Home Integrator
NKEY ARCHITECTS ESTABLISHES GLOBAL HEADQUARTERS IN DUBAI FOLLOWING RAPID GROWTH IN THE MENA REGION
NKEY Architects, an international full-cycle architecture and design company, behind more than 500 residential and commercial projects across over 45 countries, has announced the relocation of its global headquarters to Dubai, marking a significant milestone in the firm’s next phase of growth. The move reflects the company’s expanding footprint across international markets and reinforces the UAE’s role as a strategic hub for global design, development, and innovation, at a time when the global architecture services market is projected to exceed $605 billion by 2033.
Founded in 2018, NKEY Architects provides architecture, interior design, and turnkey solutions across residential and commercial sectors. The company operates from offices in Dubai, the United States, Canada, and Ukraine, with projects spanning more than 45 countries.
The decision to establish Dubai as the company’s global headquarters follows sustained growth in the Middle East, which now accounts for approximately 80% of NKEY’s active client portfolio. Since 2022, the company has strategically shifted its development focus toward international markets, beginning with the UAE, Saudi Arabia, Qatar, and Oman, before expanding into the United States with projects delivered in Beverly Hills and Miami. This accelerated geographic growth, combined with more than 500 active projects globally, including over 300 in the UAE, underscored the need for a centralized headquarters capable of managing an increasingly complex, cross-border portfolio.
“For NKEY, architecture is a language through which people can gain a deeper understanding of themselves. Our philosophy, ‘NKEY. Unlock your inner self,’ reflects our mission to help clients — from families to progressive, forward-thinking young people — release internal limitations and unlock their personal and life potential through space. At NKEY, space is seen as an extension of identity — a dialogue between a person’s inner state and the external environment. Each project becomes a tool for transformation, where architecture and design support the lifestyle, values, and aspirations of young people, creating environments that foster growth, freedom, and a sense of authenticity. Importantly, we create unique projects or design solutions – every space is created uniquely to reflect the individual client,” said Natalia Melnyk, Founder of NKEY Architects.
The firm’s portfolio is centered on premium and ultra-luxury residential projects, large residential communities, and apartments, alongside select commercial developments across retail, hospitality, business centres, and mixed-use concepts. One of NKEY’s most ambitious current projects is the development of a large-scale shopping mall in Marrakech, Morocco, conceived as a landmark retail destination and involving parallel work across architecture, interiors, branding, and marketing strategy.
NKEY’s management structure is led by three partners, all members of the same family, reflecting the stability and long-term vision of a family-run business. Natalia Melnyk leads creative direction and brand development; Olexander Melnyk oversees operations, sales, and financial strategy; and Sergii Zholob manages engineering, architecture, procurement, and construction teams across international offices. This family-led structure enables NKEY Architects to maintain consistent standards while confidently expanding across regions.
With a growing team of over 100 professionals, NKEY Architects’ relocation to Dubai positions the firm at the centre of one of the world’s most dynamic real estate and design markets, aligned with the UAE’s long-term vision for sustainable growth.
Home Integrator
IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge
IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.
From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up.
An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.
The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation.
Home Integrator
Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch
Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.
Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.
In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.
Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.
Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”
Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”
Home Integrator
Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis
Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.
The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.
Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”
With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.
As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.
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