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LIVING TO 120? THE MIDDLE EAST LEADS AI’S HEALTHCARE REVOLUTION

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By Federico Pienovi, CEO for APAC & MENA at Globant

When technologies go exponential, even experts are caught off guard. Generative AI is one of those inflection points and nowhere is this tension more profound than in healthcare and aging, particularly in the Gulf region where demographic realities are driving unprecedented transformation. In Saudi Arabia, the population over 60 is expected to increase fivefold by mid-century, making longevity no longer just a Western debate but a Middle Eastern economic and social reality where AI moves from optional to existential.

While most organizations struggle to operationalize AI beyond demos, Saudi Arabia and the UAE are building system-level infrastructure that represents the real story. Saudi Arabia is embedding AI throughout its healthcare system through Vision 2030, with the Saudi Genome Program using multi-omics data—genomics, proteomics, metabolomics—and AI to shift from reactive to predictive care, moving beyond isolated diagnostics toward continuous early detection models.

Riyadh recently showcased the world’s first fully robotic heart transplant, CAR-T cell therapy advancements, VR-based medical education, and mobile stroke units with advanced diagnostics, while digital twin technology and precision medicine are becoming standard rather than experimental. These initiatives reflect a national longevity strategy that positions geroscience research and personalized digital twins as core infrastructure, with private-sector innovators like Rewind building AI-powered diagnostics to prevent disease before it emerges.

The UAE has gone even further, treating longevity as a national industry with Abu Dhabi’s Pura Longevity Clinic offering AI-integrated assessments and personalized prevention programs that combine nutrition, sleep, fitness, and mental health services, positioning longevity medicine as mainstream rather than elite. Dubai aims to become the global capital of “well-care”, biohacking, stem-cell therapies, and AI-driven anti-aging, as part of a broader strategy to engineer the “100-year life” through advanced preventive and regenerative medicine.

The UAE now hosts 680 longevity companies and 670 investors across 100 innovation hubs spanning PharmTech, telemedicine, advanced cosmetics, mental health, and wellness, making longevity a full economic sector. The Institute for Healthier Living Abu Dhabi is building a Healthy Longevity Medicine ecosystem with longevity-focused clinical care, innovation hubs, and population health research, while government-level commitment is evident through Abu Dhabi’s Department of Health convening global forums to accelerate personalized healthcare and longevity science.

Beyond the Hype: The Human Element

But here’s the uncomfortable truth: more AI doesn’t automatically mean better health. Like millions of others tracking sleep, monitoring recovery, and measuring stress variability, we risk becoming surrounded by dashboards of health metrics where everything is quantified and notified, yet the more data we collect, the more a critical question emerges—are we actually healthier, or simply more informed about our anxiety?

The healthcare system risks repeating the same mistake enterprises made with digital transformation, adding layers of technology without redesigning the underlying architecture, creating more apps, more portals, more fragmented experiences, with noise disguised as progress.

Harvard Medical School researchers have highlighted how AI can already match or exceed clinicians in specific diagnostic tasks, particularly in imaging and pattern recognition, while MIT’s Jameel Clinic has demonstrated how machine learning models can accelerate drug discovery cycles from years to months, and McKinsey estimates that generative AI could unlock up to $100 billion annually in value across pharma and medical products alone.

Yet the promise of AI in aging is not about adding intelligence everywhere,it’s about reducing friction and elevating judgment through agentic AI systems capable of orchestrating actions autonomously across complex environments, moving healthcare from reactive to anticipatory with adaptive health pathways tailored to biology, behavior, and environment instead of generic wellness advice.

We must be careful because biology is not software, data can be biased, predictions can be misinterpreted, and AI systems trained predominantly on specific datasets may fail in other populations, making governance, explainability, and medical accountability foundational requirements rather than afterthoughts.

The Bigger Picture

From a technology executive’s perspective, the next decade will redefine healthcare economics as systems shift from hospital-centered to prevention-centered models, payment structures evolve toward outcome-based frameworks, and AI doesn’t replace physicians but enables those who leverage it to outperform those who don’t.

The Middle East understands this transformation, with the UAE’s push into genomics and Saudi Arabia’s investments in biotech and digital health reflecting recognition that longevity will shape national competitiveness, where healthy lifespan, not just GDP, will define prosperity.

In these nations where governments are investing heavily in smart hospitals, genomics programs, and national AI strategies, the opportunity is enormous as they position themselves as global hubs for the future of healthspan and aging, demonstrating that AI is moving from experimentation to infrastructure with longevity becoming a national economic and healthcare priority.

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Beyond the camera: Why video surveillance is becoming a business intelligence tool

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Dr Ryad Soobhany, Deputy Academic Head of School of Mathematical & Computer Sciences, Heriot-Watt University Dubai 

Dr Ryad Soobhany

Camera systems, such as CCTV, are mainly used for video surveillance within organisations. Passive video surveillance has been part of the security ecosystem for years, providing organisations with the ability to monitor different areas simultaneously, while recorded footage can be inspected after an event occurs.

The evolution of computer chips and increased processing power has led to improved image quality, including better performance in low-light conditions, particularly at night. The advent of edge computing, with processing performed on edge devices within a network, has made object and scene recognition more readily accessible. This evolution has led to more active video surveillance through video analytics, where events can be identified and addressed in real time. Examples include number plate recognition systems and facial recognition for access control.

With the combination of AI and video data, computer vision can be integrated with business analytics to transform video surveillance from a security infrastructure into a business intelligence tool. Video surveillance is moving from passively recording events to sensing what is happening in the environment. This helps to answer questions such as which areas are congested, how customers are moving, how long they dwell in particular areas, and whether unusual events are occurring. Businesses can use this data to optimise their operations, such as improving the customer checkout process, monitoring asset or staff movement, and managing crowds or traffic flows. Organisations can also incorporate contextual business information to enhance the analytics by combining behavioural data with CRM or IoT data, providing additional context and insights for decision-making and improving the customer or visitor experience.

Video surveillance can be used to optimise operations, improve customer experiences, and support strategic decision-making across industries. Video itself does not create business intelligence; rather, its value increases when visual information is combined with other operational and contextual data, while computer vision is used to understand and enhance business operations. The pipeline from video to business intelligence can be represented as obtaining data from video sources such as fixed cameras, IoT-enabled cameras, or robots. Computer vision is then applied to the video to detect or track people, objects of interest, or activities. Behavioural data are taken into account, such as customer dwell time in particular product areas, occupancy of rooms or halls, movement of people across a building, and anomalies in behaviour. At this stage, operational data are also considered. The final stage is the business intelligence stage, where trends are identified and insights are inferred. At this stage, data visualisation plays an important role, with dashboards and data storytelling displaying correlations, predictions, and infographics that provide more than simple visual summaries of surveillance data. The camera becomes an operational sensor for the organisation. The important transformation occurs when visual data are combined with business data, such as sales, operational, and IoT data, to convert visual observations into business knowledge that informs operational, tactical, and strategic decision-making within an organisation.

The levels of business intelligence can be viewed as three analytical capabilities: descriptive intelligence, diagnostic intelligence, and combined predictive and prescriptive intelligence. Descriptive intelligence usually addresses what is happening. Visual analytics can identify footfall, occupancy, queue length, waiting time, dwell time, traffic flow, movement patterns, and detected events. Visualisation dashboards can present these indicators in real time or over historical periods, allowing managers to understand the current state of an operation. For example, a museum dashboard can show heat maps of visitor numbers, dwell time, and movement across different exhibition areas, while analysing visitor behaviour and providing insights into the optimal placement of exhibitions. An airport dashboard could display passenger volumes and queue lengths across terminals.

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Tech Features

The Financial Sector Facing Its Black Swan: How AI Agents Are Redefining the Industry

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By Julio de Salvo, Chief Solution Officer for MENA & APAC at Globant

For decades, the financial industry has managed to replace banknotes and coins with “invisible” assets through different technological implementations. However, innovation in the sector has generally moved at a slow pace when dealing with something as sensitive as people’s finances. In 2026, the black swan is beginning to emerge: the first steps of AI agents that will redefine the industry (as they will many others). The financial black swan is not a crisis: it is a huge change. Across the Middle East and Africa, where a convergence of government-backed modernization agendas, digitally native consumers, and institutional ambition is accelerating the timeline for transformation.

The first step has been the use of Gen AI without the customer perceiving it. Coding, fraud prevention, phishing detection, and credit assessment are some of its tasks. But it is now beginning to become a tool for managing users’ finances. In the MENA region, this shift is already visible at the institutional level. Across the 25 MEA banks benchmarked by the Evident AI Index (June 2026), the established leaders are no longer running pilots, they are directing investment toward high-friction processes where AI can materially reshape productivity, scalability, and competitiveness. UAE-based banks and fintechs are already validating agent-initiated transaction pipelines in production environments. These are some of the examples, but there are more.

In July 2026, the revealing Mills Review, published by the FCA (Financial Conduct Authority), the UK’s official financial regulator, pointed out that AI agents will become the new financial interface. Essentially, an AI assistant will manage budgets, answer queries, generate reports on demand, and move money between accounts. How much was spent on a vacation in total, how a stock portfolio performed over the past month, or canceling an annual subscription will be as easy as making a query to ChatGPT today. For MENA consumers, who have in many cases leapfrogged legacy banking behaviors entirely, this vision is the baseline expectation.

The Mills Review also argues that Open Banking will evolve toward a model in which AI agents will have access to a broader range of financial products to enable intelligent decisions across different areas, and highlighted that this will lead to an evolution in regulation. In the GCC, this evolution is being actively shaped by regulators and governments alike, with initiatives such as Dubai’s target of 90%+ digital transactions by 2026 signaling not just ambition, but structural commitment to a cashless, AI-enabled financial ecosystem.

The agentic AI opportunity in the region is real, but it remains underexploited. According to EY-Parthenon’s 2025 Generative AI in Banking Survey, 99% of respondents are familiar with agentic AI,  yet only 31% have pursued implementation, with a further 46% expressing interest. Awareness, in other words, has raced ahead of execution. This gap between recognition and production-grade deployment is precisely where the competitive battle will be won or lost.

This represents a major shift in the industry, where historically the leading banks have, for the most part, remained the same. Differentiation can now change everything, and it would not be surprising if new players manage to break into the ranks of the world’s most important financial institutions. In the Middle East, the region’s financial landscape already includes a new generation of digital-first challengers sitting alongside heritage institutions, all of which are now actively exploring or deploying agentic capabilities. The reason sounds obvious when explained: if the experience with an AI assistant can manage customers’ money better, it will prevail. This is not an exaggeration: just four years ago, nobody knew ChatGPT, and now we have become so accustomed to it that we all ask ourselves: why shouldn’t I manage my assets with a chatbot that can provide reports and recommendations? A study by JPMorgan found that half of Gen Z wanted to use them to manage their finances.

The infrastructure for agentic commerce is also being built in real time across the GCC. Mastercard has conducted regional pilots in partnership with Majid Al Futtaim, enabling consumers to search, select, and purchase VOX Cinema tickets programmatically through an integrated AI assistant. In May 2026, Visa launched its global Agentic Ready program in the UAE, with early adopters including ADCB, ADIB, Emirates NBD, Mashreq, Tabby, Wio, and Ziina already validating agent-initiated transaction pipelines in production.

We are living in a time of change. In its 2026 report on the financial sector, the World Economic Forum urged organizations to move with “urgency” and “discipline”. The greatest benefits, it stated, will go to those working on a holistic redesign of workflows and technology architecture. In the MENA region, the conditions for genuine transformation are already in place: strong institutional will, government-aligned modernization agendas, and a consumer base that has leapfrogged legacy behaviors entirely.

One of the major questions is why, if the financial sector has such a strong technological tradition, the emergence of AI Agents represents a black swan. There are several reasons. First, historically, customers used banks to execute transactions; therefore, in the executive conversations avoiding risk was prioritized over innovation. This is changing with the emergence of digital banks, which are generally more inclined toward disruption, and shifts in consumer habits. In the GCC specifically, consumers who bypassed branch banking and moved directly to mobile-first financial services are now primed to embrace AI-managed financial experiences with little friction. The challenge of the future is not to provide a tool, but to redesign experiences to address this transition comprehensively. AI has the potential to resolve the technological debt involved in migrating traditional banks, which have historically struggled the most with this transition.

The second reason is the technical debt banks have demonstrated in dealing with change. This has also occurred in other industries, but the idea of paying for a premium license for every employee and expecting immediate returns only leads to frustration. There is significant resistance when it becomes clear that certain tasks and workflows will inevitably be different from what has been established. In the Middle East, where several national banks have invested heavily in core banking modernization programs over the past decade, the foundations are more favorable than in many Western markets, but the final leap from modernized infrastructure to genuinely agentic deployment still requires focused capability and deliberate execution.

The third reason is regulation. Technology companies, banks, and authorities will need to maintain an ongoing dialogue to ensure that innovation and integrations do not affect users’ personal data or security, while ensuring that restrictions do not become a barrier to progress. One of the most valuable lessons from the banking sector’s legacy is the importance of being extremely careful when dealing with something as sensitive as people’s money.

For many years, the impact of AI was often explained as something that belonged to a distant future. In the financial sector, it is already a reality: it is part of multiple tasks and is beginning to become an asset in the customer proposition. With AI Agents, innovation can no longer, and should no longer, go unnoticed. New habits require the redesign of customer journeys, and this could represent a revolution for the sector. For Middle East banks, the opportunity is particularly compelling: a region where government will, consumer readiness, regulatory pragmatism, and institutional investment have aligned at the same moment. What is required now is the execution capability to convert that alignment into production-grade deployment. What is at stake is no small matter: the management of millions of people’s money and a battle for the competitiveness of banks on a scale rarely seen before.  For those that move with urgency and discipline, the financial black swan is a transformation to be led.

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Tech Features

Beyond the Transaction: Elevating the Standard for Customer Trust in the AI Era

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By: Debo Zhang, CEO at HONOR GCC

In the hyper-competitive consumer technology sector, the launch of a flagship device is often treated as the finish line. However, true brand leadership is forged not in the showroom, but in the months and years that follow. At HONOR, we view the point of purchase not as a conclusion, but as day one of a long-term partnership with our users.

As we aggressively push the boundaries of intelligent hardware—from integrating Agentic OS to setting new benchmarks in physical durability and battery density—we recognize that advanced specifications represent only half of the premium equation. The other half is an unyielding commitment to the customer’s lifecycle experience. If a brand fails to support its users when they need it most, the underlying technological advancements lose their meaning.

Operationalizing Community Care

Our commitment to giving back to the GCC community dictates our operational investments. We do not just build resilient devices; we build resilient support networks designed to remove the friction of long-term ownership. Our recurring monthly Service Days are not promotional events—they are structural community investments.

By deliberately absorbing operational costs—such as completely waiving labor fees for expert repairs and offering complimentary professional device cleaning and disinfection—we ensure that maintaining a premium device remains accessible. We view ongoing device care, including free system upgrades and screen film replacements, as a fundamental responsibility rather than a secondary revenue stream.

Respecting the User’s Time and Individuality

True leadership in customer service also requires a profound respect for the user’s time and individuality. Recognizing that our customers’ lives are deeply integrated with their technology, we have designed our after-sales operations to adapt to the user, rather than forcing the user to adapt to us. Offering complimentary return shipping for repairs and providing complimentary gifts when repair timelines are extended are direct measures to eliminate inconvenience.

Furthermore, we understand that a smart device is a highly personal extension of the user. Incorporating free laser engraving and custom art back films into our regular service offerings transforms a standard maintenance visit into an opportunity for users to refresh and personalize their technology.

As the Middle East accelerates its digital transformation, consumers are demanding more than just innovation; they demand reliability, accountability, and respect. HONOR’s rapid growth across the region proves a fundamental business truth: when a technology brand prioritizes post-purchase empowerment and community care over short-term transactional gains, sustainable market leadership naturally follows.

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