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INSIDE THE VISION OF THE FOUNDER OF WORLD OF BIKERS

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Exclusive interview with Victor King, Founder of World of Bikers

Long-distance riding is gaining tremendous traction in the Middle East. What factors are driving riders here to attempt endurance certifications like CLDR, and how is it changing the riding culture?

Long-distance riding certifications are a pure test of discipline, resilience, and planning. They’re a badge of honour earned through willpower and help form an unbreakable bond with fellow riders.

The manual documentation process, which was tedious for both riders and principals, has now been digitalized with The World of Bikers app. This has led to instant gratification for riders, who can now receive LDR certification in 90% less time after completing the ride than before, sparking powerful motivation to earn this globally recognized accomplishment.

What gaps in the UAE’s biking ecosystem are you trying to solve with this platform, and how do riders benefit from it on a day-to-day basis?

The World of Bikers (WoB) aims to create a unified, digital ecosystem with the core objective of building a global community where riders can SAIL together—Support, Advise, Inspire, and Learn from each other.

On a day-to-day basis, the platform extends these benefits further. Riders gain immediate access to the LDR Certification module, which digitalizes endurance documentation. Additionally, an integrated chat module connects riders instantly for planning rides or seeking advice, which directly supports our “Support” and “Advise” pillars.

Looking ahead, these benefits will be amplified by upcoming features like Who’s Riding, Marketplace, Rentals, Service, and Cafe. These additions will bring the community even closer together and give riders access to key services under one roof—services that are usually scattered. This evolution transforms riding from a mere activity into a connected, supported, and continuously enriching lifestyle. Ultimately, this directly fulfills our mission to unite riders and strengthen the bonds within our community.

The UAE attracts riders from over 150 nationalities. How does such diversity influence the riding community’s culture, safety practices, and the way group rides are organized?

Diversity is the greatest strength of the motorcycle riding culture and a direct reflection of the UAE’s national vision of tolerance and inclusion. For example, it is common to see riders from countries such as India, Germany, and South Africa sharing different safety practices and ride leadership traditions within the same group. The World of Bikers community creates a unique global melting pot culture on two wheels, where riding stories and traditions from every continent blend and merge.

The UAE’s motorcycling scene has evolved rapidly over the last decade. From your vantage point, what are the biggest cultural and behavioural shifts you’re seeing among riders in the region today?

A decade ago, Motorcycle riding was a hobby of a few, given the extremely hot climate and high-speed expressways of the region, which kept even enthusiasts away from motorcycles. And then came the era of delivery motorcycle riders, seen all over the road in summer and winter alike.

This rise in visible riding activity has, in turn, inspired many old- and new-generation riders to get on two wheels. Culturally, this increased presence of motorcyclists on the road has fostered a sense of community, encouraging social interaction, mentorship, and the exchange of riding traditions among diverse groups. Beyond these internal community effects, there has also been a broader societal impact: the normalization of motorcycling has contributed to greater acceptance of riders and their lifestyle across the general population. Public perceptions have gradually shifted, with motorcycles increasingly viewed as viable modes of transport and recreation rather than niche or risky pursuits. This shift has encouraged additional investment in rider-friendly infrastructure and collaboration between authorities and biking communities to promote road safety and awareness. With the region’s infrastructure, regulatory, and safety systems among the best in the world, riders can now enjoy their passion securely and confidently, further solidifying motorcycling as a respected and integral aspect of the region’s contemporary lifestyle.

Early-morning weekend rides have become a signature part of UAE biking culture. What draws hundreds of riders out at 3 or 4 AM every season, and what does that say about community behaviour here?

The pre-dawn ride is a brilliant cultural adaptation to the region’s unique environment and demographics. First, it’s a necessary adaptation to the extreme heat, offering the only safe, comfortable window for group rides year-round.

More importantly, this practice reveals the community’s maturity and conscientiousness. Given that the UAE has a largely expatriate population juggling work and family life, the early morning start is a disciplined and practical choice. It lets riders pursue their passion, return at the start of the day, and preserve precious weekend time for family.

Many enthusiasts say the UAE is where riders truly discover “group discipline.” From your experience, what makes structured group riding so central to the community’s identity?

Structured group discipline is the pillar of our identity. It’s a visible sign of respect for the law, an uncompromising safety-first practice that protects every rider, and the very foundation of our brotherhood on two wheels. By riding as one unit, we build trust, ensure harmony, and turn a group of individuals into a single, safe, and resilient community.

The UAE has seen an influx of first-time or returning riders post-pandemic. What advice do seasoned riders in the community typically share with newcomers joining the scene?

First, safety is not negotiable. Gear up, get trained, and know your limits. Second, respect the law—it protects us all. Above all, trust the brotherhood. Listen, learn, and lean on the group’s experience. Come ready to make friends and share the road. This is how we protect each other and ensure everyone can enjoy riding for years to come—and together, we uphold the spirit and unity that define our community.

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Automotive

ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

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The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.

The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.

The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.

The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.

“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”

“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”

The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.

As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.

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UDRIVE CUSTOMERS CROSS 45 MILLION KILOMETRES AS UAE DEMAND FOR CAR SHARING ACCELERATES 

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Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.

The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.

Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.

“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.

As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.

Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.

As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.

The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.

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Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates 

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Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.

The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.

Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.

“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.

As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.

Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.

As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.

The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.

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