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SONY LAUNCHES WF-1000XM6 TRULY WIRELESS EARBUDS – THE BEST NOISE CANCELLING1 WITH PREMIUM SOUND  

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  • The best noise cancelling – the WF-1000XM6 achieves a 25% reduction in noise vs. the predecessor model thanks to the next generation HD Noise Cancelling Processor QN3e, Integrated Processor V2, Adaptive noise cancelling optimiser and 4 mics on each earbud.
  • Sound co-created with world-renowned sound engineers – lets you experience music as the creator intended
  • Sony’s best call quality[i] – three cutting edge technologies – bone conduction sensor, two mics for AI beamforming and AI noise reduction, isolate voices from background noise
  • Better Bluetooth® connectivity – antenna that is 1.5 times larger than the previous model and performance improvement means better connectivity in any environment
  • Ergonomic designed optimised for a comfortable fit – the redesigned shape not only boosts noise cancelling, but also improves comfort and stability
  • Works with Gemini – Get help hands-free. Just say ”Hey Google…” to access Gemini for anything on-the-go. Gemini Live is always ready for fluid, natural conversations, without even having to touch your phone[ii]
  • Environment in mind – the WF-1000XM6 is allocated approximately 25% circular material[iii] in the plastics used for the product, contributing to the reduction of virgin fossil-based plastic.
  • WH-1000XM6 new colour – new Sand Pink colour added to the popular WH-1000XM6 range of noise cancelling overhead headphones

(Dubai, UAE, 13 February 2026) – Sony is today introducing the next generation of its critically acclaimed 1000X series with the WF-1000XM6 truly wireless noise cancelling earbuds.

  • As of 1st December 2025., in truly wireless headphones.
  • Requires pairing with compatible Android devices (sold separately) with Gemini mobile app and a Google Account. Internet connection required. Features may differ depending on subscription and account. Some apps require setup. Available in select countries and languages. Check responses for accuracy. Data rates may apply.
  • As circular material, approximately 25% biomass-based renewable plastic (mass balance approach) is allocated.

The WF-1000XM6 in Platinum Silver and Black

Building on the legacy of the 1000X series, the WF-1000XM6 achieves outstanding sound quality with the best noise cancelling precision, enhanced call quality and connectivity compared to the WF-1000XM5 predecessor model, as well as an ergonomic design which has been optimised for a comfortable fit.

In addition, Sony is also introducing a Sand Pink version of its much-loved WH-1000XM6 overhead wireless noise cancelling headphones.

WH-1000XM6 in Sand Pink

The best noise cancelling

The WF-1000XM6 deliver the world’s best noise cancelling performance with a 25% further reduction in noise compared to the predecessor model the WF-1000XM5. Most notably, the WF-1000XM6 elevates performance in the mid-to-high frequency range. Mid-to-high frequency noise is common in everyday environments, and the WF-1000XM6 delivers remarkable quietness, even in challenging situations such as traveling in vehicles or spending time in cafés.

The WF-1000XM6 features the advanced HD Noise Cancelling Processor QN3e, enabling precise control of multiple microphones for optimal performance. With four microphones, an upgrade from three in the previous model, noise cancellation is now even more powerful.

Sony’s advanced Integrated Processor V2, found in the predecessor model as well as the WH-1000XM6, powers the earbuds and feature an Adaptive Noise Cancelling Optimiser. This advanced technology analyses external noise and wearing conditions in real time more extensively than the previous model, ensuring optimal noise cancelling performance at all times. Noise cancellation has also been further enhanced to better reduce sound that may leak in through gaps between the ear tips and the ear canal, adapting to each user’s unique ear shape and fit. With these real-time adjustments, you can enjoy an immersive listening experience, unaffected by your surroundings or how the earbuds are worn, no matter the situation.

Plus, the WF-1000XM6 comes with Sony’s unique Noise Isolation Earbud Tips, designed to balance comfort and top-level noise blocking. Available in four sizes, you’ll find a secure fit no matter your ear shape.

Premium sound experience

Driving the premium sound quality of the WF-1000XM6 are two powerful processors working in harmony to deliver exceptional clarity, detail, and precision. Enhanced DAC amplifier performance, powered by the QN3e processor, ensures every note is delivered with exceptional clarity. Plus, the Integrated Processor V2 supports 32-bit processing, compared to 24-bit on the previous model, delivering higher resolution and richer sound.

Alongside this, Sony’s newly developed driver unit brings a new dimension to sound quality in the WF-1000XM6. The diaphragm features a unique design, combining different materials for the dome and edge. The soft edge produces deep, immersive bass, while the lightweight, rigid dome delivers clear and extended high frequencies. From signal processing to sound output, every detail is handled with precision, minimizing distortion and achieving highly accurate, high-resolution audio. Special notches in the edge further refine the sound, offering even clearer and smoother audio reproduction.

The WF-1000XM6 also features Hi-Res Audio Wireless, DSEE Extreme, 360 Reality Audio compatibility, a 10 Band EQ customisable in the Sony | Sound Connect app, headtracking and Background Music Effect.

Sound tuned with industry leading experts

Sony’s 1000X series is dedicated to unlocking the full potential of every song, no matter the genre. To achieve this, Sony worked closely with renowned studios, meticulously refining the sound quality to deliver the premium audio experience that creators envision. Sony sought advice and inspiration from a team of Grammy-winning and Grammy-nominated engineers including Randy Merrill (Sterling Sound), who has worked with the likes of Ed Sheeran; Chris Gehringer (Sterling Sound), known for his work with Rihanna and Lady Gaga; Mike Piacentini (Battery Studios), who has mastered tracks for Bob Dylan; and Michael Romanowski(Coast Mastering), whose portfolio includes Alicia Keys and the iconic Star Wars soundtracks for Episodes 4, 5 and 6.

Listening to their feedback, the WF-1000XM6 has been designed to achieve the premium sound just as the artists intended – rich, detailed and true to its original spirit.

Sony’s best call quality

Equipped with two microphones and a bone conduction sensor on each side, the WF-1000XM6 uses an advanced AI beamforming noise reduction algorithm to capture your voice with precision. Even in noisy places or when surrounded by conversations, it intelligently isolates your speech, ensuring the person you’re speaking to always hears you clearly.

Ergonomic design optimised for a comfortable fit

The 1000X series has always aimed for a shape that fits the human ear perfectly, with an ergonomic design for a stable and comfortable fit. With the WF-1000XM6, Sony taken this fit even further by designing the earbud to follow the natural curves of a person’s inner ear, reducing discomfort and making them even more comfortable to wear.

The new model features a body that is approximately 11% slimmer than its predecessor, minimising interference with the ear’s complex contours and ensuring the earbuds are comfortable, even during extended use.

Additionally, the newly adopted ventilation structure increases airflow within the device, significantly reducing internal noises such as footsteps and chewing sounds. This allows you to enjoy content comfortably in a wide range of situations.

Distinct textures bring each colour to life. The Black model exudes quiet luxury with a smooth, refined touch and the Platinum Silver feels fresh and airy with added metal flakes and glass beads.

With improved materials and a refined design, the case opens more easily, even with one hand, and the earbuds are easier to pick up.

Enhanced features for a superior listening experience

The WF-1000XM6 includes all the useful features found on the predecessor model that make the earbuds ideal for everyday listening, such as scene based listening with Auto Play and Adaptive Sound Control, Quick Access and voice assistance. Google Gemini brings a seamless, hands-free assistance while you are on-the-go. Listen to music, connect with friends, get notifications and more. With talking it out with Gemini Live, it brings natural, free-flowing conversation to brainstorm ideas, add shopping list in Google Keep or schedule events in Google Calendar – all without ever reaching  for their phone3.

The connection is now even more reliable with advanced algorithms and enhanced antennas that are 1.5 times larger than the previous model.

The WF-1000XM6 are also ready for LE Audio, a next generation Bluetooth® audio that enables ultra-low latency, making them ideal for gaming.

When it comes to battery life, there’s up to 8 hours of listening on a single charge and up to 24 hours with the charging case so you can listen all day without worrying about running out of battery[i]. Plus, Qi technology offers easy wireless charging[ii].

Environment in mind

The WF-1000XM6 is allocated approximately 25% circular material3 in the plastics used for the product, contributing to the reduction of virgin fossil–based plastic. The packaging is also plastic free.


  • 8 hours (earbuds) and 16 hours (charging case), total 24 hours when using Noise Cancelling and Bluetooth® connection.
  • The charging pad is sold separately. The charging case is compatible with wireless charging pads that meet the Qi standard. However, depending on the wireless charging pad you are using, it may not be able to charge properly.

WH-1000XM6 – now available in Sand Pink

People are choosing headphones not only for listening to music, but also as an accessory that will blend seamlessly with their outfits. This has inspired Sony to introduce a Sand Pink version of its much-loved WH-1000XM6 overhead wireless noise cancelling headphones. The new Sand Pink tone is an elegant addition to the range alongside the current Black, Platinum Silver and Midnight Blue colour options.

Pricing and availability

The WF-1000XM6 in Black and Platinum Silver as well as the WH-1000XM6 in Sand Pink will be available in UAE from March 4, 2026.

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BELKIN UNVEILS ON-THE-GO COLLECTION TO KEEP TRAVELLERS POWERED UP THIS SUMMER

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Summer holiday season is here, and alongside passports and sunscreen, reliable power is fast becoming a travel essential. Belkin, a leading consumer electronics brand for over 40 years, is unveiling its On-The-Go travel collection, available now in the UAE and KSA, designed to keep devices charged while minimising the cables, adapters and bulky accessories that can quickly fill space when packing light.

From compact retractable chargers that eliminate tangled cables to slim magnetic power banks that slip easily into a pocket, the collection delivers premium, safe charging solutions built to go wherever summer travel takes you.

Belkin’s On-The-Go travel collection is available now in the UAE and KSA on Amazon.ae and Amazon.sa. The line-up includes:

UltraCharge Retractable GaN Wall Charger 67W – Perfect for travellers looking to save space without sacrificing power. Featuring a built-in retractable cable and compact GaN design, it reduces cable clutter while delivering fast charging for phones, tablets and laptops.

Price: 155 AED (UAE) / 155 SAR (KSA)

UltraCharge Pro Convertible 2-in-1 Magnetic Charger 25W Qi2 – A versatile charging solution that transitions easily between home, hotel and workspace setups, providing fast wireless charging in a compact form factor. Belkin’s latest Qi2-enabled charging products are designed to deliver faster wireless charging while remaining travel friendly.

Price: 369.00 AED (UAE) / 369.00 SAR (KSA)

BoostCharge Slim Magnetic Power Bank 15W Qi2 5K With Stand – A slim, pocket-friendly power bank designed for charging on the move. The integrated stand makes it ideal for airport lounges, train journeys, and video calls while travelling.

Price: 99.00 AED (UAE) / 99.00 SAR (KSA)

BoostCharge Retractable Car Charger 75W – The ideal road-trip companion, featuring a retractable cable and multi-device charging capabilities to keep passengers connected throughout long journeys.

Price: 129.00 AED (UAE) / 129.00 SAR (KSA)

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HONOR ANNOUNCES THE OFFICIAL AVAILABILITY OF HONOR MAGIC V6, REDEFINING POWER, DURABILITY, AND FOLDABLE PRODUCTIVITY

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HONOR, a global AI device ecosystem company, today announced the open sale of the new HONOR Magic V6. Crafted for excellence, the HONOR Magic V6 brings together ultra-slim design, flagship durability, powerful battery performance, intelligent AI experiences, and cross-ecosystem productivity in one advanced foldable smartphone.

After a successful pre-order phase, HONOR Magic V6 is now available through HONOR’s official online store and authorised retail partners. The all-new foldable is designed for users who expect more from their devices, from business productivity and travel to entertainment, creativity, and everyday multitasking.

The Biggest Battery in a Foldable

At the heart of the HONOR Magic V6 is a massive 6,660mAh HONOR Silicon-carbon Battery, the largest battery ever featured in a foldable smartphone supporting extended use of the device. The device also supports 80W Wired and 66W Wireless HONOR SuperCharge, giving users the flexibility to power up quickly and keep pace with demanding days. Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform – the world’s 1st foldable with this chipset – the device delivers fast, smooth, and reliable performance for multitasking, productivity, entertainment, and everyday use.

The Best Protection in a Foldable

Durability is central to the foldable experience, and the HONOR Magic V6 is engineered to give users greater confidence in everyday use. Featuring HONOR Anti-scratch NanoCrystal Shield and the HONOR Super Steel Hinge, tested for up to 500,000 folds, the device delivers a robust structure designed for long-term reliability. With [3]IP68 and IP69 ratings for water and dust resistance, the HONOR Magic V6 is built to support users across different environments

Smarter Multitasking

The HONOR Magic V6 elevates mobile productivity by transforming its expansive 7.95-inch foldable display into a smarter, more versatile workspace. With Fast Flex, users can activate split-screen mode through a simple folding motion, making it easier to activate their AI assistant and ask anything they need on the current app without the need to switch between apps.

Seamless Connectivity Across Ecosystems

Breaking down ecosystem barriers, the HONOR Magic V6 is designed to work seamlessly with iPhone, Mac, AirPods, and Apple Watch. Through HONOR Connect and HONOR Share, users can transfer files, receive notifications, and move between devices more easily, enabling a more connected workflow across different operating systems. The device also supports Quick Share for app-free file transfers between Android and compatible Apple devices.

Smarter Everyday Assistance

The HONOR Magic V6 also comes with [4]Google Gemini, allowing users to interact through text, voice, or image for assistance on the go. From schedules and to-do lists to questions about what appears on the camera or screen, Gemini helps users get things done more naturally.

Foldable-Leading Periscope Telephoto Performance
The HONOR Magic V6 comes with an advanced periscope telephoto camera built for clear long-distance photos. It features a 64 MP ultra-night periscope telephoto camera with a 1/2-inch sensor—the highest resolution currently found in foldable phones with this type of lens—so you can capture sharper details from far away and get better results in low light.

It also includes professional-grade CIPA 6.5 stabilization, which helps reduce hand shake. This means clearer zoomed-in shots, steadier photos at events or on stage, and more reliable results in low-light situations where small movements can blur the image.

Price and Availability

The HONOR Magic V6 is now available in Red, Gold, White, and Black through HONOR’s official online store, HONOR Experience Stores, and authorised retailers across the UAE for AED 6,999 (16GB+512GB).

For a limited time, customers purchasing the HONOR Magic V6 will receive an exclusive HONOR Watch Fit worth AED 499 and HONOR VIP Care+, which includes:

  • 6-month HONOR Care Screen Protection (worth AED 699)
  • 12-month Extended Warranty (worth AED 349)
  • India, Pakistan & GCC Warranty Coverage
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BELKIN UNVEILS AMAZON PRIME DAY LINE-UP OF EVERYDAY TECH ESSENTIALS WITH UP TO 46% OFF

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Belkin, a leading consumer electronics brand for over 40 years, is kicking off Amazon Prime Day with exceptional savings across its bestselling charging, audio and power protection accessories. Shoppers looking to upgrade their everyday tech, keep the whole family entertained, or simply protect their devices at home or in the office, can enjoy discounts of up to 46% off on a line-up that spans Qi2 magnetic chargers, kids’ wireless headphones, fast-charging cables and surge protection strips.

Belkin products bring together premium quality, reliability and elevated design. With Prime Day offers now live, shoppers can enjoy added value across Belkin’s full range, from fast Qi2 25W chargers for the Apple ecosystem, to safe-listening headphones for kids, to power protection essentials for the connected home. Belkin’s Prime Day deals can be found on www.Amazon.ae (24–30 June 2026) only. Deals include:

UltraCharge 3-in-1 Foldable Magnetic Charger with Qi2 25W – Whether you’re travelling for business or heading away for the weekend, this foldable 3-in-1 charger keeps your Apple essentials powered from a single compact device. Delivering fast Qi2 25W charging for iPhone alongside dedicated charging spots for Apple Watch and AirPods, it’s designed to simplify charging at home and on the go. Deal Price: 299 AED (RRP 329 AED)

SoundForm Mini Wireless On-Ear Headphones for Kids, with Case (25% off RRP) – Built with younger listeners in mind, these wireless headphones feature safe listening levels, comfortable ear cushions and impressive battery life. Available in Black, Blue and Pink. Deal Price: 75 AED (RRP 99.99 AED)

UltraCharge Pro 3-in-1 Magnetic Charging Dock with Qi2 25W (20% off RRP) – Upgrade your bedside table or desk setup with Belkin’s premium 3-in-1 charging dock. Offering fast Qi2 25W charging for iPhone alongside dedicated charging for Apple Watch and AirPods, it provides a sleek and convenient way to power your entire Apple ecosystem in one place. Available in Charcoal and Sand. Deal Price: 399 AED (RRP 499 AED)

BoostCharge USB-C to USB-C Cable 60W, 2-Pack (26% off RRP) – A practical everyday essential, this twin pack of USB-C cables supports fast charging for compatible smartphones, tablets and other USB-C devices. Keep one at home and one in your bag, or share with family members and always have a spare when you need it. Deal Price: 29 AED (RRP 39 AED)

2.4 Amp USB Charging 6-Outlet Surge Protection Strip (43% off RRP) – Perfect for home offices, entertainment setups and busy family spaces, this surge protection strip helps keep multiple devices powered and protected. With six AC outlets and integrated USB charging ports, it’s an easy way to reduce cable clutter while safeguarding valuable electronics. Deal Price: 79 AED (RRP 139 AED)

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