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SHURE CELEBRATES INTERNATIONAL WOMEN’S HISTORY MONTH IN THE MIDDLE EAST AND AFRICA REGION

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In professional audio, the most important moments are often the ones audiences never notice when collaboration feels seamless and every voice is heard clearly. Shure continues to build on this foundation through a long-term approach to growth, led by women guiding strategy globally and regionally, and supported by an ecosystem-first model across the Middle East and Africa (MEA).

Rose Shure’s leadership drove the Company forward for decades, including global expansion into many countries. Chris Schyvinck, Shure President and CEO, has continued that vision, leading Shure into another century of innovation and progress. For more than 30 years, Shure has featured a woman in a key leadership position.

Shure’s scale and legacy reflect a century of consistent innovation and deployment. Over its 100-year history, Shure has developed more than 50,000 electronics products, with solutions sold in more than 120 countries worldwide and operations across more than 30 locations globally, supporting customers and partners across the Americas, EMEA, and Asia.

Schyvinck said: “At Shure, leadership is about building for the long term, investing in people, strengthening capability, and staying close to the real-world environments where sound matters most. As our teams innovate globally and deliver locally, we remain focused on all the essential features professional audio makes possible: better connection, better understanding, and better outcomes. Women across Shure play an important role in shaping that direction and delivering impact across our global and regional teams.”

Yet while sound continues to power the way organisations meet, learn, and perform, representation across technical audio pathways remains a wider industry challenge. Research continues to highlight how limited women’s credited participation remains in certain production roles globally — including findings that women account for only 2.8% of credited music producers across a large multi-year chart dataset.

Across the Middle East, however, the pipeline for future technical leaders is notably stronger. Recent UAE reporting and national indicators point to high participation of women across higher education and STEM pathways, including women representing 70% of university graduates, and strong representation within STEM and engineering education. This momentum reinforces the region’s potential to shape a more diverse future-ready workforce across technology-led industries including AV, enterprise collaboration, and professional audio.

In addition to all of the women worldwide who contribute to the success of the Company, Shure is also proud to work with many women in various roles throughout the industry – executives, performers, engineers, clergy, podcasters, administrators, educators, and others.

The Company is a proud supporter of industry initiatives such as the AVIXA Women’s Council and is also committed to helping engage the next generation of women leaders by offering global “Women Everywhere” Associate Resource Groups within Shure and hosting regular “Celebrating Women in Technology” panels moderated by Schyvinck spotlighting women working in various professional audio positions worldwide so others can learn from them and be inspired to pursue careers in the industry.

Ekta Shetty, Senior Sales Director Shure MEA, added: “Across MEA, our focus is on outcomes: clearer communication, stronger collaboration, and reliable audio performance across environments where teams make decisions and deliver experiences. Long-term growth depends on capability: supporting partners, investing in teams, and building consistency at scale.”

Building on this foundation, Shure continues to prioritise long-term, capability-driven growth across enterprise collaboration, education, government, and live production environments working closely with integrators, distributors, and channel partners to strengthen deployment outcomes and market maturity.

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BOSCH IS INVESTING IN ITS FUTURE FIELDS OF BUSINESS

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Innovations and the development of new business areas have made Bosch the technology leader it is today. To expand its innovation landscape further, the company is investing around 200 million euros in its subsidiary Bosch Business Innovations over the next five years. As a corporate venture builder, the unit develops new business ideas beyond Bosch’s current core business and builds startups from the early stages onward. The aim is to systematically bring these to market maturity and also to develop new leading business models for Bosch.

To this end, Bosch Business Innovations has defined business areas in line with the Bosch strategy in which investments are to be prioritized and in which the market dynamics are an optimal match for Bosch’s competencies and technological expertise. The first of these are software-controlled manufacturing, remote health monitoring, and the capture, use, and storage of greenhouse gases. Further business areas will be added over the next four years, with the goal of having 20 successful startups in operation by 2030.

“Innovative strength and technology leadership are an integral part of Bosch’s history,” says Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. “We have always continued to develop by identifying and investing in new technologies early and decisively – because innovation is our most important currency. We’re now significantly strengthening Bosch Business Innovations with financial resources so that new ideas have a home and the space to develop.”

Axel Deniz, CEO of Bosch Business Innovations, adds: “Our aim is to systematically develop new ideas beyond our current core business. To achieve this, we rely on Bosch’s strengths, in particular its technological expertise and patent power. We combine this structural advantage of a large company with the speed and flexibility of the startup world.”

Bosch Business Innovations accelerates market maturity with partnerships
To bring both worlds together in an optimal way, Bosch Business Innovations relies on a partnership model: it joins with experienced venture studios to build new business ideas from scratch and bring them quickly to market maturity. Bosch thus combines its own strengths – from technological expertise and patent power to industrial scaling – with the deployment speed and venture-building expertise of external partners. This creates a model in which opportunities and risks are deliberately shared and innovations are systematically put into implementation.
The focus is on the founders: Bosch Business Innovations is also open to external entrepreneurs in particular and gives them a crucial head start. They are involved in the company at an early stage, take on responsibility, and play an active role in shaping the startup from the very beginning. In addition, external investors are involved early on so as to tap into additional capital and market access. The approach is supported by specialized partners who contribute market and technology trends and facilitate access to international startup ecosystems.
Growth market for remote health monitoring
In the field of remote health monitoring, Bosch Business Innovations sees a rapidly growing market that has thus far remained fragmented. Bosch already has a strong healthcare ecosystem that includes the Robert Bosch Hospital and numerous hospital partnerships. This is complemented by Bosch’s technological expertise: among other things, the company is the global market leader for MEMS sensors, which are indispensable in remote health monitoring.

In software-controlled manufacturing, Bosch looks to its own industrial strength as well as its expertise in data, software, and AI. Targeted investments in startups are intended to create platform-based business models for software in manufacturing operations.

The third defined investment area is carbon capture, a strategic area of development. Bosch is examining ways in which industrial decarbonization and carbon capture from the ambient air can be translated into business models.

Bosch Business Innovations realigns existing portfolio
Bosch Business Innovations evolved from grow platform GmbH, a wholly owned Bosch subsidiary that developed internal startups within the company. The previous portfolio was restructured by Bosch Business Innovations. The aim is to create viable future prospects within or outside Bosch for all existing teams. For example, Bosch Advanced Ceramics achieved an important milestone at the end of 2025: the ceramic 3D printing specialist was successfully sold to Sintokogio, a leading provider of industrial equipment and manufacturing solutions.

Bosch Business Innovations is thus establishing itself as a further pillar of innovation activity at Bosch. The other pillars include, among others, the extensive research and development activities across the company and the existing venture capital unit, Bosch Ventures.

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NEXT-GEN COMPUTING REDEFINED: INTEL LAUNCHES THE HIGH-PERFORMANCE CORE ULTRA 7 270K PLUS PROCESSOR

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Intel has officially expanded its Series 2 lineup with the release of the Intel® Core™ Ultra 7 270K Plus processor. Built on the advanced “Arrow Lake Refresh” architecture, this new flagship-tier CPU is engineered to deliver unprecedented levels of power, efficiency, and AI-driven performance for both enthusiast gamers and high-end creative professionals.

The Ultimate Expression of Performance

The Intel Core Ultra 7 270K Plus represents a significant leap forward in desktop computing. Featuring a robust 24-core configuration comprising 8 high-frequency Performance-cores (P-cores) and 16 high-efficiency Efficiency-cores (E-cores) the processor provides 24 dedicated threads of processing power. With a maximum turbo frequency reaching 5.5 GHz, it is designed to handle the most demanding multithreaded workloads, from 4K video rendering to complex 3D simulation, with remarkable ease.

Introducing Intel Binary Optimization Tool (iBOT)

A standout feature of the 270K Plus is the debut of the Intel Binary Optimization Tool (iBOT). This revolutionary x86 binary translation technology allows the CPU to analyze and optimize software code in real-time. By streamlining instructions for better execution, iBOT supercharges performance in gaming and professional applications, ensuring that software runs faster and more efficiently than ever before on the Intel platform.

Enhanced Memory and Connectivity

Intel continues to push the boundaries of platform technology. The Core Ultra 7 270K Plus natively supports DDR5 memory speeds up to 7200 MT/s and introduces support for CUDIMM (Clocked Unbuffered Dual In-Line Memory Modules). This allows for higher memory densities and improved stability at extreme frequencies.

Connectivity is also at the forefront, with integrated support for Thunderbolt™ 5, offering lightning-fast data transfer speeds and simplified single-cable docking solutions. Coupled with native Wi-Fi 7 capabilities, the 270K Plus ensures users remain at the cutting edge of networking technology.

Key Technical Specifications

Architecture                                                           Arrow Lake Refresh (Series 2)

Total Cores                                                              24 (8 P-cores + 16 E-cores)

Total Threads                                                         24

Max Turbo Frequency                                        5.5 GHz

Intel® Smart Cache (L3)                                    36 MB

Total L2 Cache                                                       40 MB

Graphics                                                                   Intel® Xe-LPG (4 Xe-cores)

Memory Support                                                  DDR5 up to 7200 MT/s (CUDIMM Support)

Socket                                                                       LGA 1851

Processor Base Power                                      125 W

Official Distribution and Availability

As a leading value-added distributor in the region, ASBIS is proud to be an official distributor of Intel products. We are committed to bringing the latest in semiconductor innovation to our partners and customers across the Middle East and Africa.

The Intel Core Ultra 7 270K Plus is now available through the ASBIS network. For more information regarding pricing, bulk orders, or technical support, please contact our dedicated marketing team.

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POWERING THE FUTURE OF ENTERPRISE STORAGE

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MBUZZ and Phison Electronics strengthen distribution to meet evolving data center demands.

MBUZZ today announced the company is in an official distribution agreement with Phison Electronics, a global leader in NAND flash controllers and storage solutions, to bring the Pascari enterprise storage portfolio to the regional UAE, Saudi Arabia and broader Middle East market.

Phison is one of the industry’s most respected names in NAND flash controller technology and storage solutions, with deep expertise in SSD architecture, firmware development and enterprise-grade storage platforms. Backed by strong R&D, Phison continues to deliver high-performance, reliable and scalable solutions across global data center and enterprise environments.

The Pascari enterprise portfolio builds on this technical foundation with a focused range of enterprise SSD solutions designed to address diverse workload and deployment requirements. From performance-intensive environments to data-centric, boot,and SATA-based infrastructure, Pascari solutions are engineered to deliver the efficiency, consistency and flexibility modern enterprises require.

Built upon 25 years of expertise, Phison Electronics provides controller design, firmware development, and customization, with a portfolio is well positioned to support organizations in building agile and future-ready storage environments.

 “Collaborating with MBUZZ expands access to enterprise storage solutions purpose-built for today’s data-intensive environments, where performance, low latency and endurance are critical,” said KS Pua, CEO, Phison Electronics. “With the Pascari portfolio, Phison delivers a balance of performance and cost efficiency for hyperscale and enterprise infrastructure through workload-optimized design. Together with MBUZZ’s regional expertise, we are enabling more customers to access and deploy scalable, reliable storage architectures.”

MBUZZ is a leading technology solutions provider in the region, delivering a comprehensive portfolio spanning HPC, AI, Storage, Industrial & Client compute, Smart city solutions, Gaming, Cybersecurity. With capabilities across high-performance components, AI   workstations and fully integrated infrastructure solutions, MBUZZ enables businesses to build environments aligned with evolving workload demands.

This collaboration with Phison Electronics reflects a shared vision to bring the Pascari enterprise storage portfolio closer to regional markets—enabling organizations to adopt high-performance, reliable, and scalable storage solutions tailored for modern data center and enterprise environments. By combining Phison’s innovation in enterprise SSD technology with MBUZZ’s strong channel ecosystem and solution-led approach, the collaboration aims to accelerate the adoption of next-generation storage architectures across the region.

“This collaboration with Phison Electronics is centered on bringing greater architectural depth and flexibility to enterprise storage deployments in the region. Pascari’s design philosophy—rooted in controller-level innovation and firmware optimization-aligns closely with the kind of workload-specific, performance-consistent infrastructure our customers demand today,” said Sabir Saleem, CEO, MBUZZ. “By integrating this capability within our solution ecosystem, we are not just expanding portfolio breadth, but enabling more precise, scalable and commercially aligned storage strategies for modern data environments.

With this partnership, we aim to provide our partners and customers with storage solutions that are intelligently designed, operationally efficient and aligned with the evolving realities of enterprise and data center infrastructure.”

MBUZZ and Phison are establishing a stronger route to market for enterprise-class storage solutions built around performance, flexibility; and scale. By combining Phison’s global technology leadership in enterprise SSD innovation with MBUZZ’s channel strength, regional reach; and solution-led approach, the partnership is well positioned to support organizations across enterprise IT, Data Center, OEM; and specialized infrastructure environments. More importantly, it reflects a shared commitment to enabling businesses with storage solutions that are not only technically robust, but commercially relevant in an increasingly data-driven world.

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