Tech News
SHURE CELEBRATES INTERNATIONAL WOMEN’S HISTORY MONTH IN THE MIDDLE EAST AND AFRICA REGION

In professional audio, the most important moments are often the ones audiences never notice when collaboration feels seamless and every voice is heard clearly. Shure continues to build on this foundation through a long-term approach to growth, led by women guiding strategy globally and regionally, and supported by an ecosystem-first model across the Middle East and Africa (MEA).
Rose Shure’s leadership drove the Company forward for decades, including global expansion into many countries. Chris Schyvinck, Shure President and CEO, has continued that vision, leading Shure into another century of innovation and progress. For more than 30 years, Shure has featured a woman in a key leadership position.
Shure’s scale and legacy reflect a century of consistent innovation and deployment. Over its 100-year history, Shure has developed more than 50,000 electronics products, with solutions sold in more than 120 countries worldwide and operations across more than 30 locations globally, supporting customers and partners across the Americas, EMEA, and Asia.
Schyvinck said: “At Shure, leadership is about building for the long term, investing in people, strengthening capability, and staying close to the real-world environments where sound matters most. As our teams innovate globally and deliver locally, we remain focused on all the essential features professional audio makes possible: better connection, better understanding, and better outcomes. Women across Shure play an important role in shaping that direction and delivering impact across our global and regional teams.”
Yet while sound continues to power the way organisations meet, learn, and perform, representation across technical audio pathways remains a wider industry challenge. Research continues to highlight how limited women’s credited participation remains in certain production roles globally — including findings that women account for only 2.8% of credited music producers across a large multi-year chart dataset.
Across the Middle East, however, the pipeline for future technical leaders is notably stronger. Recent UAE reporting and national indicators point to high participation of women across higher education and STEM pathways, including women representing 70% of university graduates, and strong representation within STEM and engineering education. This momentum reinforces the region’s potential to shape a more diverse future-ready workforce across technology-led industries including AV, enterprise collaboration, and professional audio.
In addition to all of the women worldwide who contribute to the success of the Company, Shure is also proud to work with many women in various roles throughout the industry – executives, performers, engineers, clergy, podcasters, administrators, educators, and others.
The Company is a proud supporter of industry initiatives such as the AVIXA Women’s Council and is also committed to helping engage the next generation of women leaders by offering global “Women Everywhere” Associate Resource Groups within Shure and hosting regular “Celebrating Women in Technology” panels moderated by Schyvinck spotlighting women working in various professional audio positions worldwide so others can learn from them and be inspired to pursue careers in the industry.
Ekta Shetty, Senior Sales Director Shure MEA, added: “Across MEA, our focus is on outcomes: clearer communication, stronger collaboration, and reliable audio performance across environments where teams make decisions and deliver experiences. Long-term growth depends on capability: supporting partners, investing in teams, and building consistency at scale.”
Building on this foundation, Shure continues to prioritise long-term, capability-driven growth across enterprise collaboration, education, government, and live production environments working closely with integrators, distributors, and channel partners to strengthen deployment outcomes and market maturity.
Tech News
OPTRO LAUNCHES ‘OPTRO PARTNER CONNECT’ TO POWER GLOBAL GRC ECOSYSTEM GROWTH

Optro (formerly AuditBoard), the leading AI-powered GRC Intelligence Platform empowering enterprises to transform risk into opportunity, has announced the formal launch of Optro Partner Connect. The new partner program offers partners flexible ways to go to market, a comprehensive suite of enablement, certification, technical, and co-marketing support, and a clear, predictable path to expand into new markets, deepen their service offerings, and drive lasting customer outcomes.
Optro Partner Connect replaces legacy frameworks with a modular design centered around distinct partner tracks, initially launching with Advisory Partners and Solution Providers, and a transparent tier structure in which benefits grow as partners do. Because benefits are tiered, partners will know exactly what they can access and unlock at each stage of their journey with Optro. Supporting every partner is a dedicated Partner Center of Excellence (PCoE): a team solely focused on partner success that guides firms through onboarding and ongoing “everboarding,” helping partners reach their first wins sooner and maintain a clear line of sight on their next stage of growth.
“Partners are a critical growth engine for Optro, and Optro Partner Connect ensures our ecosystem’s experience matches the enterprise-grade quality of our platform,” said Scott Whitlock, Global VP of Alliances and Channels at Optro. “By moving away from transaction-only metrics and adopting a holistic evaluation of capacity and competency, we are giving our partners a clear blueprint to build highly profitable services practices around our GRC Intelligence Platform.”
A differentiator of the program is Optro’s roadmap to weave an AI layer throughout the partner experience to give partners back time and help them win by automating repeatable manual tasks, surfacing real-time co-sell guidance in the field, and personalizing each partner’s onboarding so they can spend less time on administration and more time on value creation.
Key Program Highlights At-A-Glance
- Flexible Tracks & Engagement Models: Partners choose how they go to market across the Advisory and Solution Provider tracks, referring, selling, or servicing with a transparent tier structure, a flexible legal framework, and recognized status as they grow. Financial and servicing incentives reward that momentum, and a services-rich platform offers eligible partners room to build a high-value practice across the full customer lifecycle — from implementation and advisory through managed services.
- Enablement, Expertise, and Market Presence: A comprehensive benefits suite spanning role-based training and certification, deep technical and co-sell support, and co-branded marketing resources. Beyond a searchable partner directory that helps customers find them, qualified partners have a path to build their own solutions, integrations, and accelerators with Optro — turning their expertise into valuable IP.
- A Strategic Voice for Optro: Through continuous feedback loops and a formal Partner Advisory Board, invited partners can participate in roadmap and go-to-market strategy discussions, helping to impact the future of connected GRC alongside Optro’s leadership rather than just delivering it.
“Our collaboration with Optro helps us transform how our clients handle audit and compliance,” said Adam Pajakowski, Principal at Crowe. “Through this new partner program, we can continue to help companies move away from outdated, manual processes. We look forward to expanding our work together and continuing to drive great results for our joint clients.”
“We’re excited about the launch of Optro Partner Connect and the added structure it brings to an already strong collaboration,” said Andrew Struthers-Kennedy, Global Lead, CAE Solutions, Protiviti. “The program introduces clearer alignment, more formal recognition, and a scalable framework for how we work together, which we believe will help drive greater consistency and impact as both organizations continue to grow.”
Optro Partner Connect formally goes live today. Comprehensive program briefs, regional guides, and deal registration resources are now available to active partners via a unified, updated partner portal. To learn more or apply to join Optro Partner Connect, visit optro.ai.
Tech News
DXC INTRODUCES DXC PRIVATE CLOUD+, BRINGING GREATER CONTROL, SECURITY, AND FLEXIBILITY TO ENTERPRISE CLOUD
DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, has announced that its DXC Private Cloud+ is now generally available. The solution delivers public cloud–like flexibility and pricing while maintaining full control over sensitive data and workloads. Powered by Dell Technologies infrastructure like servers, storage, and cyber resilience solutions and operated by DXC OASIS, DXC’s intelligent orchestration platform, Private Cloud+ helps organizations innovate more easily while still meeting strict requirements for data security, compliance, and sovereignty, at a time when enterprise cloud strategies are rapidly evolving.
As governance, security, data sovereignty, and industry-specific requirements become just as critical as scale, global organizations across industries are moving beyond a single-cloud approach and building multi-cloud portfolios that offer greater choice and control. In this environment, Private Cloud+ adds a powerful new option—combining the economics and agility of hyperscale with the control of private cloud, while providing a unified platform to connect data centers, integrate with public clouds, and prepare for AI workloads.
“Customers across industries from manufacturing to transportation, insurance and more want hyperscale economics, flexibility, and AI-readiness in a true hybrid environment, one that works across what they already run and the public clouds they depend on. Until now, they’ve had to compromise. Private Cloud+, powered by Dell and operated by DXC OASIS, ends that trade-off and enables them to be ready as AI workloads increase,” said Chris Drumgoole, President, Global Infrastructure Services, DXC.
Hosted in DXC’s data centers and orchestrated by DXC OASIS with a Human+ approach, Private Cloud+ supports the full range of enterprise workloads, including VMs, containers, data, backup and resiliency, and private AI. The result is a single environment where customers can reduce technical debt, strengthen security, and move faster from idea to production, supported by consumption-based economics that simplify financial planning.
Private Cloud+ is offered in three editions, enabling enterprises to choose the deployment model that matches their workload, tenancy, and compliance needs:
- Core: a multi-tenant private cloud with the full Private Cloud+ feature set on consumption-based pricing
- Dedicated: a single-tenant environment for customers requiring full isolation of compute, storage, and data sovereignty
- Government: a hardened edition with advanced security controls, operated by cleared domestic personnel, for government agencies and regulated industries
“Enterprises are juggling sensitive workloads, modernization, and AI, all at once. Many are looking for infrastructure that handles it natively, without bolt-ons. That’s exactly what we built with Private Cloud+, with DXC OASIS removing the operational burden so customers can focus on innovation,” said Benjamin Greene, Director, Global Infrastructure Services, Private Cloud, DXC.
DXC and Dell have collaborated for over 25 years, jointly serving more than 2,000 customers worldwide. DXC is a Titanium Black partner in the Dell Technologies Partner Program. Private Cloud+ is a DXC Fast Track solution, focused on AI-fueled capabilities and automation that drive exponential growth.
Tech News
DELINEA LAUNCHES NEW PARTNER PROGRAM TO DRIVE PARTNER PROFITABILITY AND SCALE GROWTH
Delinea, the runtime identity security platform that governs what humans, machines, and AI agents do once they have access, has announced the launch of the Delinea Partner Advantage Program. The new comprehensive framework is built to deliver proven identity security technology, protected discounts, and ease of doing business.
Developed with direct partner input, including a global partner listening survey, the Delinea Partner Advantage Program is designed to address the most persistent pain points in the channel: margin erosion, channel conflict, and ambiguous rules of engagement. The program gives partners a clear, structured path to deliver identity security outcomes to their customers and provides a foundation for predictable, profitable growth. Beyond protecting discounts, the program is structured to help partners compound the value of every customer relationship they build.
“Partners don’t care about your partner program,” said Scott Goree, senior vice president of channel and alliances at Delinea. “They care about technology that works, protected discounts, and a vendor that’s easy to work with. We built this program around what partners told us they actually need.”
The Delinea Partner Advantage Program has three core tenets – Protect, Align, and Scale – and introduces a modern structure to support how partners work today. Key features of the program include:
- Codified Rules of Engagement: Clear, published deal registration, teaming protections, and Earned Incumbency discounts to ensure partners who invest in building and expanding customer relationships are protected on renewals and rewarded for their ongoing contribution.
- AI-Driven Enablement: AI-powered just-in-time training and certifications that deliver the right content at the right moment in the sales cycle alongside an AI-powered partner portal.
- Channel Autonomy: Streamlined processes, tools, and automation designed to remove friction from the full quote-to-cash journey, enabling partners to spend less time navigating vendor complexity and more time selling.
The program launches as AI reshapes what customers need from identity security. According to the Delinea 2026 Identity Security Report, 92% of organizations expect AI to amplify identity-related threats in the coming years, and 42% say AI expansion has already increased their non-human identity risk in the past 12 months. That demand is the growth opportunity the Partner Advantage Program is built to capture, giving partners a new revenue stream backed by a platform designed to govern access for every human, machine, and AI identity.
“The Delinea Partner Advantage Program reflects a strong commitment to building successful, long-term partnerships,” said Mark Thornberry, SVP Partnerships, GuidePoint Security. “The program provides a clear framework that supports how we work together in the market, while recognizing the value partners bring through the customer relationships we cultivate and support.”
To support partners at every stage of their relationship with Delinea, the program offers three tiers: Elite for leading at scale, Premier for growing practice depth, and Select for building expertise. Each tier is structured to reflect the depth of engagement and unlock the right level of access, investment, and support.
Enrollment in the Delinea Partner Advantage Program is open to selling partners across all tiers now, with roles for MSPs, GSIs, advisory, and technology partners coming soon.
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