Automotive
INSIDE THE VISION OF THE FOUNDER OF WORLD OF BIKERS

Exclusive interview with Victor King, Founder of World of Bikers
Long-distance riding is gaining tremendous traction in the Middle East. What factors are driving riders here to attempt endurance certifications like CLDR, and how is it changing the riding culture?
Long-distance riding certifications are a pure test of discipline, resilience, and planning. They’re a badge of honour earned through willpower and help form an unbreakable bond with fellow riders.
The manual documentation process, which was tedious for both riders and principals, has now been digitalized with The World of Bikers app. This has led to instant gratification for riders, who can now receive LDR certification in 90% less time after completing the ride than before, sparking powerful motivation to earn this globally recognized accomplishment.
What gaps in the UAE’s biking ecosystem are you trying to solve with this platform, and how do riders benefit from it on a day-to-day basis?
The World of Bikers (WoB) aims to create a unified, digital ecosystem with the core objective of building a global community where riders can SAIL together—Support, Advise, Inspire, and Learn from each other.
On a day-to-day basis, the platform extends these benefits further. Riders gain immediate access to the LDR Certification module, which digitalizes endurance documentation. Additionally, an integrated chat module connects riders instantly for planning rides or seeking advice, which directly supports our “Support” and “Advise” pillars.
Looking ahead, these benefits will be amplified by upcoming features like Who’s Riding, Marketplace, Rentals, Service, and Cafe. These additions will bring the community even closer together and give riders access to key services under one roof—services that are usually scattered. This evolution transforms riding from a mere activity into a connected, supported, and continuously enriching lifestyle. Ultimately, this directly fulfills our mission to unite riders and strengthen the bonds within our community.
The UAE attracts riders from over 150 nationalities. How does such diversity influence the riding community’s culture, safety practices, and the way group rides are organized?
Diversity is the greatest strength of the motorcycle riding culture and a direct reflection of the UAE’s national vision of tolerance and inclusion. For example, it is common to see riders from countries such as India, Germany, and South Africa sharing different safety practices and ride leadership traditions within the same group. The World of Bikers community creates a unique global melting pot culture on two wheels, where riding stories and traditions from every continent blend and merge.
The UAE’s motorcycling scene has evolved rapidly over the last decade. From your vantage point, what are the biggest cultural and behavioural shifts you’re seeing among riders in the region today?
A decade ago, Motorcycle riding was a hobby of a few, given the extremely hot climate and high-speed expressways of the region, which kept even enthusiasts away from motorcycles. And then came the era of delivery motorcycle riders, seen all over the road in summer and winter alike.
This rise in visible riding activity has, in turn, inspired many old- and new-generation riders to get on two wheels. Culturally, this increased presence of motorcyclists on the road has fostered a sense of community, encouraging social interaction, mentorship, and the exchange of riding traditions among diverse groups. Beyond these internal community effects, there has also been a broader societal impact: the normalization of motorcycling has contributed to greater acceptance of riders and their lifestyle across the general population. Public perceptions have gradually shifted, with motorcycles increasingly viewed as viable modes of transport and recreation rather than niche or risky pursuits. This shift has encouraged additional investment in rider-friendly infrastructure and collaboration between authorities and biking communities to promote road safety and awareness. With the region’s infrastructure, regulatory, and safety systems among the best in the world, riders can now enjoy their passion securely and confidently, further solidifying motorcycling as a respected and integral aspect of the region’s contemporary lifestyle.
Early-morning weekend rides have become a signature part of UAE biking culture. What draws hundreds of riders out at 3 or 4 AM every season, and what does that say about community behaviour here?
The pre-dawn ride is a brilliant cultural adaptation to the region’s unique environment and demographics. First, it’s a necessary adaptation to the extreme heat, offering the only safe, comfortable window for group rides year-round.
More importantly, this practice reveals the community’s maturity and conscientiousness. Given that the UAE has a largely expatriate population juggling work and family life, the early morning start is a disciplined and practical choice. It lets riders pursue their passion, return at the start of the day, and preserve precious weekend time for family.
Many enthusiasts say the UAE is where riders truly discover “group discipline.” From your experience, what makes structured group riding so central to the community’s identity?
Structured group discipline is the pillar of our identity. It’s a visible sign of respect for the law, an uncompromising safety-first practice that protects every rider, and the very foundation of our brotherhood on two wheels. By riding as one unit, we build trust, ensure harmony, and turn a group of individuals into a single, safe, and resilient community.
The UAE has seen an influx of first-time or returning riders post-pandemic. What advice do seasoned riders in the community typically share with newcomers joining the scene?
First, safety is not negotiable. Gear up, get trained, and know your limits. Second, respect the law—it protects us all. Above all, trust the brotherhood. Listen, learn, and lean on the group’s experience. Come ready to make friends and share the road. This is how we protect each other and ensure everyone can enjoy riding for years to come—and together, we uphold the spirit and unity that define our community.
Automotive
Udrive’s data reveals how freedom of choice is shaping UAE Millennials’ mobility habits
Udrive, the UAE’s leading car-sharing platform, has released new proprietary data showing how app-based car access is becoming part of everyday work, school and leisure travel across the UAE. Customers aged 30 to 40 account for 45% of users, while mornings and weekends are the busiest periods across the platform. Residential communities and business districts generate the highest demand, showing how app-based car access is becoming part of everyday travel across the UAE.
This core age profile points to a generation seeking greater freedom to choose when, how and what they drive as they balance professional and family commitments. Activity rises during the morning as customers head to offices and schools, then builds again around afternoon pick-up times as families manage school collections and after-school activities. At weekends, shopping, leisure and social visits bring more customers onto the road.
This reflects the way many people live across the region, where changing jobs, growing families and new priorities can lead residents to move homes more frequently. From housing and entertainment to transport, greater choice and access are becoming increasingly important, allowing services to adapt as people’s lives change.
In Dubai, Karama, Al Nahda, Dubai Marina and Al Rigga rank among the most popular areas for vehicle pick-ups and drop-offs, with demand concentrated around residential neighbourhoods and nearby parking areas. Office-led travel also accounts for a major share of daily ridership, with Barsha Heights, Business Bay and the area around Emirates Headquarters among the strongest locations. These journeys include daily commutes, meetings and trips that involve several stops or fall outside fixed public transport schedules.
The Ford Territory, BYD QIN and MINI Cooper rank among the most preferred vehicles on the platform, with SUVs continuing to attract strong demand. Vehicle needs can change quickly, with a customer choosing a compact car today before moving to an SUV as their family grows, or upgrading to try something different. Long-term rental allows the vehicle to adapt to the customer’s life rather than tying them to the same car for several years.
“Life in the UAE moves quickly, and people’s circumstances and tastes can change considerably within a few years. We are seeing the same mindset with cars, as people want the convenience of having a vehicle alongside the flexibility to choose one that suits their needs today. Our data helps us understand how those needs are evolving so we can position vehicles effectively and build a fleet around the way residents move. At Udrive, our vision is to make mobility seamless, accessible and data-driven, ensuring our service continues to evolve with the needs of residents across the country, ” said Hasib Khan, Founder and CEO of Udrive.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
Udrive operates a fleet of over 2,000 vehicles across Dubai, Abu Dhabi, Sharjah and Ajman and has completed more than three million rentals. In 2025, customers travelled more than 45 million kilometres and completed over half a million trips, while registrations increased by 14% compared with 2024. Residents account for 90% of the customer base, demonstrating strong everyday demand for flexible car access.
As cities grow and travel patterns become more varied, Udrive will continue expanding its coverage and fleet choice across the country. The latest data shows car sharing becoming a regular part of commuting, family routines and leisure travel, giving residents access to a vehicle when needed.
Automotive
5 mobility tips to navigate the UAE this summer
Summer changes the pace of life across the UAE as school holidays bring more family outings and airports become busier. Many plans also shift into the cooler evening hours, changing when and how people travel around the city. Dubai International is now one of the world’s busiest airports, handling 95.2 million passengers in 2025 alone, making early planning increasingly important during the summer travel season.
With these changing routines in mind, Yango Ride, the ride-hailing service part of global tech company Yango Group, shares five practical ways to make getting around easier.
Plan the airport journey before departure day
Getting to the airport can feel like the start of the holiday rush. Planning the night before can make the whole experience feel more relaxed. Double-check your departure terminal, set your packed bags aside early, and allow extra time for traffic or longer-than-usual security queues.
Scheduling a ride in advance can also help take the pressure off. Live tracking allows passengers to see when the driver is approaching and step outside at the right moment instead of waiting curbside in the heat. Selecting a clear pick-up point is especially helpful in buildings with multiple entrances, while families or passengers carrying extra luggage can choose a car with enough space for a comfortable journey.
Keep family days flexible and comfortable
Family days are much easier when everyone can stay cool and comfortable. Malls and indoor theme parks give children plenty of room to stay active away from the summer heat, while summer camps add regular drop-offs and pick-ups to an already busy week.
Coordination before setting off can save time later. Agree on an easy-to-find entrance or meeting point, especially at popular venues where several families may be arriving at once. Yango Ride’s Kids category can be used to travel in a car equipped with a child safety seat and is better suited to a family outing.
Turn a weekend into a local staycation
A weekend at a waterfront resort near Jebel Ali or a quieter hotel around Dubai’s historic districts can provide a refreshing change of setting without the planning or travel time of a longer trip. Booking a ride also makes it easier to bring the family and the bags without searching for hotel parking or leaving a car unused all weekend. Before the stay ends, arrange the return journey ahead of check-out so there is no last-minute rush. With the travel taken care of, there may even be time to enjoy lunch nearby or visit one more attraction before heading home.
Make the most of Dubai after dark
Dubai takes on a different rhythm after sunset, when cooler temperatures make it more comfortable to spend time outdoors. Ride-hailing can keep the night flexible when plans begin in one neighborhood and end somewhere else. Plan a walk around Al Seef before dinner in Downtown Dubai or meet friends near Dubai Marina without using the best part of the evening to search for parking.
Before setting off, a clear pick-up point away from crowded entrances will help the driver locate the passenger easily. If travelling home late, share the trip details with a trusted contact and enjoy the journey without having to think about the drive back.
Stay cool from door to destination
Even a short summer outing can feel tiring when it involves walking through the heat, sitting in traffic and searching for parking. Ride-hailing makes it easier to move from a cool indoor space to an air-conditioned destination with as little time outside as possible. Passengers can settle in and focus on the plans ahead instead of the road.
Behind the scenes, Yango’s routing technology uses local road conditions and predicted congestion to calculate efficient routes. In 2025, it saved users more than five million hours across over 20 cities, including 34,000 hours in Dubai and Abu Dhabi combined. With the journey taken care of, the whole outing can feel calmer, cooler and easier from beginning to end.
Automotive
ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.
The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.
The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.
The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.
“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”
“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”
The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.
As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.
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