough options, fresh juices, smoothies, coffee, and tea.
The menu also includes comforting favourites such as Classic Omelette and Shakshuka, served on Vapiano’s baked sourdough pizza base. For guests looking for lighter and refreshing options, the menu offers the House Granola Acai Bowl, Mango Chia Pot, and Feel-Good Bowl, alongside freshly squeezed juices and a selection of coffee and tea options.
With the introduction of breakfast, Vapiano aims to become a new morning destination for guests seeking quality, freshness, and a warm social setting. The menu has been designed not only as a food offering, but as a complete morning experience – one that encourages guests to gather, connect, share, and enjoy a different side of Vapiano.
“Breakfast is one of the most important moments of the day, and we are excited to bring the Vapiano experience into this occasion for the very first time,” said Ilenia Alba, Head of Operation. “Launching the first Vapiano Breakfast Menu worldwide in the UAE is a proud milestone for us. This market has always embraced fresh ideas and new dining experiences, making it the perfect place to introduce our breakfast concept. We look forward to welcoming guests to enjoy good mornings, fresh flavours, and memorable moments at Vapiano.”
The introduction of Vapiano Breakfast also responds to a growing demand for morning dining experiences that are casual, social, and high quality. With more guests looking for places that offer both convenience and atmosphere, Vapiano’s breakfast menu creates a new opportunity for people to enjoy the brand earlier in the day.
The Vapiano Breakfast Menu will be available from May 20 across Vapiano UAE outlets at Abu Dhabi Mall, Marina Mall Abu Dhabi, Yas Mall, Bawadi Mall Al Ain, Palm Jumeirah Mall, City Centre Al Zahia, City Centre Deira, and Al Jimi Mall.
For more information, guests can follow @VapianoUAE on social media.
About Vapiano
Vapiano is an international restaurant brand known for its relaxed atmosphere, fresh ingredients, and made-to-order dining experience. With a menu inspired by Italian flavours and a casual social setting, Vapiano brings people together over fresh food, warm hospitality, and memorable dining moments.
In the UAE, Vapiano is owned and operated by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals.
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