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THE FIRST SOFITEL IN THE CAPITAL OF THE KINGDOM OF SAUDI ARABIA INTRODUCES FRENCH ZEST TO RIYADH’S EVOLVING HOSPITALITY LANDSCAPE

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Exterior view of Sofitel Riyadh showing a tall, angular hotel tower with patterned facade, glass podium and Saudi flags at the entrance under a clear blue sky.

Riyadh, Kingdom of Saudi Arabia, February 2026 – Sofitel, the French luxury hospitality brand from Accor, recently announced the opening of Sofitel Riyadh Hotel and Convention Centre, marking the brand’s debut in the Kingdom of Saudi Arabia’s capital. Strategically located in the prestigious Ar Rahmaniyyah neighbourhood, the hotel reflects the ambitions of Saudi Vision 2030, contributing to the Kingdom’s transformation through world-class hospitality, international connectivity and the development of large-scale business and cultural events. The property features the largest luxury hotel convention centre in Riyadh, offering nearly 8,500 square metres of flexible event space, alongside 388 sophisticated rooms and suites.

The opening represents a significant milestone for Sofitel as it brings its signature blend of French elegance and local cultural inspiration to one of the Middle East’s most dynamic destinations. Only 35 minutes from King Khalid International Airport, with private transfers available, the property is also near iconic landmarks, including Kingdom Centre Tower, Kingdom Centre Mall, and the UNESCO World Heritage site of Diriyah.

Where French Zest meets the spirit of a destination

Designed as a destination in its own right, Sofitel Riyadh offers an immersive luxury experience where French zest meets the heritage, creativity, and forward-looking spirit of Saudi Arabia. The launch comes at a time when Riyadh continues to expand its global presence, welcoming business leaders, international travellers, and cultural explorers alike.

The building’s architecture draws inspiration from the desert dunes and from the first Arabic letter of King Abdullah’s name, symbolizing continuity with the Kingdom’s heritage. With 388 sophisticated rooms and suites, the 5-star hotel provides the perfect combination of luxury and convenience.

Where ritual meets grandeur

Adding to the hotel’s sense of ritual and refinement is the Sofitel Candle Ritual, an evocative brand tradition inspired by the Parisian streets once illuminated daily by candlelight in the era of Louis XIV. Together with considered design details, the hotel creates a dialogue between cultures in which French elegance enhances, rather than overshadows, the local narrative.

In addition to establishing itself as a leading hub for business and events, Sofitel Riyadh is home to the largest luxury hotel Convention Centre in the city – the Princess Nouf International Convention Centre – offering nearly 8,500 square metres of flexible event space. With a grand ballroom, multiple breakout rooms, and state-of-the-art technology, the venue can welcome up to 4,000 guests, making it ideal for large-scale conferences, exhibitions, and prestigious social occasions.

Moving through the hotel, a hallmark of the Sofitel experience is its gastronomical artistry, and Sofitel Riyadh showcases a collection of distinct culinary venues that blend craftsmanship with cultural expression.

  • Thu-rya, the signature restaurant, presents a contemporary interpretation of Lebanese cuisine.
  • Zeline, the all-day dining venue, offers an elegant selection of international dishes.
  • La Matinée provides a refined tea lounge atmosphere with fine teas and delicate pastries.
  • Monsieur Boisé will soon open as a refined cigar lounge, offering an elevated experience with premium cigars expertly paired with curated beverages.
  • Toi et Moi is a French Mediterranean brasserie that celebrates the art of convivial dining, where the elegance of French culinary heritage meets the vibrant flavors of the Mediterranean

Not to be missed is La Haute Croissanterie, Sofitel’s globally recognised signature experience, delighting guests with freshly baked artisanal pastries and iconic French viennoiseries, a luxurious start to the day or indulgence at any hour.

For wellness seekers, Sofitel Spa, in partnership with Clarins, will soon offer a serene sanctuary of calm. Designed with dedicated facilities for both men and women, the spa features two indoor pools, two vitality pools, a modern Hammam, thermal facilities, and 12 treatment rooms, creating a holistic wellness journey.

Proudly standing as the first Clarins Spa in Riyadh, Spa and Wellness Director Mohamed Mahdawi has curated an expert-led treatment menu, including a collection of Signature and Luxury Spa experiences. These encompass Face and Body treatments using the spa’s primary product partner Clarins, alongside Hammam and Body rituals featuring Charme d’Orient, introducing the renowned French skincare brand’s holistic and hedonistic approach to wellbeing to the destination.

A new chapter in Sofitel’s global growth story

The opening of Sofitel Riyadh comes at a time of strong global momentum for the brand. Sofitel is currently undergoing a significant rejuvenation, with 33% of its global portfolio having been renovated and close to 40 new hotels planned to open in the coming years, reinforcing its position as a modern, culturally attuned luxury brand. This dynamic expansion reflects Sofitel’s commitment to evolving luxury hospitality while staying true to its French DNA.


Fadeel G. Wehbe, Managing Director of Sofitel Riyadh Hotel and Convention Centre, commented: “We are thrilled to welcome guests to our hotel . Riyadh is a vibrant metropolis at the forefront of cultural and economic transformation, and the hotel offers a front-row seat to this remarkable evolution. Combining Sofitel’s hallmark French zest with Riyadh’s rich traditions, we aim to provide guests with a space that is both inspiring and luxurious.”

Maud Bailly, CEO of Sofitel, MGallery & Emblems, added: “The Middle East is a strategic region for Sofitel, with Saudi Arabia at the heart of our development momentum. Sofitel Riyadh Convention Centre stands as a bold expression of our brand’s renewal and global vision, and as our first address in the capital, it perfectly embodies a culturally rooted, emotionally engaging luxury where French art de vivre meets the vibrant spirit of Riyadh. Today, Sofitel operates three hotels in the Kingdom – in Madinah, Al Khobar and Riyadh – with two additional properties in the pipeline, including Sofitel Jabal Omar Makkah, set to become the largest Sofitel in the world. This growing footprint reflects our long-term confidence in Saudi Arabia and its role as a destination where culture, luxury, and international mobility converge.”

Aligned with the launch, Sofitel continues to strengthen its social and cultural engagement through the King Abdullah Humanitarian Foundation, supporting education, empowerment, and cultural initiatives in line with the brand’s philosophy of luxury with positive impact.

With its prime location, exceptional connectivity, and seamless blend of business, leisure, and culture, Sofitel Riyadh Hotel and Convention Centre sets a new benchmark for luxury hospitality in Saudi Arabia, welcoming travellers from around the world to experience Riyadh through a refined French lens.

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Hospitality

Siyam World Announces Nine Days of Celebrations to Mark Its Fifth Anniversary

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Siyam World has never been one for quiet celebrations, and its fifth birthday is no exception. True to its promise of “A World Beyond Your Wildest”, the Lifestyle Collection resort under the Sun Siyam umbrella, is marking the milestone with a packed programme of sport, entertainment and island celebrations. England rugby star Danny Care kicks things off with a three-day children’s rugby camp, followed by football sessions with Gary Cahill and Millie Bright, a kids’ carnival, an island-wide Amazing Race, a 3K Fun Run and cinema experiences out on the lagoon. The celebrations reach their heart on 28 October, when Siyam World officially turns five with a full day dedicated to the Maldives, before CULT CLASSICS brings the Birthday Bash to a suitably wild finale on Halloween night.

23–25 October: Danny Care Rugby Camp

The Birthday Bash gets moving on 23 October, when England rugby star Danny Care takes to the field for a three-day children’s rugby camp. Some will arrive knowing the game inside out. Others may be picking up a rugby ball for the first time. Both are welcome. Across three days, young guests will get the chance to train with Care, learn new skills and put them into practice on the field. The focus is on learning, playing and enjoying the experience, although we expect things to become fairly competitive once the games begin.

26–30 October: Football with Gary Cahill and Millie Bright

From 26 October, the rugby ball makes way for football as Gary Cahill and Millie Bright take over the pitch for five days of coaching sessions, matches and challenges.

This is not a quick wave from the sidelines followed by a group photograph. Young guests will train with them, learn from them and play some actual football. They will probably also return home with a very detailed account of every pass, tackle and goal.

Away from the pitches

There is plenty happening beyond the sporting action. The kids’ carnival brings games, music and colourful chaos, while the Amazing Race sends families and friends across the island in search of clues and challenges. Teamwork helps. So does having at least one person who can follow directions.

Guests and team members can also join the 3K Fun Run around the island. Run it, jog it or walk the whole thing while insisting that was always the plan. Nobody is chasing a record here.

Cinema, but make it Siyam World

Movie night is leaving dry land. Cinema by Moonlight takes guests out onto the water to watch a film aboard a boat cruising through the lagoon. Stars overhead, sea breeze, no cinema walls and hopefully nobody asking you to move because they cannot see the screen.

Guests can also choose our version of a drive-in cinema. Instead of arriving by car, they take a JetCar into the lagoon and park on the water in front of the screen. It is not the most conventional way to watch a film. That is rather the point.

On 28 October, the Maldives is the main event

Siyam World officially turns five on 28 October, and the entire day belongs to the Maldives. Maldivian food, music, traditions and creativity take over the island, leading into a major birthday stage production that evening. Guests won’t simply watch from a distance. They’ll be invited to join the celebration and meet more of the people behind Siyam World. The sporting names bring plenty of attention to the week, but the Maldives is not the backdrop to this birthday. It is the heart of it.

“We had a lot of ideas for the fifth birthday. Probably too many, if I’m honest,” says Sara Siyam, Director of Marketing at Sun Siyam. “But the 28th was always clear. It had to be about the Maldives and our team. They have given Siyam World its energy and personality over the last five years, and we want our guests to celebrate that with us.”

And then we ruin the lovely mood

On 31 October, Cult horror’s most infamous faces are checking into Siyam World this Halloween and they’re definitely not here for the all-inclusive.  For 2026, Siyam World is rewinding to the golden age of horror with CULT CLASSICS an epic, immersive Halloween experience inspired by the characters that kept an entire generation awake at night. Freddy Krueger. Pennywise. Leatherface. Jason. They’re all invited. Whether the guests will be quite as pleased to see them is another story.

The night begins with an interactive horror walkthrough through themed sets, live performances and a series of encounters that become increasingly difficult to laugh off. Guests move through the story themselves, eventually reaching the main stage, assuming everyone makes it that far. A theatrical production follows, combining live performance, music and dark humour before the night finishes with a Halloween party.

We have learned that our guests don’t want to watch Halloween safely from a table. They want to walk into it. Some hide behind their children. Others send their children ahead first. We try not to judge.

“Halloween at Siyam World was never going to be a few pumpkins and someone dressed as a ghost. Every year, we create an entire experience that guests can step into, and CULT CLASSICS takes that to another level. It’s nostalgic, theatrical, ridiculously fun and genuinely scary. One minute you’re laughing, the next you’re running from Leatherface. Pretty standard night at Siyam World, really.” Says Sara Siyam, Director of Marketing, Sun Siyam.

Across nine days, the fifth Birthday Bash moves from rugby and football to carnival games, an island race, a 3K run, films on the lagoon, a full Maldivian celebration and one final night of original nightmares. It is a lot for one birthday. Fortunately, more is more around here.

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Hospitality

Warner Bros. Discovery Brings Extraordinary Journeys, Untold Stories and High-Stakes Challenges to Screens This October

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This October, Warner Bros. Discovery brings viewers across the region a diverse lineup of compelling stories, extraordinary journeys and real-life challenges across Discovery, TLC, HGTV and ID, alongside gripping new content on discovery+.

From a historic journey to the Moon and legendary expeditions around the globe, to high-stakes relationship retreats, unconventional house-flipping projects and investigations into some of the most complex stories of our time, October’s programming offers audiences a mix of discovery, drama and real-life storytelling. With fascinating personalities, remarkable experiences and stories that go beyond the expected, there is something to engage audiences throughout the month.

discovery+

Unmasking a monster: Aileen Wuornos S1

Unmasking A Monster: Aileen Wuornos presents exclusive first-person accounts from people connected to the life and crimes of Aileen Wuornos. Using cutting-edge digital replica technology to recreate key figures as they appeared at the time, the series revisits untold stories through the perspectives of homicide detectives, childhood friends, Wuornos’ attorney and an undercover officer who encountered her. The series offers a detailed examination of the events and people surrounding one of America’s most notorious serial killers.

Airs: Available as of 2nd October on discovery+ on OSN+ and stc tv.

DISCOVERY

Artemis II : To the Moon And Back

Artemis II: To The Moon And Back takes viewers behind the scenes of NASA’s historic mission to return Americans to the Moon for the first time in more than 50 years. From mission preparation through to splashdown, the series follows the Artemis II crew on their 10-day journey of exploration, offering an inside look at an extraordinary milestone in human space exploration.

Airs: Weekly from Sunday 11th October, 20:10 KSA time on Discovery channel. Discovery is available via OSNtv channel no. 50, BeIN channel no. 201, stc tv channel no. 205 and TV by e& channel no. 360.

Expedition Unknown | New Season

Josh Gates returns for a new season of Expedition Unknown, travelling around the globe to investigate some of the world’s most captivating legends and mysteries. Combining his archaeological expertise with his signature sense of humour, Josh immerses himself in the locations at the heart of each story as he searches for clues and uncovers new perspectives on age-old tales.

Airs: Weekly from Thursday 15th October at 21:00 KSA time on Discovery channel. Discovery is available via OSNtv channel no. 50, BeIN channel no. 201, stc tv channel no. 205 and TV by e& channel no. 360.

TLC

90 Day: The Last Resort | New Season

In the new season of 90 Day: The Last Resort, couples whose relationships have reached a critical point come together at a paradise retreat in an effort to confront their challenges and determine what comes next. With their relationships on the line, each couple must navigate difficult conversations and decide whether they can rebuild their future together or move forward separately.

Airs: Weekly from Sunday 25th October at 21:00 KSA on TLC. TLC is available via OSNtv channel no. 26, stc tv channel no. 52 and TV by e& channel no. 421. The series will also be available on discovery+.

HGTV

Crashers

Crashers returns to HGTV with a high-energy renovation format that sees unsuspecting homeowners receive the surprise of a lifetime: a free 72-hour home makeover. Hosted by home restoration expert and NKOTB vocalist Jonathan Knight, the series follows ambush-style renovations that can begin anywhere from the local coffee shop to the hardware store or school pickup line.

Airs: Weekly from Saturday 3rd October at 22:00 KSA time on HGTV. HGTV is available via BeIN channel no. 260, stc tv channel no. 65 and TV by e& channel no. 410.

ID

Toxic | New Season

In the new season of Toxic, Elizabeth Chambers draws on her own experience of a relationship that ended publicly to explore the warning signs and dynamics that can cause relationships to become toxic. Meeting with victims and examining their experiences, Elizabeth investigates how unhealthy relationship patterns can escalate and, in some cases, lead to tragedy.

Airs: Weekly from Friday 16th October at 21:00 KSA on ID. ID is available via OSNtv channel no. 52, Jawwy TV channel no. 208 and TV by e& channel no. 361.

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Hospitality

Gymkhana Dubai – Designing the next chapter of an evolving hospitality brand

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By Samuel Hosker, Founder, North End Design

The design of Gymkhana Dubai began with a question we have been exploring with the team behind the restaurant for several years – how do you continue to evolve a successful and recognisable design identity without simply replicating what has come before?

Our relationship with Gymkhana now spans seven years, beginning with the redesign of the London restaurant in 2019 and continuing as the brand has expanded internationally. With each location, we have looked at how we can retain the character and identity that makes Gymkhana distinctive, while introducing new layers of detail and creating something that feels relevant to its setting. For Dubai, the ambition was to create the most complete expression of Gymkhana to date.

A journey through India

The starting point for the design was the architecture and interiors of Northern Indian residential properties, alongside the richness of Indian fashion and bridal couture. The intricate detailing and opulence of designers such as Sabyasachi, as well as the theatricality of traditional Indian wedding celebrations, informed our approach to pattern, texture, ornament and colour.

Travel has always been an important part of my design process. Visits to Chandigarh and Pondicherry helped shape a broader and more contemporary interpretation of India, moving away from the more familiar visual language associated with the British Raj.

Chandigarh was particularly influential. Its modernist architecture offered a very different perspective on Indian design and informed elements of the furniture and proportions within the restaurant. Elsewhere, references to Rajasthani architecture, the Red Fort in Old Delhi and buildings encountered in Kolkata have been translated into timber arches, decorative rosettes and floral stained-glass detailing.

These Indian influences sit alongside references from Europe. Northern Italian design, particularly the architecture and interiors of Venice, inspired elements including Murano-style lighting and marble detailing, while Antoni Gaudí’s Casa Vicens in Barcelona influenced the expressive pattern, geometry and ornament of the dining room ceiling.

Furniture adds another layer through references to Edwardian campaign furniture manufactured in India, using materials such as cane, rosewood and teak to bring together British-Indian heritage and Indian craftsmanship.

The artwork continues the narrative, combining bespoke oil paintings of native Indian animals and equestrian events with 55 contemporary Indian artworks reinterpreting traditional playing cards – all subtle references to the sporting clubs of India from which Gymkhana takes its name.

Designing a restaurant that works

While the visual experience is important, successful hospitality design has to work operationally.

The Dubai site was previously another restaurant, and its existing layout presented several challenges. We remodelled the space to maximise covers while creating dining rooms that still feel intimate and purposeful, alongside two separate staircases to improve front- and back-of-house circulation.

We work closely with Gymkhana’s operations and kitchen teams because seemingly small design decisions can have a significant impact on the guest experience. A dish coming from the tandoor, for example, should reach the guest within a minute of leaving the pass. Understanding that journey influences how we plan circulation, service routes and the relationship between the kitchen and dining spaces.

That operational understanding has developed considerably through our long-term relationship with the client.

Seven years of evolution

For us, one of the most rewarding aspects of Gymkhana has been demonstrating what can happen when the relationship between client and designer continues long after a project opens.

Over the course of seven years, we have been able to challenge, refine and evolve the design together. Crucially, our involvement doesn’t stop at handover. We remain close to the operations team after opening, learning how spaces perform in practice, what works and what can be improved before applying those lessons to future projects.

That continuity has allowed North End Design to operate almost as an in-house design consultancy – an extension of the client team with a deep understanding of the brand, its operations and its ambitions.

For me, that is ultimately what a successful hospitality design relationship should look like. It isn’t simply about delivering a beautiful restaurant and moving on. It’s about understanding a client’s business, growing alongside them and continually finding ways to make the next project better than the last.

Gymkhana Dubai is the culmination of that process so far – but, importantly, it is also another step in an ongoing relationship.

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