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SOBHA REALTY AND KEETA DRONE SIGN STRATEGIC MOU, LAUNCHING AIR DELIVERY IN SOBHA COMMUNITIES

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Sobha Realty, a leading global luxury real estate developer renowned for innovation and building future-ready communities, today announced the signing of a Memorandum of Understanding (MOU) with Keeta Drone, the pioneering green air delivery company, to introduce next-generation air delivery ecosystems across its integrated communities.

Through this strategic partnership, Sobha Realty becomes Keeta Drone’s first official Smart Community partner in the UAE, reinforcing its commitment to embedding future-ready infrastructure and sustainable technologies into the very fabric of its developments.

The Memorandum of Understanding was signed between Sobha Realty and Keeta Drone in the presence of the Dubai Civil Aviation Authority (DCAA), marking a significant step forward in redefining how logistics and mobility are seamlessly integrated within premium residential environments.

Keeta Drone’s technology-driven delivery ecosystem is fully equipped to introduce faster; smarter and eco-conscious last-mile logistics designed around community convenience and operational safety. Integrated within government-approved frameworks, the initiative supports Sobha Realty’s vision of building future-ready communities where innovation enhances everyday resident experiences.

The partnership represents a natural progression toward Smart Community Vision, where infrastructure is designed not only to meet present-day expectations but to anticipate the needs of tomorrow, shaped by intelligent, adaptable solutions.

Leveraging its Backwards Integrated model, Sobha Realty is uniquely positioned to enable the safe, efficient and scalable deployment of air delivery networks within its communities. This capability allows for precise integration of advanced technologies while maintaining the highest standards of quality, setting a new benchmark for innovation-led residential experiences in the region.

The collaboration will be implemented in phases, with all activations operating within government-approved frameworks, underscoring both organisations’ commitment to safety, compliance, and responsible innovation.

Dr.Mao, President, Keeta Drone, said: “This partnership with Sobha Realty represents a defining moment for us. Our collective aim is to support communities that stand for quality, precision and long-term thinking – core values that are deeply embedded in our DNA. Together, we are not just signing an agreement; we are laying the foundation of what the future of urban living in the UAE looks like. We are proud to welcome Sobha Realty as our Smart Community Partner, enabling the future, and we look forward to bringing this vision to life for their residents across 2026 and beyond.”

Mr Francis Alfred, Managing Director, Sobha Realty, said: “At Sobha Realty, our vision of luxury extends beyond design and craftsmanship to the intelligent ecosystems that power everyday living. This partnership is not about introducing a new service; it’s about reimagining how communities’ function in a rapidly evolving urban landscape.

Our Backwards Integration model allows us to engineer and integrate such advanced technologies with precision, safety and long-term scalability. By collaborating with Keeta Drone, we are taking a decisive step towards building self-sustained, future-ready communities where innovation, sustainability, and convenience are seamlessly embedded into the resident experience. This is the next frontier of smart living, and Sobha Realty is proud to be leading it.”

H.E. Mohammed Abdulla Lengawi, Director General of Dubai Civil Aviation Authority (DCAA) said: “The Dubai Civil Aviation Authority is pleased to support the responsible advancement of air deliveries by Keeta Drone within the native community of Sobha Hartland, reflecting our commitment to embracing innovation that is beneficial to the city’s future mobility ecosystem in the Emirate of Dubai.”

Both Keeta Drone and Sobha Realty have also expressed their intention to explore opportunities beyond the UAE as Keeta Drone’s deployment roadmap grows and Sobha Realty continues its international expansion.

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Hospitality

UBK AT MÖVENPICK JLT UNVEILS A MONTH-LONG LINE-UP OF SOCIAL NIGHTS, SIPS, AND SIGNATURE MOMENTS

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UBK at Mövenpick Hotel Jumeirah Lakes Towers is turning up the energy with a month-long line-up of weekly themed nights designed for Dubai’s after-work crowd, weekend seekers, and everyone in between. Known for its laid-back vibe and bold personality, UBK  brings together drinks, bites, games, and social experiences that give guests a reason to return throughout the month.

Ladies Night – Pour Decisions (Ladies Edition)

Tuesdays belong to the ladies. Enjoy and have fun, paired with a bite and UBK’s signature Between the Buns.

Quiz

Midweek gets competitive with UBK’s weekly quiz night. Roll up your sleeve and get ready for some fun!

P.E.T. – Pints, Eats & Tails

Sundays slow things down with a pet-friendly social where guests can bring their furry companions and unwind together over food and drinks.

Every Sunday  | From 12 PM onwards

With something happening every day, UBK continues to stay true to its ethos of keeping things social, unpretentious, and full of personality. Whether it’s a quick after-work drink or a full weekend session, UBK is all set to keep the calendar booked and the glasses full.

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Hospitality

MATCHA LOVERS, THIS ONE’S FOR YOU: COFFEE PLANET DROPS LIMITED-EDITION FLAVOURS

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If your current obsession is anything matcha, you’ll want to get this on your radar. Homegrown UAE brand Coffee Planet is celebrating Matcha Month with the launch of three new iced drinks, and yes, they’re as good as they sound.
Say hello to Mango Matcha, Strawberry Matcha, and Pumpkin Spice Matcha, a mix of fruity, creamy, and subtly spiced flavours designed for peak Dubai sipping. Think vibrant green layers and pastel-toned iced drinks that are made for your Instagram feed.
Known for its no-fuss approach, Coffee Planet keeps it simple while always getting it right. With prices starting from AED 29 and availability across all UAE outlets, these are easy, go-to drinks whether you’re on a mid-mall stroll or ordering online.
The catch? These limited-edition drinks are only available throughout May, so consider this your sign to try them all before they’re gone.
Available at: All UAE outlets, including JVC Circle Mall, Dubai Hills (Business Park), Dubai Hills Mall, Foundry Downtown, Etihad Plaza, Fountain Views (Dubai Mall), among others, as well as online via Careem, Keeta, Deliveroo, Noon, and Talabat.

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Hospitality

WATCHHOUSE DEBUTS ITS FIRST PERMANENT UAE HOUSE AT THE ARCADES AT ABU DHABI EQUESTRIAN CLUB

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WatchHouse marks a significant milestone in its international growth with the opening of its first permanent UAE House at The Arcades at Abu Dhabi Equestrian Club, set to launch in June 2026.

Founded in London, WatchHouse has built a reputation for redefining modern coffee through a focus on quality, precision, and guest experience. Following its regional debut through a pop-up at Marsa Boulevard in Dubai, the brand now establishes a long-term presence in the capital, with further expansion planned across the UAE and wider GCC.

At the core of WatchHouse is its “Modern Coffee” philosophy is an approach that brings together expertly sourced coffee, thoughtful hospitality, and environments designed around how people naturally experience coffee in their daily lives. Every detail, from sourcing and roasting to service and space, is considered to create a consistent and elevated guest experience.

The Abu Dhabi House introduces WatchHouse’s structured coffee offering, designed to guide guests through different flavour experiences. Rituals form the foundation of the menu, designed for everyday moments and familiar comforts, featuring milk-based espresso drinks and carefully developed decaffeinated options that prioritise balance and sweetness without compromising on quality. Ventures invite guests to explore deeper and more expressive profiles through filter coffees and bolder brews, showcasing origin character and pronounced tasting notes for those seeking a more immersive experience. At the more exploratory end of the spectrum, Horizons present a curated selection of brighter, funkier cups, highlighting experimental methods and distinctive flavours, offered at a higher price point for guests looking to discover something unexpected.

For those drawn to rarity and provenance, WatchHouse also offers Rarities: limited-edition coffees that are produced in small quantities and often challenging to source. Selected for their exceptional quality and interesting stories, these coffees provide a deeper connection to origin, craft and innovation, offering guests the opportunity to experience coffee as a truly special moment, available only for a short time.

As its first permanent House in the UAE, the space reflects WatchHouse’s commitment to creating environments that balance refinement with approachability. Developed in collaboration with interior designer Deidra Hodgson and located at The Arcades within Abu Dhabi Equestrian Club, the new House takes cues from the site’s equestrian heritage, Spanish-influenced architecture. References to saddlery, traditional shading techniques, and stable detailing are subtly integrated, creating a space that feels tactile, grounded, and quietly refined.

Roland Horne, CEO and Founder of WatchHouse said: “As WatchHouse continues to evolve, each new House must earn its place; not just within a city, but within its story. Our Abu Dhabi Equestrian Club location marks an important milestone as our first permanent home in the UAE, a distinguished destination that embodies design, refinement, and community. These values align closely with our philosophy of Modern Coffee, which challenges the status quo to create experiences that are truly considered. This House has been thoughtfully designed to offer a space of calm and connection, reflecting the modern craftsmanship and welcoming spirit that define WatchHouse.”

Deidra Hodgson, Interior Designer said: “WatchHouse Equestrian Club draws on the venue’s heritage, blending Spanish-influenced architecture with equestrian design cues. Warm terracotta, rich tones and natural materials create a connection to the outdoors, while varied seating, including a rarities bar showcasing exceptional global coffees, is designed to bring people together and foster a sense of community within Abu Dhabi.”

The Abu Dhabi opening represents the next step in WatchHouse’s regional expansion, with additional locations planned in Dubai, Kuwait, and Qatar, as part of the brand’s ambition to grow to 500 Houses globally by 2036.
ENDS
Notes to Editors
For all media enquiries, contact QComms:
Serena Arnita, Account Executive: serena.a@qcomms.ae
WatchHouse@qcomms.ae

To follow WatchHouse, visit: www.watchhouse.com, @watchhouse , @watchhouse_ae

About WatchHouse
WatchHouse is a Modern Coffee business, founded by Roland Horne in a former 19th-century watch house on London’s Bermondsey Street. Since opening in 2014, it has grown House by House, now a global business with locations across central London, New York and the UAE. Rooted in the ethos of Modern Coffee, WatchHouse delivers an experience shaped by three pillars: exceptional product, considered design, and an elevated guest experience. From industry-leading specialty coffee to House-made food and architecturally driven spaces, every detail is crafted to move coffee and those who drink it forward.

About Abu Dhabi Equestrian Club
Set within the renowned Equestrian Club, a destination dedicated to lifestyle, culture, and community, the new House becomes part of a wider environment that brings together specialty retail, food and beverage, and curated programming. Designed as a place to return to, the space offers a warm and inviting setting where guests can experience WatchHouse’s meticulous approach to sourcing, roasting, and brewing coffee, alongside a sense of everyday ritual.

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